• 제목/요약/키워드: Science popularization

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Investigation on the Content Development and Promotional Strategy to Vitalize the Korean Science Channel (국내 과학전문채널 활성화를 위한 콘텐츠 개발 및 홍보전략 연구)

  • Song, Hae-Ryong;Kim, Won-Je;Cho, Hang-Min
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.103-112
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    • 2012
  • This paper is based on the perspective that the YTN Science, a science channel in Korea which plays a key role in the popularization of science, is suffering from low viewing ratings, insufficient content, and shortage of production. First, this study employs an exploratory method to identify current status of programming and operation of the Korean science channel along with its promotional strategy. Second, it aims to conduct an analysis on the science channels, specifically some major programs, of other nations including the U.S. (Discovery Channel, National Geographic Channel), United Kingdom (BBC Knowledge), Japan (Science Channel), and China (CCTV 10), seeking the possibility to apply and combine them afterward to the Korean TV channels specialized in science. A number of implications are derived from our diagnosis of present situation and analysis of abroad cases, and this helps us suggest the content development and promotional strategies as follows: First, due to the rising need for change in the programming strategy to enhance the value of the content, it is required to rearrange the programming in terms of the target audience and the viewer lifestyle, adopt a new strategy for building up the viewers' watching habit through 'stripping', and place strategic programs in prime-time. Second, as for the specific schemes of content production and application, it is recommended to establish a dual strategy in creating the content (one for conveying knowledge, the other for delivering fun), plan and use a representative character of the program, select scientific and technological topics with more Korean backgrounds, attempt strategic ties with SNS, deepen and diversify the material for programs, and implement a strategy to boost the OSMU. Finally, with regard to the promotional strategy, a constructive proposal may include raising channel awareness through science-related events and live broadcasting, performing promotional strategies by way of expanding to printed media like magazine and book publications, and intensifying online and mobile promotional strategy.

The Analysis of Chemistry's Image in Daily newspaper on '2006, the Year of Chemstry' (2006년 '화학의 해'의 언론매체 속 화학 이미지 분석)

  • Shin, Sunyoung;Cho, Mijoo;Park, Jongseok
    • Journal of Science Education
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    • v.32 no.1
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    • pp.47-60
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    • 2008
  • The Ministry of Science and Technology has been planning various events and carrying them out as the effort for promotion and popularization of science. The ministry has made followings: i)Science culture year, 2004 ii) Physics year, 2006 iii)Chemistry year, 2007 iv)Biology year, 2008. Especially, in 2006 the ministry held various exhibitions and contests about chemistry. The science play "Oxygen" had been presented in the whole country, 2006. From 2006 to 2007 the moving science museum had been displayed many times in the whole country. The national broadcast media KBS made a special program and televised several times to commemorate the year of chemistry. Like that in 2006 the chemistry approached to general people. In these surroundings, we wondered how chemistry was expressed in daily newspaper and how the general public accepted chemistry in the year of chemistry, 2006. So we selected four daily newspaper and researched descriptions about chemistry then analyzed the image of chemistry in that descriptions. When we research, we first selected 5 words of high frequency. On the internet research engine we used these 5 words and searched descriptions. We read and sorted descriptions which were more connected to chemistry. Finally we analyzed the images of descriptions(affirmative or negative) and character. The chemistry's image on newspaper descriptions influences people greatly. Because that is the easiest channel.

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A Study on Layout aimed at Promoting Attention in Print Media (인쇄매체 광고의 주의력 제고를 위한 레이아웃에 관한 연구)

  • 박광래
    • Archives of design research
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    • v.13 no.3
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    • pp.111-122
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    • 2000
  • To achieve the advertising objectives, we must first draw out consumer's advertisingto advertising, and then realize the data processing course from comprehension to the retention of the advertising contents. In current media environment, however, the value of advertising as the method of attracting consumer's attention is declining due to the current situation of newspaper and magazine advertising as follows. As for newspapers, competitive messages are increasing on a continuous basis; the size of advertising section and the number of newspaper pages has been increased along with the popularization of color advertising. As for magazines, more pages are allocated for advertising rather than for the actual contents. In such communication environment, it is believed that only the advertising capable of uniquely appealing to consumers can achieve the purpose of advertising. Hence, this research attempts to discuss the effective ways of promoting attention in print media through the case studies covering the design principles relating to layout and the layout format, among the visualization processes related to the consumers'memory.

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A Study on the Influence that the Minimalism has on Modern Fashion (미니멀리즘이 현대패션에 미친 영향에 대한 연구)

  • 변지연;이순홍
    • The Research Journal of the Costume Culture
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    • v.4 no.3
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    • pp.427-445
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    • 1996
  • According as the fashion at the latter half part of the 20th century is diversified and made into high-class gradually, it is demanding the individuality of each one. Especially, since the beginning of 1980s, fashion came to represent the restoration mood in a modern style because of the popularization of post-modernism. And with this, it came to result in the reappearance of minimalism which was one of anti-culture in 1960s. In this study, this researcher grasped the appearance background, concept and structural concept of minimalism, and tried to study the influence that he minimalism had on fashion in the flow of fashion over the first half period of the 20th century. Minimalism is the fine art trend of American characteristic which quicked by the meeting of European culture and American culture, according as the new avant-grade art of Europe moved to America after World War II Minimalism which appeared, refusing the mechanisation, industrialization and mass production of America and the falsehood of consciousness and sensitivity under existing system remained obscure by the pop art which is the commercial fine art of same period, but it came to expand the domain of work possibility of modern fine art, and it became the basis of appearance of post-modernism. Minimalism has 4 kinds of structural features which are nonside nature, repetitiousness and environment nature with 3 dimensional feature which is issue nature. Minimalism is appearing in the exfcellent and future-oriented fashon of Andre Kureju t the time of 1960 well. Then science revolution and minimalism aroused the mini-revolution, and they made the compact radio in electric home appliances and the miniskirt in fashion appear. The features of minimal fashion as Retro '60' which appeared in the decedent mood with the 21st century just before on are as follows: First, the are the pursuit of concise plastic line. Second, it is the use of high tech material Third, the miniaturization in size amy be enumerated. Minimal fashion will appear s the positive confrontation from of mankind as the optimistic viewpoint about feature in the situation hat environment was destroyed and the resources were exhausted.

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The Relationship between Status of Medical Knowledge of Medical Consumers and Satisfaction of Medical Service (의료 소비자의 의학적 지식 유무와 의료서비스만족도 관계)

  • Choi, Hyung-Seok;Kim, Gyoo Hyung
    • Journal of the Korean Society of Radiology
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    • v.12 no.3
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    • pp.367-372
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    • 2018
  • The supply of medical services using high-priced medical equipment is increasing due to the medicalization of medical science. The level of medical knowledge of medical consumers and the ability to select medical institutions are required to provide high quality medical services because of the popularization of medical information. As the attitudes of medical consumers toward medical institutions change, medical institutions also need to change their perception to improve customer satisfaction. The purpose of this study is to analyze the difference of medical service satisfaction according to the medical knowledge about the utility of PET / CT in order to change the consciousness structure of medical service. The results of this study showed that both medical satisfaction and environmental satisfaction were high in those who had medical knowledge about their own illness and the usefulness of PET / CT. Therefore, medical institutions will need a practical medical service countermeasures to provide medical information by noticing the changes in perception of the medical knowledge of medical consumers, rather than providing formal medical services.

Countermeasure to Underlying Security Threats in IoT communication (사물인터넷 통신기술에 내재된 보안위협과 대응 전략)

  • Mun, Hyung-Jin;Choi, Gwang-Houn;Hwang, Yooncheol
    • Journal of Convergence Society for SMB
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    • v.6 no.2
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    • pp.37-43
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    • 2016
  • Due to the remarkable improvement of ICT, with the popularization of mobile devices and every sector of society connected by networks, an era, in which peer to peer, peer to thing, thing to thing can be connected to one another everywhere, has begun. As all the electronic devices are connected to Internet, they have become more intellectualized and automated, making convergence and process of information through the connection of the devices possible to provide a lot better services. However, those devices communicate mutually to send information and they are exposed to various security threats. Therefore, this study analyzes ZigBee, CoAP, MQTT, XMPP, which are communication-related technology of IoT, draws security threats they have, and suggests requirements that components of IoT should have. Plus, it examines real cases about security threats in IoT, and suggests a countermeasure so as to contribute to establishment of a basis for IoT to be used much more safely in the future.

A Study on 3D Panoramic Generation using Depth-map (깊이지도를 이용한 3D 파노라마 생성에 관한 연구)

  • Cho, Seung-Il;Kim, Jong-Chan;Ban, Kyeong-Jin;Kim, Eung-Kon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.6 no.6
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    • pp.831-838
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    • 2011
  • Computer vision research area, a division of computer graphics application area that creates realistic visualization in computer, conducts vigorously researches on developing realistic 3D model or virtual environment. As the popularization and development of 3D display makes common users easy to experience a solid 3D virtual reality, the demand for virtual reality contents are increasing. This paper proposes 3D panorama system using depth point location-based depth map generation method. 3D panorama using depth map gives an effect that makes users feel staying at real place and looking around nearby circumstances. Also, 3D panorama gives free sight point for both nearby object and remote one and provides solid 3D video.

Design of an Intrusion Detection and Self-treatment System for IoT (사물인터넷을 위한 침입탐지 및 자가 치료 시스템의 설계)

  • Oh, Sun-Jin
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.18 no.5
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    • pp.9-15
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    • 2018
  • With the advent of the 5G communication era recently, advancement of the convergence technologies related to IoT has been progressed rapidly. IoT convergence technologies using various sensors are actively applied many fields in our lives, and it contributes to the popularization of these convergence technologies among many people successfully. The security problem of the IoT which connects many things on the network is critically vulnerable and is one of the most important challenge to be solved urgently. In this paper, we design an intrusion detection and self-treatment system for IoT, which can detect external attacks and anomalies in order to solve the security problems in IoT, perform self-treatment by operating the vaccine program according to the intrusion type whenever it detects certain intrusion. Furthermore, we consider the broadcasting of intrusion alarm message according to the frequency of similar circumstances in order to block intrusion contagious in IoT.

The Promotion and Content Composition of Geotravel as a New Way of Tourism (새로운 관광수단으로서 지리여행의 콘텐츠 구성과 활용 방안)

  • Park, Jongkwan
    • Journal of the Korean Geographical Society
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    • v.50 no.1
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    • pp.53-71
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    • 2015
  • Geographical travel(Geotravel) is new theme tourism based on geographical fieldwork. Geotravel is an emotional journey to explore physical and human landscapes, and is also a comprehensive environmental one beyond the scope of historical tourism. Geotravel provides an optimized regional content and programs for experiential tourism of the family. Taking advantage of geographical characteristics as spatial tourism, the geotravel methodology in catchment unit is strongly recommended. The geotravel content has to be developed in convergence standpoint. The integrated key words of geotravel are human and water. Geotravel is a pattern of specialized edutainment tourism for the public and elementary, secondary school students as well. The development of geographical travel courses is necessary for the popularization of geotravel. Mobile apps will be the medium that delivers easy geographical travel information. And geotravel curator has to be raised quickly for the generalized easy and interesting geotravel.

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WouldYouLike[우주라이크]: Astronomy, Space Science popularization activity of astronomy major students (WouldYouLike[우주라이크]: 천문학 전공 학생들의 천문우주과학 대중화 활동)

  • Jang, Yeseul;Seo, Sehyuck;Jin, Sunho;Kim, MinYoung;Kim, Hyunji;Lee, Juhun;Park, Seunghyeon;choi, Woo rak;Kim, Hyunsik;Moon, Yong-Jae
    • The Bulletin of The Korean Astronomical Society
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    • v.42 no.2
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    • pp.71.1-71.1
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    • 2017
  • WouldYouLike[우주라이크]는 2009년 천문학 전공 대학생들을 중심으로 탄생한 천문우주과학 대중화를 위해 활동하는 비영리 단체이다. 천문우주과학에 대한 정보를 얻기 힘든 사람들을 위해 쉽게 접할 수 있는 콘텐츠를 제작하여 이를 무료로 배포하고 있다. 2012년 무료 배포용 천문학 잡지 우주라이크 창간호를 시작으로 2017년 현재 11호까지 발간되었으며, 이 잡지는 전국 각지의 대학교 캠퍼스와 천문대 및 과학관의 협조를 통해 배포 중이다. 이러한 오프라인 활동과 더불어 SNS(인스타그램, 페이스북)와 홈페이지를 비롯해 현대인들에게 접근성이 높은 온라인 매체를 적극적으로 활용한 천문학 콘텐츠와 팟캐스트 등을 통해 대중에게 다가가고 있다. 특히 우주라이크 페이스북 페이지의 팔로워 수는 약 35,000명이며, 이는 한국천문연구원 페이스북 페이지의 약 6,000명보다 많은 수치이다. 이는 우주라이크 본연의 목적인 천문학 대중화에 우주라이크가 크게 기여하고 있음을 보여준다. 현재 우주라이크는 상기에 기술한 활동들과 함께 NASA에서 운영하는 APOD (Astronomy Picture of the Day)의 한글판 서비스를 공식적으로 번역하여 제공하고 있다. 이 포스터는 국내에서 천문우주과학 대중화의 필요성을 역설하며, 이와 연계해서 우주라이크의 활동 내역과 현재 추진 중인 계획을 소개한다. 그리고 이에 대한 국내 천문학계의 다양한 목소리를 듣고 추후 활동에 반영하고자 한다.

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