• 영재교육연구
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• 제22권3호
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• pp.679-702
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• 2012

본 연구는 영재의 가치관을 분석하는 데 초점을 맞추고 있다. 신념체계로서의 가치관은 개인이나 조직의 행위 선택에 직접적인 영향을 미친다. 지금까지 영재의 인지적, 사회-정서적 특성에 관한 논의는 활발하였으나 그러한 특성을 표출하게끔 작용하는 영재의 가치 혹은 신념에 관한 분석은 미흡한 실정이다. 이에 본 연구에서는 국내 2개 과학영재학교 468명을 대상으로 Schwartz의 가치조사척도를 사용하여 10개 문항 유형의 57개 가치범주에 대해 조사를 실시하였다. 그 결과 과학영재들은 '전통'이나 '권력' 등의 가치보다는 '자율', '자극', '성취' 등과 같이 영재의 일반적인 공통 특징과 일관되는 가치들을 보다 중요시하는 것으로 나타났다.

• Asia Marketing Journal
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• 제19권2호
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• pp.1-24
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• 2017

This article empirically examines the relationship between values, consumer innovativeness, online opinion leadership, and new product adoption behavior utilizing wearable technology as the overall unit of analysis. The authors analyze data collected from SNS users who possess one or more wearable devices using a structural equation modeling approach to examine the direct effects. Moreover, a bootstrapping approach is adopted to explore the indirect effects between the constructs. The results indicate that consumers who value stimulation and hedonism are more inclined to possess stronger consumer innovativeness. Consumer innovativeness also positively influences online opinion leadership, ultimately leading to the faster adoption of new products. The mediating effect of consumer innovativeness between the value stimulation and online opinion leadership is also confirmed. In addition, although consumer innovativeness has no direct effect on new product adoption behavior, it does have an indirect, mediating effect through online opinion leadership.

• 가정과삶의질연구
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• 제35권1호
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• pp.71-81
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• 2017

This study examined the effects of personal values on the levels of life satisfaction among three Northeast Asian countries: Korea, China, and Japan. For this, it used data from the World Values Survey and adopted the value categories framed by Schwartz(2012). The mains findings are as follows. First, the Korean respondents showed the lowest levels of life satisfaction and the Japanese respondents showed the lowest levels of importance on each value. Second, the Korean and Chinese respondents who put more importance on the value of 'self-direction' showed higher levels of life satisfaction. Third, the Chinese and Japanese respondents who put more importance on the value of 'benevolence' showed higher levels of life satisfaction. Fourth, while the Chinese and Japanese respondents with a higher level of importance on the value of 'universalism' and 'tradition', respectively, showed higher levels of life satisfaction, the Korean respondents with a higher level of importance on the value of 'power' showed lower levels of life satisfaction. Based on the findings, it suggested the directions for future research.

• 마케팅과학연구
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• 제20권3호
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• pp.249-261
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• 2010

随着消费者对环境的关注不断增加, 许多公司都积极从事环境营销来实现其目标. 不过, 有关环境的消费者的高度关注并不总是反映在他们的购买行为. 这表明需要有一个绿色消费的范围内个人的信仰体系的发展有深入的了解. 考虑到心理学的方法, 大量的研究机构已测试的基本因素和生态意识的消费者行为, 这些因素的相互关系. 然而, 以往的研究大多数集中于西方国家. 本研究使用韩国消费者为研究样本, 试图了解韩国绿色消费的基础, 发现跨文化在指导消费者的环保态度和行为的重要的普遍价值. 为此, 我们联系了Schwartz在1992年提出的10个普遍价值和价值-态度-行为层次模式的环境行为. 参照价值-态度-行为的框架, 我们提出的概念模型可以解释韩国消费者的环保态度中表现出了什么动机, 以及后来此态度如何影响他们的绿色选择. 其中, 可利用相关的环保价值的关系模式, 我们首先假设激励价值类型和环境态度之间存在特定的关系. 在假设2中, 环境态度被假定用来预测环境行为. 这个假设的基础是对环境有利的态度可能会产生许多不同的行为, 我们认为消费者对环境的有利的态度和各种环保行为是相关的. 因为有环保态度的人们会对环保行动方面的知识更感兴趣. 与假设2一致, 我们推测在不同的环保行为之间存在正相关关系. 564名大学生参加了这项研究. 样本包括308名男性, 254名女性, 2名参与者没有注明性别. 参加者的平均年龄为22.5(标准差=2.11)岁, 年龄范围从19岁到39岁. 至于专业, 我们作出了特别努力使得参与者来自于大学的不同学科. 所收集的数据是通过自我完成问卷调查. 问卷评估参与者的价值优先, 环境态度和行为. 我们进行了路径分来测试所提出的模型. 观测的模型的整体适配度为x2=72.01(p=0.00), GFI的=0.983, CFI=0.982, NFI=0.970, RMR=0.070, 和REMSEA=0.050. 大部分适配值表明了数据与模型拟合良好. 因此, 环境态度价值, 环境的非购买行为和环境的购买行为的层级关系得到了确认. 所有的预测路径被路径系数评估, 几个主要影响假设被确认. 在10个价值类型之外, 普遍性和力量是显著的但是与环境态度的关系是相反的. 与其他研究一致, 我们的结果证实了环境态度是引导各种关注环境的行为的一个重要因素. 最后我们发现环境非采购和购买行为之间有显著关系. 路径分析支持普遍性价值为韩国消费者的绿色意识提供了动机而且他们通过对环境的有利态度间接的支持了环保行为. 我们发现拥有高环境态度的参与者积极的投入到各种关注环境的消费者行为中. 在本研究中, 考虑到价值导致环保主义和进一步证实先前的结果我们提供了测试跨文化差异的机会. 此外, 我们已测试了关于三个不同类型的环境行为的态度与行为的关系. 环境的态度和行为之间的路径的不同优势, 研究人员建议, 应考虑行为的特异性, 努力改善低的态度-行为的相关性. 最后, 本文阐明了随着对环境不断增长的关注, 人们生活中的绿色行为也不断的增加.