• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.167-179
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• 2001

In Internet age, traditional transaction concepts are being examined in new perspectives. Electronic commerce, as a new transaction paradigm, is being paid attention to reexamine traditional marketing theories. In this study, equity is adapted to electronic commerce. We add Navigational Equity to existing equity concept: Payment and Service (Huppertz et al 1978). The research model of this study consisted of three major constructs such as equity, normative comparison of equity and consumer satisfaction in electronic commerce. Additionally, the environments of Internet navigation, which include system quality, easy for use, social pressure, playful aspects, and security check, etc. were analyzed. The propositions were drawn from the research model of this study. These propositions will be used to generate hypotheses constructing simultaneous equation model. More empirical study of future is expected.

• International Journal of Contents
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• v.15 no.4
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• pp.82-88
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• 2019

The purpose of this study was to investigate the key factors that influence consumers' preference for mobile payment in China. China has been quietly experiencing a third technological revolution that has markedly changed the way of life for its people. We used the structural equation modeling with 573 Chinese people to investigate the mobile-payment system in China based on the technology acceptance model. We found that factors such as value of service, security, convenience, and perceived usefulness have an impact on consumer satisfaction, and that satisfaction supports consumer purchasing. Also, it is possible to conclude that this proven instrument will assist researchers to further develop and refine mobile-payment research models.

• The KIPS Transactions:PartC
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• v.12C no.5 s.101
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• pp.757-764
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• 2005

With the increasing service Qualify and security in the Mobile Internet Diameter technology based on the AAAv6 is being used in the user authentication. But there are some Problems on the authentication Procedures of the Diameter in which the security falls down from a loaming service or Internet transmission course. We combine it with the cipher algorithm like EAP-MD5 and accomplish a user authentication processing. If we want to supply the user authentication with the mobility among domains by AAAv6-based Diameter, we need the efficient capacity allocation among AAA attendent, AAAv, AhAb, AAAh, HA servers in the AAAv6. Therefore in this paper, we propose to make the authentication capacity index to carry out user authentication ability by analyzing an EAP-MD5S server capacity model of AAAv6 authentication models for users with mobility among domains, and to find the optimized condition for the AAAv6 capacity by the index.

• Journal of the Korea Convergence Society
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• v.8 no.3
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• pp.23-30
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• 2017

OpenADR is a national standard communication protocol of demand response service. OpenADR uses XML message, called a payload, to support logical transaction of demand response service. For this purpose, OpenADR defines a XML element as transaction identifier which is called requestID. Unfortunately, OpenADR 2.0b profile specification describes some information about requestID but, it is not enough for understanding properly. Ambiguous definition of payload transaction makes vulnerabilities of implementing VEN & VTN and confuses mapping OpenADR 2.0b protocol into other smart grid protocols. Therefore, this paper redefines payload transaction to solve an ambiguous information of OpenADR 2.0b profile specification, proposes a model of analyzing payload transaction, and shows how to detect a payload transaction vulnerability in real-world.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.127-136
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• 2019

In the social media, information that users share with service providers can be divided into personal identification information such as gender and age and privacy-related information such as photos and comments. However, previous works on IS and service management have shed relatively little light on the difference of information-sharing decisions depending on the type of information. This study examines information-sharing decisions by separating the two types of information. A structural equation modeling method is used to test the research model based on a sample of 350 Facebook in South Korea. Analysis results show that self-expression, trust, and perceived security had a significant positive effect on both user's intentions to give personal identification information and their intentions to give privacy-related information. However, privacy concerns negatively affected their intentions to give personal identification and intention to give privacy-related information. The analysis results confirm that there was no difference between decision-making processes about sharing personal identification information and ones about sharing privacy-related information.

• Journal of Intelligence and Information Systems
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• v.20 no.4
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• pp.59-87
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• 2014

In MIS field, the researches on payment services are focused on adoption factors of payment service using behavior theories such as TRA(Theory of Reasoned Action), TAM(Technology Acceptance Model), and TPB (Theory of Planned Behavior). The previous researches presented various adoption factors according to types of payment service, nations, culture and so on even though adoption factors of identical payment service were presented differently by researchers. The payment service industry relatively has strong path dependency to the existing payment methods so that the research results on the identical payment service are different due to payment culture of nation. This paper aims to suggest a successful adoption factor of noble payment service regardless of nation's culture and characteristics of payment and prove it. In previous researches, common adoption factors of payment service are convenience, ease of use, security, convenience, speed etc. But real cases prove the fact that adoption factors that the previous researches present are not always critical to success to penetrate a market. For example, PayByPhone, NFC based parking payment service, successfully has penetrated to early market and grown. In contrast, Google Wallet service failed to be adopted to users despite NFC based payment method which provides convenience, security, ease of use. As shown in upper case, there remains an unexplained aspect. Therefore, the present research question emerged from the question: "What is the more essential and fundamental factor that should takes precedence over factors such as provides convenience, security, ease of use for successful penetration to market". With these cases, this paper analyzes four cases predicted on the following hypothesis and demonstrates it. "To successfully penetrate a market and sustainably grow, new payment service should find non-customer of the existing payment service and provide noble payment method so that they can use payment method". We give plausible explanations for the hypothesis using multiple case studies. Diners club, Danal, PayPal, Square were selected as a typical and successful cases in each category of payment service. The discussion on cases is primarily non-customer analysis that noble payment service targets on to find the most crucial factor in the early market, we does not attempt to consider factors for business growth. We clarified three-tier non-customer of the payment method that new payment service targets on and elaborated how new payment service satisfy them. In case of credit card, this payment service target first tier of non-customer who can't pay for because they don't have any cash temporarily but they have regular income. So credit card provides an opportunity which they can do economic activities by delaying the date of payment. In a result of wireless phone payment's case study, this service targets on second of non-customer who can't use online payment because they concern about security or have to take a complex process and learn how to use online payment method. Therefore, wireless phone payment provides very convenient payment method. Especially, it made group of young pay for a little money without a credit card. Case study result of PayPal, online payment service, shows that it targets on second tier of non-customer who reject to use online payment service because of concern about sensitive information leaks such as passwords and credit card details. Accordingly, PayPal service allows users to pay online without a provision of sensitive information. Final Square case result, Mobile POS -based payment service, also shows that it targets on second tier of non-customer who can't individually transact offline because of cash's shortness. Hence, Square provides dongle which function as POS by putting dongle in earphone terminal. As a result, four cases made non-customer their customer so that they could penetrate early market and had been extended their market share. Consequently, all cases supported the hypothesis and it is highly probable according to 'analytic generation' that case study methodology suggests. We present for judging the quality of research designs the following. Construct validity, internal validity, external validity, reliability are common to all social science methods, these have been summarized in numerous textbooks(Yin, 2014). In case study methodology, these also have served as a framework for assessing a large group of case studies (Gibbert, Ruigrok & Wicki, 2008). Construct validity is to identify correct operational measures for the concepts being studied. To satisfy construct validity, we use multiple sources of evidence such as the academic journals, magazine and articles etc. Internal validity is to seek to establish a causal relationship, whereby certain conditions are believed to lead to other conditions, as distinguished from spurious relationships. To satisfy internal validity, we do explanation building through four cases analysis. External validity is to define the domain to which a study's findings can be generalized. To satisfy this, replication logic in multiple case studies is used. Reliability is to demonstrate that the operations of a study -such as the data collection procedures- can be repeated, with the same results. To satisfy this, we use case study protocol. In Korea, the competition among stakeholders over mobile payment industry is intensifying. Not only main three Telecom Companies but also Smartphone companies and service provider like KakaoTalk announced that they would enter into mobile payment industry. Mobile payment industry is getting competitive. But it doesn't still have momentum effect notwithstanding positive presumptions that will grow very fast. Mobile payment services are categorized into various technology based payment service such as IC mobile card and Application payment service of cloud based, NFC, sound wave, BLE(Bluetooth Low Energy), Biometric recognition technology etc. Especially, mobile payment service is discontinuous innovations that users should change their behavior and noble infrastructure should be installed. These require users to learn how to use it and cause infra-installation cost to shopkeepers. Additionally, payment industry has the strong path dependency. In spite of these obstacles, mobile payment service which should provide dramatically improved value as a products and service of discontinuous innovations is focusing on convenience and security, convenience and so on. We suggest the following to success mobile payment service. First, non-customers of the existing payment service need to be identified. Second, needs of them should be taken. Then, noble payment service provides non-customer who can't pay by the previous payment method to payment method. In conclusion, mobile payment service can create new market and will result in extension of payment market.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.1
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• pp.460-465
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• 2014

The Financial Supervisory Institution constantly has tightened the regulation for secure electronic financial service. Information Security Consulting and Service companies are not enough to cover about 4,500 financial institutes required to comply with the regulation, and the Financial Supervisory Institution also suffers from work overload. The demand for real-time work of risk management is getting stronger. Compliance with the regulation has to be attempted with technical approach so that requirement, implementation, monitoring, and supervision are efficiently performed. And, articles have to be concluded with compliance management service. In this research used compliance management framework and IT GRC process model, have to be designed compliance management lifecycle and 34 index.

• The Journal of Information Systems
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• v.14 no.1
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• pp.197-226
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• 2005

Recently, internet as well as internet banking are growing rapidly. Most banks in Korea provide internet banking services for customers. Internet banking became a major trend in the financial marketplace. There are a few empirical research in this area. Although quality of internet banking service is an important concept, there is a lack of theory-based empirical research in this area. Therefore, this paper is aimed at finding whether service quality of internet banking influence customer satisfaction, and whether characteristic of internet banking user influence relationship between customer satisfaction and service quality of internet banking. Furthermore, this paper identify whether customer satisfaction influence customer loyalty. The research model proposed thirteen hypothesis and tested empirically. A total of 269 responses were received from internet banking users and analyzed. The analyses showed partial support for the affirmative effect of customer satisfaction and characteristic of internet banking user. But the relationship between customer satisfaction and customer loyalty is significant. Implications of these findings are that internet banking sites should concentrate on providing a high quality of banking services; information, trust, ease of use, and security of system and thereby strengthen customer loyalty.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.12
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• pp.5529-5552
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• 2016

Mobile cloud computing (MCC) has revolutionized the way in which the services can be obtained from the cloud service providers. Manifold increase in the number of mobile devices and subscribers in MCC has further enhanced the need of an efficient and robust authentication solution. Earlier, the subscribers could get cloud-computing services from the cloud service providers only after having consulted the trusted third party. Recently, Tsai and Lo has proposed a multi-server authenticated key agreement solution for MCC based on bilinear pairing, to eliminate the trusted third party for mutual authentication. The scheme has been novel as far as the minimization of trusted party involvement in authenticating the user and service provider, is concerned. However, the Tsai and Lo scheme has been found vulnerable to server spoofing attack (misrepresentation attack), de-synchronization attack and denial-of-service attack, which renders the scheme unsuitable for practical deployment in different wireless mobile access networks. Therefore, we have proposed an improved model based on bilinear pairing, countering the identified threats posed to Tsai and Lo scheme. Besides, the proposed work also demonstrates performance evaluation and formal security analysis.

• Korean Security Journal
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• no.20
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• pp.1-18
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• 2009

Recently the demand for civil protection and security guards shows rapid growth by the social development and improve the quality of life. However the supply and education system have some limitations in spite of the high demand guard-secretary. The main role of secretaries has been to accompany superiors in order to maintain their dignity or trait. However, the secretaries are required to play additional roles of safety managers such as a security manager, a protocol manager, an intelligence manager and a protective driver in order to overcome the domestic and the international safety environment and to elevate the quality of service as a competitive work. Therefore, the purpose of this article is to analyse current situation of curriculum on security guard training at the universities related to this department, and to seek an educational model for this area. For that, the following questions will be examined. First, Do the professional training organizations meet social demand for the body and security guards? Second, What kind of training has to be provide for the body and security guards? and what the qualifications of the trainers? Then, what are the differences in training courses between private organizations and universities? Is there differences in the job placement among the trainers of private organizations and universities? etc.. In summary to meet the social demand common curriculum for the body and security guard will be drawn from the analyses of diverse training organizations with different training courses in contents, training periods, educational value, and social aim. For the scholarly identity to the security and secretary studies is th following on the core curriculum, then the university curriculum is very important for that. It is need to arrange the curriculum that is actually current at College or University for the suggestions on scholarly identity and development of the security and secretary studies.