• Title/Summary/Keyword: Scenario-based design

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Effects of Message Sidedness of Fashion Salespersons on Consumer Behavior -Focusing on the Mediating Effects of Salespersons' Trust and Cognitive Effort- (패션점포 판매원 메시지의 측면성이 소비자 행동에 미치는 영향 -판매원 신뢰와 인지노력의 매개효과를 중심으로-)

  • Kwon, Ki Yong;Choo, Ho Jung;Lee, Mi Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.1
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    • pp.88-103
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    • 2018
  • Message sidedness of fashion salespersons on consumer behavior with the consideration of the mediating roles of trust and cognitive efforts, and the moderation of a regulatory focus of consumers. Two scenarios were devised, a single message in which a salesperson explains only the advantages of a product to customers, and the second with a double message that explains both the advantages and drawbacks of the product. The results showed that participants trusted a fashion salesperson more and perceived stronger cognitive effort for two-sided messages. The two-sided messages mediated the consumer's trust in the salesperson and cognitive effort, and influenced consumers' buying behavior. This study also found that salesperson trust was stronger in the two-sided messages scenario than in the one-sided message scenario, regardless of consumers' focused preference, and that it was more effective for promotion focus customers. The analysis of the results on consumers' cognitive effort indicated that prevention focused customers did not exhibit any difference in cognitive effort concerning two-sided messages. However, promotion focused customers exhibited an increased cognitive effort in the two-sided message scenario than in the one-sided message scenario. Marketing implications were discussed based on the findings.

A Study on the Application method of Digital Media in Commercial Space - Using Persona-based Scenario Approach - (상업공간 디지털미디어 적용방안에 관한 연구 - 페르소나 기반 사용자 시나리오 기법으로 -)

  • An, Se-Yun;Kim, So-Yeon;Cao, Wen-jia
    • Korean Institute of Interior Design Journal
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    • v.26 no.1
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    • pp.33-42
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    • 2017
  • Interior design especially the design developments for commercial spaces should ensure the economy of spaces. This is the marketing for space. It is necessary to understand the design elements of commercial space for the efficient using of digital media of space marketing. In this research decided to design application schemes for shopping mall by searching fashion shopping behaviors of users with persona-base scenario approach. Collected the information of users behavior base on case analysis of advance research to make personas. And develop scenario base personas for knowing the needs of users. And then made 4 schemes as the solution. Scheme 1. Customers can get the information and communication with the staff through with media screen in one room of shopping mall. The data of customers can be recorded for providing information or product recommendation personality. Forecast to preferred by group trip or customers that don't like walking around in shopping mall. Scheme 2. Install a media screen at entrance of a store in shopping mall and show special effect to raise customers' attention who walk through from the front of the store. Through with this customers will stay for long time and raise curiosity to get in the store. And the media screen also provide information of store and products. Scheme 3. Customers can get the information of products with using smart phone to scan QR cord in labels of products and record. Customers can finish whole shopping behaviors without the help of store staff. And can make buying decision even have left shopping mall as a online mode. Scheme 4. Store managers can record the products and the environment of store with 360 camera and update to website. Then customers can browse the virtual space with VR glasses. That make customers can have the real shopping experience without being in the store. In this study, have presented schemes of digital media in commercial space. But there are various of commercial space. In this study was presented schemes for shopping mall by searching fashion shopping behaviors of users. And look forward the researches about specific space setting and other type of commercial space for space development.

Estimation of Design Rainfalls Considering BCM2 Simulation Results (BCM2 모의 결과를 반영한 목표연도 확률강우량 산정)

  • Lee, Chang Hwan;Kim, Tae-Woong;Kyoung, Minsoo;Kim, Hung Soo
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.30 no.3B
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    • pp.269-276
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    • 2010
  • Climatic disasters are globally soaring due to recent acceleration of global warming. Especially the occurrence frequency of heavy rainfalls is increasing since the rainfall intensity is increasing due to the change of rainfall pattern, This study proposed the non-stationary frequency analysis for estimating design rainfalls in a design target year, considering the change of rainfall pattern through the climatic change scenario. The annual rainfalls, which are regionally downscaled from the BCM2 (A2 scenario) and NCEP data using a K-NN method, were used to estimate the parameters of a probability distribution in a design target year, based on the relationship between annual mean rainfalls and distribution parameters. A Gumbel distribution with a probability weighted method was used in this study. Seoul rainfall data, which are the longest observations in Korea, were used to verified the proposed method. Then, rainfall data at 7 stations, which have statistical trends in observations in 2006, were used to estimate the design rainfalls in 2020. The results indicated that the regional annual rainfalls, which were estimated through the climate change scenario, significantly affect on the design rainfalls in future.

The First Performance-based Structural Fire Design for Office Building in Korea

  • Min Jae Park
    • International Journal of High-Rise Buildings
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    • v.12 no.3
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    • pp.235-239
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    • 2023
  • In this study, the fire resistance performance of the concrete-filled steel tube (CFT) columns and thin steel-plate composite (TSC) beams installed at a 20-story office building were designed using a performance-based structural fire design. Because of the lack of any specific provisions in the building code and guidelines for structural engineers about the performance-based approach, the only prescriptive approach has been selected for designing fire-resistant structures in Korea. To evaluate the fire resistance performance of the CFT columns and TSC beams, finite element analysis verified by the experimental results studied by several researchers was conducted with ABAQUS. From the fire scenario, the temperature distributions of the CFT columns and TSC beams were found via finite element analysis and the behaviors of the CFT columns and TSC beams were investigated in the structural field based on the temperature distribution.

Development of MATLAB-based Signal Performance Analysis Software for New RNSS Signal Design

  • Han, Kahee;Won, Jong-Hoon
    • Journal of Positioning, Navigation, and Timing
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    • v.8 no.4
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    • pp.139-152
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    • 2019
  • The design of new navigation signals is a key factor in building new satellite navigation systems and/or modernizing existing legacy systems. Navigation signal design involves selecting candidate groups and evaluating and analyzing their signal performances. This process can be easily performed through software simulation especially at the beginning of the development phase. The analytical signal performance analysis software introduced in this study is implemented based on equations between the signal design parameters of Radio Navigation Satellite Service (RNSS) and the navigation signal figures-of-merit (FoMs). Therefore, this study briefly summarizes the RNSS signal design parameters and FoMs before introducing the developed software. After that, we explain the operating sequence of the implemented software including the Graphical User Interface (GUI), and calculate the FoMs of an example scenario to verify the feasibility of the software operations.

A Study of Integrated Evaluation of System Lighting and User Centered Guideline Development - Focused on the Lighting Design Method for Office Space - (시스템조명 통합평가 및 사용자 맞춤형 가이드라인 개발 연구 - 사무공간 설계방법을 중심으로 -)

  • Kim, Ju-Hyun;Ko, Jae-Kyu;Cho, Mee-Ryoung
    • Korean Institute of Interior Design Journal
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    • v.23 no.6
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    • pp.78-86
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    • 2014
  • Lighting in indoor space is being changed to system lighting converged with IT technology. Office space lighting with incandescent lamps and fluorescent lamps was completed through overall lighting plan by illumination in most cases, but convergence between LED lighting and IT technology enables the technology of responding to user requirements to be realized. Optical physical quantity suitable for humans and the lighting environment in accordance with user's sensibility, based on space function and user's behavior, would contribute to the improvement of service productivity, energy reduction, and enhancement of emotional satisfaction by providing user optimized lighting solution. Thus, user-customized system lighting guidelines to be applied with integration indicators of optics and sensibility are required. For the design elements required by users, environmental factors, product characteristics, optical characteristics, and sensibility factors are drawn from the design cases for office space and the survey, and the design check list and evaluation indicators are considered to reflect the requirements in the design and requirement indicators to give integrated satisfaction for optics and sensibility are developed. Purpose-centered design method from the user's viewpoint is applied to function-focused design through scenario, and it should be applied flexibly, as the new lightning design method solutions, to the concept design stage of space lighting design and device development. This paper, therefore, presents user-customized guidelines by pursuing the optics and sensibility evaluation and design method combining the requirement conditions and scenario, to be used for lighting content development and design.

A Study on Design and Implementation of an Analog Addressable Detector and a Fire Alarm System (아날로그 주소형 감지기와 자동화재탐지 시스템의 설계 및 구현사례에 대한 고찰)

  • Kim, Chong-Tai;Hong, Se-Kwun;Yoo, Young-Shin;Jung, Hae-Sung
    • Fire Science and Engineering
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    • v.24 no.4
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    • pp.1-11
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    • 2010
  • This paper describes a design and implementation of an analog detector and a fire alarm system with recent technology on information and communication. A hierarchical architecture design from the detector to the main system enables to accommodate medium to large size buildings located nearby or far-away. And a software design from communication protocol to application program handles large amount of events efficiently to show information on a large LCD. A PC-based alarm system provides higher speed and larger capacity in a large LCD screen compared with foreign microprocessor-based small screen systems. Thus, very large buildings with several thousands of analog detectors can be easily covered in a single system. When an alarm occurs, a staff alarm scenario specially attempted only in the system is considered to play a major role to distinguish a real fire from unwanted alarms.

A Study on the Appropriateness of Design Fire Size Determining for Performance Based Design in Korea (국내 성능설계에서 선정된 설계화재의 적정성 연구)

  • Lee, Se-Myeoung
    • Fire Science and Engineering
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    • v.28 no.4
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    • pp.50-56
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    • 2014
  • The quantification of fire size in buildings must be preceded in order to design the trial of performance based design (PBD). When design fire size is determined appropriately, the trial design will become economical and safe design against fire risk. There are many problems in determining design fire size because of lacks of fire engineering data and short history of PBD in korea. Therefore, this paper has surveyed the guideline of design fire in other countries, real experimental data for a few occupancies and the cases of design fire size determining for PBD in Korea. Also, it has proposed the guideline of design fire size for various occupancies in korea after analyzing the appropriateness of design fire size.

Phase Portrait Analysis-Based Safety Control for Excavator Using Adaptive Sliding Mode Control Algorithm (적응형 슬라이딩 모드 제어를 이용한 위상 궤적 해석 기반 굴삭기의 안전제어 알고리즘 개발)

  • Oh, Kwang Seok;Seo, Ja Ho;Lee, Geun Ho
    • Journal of Drive and Control
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    • v.15 no.3
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    • pp.8-13
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    • 2018
  • This paper presents a phase portrait analysis-based safety control algorithm for excavators, using adaptive sliding mode control. Since working postures and material types cause the excavator's rotational inertia to vary, the rotational inertia was estimated, and this estimation was used to design an adaptive sliding mode controller for collision avoidance of the excavator. In order to estimate the rotational inertia, the recursive least-squares estimation with multiple forgetting was applied with the information of the swing velocity of the excavator. For realistic evaluation, an actual working scenario-based performance evaluation was conducted. Based on the estimated rotational inertia and an analysis of estimation errors, sliding mode control inputs were computed. The actual working scenario-based performance evaluation of the designed safety algorithm was conducted, and the results showed that the developed safety control algorithm can efficiently avoid a collision with an object in consideration of rotational inertia variations.

Design and Implementation of the English Education Testing System Interface Based on VoiceXML (VoiceXML 기반 영어 교육 평가 시스템 설계 및 구현)

  • Jang, Seung Ju
    • The Journal of Korean Association of Computer Education
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    • v.8 no.6
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    • pp.75-83
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    • 2005
  • In this paper we studied English listening and speaking test part of foreign language using web and VoiceXML-based education testing system, which is irrespective of time and space. The testing system interface based on VoiceXML consists of user registration module, testing module, and testing result module. User registration module registers user's name and ID, password in user database, and when a tester calls for testing, the User listens to the telephone sound supported by vxml scenario. After that, if a tester logs in, the tester is verified, In the VoiceXML-based education testing system, the manager can reduce time and effort for gaining testing result. The tester listens to the voice by scenario supported by VoiceXML markup language using wire/wireless telephone at any time or anywhere and can improve the effect of foreign language studying by valuating in voice directly. verified. In the VoiceXML-based education testing system, the manager can reduce time and effort for gaining testing result. The tester listens to the voice by scenario supported by VoiceXML markup language using wire/wireless telephone at any time or anywhere and can improve the effect of foreign language studying by valuating in voice directly.

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