The study on the Consumer's Motivation of Charity Impulse in Non-profit Organization-Based on Self-Determination Theory (비영리단체의 자선충동 동기에 관한 연구 - 자기결정성 이론을 중심으로-)
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- Proceedings of the Korea Contents Association Conference
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- 2009.05a
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- pp.354-361
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- 2009