• Title/Summary/Keyword: Science experience

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The Moderating Effects of Cobranding Promotions between Brand Experience and Loyalty

  • KWON, Youngseo
    • Journal of Distribution Science
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    • v.17 no.9
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    • pp.15-23
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    • 2019
  • Purpose - This study was aimed to investigate the moderating effects of cobranding promotions that are rare in brand experience and brand loyalty studies, and to find out cobranding promotions can play a moderating role to enhance positive effects on the relationship between brand experience and brand loyalty, and to figure out the cobranding types which can lead to positive brand loyalty. Research design, data, and methodology - The conceptual research model was developed to explain the effects, and 2018 Interbrand's global top 15 brands such as Apple, Google, Amazon, Samsung were suggested to be selected from 377 Amazon Mechanical Turk respondents to answer the 22 survey questions made by Qualtrics with 5-point Likert scale. Results - In this research, the moderating effects of cobranding have been confirmed on the relationships between brand experience and loyalty, and the positive cobranding promotions can have significant effects on the relationships, but only for the least experienced brand was significant. Regarding to cobranding types, there were no significant ones to enhance brand loyalty. Conclusions - The findings confirmed that cobranding promotion experience can play a positive moderating role to brand loyalty, and the loyalty can be maximized if companies can provide positive cobranding experiences to their own consumers.

Low Back Pain and Related Factors in Bus Drivers (일부 버스 운전기사의 요통경첩 및 관련요인)

  • Yi Seung-Ju;Cha Sang-Eun
    • The Journal of Korean Physical Therapy
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    • v.12 no.3
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    • pp.331-338
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    • 2000
  • Objectives: The objective of this study was to investigate the experience and point prevalence rate and factors related with Low Back Pain (LBP) in bin drivers. Methods: Questionnaires were completed by 200 drivers at 2 bus companies in Andong city in October.2000. The information was used to estimate odds ratio (OR) and $99\%$ confidence intervals (CI) for factors relation to LBP. A cross-section study design was used. Results: The experience rate for LBP was $53.5\%$, point prevalence rate was $31.5\%$. Variables significantly associated with LBP experience were employ duration and stress related occupation. The higher subjects had experienced stress. the higher experience for LBP was (OR=2.9, $95\%$ Cl 1.2-7.2). The longer subjects had employ duration in bus company, the higher experience far LBP was (OR=1.3, $95\%$ Cl 1.2-7.2). Significant factors relation to a week point prevalence far LBP were obesity and employ duration. LBP increased as weight increased (OR=4.1, Cl 1.6-10.7). The longer subjects has employ duration at bus company, the higher LBP is (OR=1.4. $95\%$ Cl 1.6-2.9). Conclusions: Results from this study indicated that a statistically significant factor relation to LBP was stress related occupation. employ duration, and obesity.

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The correlations between fall experience, balance, mobility and confidence in persons with stroke

  • Choi, Seokhwa;Lee, Byoung-Hee
    • Physical Therapy Rehabilitation Science
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    • v.9 no.3
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    • pp.178-183
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    • 2020
  • Objective: This study conducted in order to investigate the correlations between fall experience, balance, mobility, and confidence. We examined the difference between fall experience, and Berg Balance Scale (BBS), Timed-Up-and-Go test (TUG), Tinetti balance assessment (Tinetti balance [TiB], Tinetti gait [TiG]), and Activities-specific Balance Confidence (ABC) scale scores to see how fall experience, balance, mobility, and confidence of the persons with stroke affects their balance. Design: Cross-sectional study. Methods: Forty-one subjects participated in this study. The BBS includes 14 items, consisting of a 5-point scale from 0 to 4, totaling up to 56 points. The Timed Up and Go-Alone (TUGA) was used to measure the average time to take a 3 m round-trip by getting up and down from a 46-cm high chair with an armrest on a flat floor. The Timed-Up-and-Go-Cognitive (TUGC) was performed by counting backwards and the Timed Up and Go-Manual (TUGM) is performed by holding a cup full of water. The total score for the TiB is 16 points, and the TiG is 12 points, making a total of 28 points. There are 16 items total for the ABC scale. Results: According to the fall experience, BBS, the TUGA and TUGC values were significantly higher in the inexperienced group compared to the experienced group (p<0.05). The number of falls was significantly correlated with BBS, TUGA, TUGC, TUGM, TiB, TiG, TiB+TiG (p<0.05). Conclusions: This study supports that falls experience is strongly related to balance, mobility, and confidence. Optimal balance training programs for fall prevention is still insufficient and must be developed.

Effect of Omni-Channel Use and Customer-Brand Relationship (소비자 옴니채널 성향과 소비자-브랜드 관계에 관한 연구: 브랜드 경험 조절효과)

  • Park, Seung-Hwan
    • Journal of Distribution Science
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    • v.14 no.11
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    • pp.129-138
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    • 2016
  • Purpose - The ICT(information and communications technologies) development is affecting consumer behaviors on selecting channel or distribution system. This study aims to advance our knowledge about the factors influencing omni-channel behaviors. This study considers the positive brand experience as the moderating variable into the relationship between omini-channel use intention and consumer brand relation. Also, the effect of positive brand experience on consumer-brand relation is researched. Research design, data, and methodology - This study conducted an empirical test with the subject as customers who purchase goods or service through on-off cross channel simultaneously. The research model is developed from prior literatures about influencing variables on channel selection. The structure of this study is designed to identify causal relationships between the variables. 268 survey data from the questionnaire survey which is conducted to target customers who use online and offline channels, is used for empirical analysis. This study validates generality with descriptive statistics and data reliability with Cronbach's alpha value. The exploratory factor analysis is used for value purification. Then, the confirmatory factor analysis is conducted for structural equation modeling. Finally, the execute structural equation modeling is analyzed to confirm the hypotheses Results - First, the two causal influences between perceived performance risk and the propensity of omni-channel and between price consciousness and the propensity of omni-channel are verified through the empirical test. Second, the result identifies that the propensity of omni-channel is influenced on consumer-brand relationship. Third, the AMOS analysis proves that the moderating variable, positive brand experience, has significant positive impact on consumer-brand relationship. This significant relationship is highly supported by the regression analysis between brand experience and propensity of omni-channel because it results that positive brand experience has positive impact on the propensity of omni-channel. All hypotheses are verified to be true. Conclusions - Based on the empirical result, this study confirms that perceived performance risk and price consciousness are the important factors influencing propensity of omni-channel. According to the additional analysis, the moderating variable and positive brand experience plays important role between the propensity of omni-channel and consumer-brand relationship. Furthermore, positive brand experience influences more on consumer-brand relationship than non-positive brand experience.

Related factors of preventive behavior experiences toward dental caries and periodontal disease in Korean adolescents (한국 청소년의 치아우식증과 치주질환에 대한 예방행위 경험 관련요인)

  • Park, Sin Young;Han, Yeo Jung;Ryu, So Yeon
    • Journal of Korean society of Dental Hygiene
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    • v.16 no.3
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    • pp.417-426
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    • 2016
  • Objectives: The objective of the study was to investigate the related factors of preventive behavior experience toward dental caries and periodontal disease in Korean adolescents. Methods: The study subjects were 72,060 adolescents in 800 schools who completed 2014 Korean Youth Risk Behavior Web-based survey. Dependent variables included general characteristics of the subjects, oral health behavior, and oral disease experience. The experience rate of sealant and scaling showed the prevention behavior of dental caries and periodontal disease. Data were analyzed by IBM SPSS statistics 20.0. Results: The experience rate of sealant accounted for 26.9%. The experience of sealant was related with gender, school, maternal education level, economic status, vigorous physical activity, smoking, usual stress, fruit consumption, milk consumption, soda consumption, snack consumption, tooth brushing, oral health education experience, periodontal bleeding and pain, mucosal disorders, and bad breath. The experience rate of scaling was 22.6%. The experience of scaling was related with gender, school, city division, learning achievement, maternal education level, economic status, residential type, vigorous physical activity, usual stress, fruit consumption, milk consumption, tooth brushing, oral health education experience, periodontal bleeding and pain, mucosal disorders, and bad breath. Conclusions: To expand preventive oral health behavior in the adolescents, it is necessary to support the systematic policy making and monetary establishment in the future.

A Study on the Perception and the Need of Early Childhood Teachers on Forest Experience Activities (숲 체험활동에 대한 유아교사들의 인식 및 요구에 관한 연구)

  • Kang, Young-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.8
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    • pp.5189-5197
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    • 2015
  • This study is intended to look into early childhood teachers' perceptions and needs for forest experience activities. To achieve this, a survey was carried out to 170 early childhood teachers in kindergartens and child care centers in Daejeon city. The SPSS(Statistical Package for Social Science) v. 18.0 was used for data analysis through the process of data coding and data cleaning. The frequency analysis was conducted for the general state of those surveyed. The frequency analysis, ANOVA and factor analysis were conducted for the perceptions and needs for forest experience activities. The findings showed that early childhood teachers had positive perceptions for the educational effects of forest experience activities. Especially, they perceived that the educational programs of forest experience activities need to be highly recommended to early children as forest experience education is important for forest experience activities. Consequently, forest experience education is just as important and useful for early children to learn the importance of coexistence with human and nature, and develop a sense of community by interacting with nature.

Effect of childcare center teacher's childhood abuse experience and discipline styles, social support on childcare efficacy (보육교사의 어린시절 학대경험, 훈육방식 및 사회적지지가 보육효능감에 미치는 영향)

  • Roh, Myung Sook;Shin, Li-Haeng;Park, So-Young
    • Journal of Family Relations
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    • v.21 no.4
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    • pp.99-117
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    • 2017
  • Objectives: The purpose of this study is investigate the influences of childhood abuse experience, discipline styles and social support on childcare efficacy according to socio-demographic backgrounds of childcare teachers. Method: For this study's purpose, 200 childcare teachers working at children's schools in J city were surveyed and analyzed for child abuse experience, discipline styles, social support and childcare efficacy. Frequency analysis, t-test, ANOVA and multiple regression analysis were used as study methods. Results: The results of this study are as follows. First, there were statistically significant differences in childhood abuse experiences according to the general characteristics of childcare teachers in the sub-domain of occupational position and marriage status. Second, childcare efficacy and social support were positively correlated, and discipline styles and childcare efficacy were negatively correlated, but there was no correlation between social support and abuse experience. Third, general teaching efficacy regarding childcare efficacy showed a statistical influence of physical abuse, which is a sub-variable of childhood abuse experience. The general efficacy of teaching showed a statistically significant influence on logical discipline and coercive discipline, which are sub-variables of discipline methods. The general teaching efficacy in terms of childcare efficacy showed a statistically significant influence in the family variable which is a sub-variable of social support. The personal teaching efficacy within childcare efficacy showed a statistically significant influence in the logical discipline, a sub-variable of physical abuse, and disciple styles, a sub-variable of childhood abuse experience. Conclusion: From these findings, childcare teachers' childhood abuse experience was a factor affecting childcare efficacy in discipline, social support, and sub-variables. Therefore, it is necessary to remedy the effects of childhood abuse experience, encourage appropriate discipline styles, and to encourage social support in order to improve the childcare efficacy among childcare teachers.

Analysis of Delivery Characteristics and Risk Perception according to Accident Experience of Platform-based Motorcycle Delivery Riders (플랫폼 기반 이륜차 배달 라이더의 사고경험에 따른 배달특성과 위험도 인식 분석)

  • Moon, Byungdoo;Lee, Sudong;Jung, Kihyo
    • Journal of the Korea Safety Management & Science
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    • v.24 no.2
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    • pp.41-50
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    • 2022
  • The food delivery platform labor market has been continuing to grow rapidly in Korea, which resulted in traffic accident increases of delivery riders. To prevent traffic accidents while delivery, this study conducted a survey for 462 delivery riders and analyzed the statistical relationships of delivery characteristics and risk perception with delivery accidents. The results of this study revealed that riders with young age (20s: 46.6%) and/or low delivery experience (less than 1 year: 50.6%) had significantly higher proportion of accident experience than other age groups (over 40s: 36.2%) and high delivery experience (more than 2 years: 36.4%). In addition, side job riders (61.5%) showed significantly higher proportion of accident experience than main job riders (39.1%). The riders with accident experience had more number of deliveries per hour (weekday: 3.56, weekend: 3.91) than the riders without accident experience (weekday: 3.29, weekend: 3.68). Lastly, the riders with accident experience rated significantly higher perceived level of risk on weather, violation of traffic laws, uninspected motorcycle, receiving calls while driving, missing safety training, missing personal protective equipment than the riders without accident experience. This study suggested four aspects based on the study results to prevent traffic accidents for delivery riders.

A Study on Effect of the Book Curation Education Program Using Experiential Economy Theory on Perceived Value, Continuous Participation Intent (체험경제이론에 의한 북큐레이션 교육 프로그램이 지각된 가치와 지속적 참여 의도에 미치는 영향에 관한 연구)

  • Kim, Mi-Jung;Lee, Byeong-Kee
    • Journal of Korean Library and Information Science Society
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    • v.53 no.3
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    • pp.1-24
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    • 2022
  • By developing and implementing a book curation education program that reflects the experiential economy theory, this study aims to verify the effect that experience perception of the program has on continuous participation intention and perceived value of the program. Teaching and learning activities of book curation education programs were organized so that practitioners can experience activities for 4 experience element, entertainment experience, educational experience, escapist experience, esthetic experience according to experience economic theory. This study surveyed 195 peoples who participated in the program to measure the effectiveness of the program. As a result of analysis, research hypothesis 1 (the perception of experiences in the book curation education program affects the perceived value of the program) revealed that aesthetic and entertainment experiences were significant, and research hypothesis 2 (the perception of experience in the book curation education program affects the intention to continue participating in the program) showed that all other factors except educational experiences were significant.

Elementary School Teachers' Teaching Experience of Scientific Inquiry (과학 탐구에 대한 초등 교사들의 지도 경험)

  • Jin, Sun-Hi;Jang, Shin-Ho
    • Journal of Korean Elementary Science Education
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    • v.26 no.2
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    • pp.181-191
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    • 2007
  • The purposes of this study were as follows; to investigate elementary school teachers' understanding of scientific inquiry, experiences in learning/teaching, their educational experience of scientific inquiry, and to study the difficulties they experience in teaching scientific inquiry methods to elementary students and their suggestions for future inquiry materials. For the purposes of this study, 157 elementary school teachers participated in a survey and 10 teachers were interviewed in-depth in relation to their ideas and experiences of scientific inquiry. The results show that most elementary school teachers had a lack of understanding of scientific inquiry skills, and lacked educational experiences of inquiry methods in general. They generally perceived the 7th science text-books as being inappropriate and inadequate for teaching students scientific inquiry processes. The educational implications are discussed to help practitioners implement scientific inquiries successfully through the various types of teaching materials and professional developments.

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