• 한국의류학회지
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• 제40권3호
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• pp.539-553
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• 2016

This study investigated the influence of consumers' self-construal and self-monitoring on brand product preference by moderating brand visibility. Brand visibility consisted of product typicality and brand salience. The study results showed that respondents preferred products with high product typicality and low brand salience. Respondents with interdependent self-construal and high self-monitoring also showed a higher preference for high product typicality and low brand salience versus respondents with independent self-construal and low self-monitoring. Respondents preferred a product when they recognized a brand name, but brand visibility should be exposed naturally. Based on these results, this study has practical implications for the importance of maintaining brand identity and the appropriacy of brand logo size.

• 가족자원경영과 정책
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• 제4권2호
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• pp.91-107
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• 2000

The purpose of this study is to understand what needs housewife volunteers want to be satisfied with and try to find the way to satisfy them, examining empirically their participation motivation and activity satisfaction. The major findings of the study were as follows: 1) the housewife volunteers’participation motivation was composed self-developmental, self-actualization, altruistic dimensions and the mean score of self-actualization was the highest. 2) the self-development motivation was proved significantly different in housewives’age, their last child’s age, religion. the altruistic motivation was proved significantly different in their religion. 3) the housewife volunteers’activity satisfaction was proved significantly different in the level of self-developmental motivation, self-actualization, and altruistic motivation. Namely, the higher the level of self-development motivation, self-actualization, and altruistic motivation was, the higher activity satisfaction was. 4) the variables that influence on housewife volunteers’activity satisfaction were family support, self-development motivation, self-actualization, job appropriateness.

• 감성과학
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• 제23권4호
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• pp.93-104
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• 2020

In today's affluent food environment, investigating factors that facilitate resistance in the face of barriers to health goals may be vital for achieving successful promotion and regulation of health. This study was implemented to investigate the effect of self-compassion on the evaluation and choice of healthy vs. unhealthy food. In Study 1, participants (N = 101) primed with self-compassion evaluated unhealthy food more negatively than those primed with self-esteem. As predicted, however, there was no difference in attitude toward healthy food between the two priming conditions. In Study 2, participants (N = 54) were asked to choose between healthy and unhealthy food and then their self-compassion was measured. Results show that participants with high self-compassion chose healthy food more often than unhealthy food, while those with low self-compassion chose unhealthy food more than healthy food. The implications of the findings are discussed in terms of health campaign strategies and further research into the relation between self-compassion and health behaviors.

• 경영과정보연구
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• 제2권
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• pp.267-294
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• 1998

Recently, self-efficacy is one of the critical constructs that have been found to influence human decisions about behavior selection and the performance associated with the selected behavior. The construct has been widely adopted and tested In the fields of social psychology and/or other behavioral sciences. In information systems field, however, it has been hardly studied, although computer self-efficacy could have been an important factor explaining and predicting human computer usage behaviors. From this perspective, main purposes of the study is to understand causal relation among the factors influencing computer self- efficacy, computer usage behavior and computer self-efficacy. The research reported in this study have several objectives; 1) to develop a measure of computer self-efficacy, 2) to Identify the factors influencing self-efficacy, and 3) to reveal the relationship between self-efficacy and computer usage behavior and then 4) to explain the causal model of computer self-efficacy. By reviewing the literature, past experience, others' use, encouragement by others, and anxiety are selected as the factors influencing computer self-efficacy. Four hypotheses concerning the relationship between each of the variables and computer self-efficacy are tested by LISREL. One more hypothesis about the relationship between computer self-efficacy and computer usage is also tested. The results show that computer self-efficacy is significantly influence by computer anxiety, encouragement by others, and computer experience, and that it is closely correlated with computer usage behavior.

• 기본간호학회지
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• 제15권4호
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• pp.539-547
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• 2008

Purpose: This study is done to identify how a clinical practice orientation program would affect anxiety, self-esteem and self-efficacy in college students in nursing. Method: Data was collected from 127 nursing students in February, 2008. The collected data were analyzed with the SPSS/Win 12.0 program, using t-test, ANOVA, paired t-test and Pearson's correlation coefficients. Results: The total mean scores were; anxiety 53.22/80, self-esteem 29.51/40 and self-efficacy in 59.76/85. Self-esteem and self-efficacy level were significantly different according to the level of Fundamentals practice and satisfaction with nursing as a major satisfaction(p=.001). The effect of the orientation program on clinical practice were a significantly increased in self-esteem and self-efficacy (p=.000). But in terms of anxiety, the effect was the opposite. So study to identify other factors causing anxiety and strategies to reduce the anxiety need to be considered. Conclusion: It is important to improve self-esteem and self-efficacy and the study results indicate that an orientation program is one strategy that needs to be developed to meet these needs for college students in nursing.

• 지식경영연구
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• 제9권4호
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• pp.1-16
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• 2008

The purpose of the present study is to explain the effects of academic self-efficacy, self-regulated learning and online task value on academic achievement and learning transfer in corporate cyber education. 202 students who completed S corporate's cyber courses in 2007 and responded to all survey participated in this study. A hypothetical model was proposed, which was composed of academic self-efficacy, online task value and self-regulated learning factors as prediction variables, and learning transfer as well as academic achievement factors as outcome variables. The results of this study through regression analysis as follows. First, learners' academic self-efficacy, self-regulated learning and online task value predict learners' academic achievement significantly. Second, except for academic self-efficacy, learners' self-regulated learning and online task value predict on learners' learning transfer significantly. Third, academic achievement plays a role as mediating value in predicting academic achievement by online task. It implies that learners' academic self-efficacy, online task value and self-regulated learning which predict learners' academic achievement and learning transfer should be considered in developing strategies for the design and operation of cyber courses.

• 경영과학
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• 제29권2호
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• pp.1-20
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• 2012

While feeling anxious about the risk of exposure of personal information and privacy, users of microblogs and social network services are continuously using them. This study aims to develop a model to investigate this phenomenon. Specifically, this study explores the relationship between personal characteristics (represented by privacy concern and self-presentation) and an individual's self-disclosure. An individual's personal belief (represented by perceived risk and perceived trust) is also tested as an mediator between the relationship. Through a questionnaire survey to 183 twitter users in Korea, the results indicate that self-presentation has a direct influence on self-disclosure as well as an indirect influence through perceived trust. In contrast, privacy concern has not a direct but an indirect negative influence on self-disclosure through perceived risk. In conclusion, self-presentation has a stronger influence on self-disclosure then privacy concern to Twitter users. An individual who has a higher propensity for self-presentation will form a stronger perceived trust on Twitter, which in turn, affects the individual's self-disclosure. On the other hand, an individual who is more concerned with personal privacy will feel more serious about perceived risk, which in turn, negatively influences one's perception of the trust in Twitter as well as his desire for self-disclosure.

• 기본간호학회지
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• 제8권3호
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• pp.324-333
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• 2001

Purpose: A quasi-experimental study was conducted to identify the effects on Self-efficacy, Fatigue, Coping Skills and Self-care Activities by Korean patients following a Systemic Lupus Erythematosus Self-Management (SLESM) Course. Methods : A two group pre-test and post-test design was used. The participants in the study were forty-one people with Systemic Lupus Erythematosis of which 21 subjects were assigned to the experimental group and 20 to the control group The experimental group received six weekly 2-hour group sessions, while the control group did not receive any intervention Outcome measures included self-efficacy, fatigue, coping skills and self-care activities. Baseline demographic and clinical variables did not differ between the two groups. Results : Patients who Participated in the self-management course showed significant decrease in fatigue (p= .038), improvement in self-efficacy (P= .001) and coping skills (p= ,048), increase in self-care activities (p= .003), and in the number of types of self-care activities(P= .048). Conclusion: Self-efficacy, coping skills and self-care activities improved and fatigue was reduced following the SLESM course. This study showed that a SLESM course is a good nursing intervention that can be offered in community settings.

• 한국학교ㆍ지역보건교육학회지
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• 제11권2호
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• pp.115-127
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• 2010

Objectives: This study was carried out to investigate the effects of improvement in health promotion behavior of nursing college students by the difference of self esteem. The students was divided two groups one is low level self esteem the other is high depending on median point of self esteem. The specific objectives were first, to find out the differences of health promotion behavior, self efficacy, health perception, fatigue level, depression, psychosocial wellbeing, second, to establish which factors determine their health promotion behavior between two groups. Methods: Self-administered questionnaires were given to 262 students enrolled in a nursing college. between may and June 2008. The questionnaire items included age, sex, education level, self esteem, self efficacy, health perception, fatigue, depression,, psychosocial well being and health promotion behavior. For statistical analysis, frequency, t-test, regression used for determining the factors effecting health promotion behavior. Results: The influencing factors were self efficacy among low level and self efficacy, fatigue and stress among high level. Self efficacy strong positive impact on health promotion behavior among both groups. Stress and fatigue was only effective among high level group. Conclusion: Based on the study results, improvement of health promotion behavior among nursing students requires the development and application of programs to manage self efficacy and stress as a precondition for depending on self esteem level.

• 한국의류학회지
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• 제21권7호
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• pp.1205-1214
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• 1997

The purpose of this study is to positively investigate if the theory of self-monitoring among various individual trait theories would be a theoretical concept which can explain about the differences of clothing behavior under given social situations among Female university students in Korea. For this purpose, the following research problem were set up; 1. Self-monitoring levels and changing differences of self-image as per situation would be reviewed. 2. Self-monitoring levels and changing differences of clothing selection factors as per situation would be reviewed. The results of this study can be summarized as follows; First, as a result of analyzing the differences of situational self-image pursuits within per situation depending on individuals self-monitoring levels, the differences were found significant by. Namely, the adjectives for situational self-image which corresponded to those who had high self-monitoring than low self.monitoring were "womanly", "refined", "sensual", "lively" and "elegant". Second, as a result of analyzing the differences of priority of clothing selection factors within per situation depending on individuals self-monitoring levels, the differences were found significant by. Those who had high self-monitoring level put a higher priority on fashionability, aesthetics and status.symbol of clothing within per situation, while those who had low self-monitoring thought important for economy or utility within per situation.rtant for economy or utility within per situation.