• 제목/요약/키워드: Science Channel

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소비자 옴니채널 성향과 소비자-브랜드 관계에 관한 연구: 브랜드 경험 조절효과 (Effect of Omni-Channel Use and Customer-Brand Relationship)

  • 박승환
    • 유통과학연구
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    • 제14권11호
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    • pp.129-138
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    • 2016
  • Purpose - The ICT(information and communications technologies) development is affecting consumer behaviors on selecting channel or distribution system. This study aims to advance our knowledge about the factors influencing omni-channel behaviors. This study considers the positive brand experience as the moderating variable into the relationship between omini-channel use intention and consumer brand relation. Also, the effect of positive brand experience on consumer-brand relation is researched. Research design, data, and methodology - This study conducted an empirical test with the subject as customers who purchase goods or service through on-off cross channel simultaneously. The research model is developed from prior literatures about influencing variables on channel selection. The structure of this study is designed to identify causal relationships between the variables. 268 survey data from the questionnaire survey which is conducted to target customers who use online and offline channels, is used for empirical analysis. This study validates generality with descriptive statistics and data reliability with Cronbach's alpha value. The exploratory factor analysis is used for value purification. Then, the confirmatory factor analysis is conducted for structural equation modeling. Finally, the execute structural equation modeling is analyzed to confirm the hypotheses Results - First, the two causal influences between perceived performance risk and the propensity of omni-channel and between price consciousness and the propensity of omni-channel are verified through the empirical test. Second, the result identifies that the propensity of omni-channel is influenced on consumer-brand relationship. Third, the AMOS analysis proves that the moderating variable, positive brand experience, has significant positive impact on consumer-brand relationship. This significant relationship is highly supported by the regression analysis between brand experience and propensity of omni-channel because it results that positive brand experience has positive impact on the propensity of omni-channel. All hypotheses are verified to be true. Conclusions - Based on the empirical result, this study confirms that perceived performance risk and price consciousness are the important factors influencing propensity of omni-channel. According to the additional analysis, the moderating variable and positive brand experience plays important role between the propensity of omni-channel and consumer-brand relationship. Furthermore, positive brand experience influences more on consumer-brand relationship than non-positive brand experience.

유통경로 관리 지배구조가 시장지향성과 수출성과 관계에 미치는 영향 (The Impacts of Distribution Channel Governance on the Relationship between Market Orientation and Export Performance)

  • 원동환
    • 유통과학연구
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    • 제14권11호
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    • pp.91-102
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    • 2016
  • Purpose - The objectives of this study are as follows. First, it aims to suggest an analysis model that has integrated the relationship between the two factors and export performance and conduct an empirical analysis of the factors. Second, the study seeks to analyze the mediating effect by setting direct channel governance as a specific activity to connect market orientation, a cultural asset, to export performance. Third, through these analyses, the study intends to apply the relationship between market orientation and direct channel governance that the existing studies have failed to observe comprehensively on SMEs in Korea. Based on these analyses, the study expects to expand the discussion of previous researches by analyzing the mediating effect of direct channel governance. Research design, data, and methodology - This study developed a model that has integrated market orientation, direct channel governance, and export performance. It established 7 hypotheses including the mediating effect of direct channel governance. Market orientation was consisted of customer orientation and competitor orientation, and 4 latent variables were measured by 18 questions. LISREL, an analysis tool of structural equation model, was used for hypothesis test and there were 183 sample for analysis. Results - The analysis results showed that customer orientation has a positive influence on direct channel governance, but competitor orientation did not have a statistically significant effect. On the contrary, export performance showed an opposite result. That is, customer orientation did not have any influence but competitor orientation had a significant influence on export performance. It was also confirmed that there was a significant influence in the relationship between channel governance and export performance. According to the analysis of mediating effect, direct channel governance had a full mediating effect between customer orientation and export performance. Conclusions - The study results demonstrated that it is important to build a direct channel governance on the export SMEs in Korea, especially since the direct channel governance complements the influence of customer orientation that does not directly influence export performance among market orientation activities. This implies that Korean export SMEs must strive to build an effective direct channel governance.

MIMO OFDM 시스템을 위한 채널 응답 미러링을 이용한 DFT기반 채널 추정 기법 (DFT-Based Channel Estimation with Channel Response Mirroring for MIMO OFDM Systems)

  • 이종협;강성진;노우영;오지명
    • 한국군사과학기술학회지
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    • 제24권6호
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    • pp.655-663
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    • 2021
  • In this paper, DFT-Based channel estimation with channel response mirroring is proposed and analyzed. In General, pilot symbols for channel estimation in MIMO(Multi-Input Multi-Output) OFDM(Orthogonal Frequency-Division Multiplexing) Systems have a diamond shape in the time-frequency plane. An interpolation technique to estimate the channel response of sub-carriers between reference symbols is needed. Various interpolation techniques such as linear interpolation, low-pass filtering interpolation, cubic interpolation and DFT interpolation are employed to estimate the non-pilot sub-carriers. In this paper, we investigate the conventional DFT-based channel estimation for noise reduction and channel response interpolation. The conventional method has performance degradation by distortion called "edge effect" or "border effect". In order to mitigate the distortion, we propose an improved DFT-based channel estimation with channel response mirroring. This technique can efficiently mitigate the distortion caused by the DFT of channel response discontinuity. Simulation results show that the proposed method has better performance than the conventional DFT-based channel estimation in terms of MSE.

Optimal Opportunistic Spectrum Access with Unknown and Heterogeneous Channel Dynamics in Cognitive Radio Networks

  • Zhang, Yuli;Xu, Yuhua;Wu, Qihui;Anpalagan, Alagan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제8권8호
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    • pp.2675-2690
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    • 2014
  • We study the problem of optimal opportunistic spectrum access with unknown and heterogeneous channel dynamics in cognitive radio networks. There is neither statistic information about the licensed channels nor information exchange among secondary users in the respective systems. We formulate the problem of maximizing network throughput. To achieve the desired optimization, we propose a win-shift lose-stay algorithm based only on rewards. The key point of the algorithm is to make secondary users tend to shift to another channel after receiving rewards from the current channel. The optimality and the convergence of the proposed algorithm are proved. The simulation results show that for both heterogeneous and homogenous systems the proposed win-shift lose-stay algorithm has better performance in terms of throughput and fairness than an existing algorithm.

Alteration of voltage-dependent activation by a single point mutation of a putative nucleotide-binding site in large-conductance $Ca^{2+}$-activated $K^+$ channel

  • Kim, Hyun-Ju;Lim, Hyun-Ho;Park, Chul-Seung
    • 한국생물물리학회:학술대회논문집
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    • 한국생물물리학회 2003년도 정기총회 및 학술발표회
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    • pp.44-44
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    • 2003
  • $BK_{Ca}$ channels were suggested to contain one or more domains of the ‘regulator of K+ conductance’(RCK) in their cytosolic carboxyl termini (Jiang et al.2001). It was also shown that the RCK domain in mammalian $BK_{Ca}$ channels might sense the intracellular $Ca^{2+}$ with a low affinity (Xia et al. 2002). We aligned the amino acid sequence of the $\alpha$-subunit of rat $BK_{Ca}$ channels (rSlo) with known RCK domains and identified a second region exhibiting about 50% homology. This putative domain, RCK2, contains the characteristic amino acids conserved in other RCK domains. We wondered whether this second domain is involved in the domain-domain interaction and the gating response to intracellular $Ca^{2+}$ for rSlo channel, as revealed in the structure of RCK domain of E. coli channel (Jiang et al.2001). In order to examine the possibility, site-directed mutations were introduced into the RCK2 domain of rSlo channel and the mutant channels were expressed in Xenopus oocytes for functional studies. One of such mutation, G772D, in the putative nucleotide-binding domain resulted in the enhanced $Ca^{2+}$ sensitivity and the channel gating of rSlo channel. These results suggest that this region of $BK_{Ca}$ channels is important for the channel gating and may form an independent domain in the cytosolic region of $BK_{Ca}$ channels. In order to obtain the mechanistic insights of these results, G772 residue was randomly mutagenized by site-directed mutagenesis and total 17 different mutant channels were constructed. We are currently investigating these mutant channels by electrophysiological techniques.ical techniques.

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Synthesis and Biological Evaluation of 1-Heteroarylmethyl 1,4-Diazepanes Derivatives as Potential T-type Calcium Channel Blockers

  • Ullapu, Punna Reddy;Ku, Su-Jin;Choi, Yeon-Hee;Park, Ji-Yeon;Han, So-Yeop;Baek, Du-Jong;Lee, Jae-Kyun;Pae, Ae-Nim;Min, Sun-Joon;Cho, Yong-Seo
    • Bulletin of the Korean Chemical Society
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    • 제32권spc8호
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    • pp.3063-3073
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    • 2011
  • The synthesis and biological evaluation of 1-heteroarylmethyl 1,4-diazepane derivatives as potential T-type calcium channel blockers is described. In this study, we have identified the compound 21i exhibiting the most potent T-type calcium channel blocking activity with $IC_{50}$ value of 0.20 ${\mu}M$, which is superior to that of mibefradil.

Channel Capacity for NOMA Weak Channel User and Capacity Region for NOMA with Gaussian Mixture Interference

  • Chung, Kyuhyuk
    • 전기전자학회논문지
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    • 제23권1호
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    • pp.302-305
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    • 2019
  • Non-orthogonal multiple access (NOMA) has been considered for the fifth generation (5G) mobile networks to provide high system capacity and low latency. We calculate the channel capacity for the weak channel user in NOMA and the channel capacity region for NOMA. In this paper, Gaussian mixture channel is compared to the additive white Gaussian noise (AWGN) channel. Gaussian mixture channel is modeled when we assume the practical signal modulation for the inter user interference, such as the binary phase shift keying (BPSK) modulation. It is shown that the channel capacity with BPSK inter user interference is better than that with Gaussian inter user interference. We also show that the channel capacity region with BPSK inter user interference is larger than that with Gaussian inter user interference. As a result, NOMA could perform better in the practical environments.

Degradation of High Performance Short Channel N-type Poly-Si TFT under the Electrical Bias Caused by Self-Heating

  • Choi, Sung-Hwan;Song, In-Hyuk;Shin, Hee-Sun;Park, Sang-Geun;Han, Min-Koo
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2007년도 7th International Meeting on Information Display 제7권2호
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    • pp.1301-1304
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    • 2007
  • We have investigated degradation of short channel n-type poly-Si TFTs with LDD under high gate and drain voltage stress due to self-heating. We have found that the threshold voltage of short channel TFT is shifted to negative direction on the selfheating stress, whereas the threshold voltage of long channel is moved to positive direction.

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Hot Carrier Reliability of Short Channel ($L=1.5{\mu}m$) P-type Low Temperature poly-Si TFT

  • Choi, Sung-Hwan;Shin, Hee-Sun;Lee, Won-Kyu;Kuk, Seung-Hee;Han, Min-Koo
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2008년도 International Meeting on Information Display
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    • pp.239-242
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    • 2008
  • We have investigated the reliability of short channel ($L=1.5{\mu}m$) p-type ELA poly-Si TFTs under hot carrier stress. Threshold voltage of short channel TFT was significantly more shifted to positive direction than that of long channel TFT under the same stress. This result may be attributed to electron trapping at the interface between poly-Si film and gate oxide layer.

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Spectrum Sensing in a Cognitive Body Area Network: Detection of a Bonded Channel in the MICS Band

  • Ahn, Chun-Su;Choi, Jae-Hoon;Kim, Sun-Woo
    • Journal of electromagnetic engineering and science
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    • 제12권1호
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    • pp.32-36
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    • 2012
  • In this paper, we present a novel algorithm for detecting a bonded channel in a cognitive radio network where channel bonding is allowed for a higher data rate. The envelope detection algorithm is proposed to distinguish the center frequency of the received signal in order to determine whether the signal is transmitted by a primary user occupying a single channel or a secondary user occupying more than two channels when the channel is in use.