• 대한가정학회지
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• 제42권4호
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• pp.167-177
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• 2004

The purpose of this study was to examine the relations of peer competence to children's interpersonal problem solving skills and mothers' parenting behavior. The subjects were 88, 6-year-old children and their mothers. Instruments used included the Peer Competence Scale, PIPS, and the revised version of IPBI. The data were analyzed with Pearson correlations, partial correlations, and stepwise regression. Children's sociability was explained mostly by mothers' intimacy-reasoning guidance, parental involvement, and children's positive alternative Solutions. Children's prosocial behavior was explained mostly by mothers' intimacy-reasoning guidance and children's positive alternative solutions. Children's leadership was explained most by mothers' involvement and Omit selling in parenting.

• 정보학연구
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• 제9권1호
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• pp.41-53
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• 2006

E-business managers must make a profit on the goods and services they sell. But e-business retailers are still searching for strategies that work. To test current practices, we became 'phantom shoppers' and bought a randomly chosen set of CDs from a variety of E-business manager. Our findings suggest that order management and logistics skills are pivotal for selling profitably on the Website. In this article, we show how e-business managers can deploy resources creatively to attract the right shoppers, convert these shoppers into buyers, and improve the chances of repeat purchase while maintaining profit margins.

• 보건의료산업학회지
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• 제13권4호
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• pp.215-228
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• 2019

Objectives: The purpose of this study is to figure out that Facilitation education can affect significant improvement in sales staff's understanding of precise pharmacokinetics, benefits, safety, and side effects, etc. and eventually lead to increase in call after taking courses. Methods: Data utilized in this study was collected from 413 sales staffs who completed Facilitation course for 5 months. This study used statistical methodologies, paired t-test, exploratory factor analysis, and logistic regression model in order to identify change in Call and after Facilitation courses. Results: The result shows that there are statistically significant increases in CALL quality after Facilitation courses based on the result of pared t-test. Moreover, Facilitation education is more effective in average time of one-time detail than average number of visits per day and average number of doctors per day from the result of logistic regression. Conclusions: In order for MR in pharmaceutical company to improve CALL quality, the education for precise pharmacokinetics, benefits, safety, and side effects is necessary. In addition, various professional training required for detail, including disease education, Selling Skills education, and literacy education are essential. Therefore, Facilitation education would be desirable choice in terms of pharmaceutical marketing strategy.

• 유통과학연구
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• 제18권10호
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• pp.39-52
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• 2020

Purpose: This study aims to find out the relationship between the impact of Korean crew on airline service quality in the global aviation market, which is the representative of the face-to-face sales and can help in the face-to-face market of aviation services. Research design, data: The survey was conducted for about a month from March 1 to April 6, 2020, and a total of 300 copies were used in the analysis of the results. To verify the hypothesis, data was analyzed using the statistical package program SPSS 18.0, and frequency analysis, exploratory factor analysis, correlation analysis, and multiple regression analysis were performed. Results: It is a study on the sales of face-to-face service of crews of global airlines. Non-verbal elements in airline service face-to-face sales have been shown to have a significant impact on service quality. Conclusions: In the face-to-face service sales of global airlines, communication has been shown to affect service quality. A face-to-face sale using mother tongue means important. The better the flight attendant's linguistic face-to-face selling ability, the more positive on the airline's quality of service. It suggests that the communication skills of managers in the aviation service market are important for repurchase.

• 인간식물환경학회지
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• 제22권3호
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• pp.279-287
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• 2019

This study carried out a horticultural program for people with mental disabilities to determine suitability of the horticultural activity program and to actually apply to vocational rehabilitation. The program was carried out in 16 sessions from April 12 to June 7, 2018 with nine people with a strong will to participate in vocational rehabilitation at a health center for persons with mental disabilities. The tools used were the Horticultural Activity Performance Assessment (psychological behavior) and Purdue Pegboard Test that examines functions of hands and arms. The subjects sold the products they made during class time and obtained the profits. After the program, the scores increased with a significant difference (p = .000) in the psychological behavior area of the Horticultural Activity Performance Assessment. Hand and arm movement also showed continuous improvement along the program with a significant difference (p = .000), as well as finger dexterity also with a significant difference (p = .018). The net profit was 314,000 KRW (subtracting cost of goods 314,000 KRW from total sales 628,000 KRW). The profit was shared equally among the nine subjects, each receiving 34,900 KRW. Therefore this study proved horticultural activity class is suitable for vocational rehabilitation of people with mental disabilities proved by the positive effects. We also expect that the subjects will be able to make more profits if they learn more skills, since they are interested the process of making such profits.

• 한국의류학회지
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• 제47권5호
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• pp.822-838
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• 2023

Reselling, an activity of purchasing high-scarcity products and selling them back at high prices, has gained popularity among those in their 20s and 30s in recent years. This study examines the resell activity process of the MZ generation using the online second-hand platform and its inherent meaning. Interviews with 15 participants in their 20s and 30s showed that respondents have four purchase stages: being influenced by social media, collecting and comparing information using various social media, purchasing efforts, and post-purchase behavior. The research derived three inherent meanings of resell activities: (1) means of self-presentation and differentiation, (2) confirmation of investment skills and aptitude to lead fashion trends, and (3) pleasure of consumption. Respondents indicated meeting self-satisfaction through public selfies on social media. In addition, they emphasized the empirical pleasure during the buying journey by collecting product information, comparing prices, and negotiating with buyers. Our findings confirm the spread of resell activities from minority groups to enthusiastic youth. This study is significant for focusing on fashion products that attract attention in the resell market and examining the respondents' consumption experiences from various perspectives.

• 마케팅과학연구
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• 제20권2호
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• pp.173-178
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• 2010

这是一家私人, 第三代家族拥有的公司, Boom Technologies 公司(BTI). 对电力设施提供产品和服务的供应商, 通信和承包商的市场,不断进步的出口. 尽管在2008年出口销售只占总收入的5%, BTI已形成了一个完整的出口部门. 他们的出口部门的执行董事揭示了一家私营公司的试验和错误以及他们对成功的海外市场的疑问. 自成立以来, BTI始终相信它最大的资产是它的雇员. 当出口销售因为缺乏战略和方向而挣扎时, BTI为其出口部门雇了一位董事总经理. 在BTI总裁和总经理的领导下, 他们很好的利用了这个部门的技能和知识. 为向海外扩展他们的市场份额, 增加出口销售他们进行了机构调整. 结果就是, 出口销售增加了4倍, 国家的地区经理增加了, 同时成功养成了分销渠道网络. 有时, 由于公司的结构, 收入形成很难决定. 因此, 在1996年, 出口部门重组为有限责任公司. 这使得公司改进收入和费用. 最初, 80%的BTI出口销售来自两个国家;因此,最初在海外出售的方法并没有达到预期目标. 然而, 所做的修改, 使得现在公司 经营, 销售超过80个国家. 总经理指出主要有三个出口扩张挑战 1. 产品和船运—BTI主要障碍是产品装配. 最初, 大多数的产品被聚集在美国, 这增加了运输包装费用. 有这么多的部分指定订购, 很多次定的东西到的时候有些零部件都丢失了. 失踪的零件价值上万美元. 装运这些失踪的部分也花费成千上万的美元, 外加一个延迟交货时间六到八周, 所有的费用都由BTI出. 2. 产品适应—在BTI80个出口国家中, 每个国家的安全, 产品标准都不同. 重量, 特殊证, 产品的规格要求, 测量系统的稳定性, 卡车都会因国别而不同. 作为一种准入障碍,以致很难使产品适应. 技术和安全标准的障碍, 作为一种保护国内产业的方法, 可以阻碍成功的进入外国市场 3. 市场的挑战—分销的重要性给BTI带来了很多挑战,因为他们试图根据他们的分销系统来确定每个国家如何操作. 有些国家已经从一个小的竞争对手, 只生产一种具有竞争力的产品而极具竞争力. 而BTI制造超过100种的产品. 营销资料是另一个BTI所关心的, 因为他们试图对经销商推动销售成本. 从翻译和文化差异的角度, 合适的市场营销资料可能会花费很多. 此外, 美国的纸张大小不同于别的一些国家, 当试图复制相同的布局和设计时, 就会出现许多问题. 分销已经成为BTI所面临的挑战之一, 公司宣称他们的分销网络是他们的竞争优势之一, 因为他们的分销商的位置和名字都是保密的. 另外, BTI每年有两次奉献: 培训分销商一年, 另一个是分销商会议. 产品, 航运, 产品适应性, 营销这些挑战,这些海外市场错综复杂需要时间和耐心. 另一个竞争优势是BTI的摇篮到坟墓的策略, 他们遵循产品销售到它的最终安息地, 无论卡车是出租或购买新的或用过的. 他们对该公司购买或租赁之前的产品都提供服务和设备维护计划和一份详细的费用分析. 扩大海外总是会面临挑战. 如总经理说, "如果你没有耐心(出口业务), 你最好做别的事." 知道如何快速适应提供必要的技能, 适应每个国家的不同需求, 以及独特的挑战, 使他们能够保持竞争力.

• 디지털융복합연구
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• 제15권10호
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• pp.113-121
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• 2017

우리나라는 천연 자원이 부족하지만 우수한 기술과 인력을 가지고 있어 무역이 필요한 나라이다. 무역수지는 '해외 여러 나라와 다양한 상품과 서비스를 사고파는 과정에서 발생하는 차익'을 의미한다. 우리나라의 수출액이 수입액 보다 더 많으면 무역수지 흑자라 부른다. 본 연구의 목적은 우리나라와 무역 규모가 많은 미국, 중국, 일본, 영국을 대상으로 지난 210개월 동안 수출액과 수입액의 동향과 향후 방향성을 찾아보고자 한다. 지난 2000년도 이후 중국의 수출 증가율이 800%를 넘으며 가장 크게 증가하였으나 미국과 일본의 경우는 큰 변화 없이 200% 전후로 꾸준한 증가율을 보여주고 있다. 향후 우리나라가 무역수지 흑자를 위해 수출액을 증가시키기 위해서는 미국이나 일본과의 수출액 증가는 물론이고 중국과의 수출액 증가가 매우 중요해 보인다. 지난 2014년 이후 대중국 자동차완성업체의 수출액 감소로 인해 상승률이 소폭감소세를 보이고 있어 이에 대비하는 수출 전략이 필요해 보인다.

• 정보학연구
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• 제2권2호
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• pp.1-12
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• 1999

유통경로의 성과를 측정할 수 있는 요인들을 분류하는 접근방법은 연구자의 관점에 따라 다양하게 이루어져 왔다. 그러나 이같이 다양한 성과측정변수들이 실제로 국내의 경로 구성원에 의해 유통성과를 평가할 때 사용되고 있는지의 여부와 국내 유통경로의 경영자들이 판단하는 총체적인 경영성과에 이들 변수들이 차지하는 비중이 차별화 되고 있는지에 대한 연구는 미미하여 왔다. 이에 본 연구는 국내의 전자 유통대리점들을 대상으로 경로 구성원들이 사용하는 성과평가척도의 요소를 살펴보고 이들 요소들이 총 유통성과에서 차지하는 비중을 도출하며 경로구성원의 특성에 따른 측정요소의 차이점이 발생하는가를 검증하는데 그 목적을 두었다. 이를 위해 요인분석을 통해 성과 측정 요소들이 어떠한 공통의 집단으로 나뉘어 지는가를 살펴보며 상관분석을 통해 이들이 총 유통성과를 평가하는데 기여하는 비중을 도출한다. 이에 따른 연구의 결과를 살펴보면 경로구성원의 성과 요인은 재무적 성과 마케팅 지원 성과, 판매원 서비스 및 소비자 만족도 성과 그리고 소비자 소비스 성과의 4 요인으로 분류 되었고 재무적 성과와 마케팅 지원성과 요인이 총유통성과와의 상관도가 가장 높았다. 또한 경로구성원의 특성에 따라 성과척도의 중요 요인에 차이가 발생한다는 사실을 확인 할 수 있었다.

• 한국콘텐츠학회논문지
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• 제12권12호
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• pp.135-145
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• 2012

네트워크 카메라 영상을 저장하는 DVR(Digital Video Recorder) 디자인 개발 연구 사례이다. 지금까지의 영상저장장치(DVR)는 아날로그 영상을 디지털 방식으로 변환 압축하여 저장하는 방식이었지만 앞으로는 네트워크 카메라를 통해 디지털 영상을 그대로 저장하는 방식으로 발전해 가고 있다. 또한 영상압축방식도 기존방식에서 고화질영상압축효율, 데이터크기 최소화, 네트워크와의 호환성, 제품의 처리속도 등을 고려한 제품들이 개발추세에 있다. 이에 따라 2012년에는 전 세계 네트워크 카메라와 영상처리장치의 판매 비율이 기존의 아날로그 방식의 제품군들을 크게 추월할 것으로 예상되며 이러한 기술 환경과 시장의 요구 변화에 있어서 기능구현, 신뢰성확보 등과 같이 품질 중심의 제품개발과 DVR의 개발 컨셉은 대형화되고 선명한 화질과 압축 기술의 향상으로 인하여 현재와는 다른 새로운 디자인을 요구하고 있으며, 제조사들은 사용자 중심의 제품디자인에 새로운 컨셉 방향으로 연구 개발하는 추세에 있다.