• Title/Summary/Keyword: Self-service technology

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A Study on the Influencing Factors on Social Media Use Intensity and Fatigue, and the Moderating Effect of Process Incentive Expectations (소셜 미디어 사용 강도 및 피로감에 미치는 영향 요인과 성과기대의 조절 효과 연구)

  • Park, Kiho
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.215-227
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    • 2021
  • This study empirically studied the factors affecting the intensity of use of mobile social media and fatigue. Theories for the research framework were based on the theory of planned behavior, the theory of private information protection, the theory of flow, and the theory of process incentives. As a result of data analysis, it was found that self-efficacy, user habits, and flow experience positively influence the intensity of mobile social media use. This study assumed that personal information protection issues negatively affect the intensity of mobile social media use, but have little influence on the use intensity. The intensity of media use had a positive effect on media fatigue. In other words, when the intensity of using mobile social media increased, the feeling of fatigue increased. The expected process incentives variable did not show a moderating effect between media use intensity and social media fatigue. The findings will have implications for social media-related companies and organizations that want to use social media tools for business and public services.

An Practical Study on the Effect of ERP System Introduction Type on the Enterprise's IT·SW Utilization (ERP 시스템 도입유형이 기업의 IT·SW 활용에 미치는 영향에 관한 실증연구)

  • Yang, Heejung;Sung, Wookjoon
    • Journal of Information Technology Services
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    • v.20 no.2
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    • pp.57-76
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    • 2021
  • Today's ERP system has become a core system of IT·SW that not only supports and manages enterprise resources efficiently, but also encompasses major business tasks. In other words, the ERP system is an essential strategic element for the survival of a company as a powerful means to innovate the management of an organization. This study analyzed the impact on the utilization of IT·SW from the perspective of the entire organization's process without limiting the performance evaluation of the ERP system itself, which is a core system of a company. The measurement data for evaluating the performance of the ERP system was the 2018 domestic company IT·SW utilization survey result report (subject to survey : 3,017 domestic companies with 10 or more employees). Based on this data, this study analyzed the impact of the ERP system on the entire enterprise's IT·SW utilization. In particular, attention was paid to whether there would be a difference in the use of IT·SW if the type of ERP system introduction was changed through the improvement of the business process of the company. Multiple regression analysis was performed using the statistical package SPSS 25. As a result, among the ERP system introduction types, the greatest degree of (+)influence on the company's IT·SW utilization is when the ERP package SW or ASP service is used as it is. Although the difference is insignificant, the second case was to build an ERP system through self-development or outsourcing, followed by customizing the package SW or system through self-development or outsourcing. Through the results of this study, it is expected that the organization will improve the business process and use the standard ERP package SW as it is without modification, thereby effectively enhancing the use of IT·SW of the company and leading to management performance.

An Exploratory Methodology for Longitudinal Data Analysis Using SOM Clustering (자기조직화지도 클러스터링을 이용한 종단자료의 탐색적 분석방법론)

  • Cho, Yeong Bin
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.100-106
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    • 2022
  • A longitudinal study refers to a research method based on longitudinal data repeatedly measured on the same object. Most of the longitudinal analysis methods are suitable for prediction or inference, and are often not suitable for use in exploratory study. In this study, an exploratory method to analyze longitudinal data is presented, which is to find the longitudinal trajectory after determining the best number of clusters by clustering longitudinal data using self-organizing map technique. The proposed methodology was applied to the longitudinal data of the Employment Information Service, and a total of 2,610 samples were analyzed. As a result of applying the methodology to the actual data applied, time-series clustering results were obtained for each panel. This indicates that it is more effective to cluster longitudinal data in advance and perform multilevel longitudinal analysis.

Effects of Online Food Subscription Economy Characteristics on Perceived Value and Customer Engagement (온라인 식품 구독서비스 특성이 지각된 가치와 고객인게이지먼트에 미치는 영향)

  • Kim, Cha Young;Park, Chel
    • Journal of Information Technology Services
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    • v.21 no.2
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    • pp.1-26
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    • 2022
  • This study classified five types of online food subscription economy: replenishment, curation, surprise, membership, and visitation. An online survey was conducted with 314 customers who experienced 5 types of online subscription economy. This study selected the characteristics of the food subscription economy as convenience, perceived personalization, economic utility, and timeliness through previous studies. The effect of the four characteristics on perceived value (utilitarian and emotional) and the relationship between customer engagement and perceived value, which are dependent variables that have never been used in the food subscription economy, were verified through the S-O-R model. In this relationship, we demonstrated how consumers' personal tendencies, such as need for cognitive closure and self-efficacy, mediate between timeliness and perceived value related to online food delivery. The study results are as follows. Perceived personalization, convenience, and timeliness had a positive effect on the utilitarian value in the order. It also had a positive effect on emotional values in the order of perceived personalization and timeliness. On the other hand, economic utility had no significant effect on practical branches. Customer engagement had a positive effect in the order of emotional value and utilitarian value. The lower the need for cognitive closure the more positive the utilitarian value. The lower the self-efficacy, the more positive the emotional value was perceived. Through the above study, companies that want to operate or start an online food subscription economy need a strategic approach rather than unreasonable price discounts in pricing policy. In addition, it is necessary to focus on marketing activities that provide emotional value by focusing on perceived personalization, which is the satisfaction factor of online food subscription.

Analysis of Major Factors Related to Smartphone Addiction According to Gender Differences in Health College Students (보건계열 대학생들의 성별 차이에 따른 스마트폰 중독 관련 주요 요인 분석)

  • Choo, Yeon-Ki;Bae, Won-Sik;Kim, Hae-In
    • Journal of The Korean Society of Integrative Medicine
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    • v.10 no.2
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    • pp.135-143
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    • 2022
  • Purpose : This study was to compare and analyze major factors related to smartphone addiction according to the gender of health-related college students. Methods : 720 people who voluntarily participated and agreed to fill out the questionnaire were randomly sampled. Smartphone addiction was measured using the Smartphone Addiction Scale Short Version (SAS-SV), sleep quality was measured using the Pittsburgh Sleep Quality Index (PSQI), anxiety symptoms were measured using the self-assessment anxiety scale (SAS), and depression symptoms were measured using the self-assessment depression scale (SDS). In addition, the age of each individual and the main function of smartphone use were also investigated. Results : The prevalence of smartphone addiction was higher among female students than male students (p<.05), while male students mainly played games and female students mainly used multimedia (video/music) viewing and social networking services (p<.05). In addition, male students showed a high association with smartphone addiction in the group where games were the main function of smartphone use, the group with low sleep quality, and the group with anxiety symptoms (p<.05), but for female students, multimedia (video/music) Or, the group in which social networking service is the main function of smartphone use, the group with low sleep quality, and the group with symptoms of anxiety and depression showed a high correlation with smartphone addiction (p<.05). Conclusion : It is expected that the results of this study will be used as basic data for providing customized solutions considering the characteristics of smartphone addicts.

A Study on Zero Pay Image Recognition Using Big Data Analysis

  • Kim, Myung-He;Ryu, Ki-Hwan
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.193-204
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    • 2022
  • The 2018 Seoul Zero Pay is a policy actively promoted by the government as an economic stimulus package for small business owners and the self-employed who are experiencing economic depression due to COVID-19. However, the controversy over the effectiveness of Zero Pay continues even after two years have passed since the implementation of the policy. Zero Pay is a joint QR code mobile payment service introduced by the government, Seoul city, financial companies, and private simple payment providers to reduce the burden of card merchant fees for small business owners and self-employed people who are experiencing economic difficulties due to the economic downturn., it was attempted in the direction of economic revitalization for the return of alleyways[1]. Therefore, this study intends to draw implications for improvement measures so that the ongoing zero-pay can be further activated and the economy can be settled normally. The analysis results of this study are as follows. First, it shows the effect of increasing the income of small business owners by inducing consumption in alleyways through the economic revitalization policy of Zero Pay. Second, the issuance and distribution of Zero Pay helps to revitalize the local economy and contribute to the establishment of a virtuous cycle system. Third, stable operation is being realized by the introduction of blockchain technology to the Zero Pay platform. In terms of academic significance, the direction of Zero Pay's policies and systems was able to identify changes in the use of Zero Pay through big data analysis. The implementation of the zero-pay policy is in its infancy, and there are limitations in factors for examining the consumer image perception of zero-pay as there are insufficient prior studies. Therefore, continuous follow-up research on Zero Pay should be conducted.

A Study on Personal Information Protection amid the COVID-19 Pandemic

  • Kim, Min Woo;Kim, Il Hwan;Kim, Jaehyoun;Ha, Oh Jeong;Chang, Jinsook;Park, Sangdon
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.12
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    • pp.4062-4080
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    • 2022
  • COVID-19, a highly infectious disease, has affected the globe tremendously since its outbreak during late 2019 in Wuhan, China. In order to respond to the pandemic, governments around the world introduced a variety of public health measures including contact-tracing, a method to identify individuals who may have come into contact with a confirmed COVID-19 patient, which usually leads to quarantine of certain individuals. Like many other governments, the South Korean health authorities adopted public health measures using latest data technologies. Key data technology-based quarantine measures include:(1) Electronic Entry Log; (2) Self-check App; and (3) COVID-19 Wristband, and heavily relied on individual's personal information for contact-tracing and self-isolation. In fact, during the early stages of the pandemic, South Korea's strategy proved to be highly effective in containing the spread of coronavirus while other countries suffered significantly from the surge of COVID-19 patients. However, while the South Korean COVID-19 policy was hailed as a success, it must be noted that the government achieved this by collecting and processing a wide range of personal information. In collecting and processing personal information, the data minimum principle - one of the widely recognized common data principles between different data protection laws - should be applied. Public health measures have no exceptions, and it is even more crucial when government activities are involved. In this study, we provide an analysis of how the governments around the world reacted to the COVID-19 pandemic and evaluate whether the South Korean government's digital quarantine measures ensured the protection of its citizen's right to privacy.

A Study on Policy Instrument for the Development of Ethical AI-based Services for Enterprises: An Exploratory Analysis Using AHP (기업의 윤리적 인공지능 기반 서비스 개발을 위한 정책수단 연구: AHP를 활용한 탐색적 분석)

  • Changki Jang;MinSang Yi;WookJoon Sung
    • Journal of Information Technology Services
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    • v.22 no.2
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    • pp.23-40
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    • 2023
  • Despite the growing interest and normative discussions on AI ethics, there is a lack of discussion on policy instruments that are necessary for companies to develop AI-based services in compliance with ethical principles. Thus, the purpose of this study is to explore policy instruments that can encourage companies to voluntarily comply with and adopt AI ethical standards and self-checklists. The study reviews previous research and similar cases on AI ethics, conducts interviews with AI-related companies, and analyzes the data using AHP to derive action plans. In terms of desirability and feasibility, Research findings show that policy instruments that induce companies to ethically develop AI-based services should be prioritized, while regulatory instruments require a cautious approach. It was also found that a consulting support policy consisting of experts in various fields who can support the use of AI ethics, and support for the development of solutions that adhere to AI ethical standards are necessary as incentive policies. Additionally, the participation and agreement of various stakeholders in the process of establishing AI ethical standards are crucial, and policy instruments need to be continuously supplemented through implementation and feedback. This study is significant as it presents the necessary policy instruments for companies to develop ethical AI-based services through an analytical methodology, moving beyond discursive discussions on AI ethical principles. Further analysis on the effectiveness of policy instruments linked to AI ethical principles is necessary for establishing ethical AI-based service development.

Leadership Development in Students as Part of Attitude Development

  • Zhou Yongjun;Viktoriia O. Anishchenko;Olena V. Vasylenko;Nataliia V. Iaremenko;Mykhailo V. Fomin
    • International Journal of Computer Science & Network Security
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    • v.23 no.7
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    • pp.79-90
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    • 2023
  • Leadership development corresponds to the focus on the individual's success and competitiveness strategy. This is the optimal direction of the organization of attitude development because it covers two aspects of the student's personality development, professionally-oriented and self-centric. The aim of the study is to identify and compare the leadership level in second-and fourth-year students to see dynamics of development and implementation of the leadership phenomenon in the professional and personal making up of future specialists. Based on the theoretical analysis of the issue, the authors developed an objective and subjective diagnostic model for leadership skills. In this study, data of the objective diagnostic technique are the key. Subjective diagnostic technique for leadership skills provides insights for problem interpretation. At the level of the first group of respondents, the average Leadership Skills Level of the second-year students was quite low and was found within the medium level. The second group of respondents consisting of the fourth-year students showed a slight but effective improvement. The Leadership Skills of this group were found at a sufficient level. Positive dynamics was revealed for all criteria of leadership skills as a result of applying objective diagnostic methods: decreased percentage of students with negative and relatively low markers of Leadership Skills Level and corresponding increase in percentage of applicants with positive markers of Leadership Skills Level. Further research can be organized in the direction of identifying and developing successful universal and professionally-oriented tactics for leadership development in students as part of attitude development.

The Roles of Intermediaries in Clusters: The Thai Experiences in High-tech and Community-based Clusters

  • Intarakumnerd, Patarapong
    • Journal of Technology Innovation
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    • v.13 no.2
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    • pp.23-43
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    • 2005
  • Industrial clusters are geographical concentrations of interconnected companies, specialised suppliers, service providers, firms in related industries, and associated institutions (for example, universities, standard agencies, and trade associations) that combine to create new products and/or services in specific lines of business. At present, the concept of industrial cluster becomes very popular worldwide, policy makers at national, regional and local levels and business people in both forerunner and latecomer countries are keen to implement the cluster concept as an economic development model. Though understanding of clusters and related promoting policies varies from one place to another, the underlying benefits of clusters from collective learning and knowledge spillovers between participating actors strongly attract the attention of these people. In Thailand, a latecomer country in terms of technological catching up, the cluster concept has been used as a means to rectify weakness and fragmentation of its innovation systems. The present Thai government aspires to apply the concept to promote both high-tech manufacturing clusters, services clusters and community-based clusters at the grass-root level. This paper analyses three very different clusters in terms of technological sophistication and business objectives, i.e., hard disk drive, software and chili paste. It portrays their significant actors, the extent of interaction among them and the evolution of the clusters. Though are very dissimilar, common characteristics attributed to qualified success are found. Main driving forces of the three clusters are cluster intermediaries. Forms of these organizations are different from a government research and technology organization (RTO), an industrial association, to a self-organised community-based organization. However, they perform similar functions of stimulating information and knowledge sharing, and building trust among participating firms/individuals in the clusters. Literature in the cluster studies argues that government policies need to be cluster specific. In this case, the best way to design and implement cluster-specific policies is through working closely with intermediaries and strengthening their institutional especially in linking member firms/individuals to other actors in clusters such as universities, government R&D institutes, and financial institutions.

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