• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.583-592
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• 2021

This study examines social identity and self-identity as the antecedents of the theory of planned behavior (TPB) model in predicting purchase intention of certified coffee, whereas perceived trustworthiness (PT) is evaluated whether it directly affects intention and/or indirectly through attitude. In addition, ethics and luxury are investigated as the salient beliefs affecting attitude formation in this regard. A face-to-face survey was conducted with 727 coffee consumers in Thailand. Confirmatory factor analysis is applied to assess the adequacy of the model, followed by structural equation modeling to evaluate the hypotheses proposed for the relationships between constructs in an extended TPB model. The results confirm that self-identity is the most influential antecedent on attitude when compared to social identity, and attitude, in turn, is the strongest determinant in predicting purchase intention. PT has a direct positive effect on purchase intention, meanwhile, ethical, luxury beliefs, and PT are confirmed to portrait the attitude formation. As such the marketing campaigns can address manipulating consumers' beliefs on both ethical and luxury aspects as well as PT, along with consumers' social identity and self-identity to fortify a positive attitude toward certified coffee. Then the actual purchase behavior can be foreseen based on empirical evidence.

• 한국항공운항학회지
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• 제29권2호
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• pp.25-35
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• 2021

Before COVID-19 outbreak in 2019, it is the core value of airline's service to provide check-in service to passengers face to face. However, due to the global pandemic of COVID-19 outbreak, it is expected the airline service in the future would be dramatically changed from being contacted to being untacted with technology-based self service(TBSS). This paper analyzed the perception of passengers using self service technology and their acceptance. According to empirical analysis, it was found that the change of passengers' perception after COVID-19 has a significant positive effect on the innovation of TBSS. The innovation of TBSS(Effectiveness and certainty) had both significant positive effect on the passengers' acceptance on TBSS at airport. Among variables of TBSS, convenience rather than usefulness of TBSS had a significant positive effect on intention to use TBSS of passengers. It was proposed that airlines not only contribute to increase acceptance of TBSS but also inform and promote the prevention effect of TBSS and the importance of untact service to minimize congestion at check-in counter in airport.

• 의료법학
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• 제23권1호
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• pp.3-33
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• 2022

원격의료와 관련해서, 우리나라 의료법은 제17조 및 제17조의2와 제34조 규정을 두고 있다. 의료법 제17조 및 제17조의2의 '직접 진찰'은 '대면 진찰'이 아니라 '스스로 진찰'로 해석될 수 있으므로, 위 규정은 원격의료를 금지하는 규정으로 보기는 어렵다. 진찰의 개념이나 '대면진료의 원칙'만으로 원격의료를 금지하는 것은 죄형법정주의 원칙에 위반될 수 있다. 다만, '진찰'에 해당하기 위해서는 대면진찰을 대체할 정도의 충실성이 담보되어야 하므로, 전화를 통한 부실한 진찰 후 진단서나 처방전 등을 발급하는 행위는 의료법에 위반된다고 할 수 있다. 그러한 점에서 보면, 위 규정이 원격의료를 간접적으로 제한하는 규정이라고 할 수 있다. 한편, 우리나라 통설은 제34조를 근거로 의료인과 환자 간 원격의료는 전면 금지된다고 해석하고 있으며, 최근 대법원은 환자의 요청이 있다고 하더라도 이러한 원격의료는 허용되지 않는다고 판시하였다. 그러나, 이러한 해석은 2002년 의료법에 원격의료 규정이 도입될 당시의 입법의도와 상당한 거리가 있을 뿐만 아니라, 현실의 요구나 외국의 입법추세와도 맞지 않는다. 상황이 이렇게 된 이유는, 원격의료 규정이 잘못 입법되었기 때문이라고 생각한다. 입법의 전제가 잘못되었고, 입법의 기술이나 체계, 그 내용에도 상당한 문제가 있다. 그 결과 당초 입법의도와는 달리 원격의료가 전면 금지되는 결과가 초래되고 말았다. 외국에서도 원격의료를 전면금지하고 이에 대해서 형사처벌하는 사례는 찾아보기 어렵다. 원격의료의 문제를 근본적으로 해결하기 위해서는 의료법 제34조를 삭제할 필요가 있다.

• 패션비즈니스
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• 제17권5호
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• pp.14-30
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• 2013

The purpose of this research is to identify the differences in appearance satisfaction, self-esteem and the feeling of happiness according to the demographic variables of teenagers. The conclusion of this research indicate that appearance satisfaction has significant impacts on the self-esteem and the feelings of happiness for adolescence. Teenage students who attend vocational schools get more Allowances than students who attend general high schools, and those who have parents with lower education level also get more Allowances. But the higher the economic standard and grades the students have, the more self-esteem and the feelings of happiness they possess. Thus, the students who attend general high schools have higher self-esteems and feelings of happiness than those in vocational schools. Additionally, the students who have higher economic standards and parents with better'- education levels show more appearance satisfactions for their face, skin and body. Therefore, the level of appearance satisfaction according to the types of school, economic standards, amount of Allowances and parents' education level is an important variable, which can also affect the self-esteem and the feelings of happiness. Teenagers' appearance satisfaction have a significant impact for determining the level of self-esteem and the feeling of happiness.

• 대한치과기공학회지
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• 제42권3호
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• pp.281-289
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• 2020

Purpose: This study analyzes the self-efficacy and CAD/CAM practice of dental technology students with the aim of providing data that will be useful for improving CAD/CAM education. Methods: A questionnaire survey on self-efficacy and CAD/CAM practice was given to students who participated in face-to-face classes in the Department of Dental Technology at a college in Daegu and Gyeongsangnam-do. The survey period was two weeks long (June 15, 2020 to July 2, 2020), and 84 students completed the questionnaire. Results: The higher the self-efficacy, the fewer difficulties or mistakes students made in CAD/CAM practice. The most difficult parts of the scanning process were the top and bottom arc operation and the bite match arc insertion. The most difficult part of the design work was the use of (multiple) tools. The difference between the degree of difficulty and the degree of mistakes during the practical course was shown as the margin line setting in the design work. Setting the margin line was not difficult, but the degree of mistakes was nonetheless high. In the CAM process, height control was the most difficult part, but the degree of mistakes did not differ according to students' self-efficacy. Conclusion: Given that higher self-efficacy correlated with fewer difficulties or mistakes in CAD/CAM practice, students should be encouraged to enhance their self-efficacy. This may be done by improving their satisfaction with their major course of study, forming friendly relations with their colleagues, and increasing the ratio of performance rather than observation in CAD/CAM practice.

• 한국정보시스템학회지:정보시스템연구
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• 제17권3호
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• pp.79-109
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• 2008

Cyworld was successful where others have foiled because of its unique and profitable business model that relies on the purchase of digital items and its ability to mimic and recreate aspects of face-to-face interpersonal relationships among the members of the online community. The purpose of this study is to understand how the needs for self-presentation and needs for affiliation influence digital item purchase intention, and to analyze the moderating roles of gender and purchase experience in those relationships. Based on the theoretical framework including self-presentation theory and theory of affiliation, we developed the research model and proposed ten hypotheses. A survey was conducted with 225 members of Cyworld. The research model and the related hypotheses were tested using Amos. As the result of the analysis, eight hypotheses out of ten hypotheses were supported. In particular, digital item purchase intention in virtual world was found to be affected by both members' needs for self-presentation and needs for affiliation. We also found that the needs for self-presentation is significantly influenced by innovativeness of members, self-efficacy, and group norm. Also, needs for affiliation is significantly affected by self-efficacy, group norm and perceived value. Furthermore, the results indicate that 1) moderating effects of gender on those relationship is supported; and 2) moderating effects of purchase experience is partially identified. This study provides several implications for academic community and practitioners to understand why the community members pay real money for their digital items as well as how the sales of digital items can be increased in online communities. Some study limitations and future research directions are also discussed.

• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.678-686
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• 2021

미소 짓는 얼굴은 친근하고 따뜻한 인상을 전달하여 대인 관계에 긍정적인 효과를 가져 온다. 그러나 고정관념내용모델과 따뜻함과 유능함 인상의 보상효과에 따르면 미소를 짓는 표정은 타인에게 따뜻한 인상을 전해주지만, 반대 차원의 인상인 유능함에 대한 부정적 평가를 가져올 수 있다. 본 연구는 따뜻함과 유능함 인상평가의 상호 보상효과를 고가 제품군 브랜드의 소셜미디어 광고에 응용하였다. 구체적으로는 미소를 띠는 광고모델로 인해 브랜드의 따뜻함 인상이 증가하고 이는 소비자의 구매의도에 부정적인 영향을 끼칠 수 있음을 소비자의 자기해석 수준을 이용하여 살펴보았다. 분석 결과, 미소를 띠는 모델이 사용된 광고에 노출될 때, 독립적 자기해석을 하는 소비자는 상호의존적 자기해석 소비자보다 낮은 구매의도를 보여준 반면, 미소를 띠지 않은 모델이 사용된 광고에 대해서는 의존적 자기해석을 하는 소비자가 독립적 자기해석 소비자보다 낮은 구매의도를 보여주었다. 따라서 고가 제품군 브랜드 광고에 기용된 모델의 미소가 소비자의 구매의도에 미치는 영향에서 소비자의 자기해석 수준이 조절변수로 작용함이 증명되었다. 본 연구는 고가 제품군 브랜드 광고의 효과적인 광고모델 전략에 대한 이론적, 실무적 시사점을 제공하고자 한다.

• 감성과학
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• 제23권4호
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• pp.93-104
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• 2020

In today's affluent food environment, investigating factors that facilitate resistance in the face of barriers to health goals may be vital for achieving successful promotion and regulation of health. This study was implemented to investigate the effect of self-compassion on the evaluation and choice of healthy vs. unhealthy food. In Study 1, participants (N = 101) primed with self-compassion evaluated unhealthy food more negatively than those primed with self-esteem. As predicted, however, there was no difference in attitude toward healthy food between the two priming conditions. In Study 2, participants (N = 54) were asked to choose between healthy and unhealthy food and then their self-compassion was measured. Results show that participants with high self-compassion chose healthy food more often than unhealthy food, while those with low self-compassion chose unhealthy food more than healthy food. The implications of the findings are discussed in terms of health campaign strategies and further research into the relation between self-compassion and health behaviors.

• 전자공학회논문지C
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• 제35C권5호
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• pp.50-58
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• 1998

We propose an efficient face recognition system for controllinng the access to the restricted zone using both the face region detectors based on facial symmetry and the extended self-organizing maps (ESOM) which have sensory synapses and descriptive synapses. Based on the visual cues of the facial symmetry, we apply horizontal and vertical projections on elliptic regions detected by GHT(generalized hough transform) to identify all the face regions from the complex background.And we propose an ESOM which can exploit principal components and imitate an elastic similarity matching, to authenticate faces of the enlisted member. In order to cope with changes of facial experession or glasses wearing, etc, the facial descriptions of each member at the time of authentication are simultaneously updated on the discriptive synapses online using the incremental learning of the proposed ESOM. Experimental results prove the feasibility of our approach.

• 한국산업융합학회 논문집
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• 제25권4_2호
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• pp.663-671
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• 2022

Practice through virtual reality can increase the educational effect regardless of time and place, and it is an educational method that is being pursued even in the situation of COVID-19. On the other hand, for VR-based education, related technology development and content development must be made, and experiential methods (flipped learning, blended learning, hybrid learning) must be provided in the educational process. The development scenario was developed with the contents of drone qualification test (ultra-light unmanned multicopter) and drone practice and the possibility of non-face-to-face self-directed learning (flipped learning, blended learning, hybrid learning). It is expected that the quality of vocational education related to drones and the effect of high education will be improved through the contents, and it is thought that it will be possible to suggest a direction for the development of various vocational education contents in non-face-to-face education.