• Journal of Information Technology Services
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• v.12 no.3
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• pp.23-37
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• 2013

Social commerce is a subset of e-commerce that involves using social media, and user contributions to assist in the online buying and selling of products and services. Given the rapid growth of social commerce sites such as Groupon, Ticketmonster, and Coupang, it has become critical to understand customer purchasing decision-making processes in the social commerce environment. This study developed a theoretical model to examine the role of social commerce site's stickiness in customers' repurchasing decision processes. This study identifies price attribute, variety of selection, shopping enjoyment, and anger as the key factors of social commerce site's stickiness. Data collected from 164 users who had more purchasing experiences with social commerce for more than 7 months were empirically tested against the research model. The analysis results indicate that social commerce site's stickiness plays an important role in enhancing customer's purchasing behavior. Moreover, price attribute and shopping enjoyment significantly influence social commerce site's stickiness, whereas anger does not significantly affect consumer purchasing decision-making processes. However, contrary to our expectation, variety of selection negatively influences social commerce site's stickiness. The theoretical and practical implications of the findings are described.

• Korean Journal of Organic Agriculture
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• v.31 no.1
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• pp.1-27
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• 2023

This study investigated Thai consumers' perception and willingness to pay for Korean paprika and tomatoes to establish effective export strategies, To this end, an online survey was conducted on 300 consumers living in Bangkok, Thailand, and the factors affecting the purchase intent and willingness to pay price premium for Korean paprika and tomatoes were analyzed. The results are as follows. First, Thai consumers usually buy fruit and vegetables offline, such as supermarkets and large discount stores, but not a few respondents obtained purchase information online. Second, the price competitiveness of Korean paprika and tomatoes is low to Thai products, and the quality, safety, freshness, and cost-effectiveness are similar or low to other exporting countries. Therefore it is important to improve non-price competitiveness using positive perceptions of Korean products and Korean Wave. Third, the most important reason why Thai consumers not buying Korean paprika and tomatoes is the lack of stores and high prices. Fourth, as a result of analyzing the factors affecting the purchase intent for Korean paprika and tomatoes, the strategy of selling paprika and tomatoes through supermarkets to consumers with high income is effective. Fifth, considering the factors of willingness to pay premium prices for Korean paprika and tomatoes, a high pricing strategy targeted consumers with high income and many family members is appropriate.

• Journal of Agricultural Extension & Community Development
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• v.18 no.3
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• pp.569-590
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• 2011

The purpose of this study is to examine the local farmers' perceptions toward the use of local food for school meals from the suppliers' perspectives. Data was collected from 12 school-meal management centers which provide the name list of local farmers. from the provided list, 167 people were selected, who were asked to answer the self-administerd questionnaires by post. 87 responses were returned, having shown the response rate was 50.1%. The data were analyzed by using SPSS 15.0 for descriptive analysis. The findings from this study are as follows: First, the local farmers has a positive attitude toward certified and supply methods for local food whereas price and selling quantity of local food were dissatisfying; Second, local farmers prefer to use public supplying chains such as school-meal support centers rather than private ones. Furthermore, they like to directly contact with a school in terms of supplying local food. To establish self-selling systems, computer programs like ERP should be adopted to effectively manage the production process of local food. On conclusion, implications and limitations were discussed.

• New & Renewable Energy
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• v.18 no.1
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• pp.35-45
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• 2022

The renewable energy based MG is becoming one of the prominent solutions for greenhouse gas and constructing less power lines. However, how to procure the economics of MG considering the CO₂ emission and utility network impact is one of major issues as the proportion of renewable resource increases. This paper proposes the feasibility study scheme of campus MG and shows that the LCOE and CO₂ emission can be reduced by utilizing the excess power and introducing hydrogen system and plus DR. For this, the three cases: (a) adding the PV and selling excess power to utility, (b) producing and selling hydrogen using excess power, and (c) participating in plus DR are considered. For each case, not only the topology and component capacity of MG to secure economic feasibility, but also CO₂ emission and utility network effects are derived. If an electrolyzer with a capacity of 400 kW participates in plus DR for 3,730hours/year, the economic feasibility is securable if plus DR settlement and hydrogen sale price are more than 7.08¢/kWh and 8.3USD/kg or 6.25¢/kWh and 8.6USD/kg, respectively. For this end, continuous technical development and policy support for hydrogen system and plus DR are required.

• Journal of Platform Technology
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• v.6 no.2
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• pp.10-18
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• 2018

The purpose of this study was to empirically analyze relations between color changes in the product specification and demand changes with price elasticity in the Chinese mobile phone market. In previous studies on price elasticity, the usual analysis units were product categories or SBU within a given product category. Unlike them, the this study set an analysis unit of price elasticity to focus on colors, which are investigated in the research fields of experiential marketing, aesthetic marketing, and cognitive psychology. Actual sales data according to the mobile phone price changes by the color were based on the sales volume of a sales agency at China's largest B2C site. The findings were as follows: first, price elasticity according to the six colors was higher than the absolute value of 1, which means that demands made flexible reactions to price changes. Secondly, there were differences in price elasticity according to the colors. Aroma white color made the smallest increase in sales volume at the same price discount, whereas diamond color made the biggest increase in sales in the same price discount scope. These findings indicate that more profit can be generated in mobile phone sales in China by setting different price discount or increase rates according to colors or producing different amounts of mobile phones according to colors. Distributors or sales agents can have a chance for higher profit by ordering and selling mobile phones in certain colors than others from mobile phone manufacturers. The academic findings indicates that there are differences in preference and price elasticity according to colors under the mobile phone category in the Chinese market, which means that the present study made an academic contribution by proposing a microscopic analysis unit for product price elasticity and expanding its concept.

• The Journal of Fisheries Business Administration
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• v.29 no.2
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• pp.77-96
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• 1998

Fisheries products in Korea generally go through three markets, namely the wholesale market at production site (Market A), the wholesale market at consumption site (Market B), and the retail market (Market C), from producers to end consumers. As the products move from Market A through Market B to Market C, the marginal gap of prices asked in these markets demonstrates an apparent relationship. The producers, middlemen, consumers, and governmental departments concerned may influence the marketing prices of fisheries products. This study employing the cointegration theory tries to investigate whether causality of the price-setting among these markets exists and, if any, what it is. The authors have focused their attention on fisheries markets in Pusan, analyzing the long-run equilibrium relationship and causality between the prices of hairtail and squid among markets at different levels. Data used in this study cover the period f개m August 1984 to December 1997 fer hairtail, and the period from May 1989 to December 1997 for squid. The main findings of the study may be summarized as follows: First, regardless of the price time-series of hairtail and squid in individual market, the first difference is necessary fur satisfying the stationary conditions since each time-series is a first integration. This means homogeneous integration of time-series, which is a requirement of the long-run equilibrium of prices at different markets, is satisfied. Second, the study of the long-run equilibrium relationship between the prices at Market A and Market B shows that a long-run equilibrium relationship does exist for selling prices of the two species at Market A and Market B. Third, the ECM (error correction model ) used here to describe the long- and short-run dynamics of price change demonstrates that, in the case of squid, the price change in Market A will lead to a corresponding price change in Market B in the long-run period. In the short-run, however, the price at Market H is not only influenced by the price change in Market A but influence the price at Market A as well, that is, the Prices between Market A and Market B have a feedback effect. It should be stressed that the limitation in data collection, which cover only two species of hairtail and squid, is likely to cause a sampling bias. Nonetheless, we may conclude that a dynamic relation in the formation of prices does exist in view of the transaction amount of species at different markets. It is believed that the conclusion drawn from this study would not only contribute to a long-lasted debate on the direction of causality of price-setting among academic circle and fishing community, but would provide a useful standard for the policy makers in charge of the price-setting of fisheries products as well.

• Korean Business Review
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• v.19 no.2
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• pp.69-94
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• 2006

Landfill gas is a mixture of methane and carbon dioxide produced by the bacterial decomposition of organic wastes, and it is considered to produce bad smells and pollute the environment. Economic trials and the developments of landfill gas, as an alternative energy resource, become known at the recent years. Resource development of landfill gas, which is managed by Korea up to now, is for the most part generation using gas engine. Medium BTU and High BTU are considered for the power generation as well. I\10st income of generation using gas engine is selling charge through a power plant. Expecting to manage the power plant for up to 10 years, the analysis based on revenue and expenditure shows when the unit price is 65.2 Won and the operating rate reaches 90%, it is possible to be into the black in 2012 without considering additional financial expense. It was also analyzed that the profit at a unit price of 85 Won under the anticipated rising unit price by the operating rate of 71% is larger than at the operating rate of 90% under limited unit price of 65.2 Won. It means to manage the power plant at a unit price of 65.2 Won and the operating rate must be higher than 90% for economic logicality. If we assume that the operating rate is 90% and it increases the unit price, the unit price must be higher than 85 Won for the management of a power plant. Analysis of changing a unit price, however, might be expected to have a gradual rise of prices. If there is no price rising and additional income related to CDM(Clean Development Mechanism) and emission trading upon Kyoto protocol, the management of a power plant using gas engine will get financial difficulties because of many operating expenses. However, since landfill gas is considered as a worthy energy resource for the guarantee of sustainable development and for the equity between recent generation and future generation, the development of it must be accomplished by the government's additional supporting and efforts under the interest of all stakeholder who are involved.

• The Journal of Society for e-Business Studies
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• v.14 no.1
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• pp.93-120
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• 2009

Content services on the Internet is getting attention as a new business model, selling digital content in real-time on the web. However, most of these content-based business is based on advertisement model rather than direct-payment-based business model. One of the difficulty in setting up charge-based content service is that the pricing paradigm of digital content is different from traditional pricing of products or services. The objective of this study is to empirically derive the feasible price response functions for these content services. Based on conjoint analysis of popular attributes of digital content, several price response function models were fitted against the conjoint data, using online movie viewers' preferences for different attributes of the service. Fitted function models were linear, multiplicative, exponential, attraction, and Gutenberg models. attraction model was found to be well-fit with the data for several specific combinations of attributes. Implications for pricing strategy is discussed at the end.

• Journal of the Korean housing association
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• v.21 no.1
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• pp.79-88
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• 2010

The purpose of this study is to examine the design characteristic about the public space of privately-built apartment housing after the enforcement of price deregulation in Daegu. The public space of the multi-family housing is monotonous and closed according to the position of an elevator and a stair hall by the 1990's. However, the housing has been gentrified since 2000 because of demands of residents and purpose for selling in lots. Thus, the recognition of the apartments has changed and this change has led to extend the living territory and magnify the role of the public space where help interact with neighbors. This study is based on the survey of thirty nine apartment complex. Also, by using an analysis derived from a precedent study, design elements in approach and interior space of apartment residents are comprehended. The characteristic of the porch is researched and divided according to a roof of porch, form as the door, material of roof, wall, the ceiling and floor. Interior space is analyzed by several elements; forms of core, forms, materials and lights of ceiling, materials of walls and floors, existence and nonexistence of windows, and extra interior components etc. As a result of the study, After the enforcement of price deregulation, the public space of apartments has had improved quality in materials and design and the community center for residents such as waiting rooms and spots facilities has appeared. However, the traffic line of interior space has been very intricate. Also, sports facilities and waiting areas are limited to some apartments.

• The Korean Journal of Financial Studies
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• v.2 no.2
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• pp.315-344
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• 1995

The relationship of information flow and market price formation are central to the basic tenets of financial economics. Whereas information is usually treated as being either public or private(monopolistic), most empirical studies focus on the price effects of public announcements. More recent research has centered more on the role of private information, such as insider trading, in efficient pricing and whether such trading increases investor welfare. Typically, 'insider trading' refers to an officer that trades in his/her company's shares. Insider trading, however, also refers to anyone who generates private, albeit costly, information concerning a stock's fundamental value. Normally, such insider activity is more difficult to ascertain. One way in which negative information is revealed is through short-selling activity, especially the monthly short-interest positions reported by the national stock exchanges. Diamond and Verrecchia(1987) provide a theoretical paradigm that predicts a negative price adjustment upon announcement of n company's monthly short interest, if the short interest displays an unusual increase and is correlated with negative information that is not yet public. Empirical studies of the short-run, negative price effect predicted by Diamond and Verrecchia find mixed results. One explanation is that the time period studied is too short for the market to absorb the informational content of these announcements. One reason is that these announcements are an ambiguous signal that requires more individuals and time to collect and act on the same information before full revelation occurs or before the implicit information becomes publicly known. This 'long delayed reaction' also serves as a motivation for related research on the wealth effect of mergers, share repurchases, and initial equity offerings in which long-run performance differs from the initial, short-run reaction to such announcements or offerings.