• 한국주거학회:학술대회논문집
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• 한국주거학회 2011년도 춘계학술발표대회 논문집
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• pp.267-272
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• 2011

The purpose of this study was finding selecting attributes of serviced residence and suggesting right direction of serviced residences. Research methods weresocial survey research with questionnaire and field survey. Field survey was conducted from September 20, 2010 to November 9, 2010 on 6 serviced residences. 106questionnaire survey data collected near by CBD. SPSS 18.0 program was used for Statistical analysis. Majorfinding were following; analysis methods were Frequency, $x^2$-test and ANOVA. Selecting attributes were divided into general attributes, facilities, services and individual units. First, pleasant atmosphere was the most important item amonggeneral attributes. Second, buffet restaurant was the most important items among facilities. Third, mail delivery service was the most important item among services. Fourth comfort was the most important item among individual units. In conclusion, serviced residences need more elaborate management, improvement of lobby lounge, provision of optional services and comfortable environment of individual units.

• 한국유기농업학회지
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• 제18권1호
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• pp.41-53
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• 2010

The objectives of this study were to find out determinant attributes of selecting Environment-Friendly Agricultural Products (EFAP) and to analyze the degree of consumer's satisfaction by using factor analysis. To identify determinant attributes of EFAP, a series of household surveys were conducted on housewives residing in Seoul. The sample size of the survey is 247 respectively. The main results of this study are summarized as follows. Firstly, the degree of consumer's satisfaction and loyalty is higher than before. Secondly, the consumers recognized that the most important attributes in selecting EFAP is a 'taste'. Thirdly, 'price policy', 'diversity of purchasing items' and 'package design' will continuously speed up the development of EFAP in order to improve the consumer's satisfaction.

• 품질경영학회지
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• 제22권3호
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• pp.66-84
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• 1994

The investment to advanced manufacturing techniques is essential to reinforcement of furture competitiveness. To make a decision for selecting an appropriate manufacturing facility is very important ; it is, however, rather difficult to get a precise evaluation through conventional cost analysis methods. The supreme decision-maker does not only take into consideration tangible cost attributes in decision-making ; he also takes into account such intangible attributes as strategic ones. This study combines Analytic Hierarchy Process and Simulation in order to graph the variations of weighted indices of alternatives for effective decision making when cost attributes are uncertain. A numerical example is illustrated to explain the basic mechanics of the proposed decision procedure.

• 한국조리학회지
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• 제18권4호
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• pp.47-58
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• 2012

본 연구는 부산지역 K대학교 학생들을 대상으로 식생활 라이프스타일유형에 따른 군집을 도출하고 각 집단과 외식선택속성과 비만도와의 차이를 고찰하고자 연구를 진행하였다. 연구의 목적을 달성하기 위하여 통계프로그램 PASW Statistic 18.0(Predictive Analytics Software)을 이용하여 빈도분석, 요인분석 및 신뢰도분석, t-test, ${\chi}^2$-test, 비 계층적 군집분석과 ANOVA을 실시하였다. 남자 대학생들의 평균키는 175.59 cm, 체중은 69.53kg이고, 여자 대학생들의 평균키는 162.81 cm, 체중은 53.42kg으로 나타내었다. 남학생 체질량지수를 저체중이 1.7%, 정상체중은 64.6%, 과체중 19.7%이고, 비만은 14.0%로 나타났다. 여학생 체질량지수는 저체중이 22.9%. 정상체중은 62.7%, 과체중이 8.5%, 비만은 5.9%를 나타내었다. 식생활라이프스타일 항목은 건강추구, 안전성추구, 분위기추구, 미각추구, 서양음식추구요인으로 추출되었고, 외식선택속성은 음식의 질과 서비스, 합리적인가격, 접근성과 분위기, 먹어본 경험 요인으로 추출되었다. 식생활라이프스타일은 군집1은 [식생활 무관심형 집단] 군집2는 [건강지향형 집단] 군집3은 [건강무관심형 집단]으로 군집 명을 부여하였다. 식생활라이프스타일 군집과 외식선택속성 요인간의 차이분석에서 군집1은 먹어본 경험에서 높은 평균값을 나타내었고, 군집2는 음식과 서비스의 질에서 높은 평균값을 나타내었고, 군집3은 접근선과 이미지에서 높은 평균값을 나타내었다.

• 복식문화연구
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• 제26권2호
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• pp.217-232
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• 2018

As the types of wedding ceremonies become diversified, and consumers' needs become more selective, greater importance is given to wedding planners' roles in the wedding industry, and consumers require differentiated types of wedding service. As a preliminary qualitative study in this field, an ethnographic study was conducted to identify factors valued by consumers when selecting a wedding planner in the wedding planner market, which has rapidly grown in recent years. An in-depth interview was performed with eight participants in terms of wedding planner utilization type and consumers' understanding of wedding preparation with a wedding planner. The collected data were analyzed through taxonomy, component analysis and decision table analysis; for validation, professional wedding planners were asked to review the items valued by consumers in selecting a wedding planner. Four factors - expense characteristic, wedding planners, wedding consulting companies, and customer characteristics - were identified, along with eight sub-factors (capability, service attitude, technical communication, personal factors, wedding planner encounter paths, spouse's satisfaction status, and companies). Out of these, price (within budget), wedding planners' capability, wedding planners' service attitude are expected to be meaningful in further research because they were found to be attributes commonly valued by every respondent. This study is significant in that it has made a new approach to understanding wedding planner selection attributes through ethnographic research and identified new wedding planner selection attributes.

• 한국체육학회지인문사회과학편
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• 제55권5호
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• pp.375-385
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• 2016

본 연구는 유아교육기관장의 유아체육교육기관에 대한 선택속성이 관계품질 및 충성도에 미치는 영향을 규명하는데 목적을 두었다. 이와 같은 목적을 달성하기 위해 부산광역시와 경상남도 소재의 유아교육기관장을 모집단으로 선정하였으며, 편의표집법을 이용하여 유아교육기관장 254명의 표본을 추출하였다. 이 중 불성실한 응답을 제외한 244부의 설문지가 분석에 이용되었다. 자료처리는 IBM SPSS 23.0 이용하여 빈도분석, 탐색적 요인분석, Cronbach's α 계수산출, 상관관계 분석 및 다중회귀분석을 실시하였으며, 다음과 같은 결론을 도출하였다. 첫째, 유아교육기관장의 유아체육기관 선택속성 중 지도자 자질과 기관이미지는 관계만족에 긍정적인 영향을 미치며, 지도자 자질, 프로그램, 수업료 그리고 기관이미지는 관계신뢰에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 유아교육기관장의 유아체육기관 선택속성 중 지도자 자질과 수업료, 기관 이미지는 충성도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 유아교육기관장의 유아체육교육기관에 대한 관계품질은 충성도에 긍정적인 영향을 미치는 것으로 나타났다.

• 한국조리학회지
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• 제19권1호
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• pp.189-203
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• 2013

본 연구는 경주지역 소비자를 중심으로 약선요리에 대한 이용형태를 살펴보고 이를 통하여 관광자원으로서 약선요리의 상품개발에 대한 기초자료를 제공하고자 하는데 목적이 있다. 실증분석을 위해 총 300부의 설문지를 배부하여 256부의 자료를 표본자료로 사용하였으며 자료처리는 SPSS WIN 20.0 통계패키지를 이용하였다. 연구결과 "성별에 따라 약선요리 선택속성은 유의적인 차이가 있을 것이다"의 결과는 평균비용에서 남녀 간에 유의적인 차이가 있는 것으로 나타났다. "결혼여부에 따라 약선요리 선택속성은 유의적인 차이가 있을 것이다"의 결과는 맛비교에서 기혼과 미혼 간에 유의적인 차이가 있는 것으로 나타났다. "연령에 따라 약선요리 선택속성은 유의적인 차이가 있을 것이다"의 결과는 인지정도, 맛비교, 건강비교에서 유의적 차이가 있는 것으로 나타났다. "학력에 따라 약선요리 선택속성은 유의적인 차이가 있을 것이다"의 결과는 인지정도에서만 유의적 차이가 있는 것으로 나타났다. "직업에 따라 약선요리 선택속성은 유의적인 차이가 있을 것이다"의 결과는 연령과 마찬가지로 인지정도에서만 유의적인 차이가 있는 것으로 나타났다. 이상 본 연구의 결과를 토대로 경주지역 약선요리 전문점의 경쟁력을 위해서는 다양한 메뉴와 서비스를 제공하고 약선요리 전문점의 전문성을 고객에게 상기시킬 수 있는 방법을 마련해야 할 것이다.

• International journal of advanced smart convergence
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• 제12권2호
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• pp.1-16
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• 2023

Influencer advertising, which has gained significant attention in academia and industry, is widely adopted as a digital marketing strategy. This study empirically analyzes the impact of perceived influencer channel attributes and ad attributes on the suitability of advertisements and their effects on consumers' positive and negative advertising behaviors. The research aims to identify various factors that can enhance the effectiveness of influencer advertising. The results reveal that among the influencer channel attributes, informativeness and intimacy have a positive impact on ad suitability, while ad clutter has a negative impact. Additionally, ad-influencer fit positively affect ad attention and negatively influences ad avoidance. Based on these findings, companies can enhance the effectiveness of influencer advertising by first selecting influencers who align well with the advertisement and emphasizing informativeness and emotional bonding to improve ad suitability. Moreover, the study suggests that influencer advertising strategies can be effective as long as they avoid excessive ad clutter, as it diminishes ad suitability. Marketing practitioners and advertising planners can utilize these insights to formulate more effective influencer advertising strategies.

• 품질경영학회지
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• 제31권4호
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• pp.150-163
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• 2003

The purpose of this paper is to propose an interactive method using the concept of Signal­to­Noise (SN) ratios and cutting ranges for selecting the most preferred alternatives of Multiple­attribute Decision­Making(MADM) with the­smaller­the­better or the­larger­the­better characteristics. In this method the decision makers could make a grouping of attributes by their priorities. This research is based on the assumption of an equality between the attributes of MADM with the characteristics of Taguchi method. As a result, this interactive method could transform the characteristic value of Taguchi method into the size of SN ratios which are relatively easy to understand by decision makers.

• Industrial Engineering and Management Systems
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• 제4권1호
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• pp.82-93
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• 2005

Facility layout problems (FLP) are usually treated as design problems. Lack of systematic and objective tools to compare design alternatives results in decision-making to be dominated by the experiences or preferences of designers or managers. To increase objectivity and effectiveness of decision-making in facility layout selections, a decision support model is necessary. We proposed a decision model, which regards the FLP as a multi-attribute decision making (MADM) problem. We identify sets of attributes crucial to layout selections, quantitative indices for attributes, and methods of ranking alternatives. For a requested facility layout design, many alternatives could be developed. The enormous alternatives, various attributes, and comparison of assigned qualitative values to each attribute, form a complicated decision problem. To treat facility layout selection problems as a MADM problem, we used the linear assignment method to rank before selecting those high ranks as candidates. We modelled the application of the Nemawashi process to simulate the group decision-making procedure and help efficiently achieve agreement. The electronics manufacturing service (EMS) industry has frequent and costly facility layout modifications. Our models are helpful to them. We use an electronics manufacturing service company to illustrate the decision-making process of our models.