• Journal of the Korean Society of Costume
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• v.23
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• pp.169-181
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• 1994

The Purpose of this study is to help the neck-tie business enterprise establish the reasonable marketing strategy meeting consumer' needs by grasping their characteristic of purchasing neck-ties and their attitudes toward trademarks. The findings of this study are as follows : 1. It was shown that the neck-tie enterprise tended to appeal to megazines, catalogues , etc as promotional politics, while the tips obtained by consumers would come from the showcase at the purchasing place. and the consumer showed a positive response to the salesperson's advice. For this result, it is required to place further emphasis on the marketing policy such as the display of products at the store or the education of sales persons. 2. It was shown that the consumer tended to use the department store as the purchasing place remarkably, and so it could be found that the use of the department store is becoming generalized to the consumer. But is was shown that the consumer sensitive to prices tended to make use of the marketplace as the purchasing place, so the practical marketing strategy should be established in relation to this trend. 3. The important elements excreting an influence on the consumer's purchasing the neck-tie were shown to be in orders of design > color> harmony > with suit > price > quality, and the product differentiation policy used by the business enterprise to appeal to the consumer was shown to be in orders of design >color > quality > material > price. Accordingly , it was consistent with the consumer's criterion for choice to an extent. 4. It was shown that the selling price for the neck-tie brand actually was higher for imported or technically cooperated brands than for the home-made brand. Thus, the consumer's perception of the price for the neck-tie was consistent with in this regard, consumers did not feel some difference in quality between the home -made neck-tie brand and the imported or technically cooperated neck-tie brand . Therefore, it is important to produce the product capable of satisfying the consumer's need by manufacturing the own brand on basis of impored technology.

• Fashion & Textile Research Journal
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• v.7 no.3
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• pp.283-290
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• 2005

The purpose of this study was to investigate the shopping condition of Dongdaemoon Shoppingmall. A depth interview was administered to eight consumers aged 10s through 30s who had shopping experiences at Dongdaemoon Shoppingmall. The contents of interview were about the reasons of preference for Dongdaemoon Shoppingmall, the merchandise categories purchased, assortment, price, shopping environment, and service offered by Dongdaemoon Shoppingmall. The results of this study were as follows: The reasons of consumers' Dongdaemoon Shoppingmall preference were reasonable price, variety of merchandise assortment, easy catch of fashion trend, entertainment place, and opening hour at nighttime. The mainly purchased items were casual and fashionable clothes. Children's wear was mainly bought item by housewives too. The unique design, similar merchandises sold at department stores and new style in early adoption of fashion cycle were perceived as positive aspects, but copied merchandises and large quantity of same merchandise as negative aspects. The fixed price system was not trusted by consumers. Consumers' complaints about shopping condition were crowded pathways and shopping booths, the lacks of facilities such as fitting room, toilet, lounge area, sales persons' service, and difficulty of using credit cards. From these results, some implications for marketing strategies and practices might be suggested. In order to improve the design variety of merchandises, marketers and apparel manufacturers should make efforts by managing merchandise planning, production, selling, and promotion cooperatively. Fixed price system, acceptance of credit cards, and merchandise return/exchange service should be improved. The training the salespersons was the most important and basic step and easy way to get to successful business.

• Journal of Korean Society of Forest Science
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• v.101 no.1
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• pp.46-52
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• 2012

The purpose of this study is to give ROI informations about management status and investment returns to someone who will newly cultivate lycium chinese miller or expand area of its cultivation. In this study, IRR, B/C Ratio and NPV is used for ROI analysis. We basically surveyed fifty two among Lycium Chinese Miller cultivation farmhouses in chief producing districts Chungnam Chungyang, Jeonnam Jindo in Korea from May until September in 2009. Hence, this study surveyed these farmers about production cost, management cost, input labors and materials, land price and etc. by working process to calculate production and operation cost. As the result of farm survey, average selling price of Lycium Chinese Miller is 15,000 won per kg at locals for five years. However, when 3% discount rate is applied, the result of the analysis is B/C Ratios 0.89, which shows unprofitable. Therefore, it is a possible baseline that price of Lycium Chinese Miller is at least 16,800 won per kg with 3.00% IRR and B/C Ratio is 1.00. It could be profitable with about 21.75% income ratio when price of Lycium Chinese Miller is 16,800 won per kg.

• Korean Chemical Engineering Research
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• v.55 no.5
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• pp.609-617
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• 2017

Lignocellulosic biomass is a renewable resource for production of biofuels and biochemicals. Furfural (FF) is an important platform chemical catalytically derived from the hemicellulose fraction of biomass. Tetrahydrofurfuryl alcohol (THFA) is a FF derivative and can be used as an eco-friendly solvent with thermal and chemical stability. Despite large numbers of experimental studies for catalytic conversion of FF to THFA, few research have conducted on the economic feasibility for large-scale THFA production from FF. At the stage of assessment of the potential for commercialization of conversion technology, a large-scale process study is required to identify technological bottleneck and to obtain information for solving scale-up problems. In this study, process simulation and technoeconomic evaluation for catalytic conversion of FF to THFA are performed, as the following three steps: integrated process design, heat integration, and economic evaluation. First, a large-scale process including conversion and separation processes is designed based on experimental results. When the FF processing rate is 255 tonnes per day, the FF-to-THFA yields are 63.2~67.9 mol%. After heat integration, the heating requirements are reduced by 14.4~16.4%. Finally, we analyze the cost drivers and calculate minimum selling price of THFA by economic evaluation. The minimum selling price of THFA for the developed process are $2,120~2,340 per tonne, which are close to the current THFA market price.

• The Journal of Fisheries Business Administration
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• v.29 no.2
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• pp.111-141
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• 1998

Why are auctions so prevalent in fisheries fields\ulcorner One answer is, perhaps, that fisheries products have no standard value. The price of any catch of fish (at least of fish destined for the fresh fish market) depends on the demand and supply conditions at a specific moment of time, influenced by prospective market developments and prices must be remade for each transaction. There are various auction schemes including written-bid method in Korea. It is difficult to make decision the application of auction selling in market distribution. One reason is the absence of adequate data on which to base firm statements. There is very little precise information about the relative volume handled by auction scheme as compared with other sales schemes Because of the paucity reliable data, one must depend largely on qualitative in attempting to above this problem. This paper is designed to examine which auction scheme is more efficient as a economic tool by introducing the three auctions, as samples, utilized in Koheung peninsula. Koheung coast with abundant fisheries resource, locates on the Middle-South part in Korea and has three auction firm operating by fisheries cooperatives. fur selling of dry fish included sea weed, live fish and fresh fish respectively, As a result, 1 found that there are three interesting auction schemes as follow : 1. More than one winners are selected as buyers. The highest bidder can at first get fishes he wants to buy, second winner can get surplus fishes after the highest bidder employes one's privilege with the highest pay, and next winner would be a buyer if fishes would be left in sequence after being sold with higher price. Every fisherman can sell one' s fishes with equal unit price if he delivery it to the winner within one day. Therefore, all the vendors feel they are equal members of fisheries cooperation. 2. Written-bid pricing on the cover of handy book. It is easy to write and to erase the figure more than on the small black board, and is convenient also to keep in the pocket. 3. Auctioning on the fixed platform with fixed fish tank is a very fast auction scheme in spite of short displaying time. Auctioneer presides bidding at one place on the fixed platform, instead of moving, vendors should carry a container of live fishes in the fish tank into showing table in front of would-be buyers and auctioneer. Although the applicability of the auction system to a marketing problem depends in part on subjective considerations by those making decision, basically it is a matter of comparative economic efficiency. In general, if the scheme maximizes returns in relation to the effort expanded by both buyers and sellers, it will be utilized. If it does not, a more efficiency may take place over a period of time, but, even more important, those making decisions may become aware of the potentialities of new schemes. Therefore, in order to applicate the three interesting auction schemes introduced in this paper to other fisheries market, it is necessary not only to analyze many other auction schemes but also to compare the economic efficiency those schemes utilizing in other fisheries market.

• 한국산학경영학회:학술대회논문집
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• 2006.06a
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• pp.147-170
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• 2006

Landfill gas is a mixture of methane and carbon dioxide produced by the bacterial decomposition of organic wastes, and it is considered to produce bad smells and pollute the environment. Economic trials and the developments of landfill gas, as an alternative energy resource, become known at the recent years, Resource development of landfill gas, which is managed by Korea up to now, is for the most part generation using gas engine. Medium BTU and High BTU are considered for the power generation as well. Most income of generation using gas engine is selling charge through a power plant. Expecting to manage the power plant for up to 10 years, the analysis based on revenue and expenditure shows when the unit price is 65.2 Won and the operating rate reaches 90%, it is possible to be into the black in 2012 without considering additional financial expense, It was also analyzed that the profit at a unit price of 85 Won under the anticipated rising unit price by the operating rate of 71% is larger than at the operating rate of 90% under limited unit price of 65.2 Won. It means to manage the power plant at a unit price of 65.2 Won and the operating rate must be higher than 90% for economic logicality. If we assume that the operating rate is 90% and it increases the unit price, the unit price must be higher than 85 Won for the management of a power plant. Analysis of changing a unit price, however, might be expected to have a gradual rise of prices. If there is no price rising and additional income related to CDM(Clean Development Mechanism) and emission trading upon Kyoto protocol, the management of a power plant using gas engine will get financial difficulties because of many operating expenses. However, since landfill gas is considered as a worthy energy resource for the guarantee of sustainable development and for the equity between recent generation and future generation, the development of it must be accomplished by the government's additional supporting and efforts under the interest of all stakeholder who are involved.

• International journal of advanced smart convergence
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• v.8 no.4
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• pp.26-33
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• 2019

We conducted research to evaluate economically and engineering about the synthesis of Magnesium Oxide, MgO, nanoparticles using physicochemical methods. The method used was economic evaluation by calculating GPM, BEP, PBP, and CNPV. The other method used was engineering perspective. MgO nanoparticles were synthesized by reacting Mg(NO₃)₂ and NaOH with a mole ratio 1: 2. Mg(OH)₂ formed was heated and calcined to remove water content and to oxidation to form MgO. An economic evaluation by calculating GPM and CNPV for the production of MgO nanoparticles on an industrial scale shows that the payback period (PBP) occur in the third year and profits increase each year. Tax variations show that the higher of tax, the lower profits received. When there was an increase of selling prices, the profit was greater. The variable cost used is the price of raw material. When there was an increased in the variable cost price, the payback period was longer and the profits was reduced. The benefit of this research is knowing the industrial production of MgO nanoparticles is beneficial. The function of MgO nanoparticles is a material for the manufacture of ceramics and can be used as an antimicrobial in the water filtration process.

• Journal of the Ergonomics Society of Korea
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• v.20 no.1
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• pp.15-29
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• 2001

This study was conducted to develop a prototype of adjustable desk and chair for students from elementary to high school. The development process started with identifying the problems of existing adjustable desks and chairs that are currently available in the market. The following fundamental design criteria were established and then applied to develop the prototype. The criterion of minimization of production cost yielding lower the market selling price was the most critically considered in view of the school furniture buyers' price-consciousness. Other design criteria used in this development were designing for stable and solid structure, requiring few motions and no tools to adjust, requiring the use of only one hand to adjust, unrestricting the adjustable interval, providing extra space for foot and knee area, reducing weight to move easily, and requiring not to move around for cleaning up floor. To evaluate the performance of the prototype, the adjustability of prototype was specifically compared with both dimensions suggested by KS G 2010(Korean Standards for desks and chairs for students) and current anthropometric dimension in terms of the flexible range of accommodation. Results of this study illustrate that the prototype developed in this study could be accommodated for the both dimensions. As a concluding mark, appropriate adjustable range for various grades and age groups were presented.

• The Journal of Fisheries Business Administration
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• v.38 no.3
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• pp.89-108
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• 2007

The purpose of the study are summarized as follows: First, it has researched the new functions of middleman in Fisheries Port Market. Second, the new functions which middleman have to perform in Fisheries Port Market consist of the origin function, marketing function, logistics function. The origin function consists of the discrimination of fish species and freshness, making the price by auction, financing, etc. Marketing function consists of various species assortment from not only fisheries port market but also non fisheries port market as frozen and import fish markets, finding the new selling markets as not broker but wholesaler, making the price and margin non through the action, processing, etc. Logistics function consist of fish stock, delivery Third, it has recognized the upcoming important problems by building up the new functions as middleman in Fisheries port Market. This study has used a questionnaire to verify 3 hypotheses. Research model, factor analysis, regression analysis. The result of this study are summarized as follows: The origin function influences positively on the effectiveness of middleman's performance in Fisheries port Market. Marketing function influences positively on the effectiveness of middleman's performance. However, logistics function did not directly influences on the effectiveness of middleman's performance.

• Journal of Korean Institute of Industrial Engineers
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• v.31 no.4
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• pp.277-288
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• 2005

The proliferation of the internet technologies and applications has intensified business activities on the Internet. This study considered the price competition between two shopping channels, one on-line seller and the other traditional off-line retailer. Based on the Hotelling's linear market model, we derive the Nash and Stackelberg equilibria as a function of the cost parameters which represent the characteristics of the online and off-line channels. By analyzing the equilibrium solutions, the following significant findings were obtained. First, pricing by Stackelberg equilibrium always outperformed that of Nash equilibrium. However the value of the cost parameters played a crucial role in determining both channels' preferred position (price leader or follower). Second, the online seller could benefit more in terms of profit by lowering its efficiency when its efficiency belongs to a certain interval. Third, when the online seller's efficiency is low, lowering its delivery cost has no contribution to its profit. To benefit more from lowering its delivery cost, increasing its channel efficiency to a certain level should be preceded.