• Journal of Distribution Science
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• v.15 no.7
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• pp.25-33
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• 2017

Purpose - This study aims to explore how a combination of the advertisement presentation vividness and consumers' regulatory focus affects choice. In addition, it seeks to the understanding for the psychological process by using consumers' response with experimental designs. Research design, data, and methodology - This research conducted two experiments based on the scenario. Specifically, Experiment 1 used a 2 (vividness of advertisement presentation: picture vs. word) × 2 (regulatory focus: prevention focus vs. promotion focus) between-subjects design. Experiment 2 used a 2 (vividness of advertisement presentation: detailed description vs. less detailed description) × 2 (regulatory focus: prevention focus vs. promotion focus) between-subjects design. Results - Two studies showed that prevention-focused individuals, when presented with a vivid presentation, were more likely to choose the advertised option compared with advertisements presented less vividly appearance. In contrast, promotion-focused individuals showed no difference in choice shares regardless of advertisement presentation vividness. In addition, these effects were mediated by the imagery toward the advertised information. Conclusions - The current research found how consumers' inherent motivation affects the extent of imagery in a purchase decision and a new perspective to previous studies with regards to regulatory focus. Further, this research suggested new advertisement strategies to corporations.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.2
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• pp.331-342
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• 2009

The purposes of this study were to provide the apparel companies with a effective marketing strategy by identifying the present condition of loyalty programs and designing the type of reward and the timing of reward, and to investigate the effects of loyalty programs on customers' satisfaction and loyalty. The experimental study was conducted to examine the relationship between loyalty programs and performances. The experiment, which adopted a scenario methodology, was a 2(type of rewards)${\times}$2(timing of rewards) between subjects factorial design. The sample was based on 362 college students. The data analysis was completed on the basis of SPSS 12.0 package, using descriptive analysis, frequency, factor analysis, Cronbach's a, ANOVA, and regression analysis. The following results were found in this research. First the respondent's recognition of reward(benefit, reserve fund, experience) was not relatively high. Second, the interaction effect of type of rewards and timing of rewards on the loyalty programs' satisfaction(p<.01) and customer loyalty(p<.001) was significant, but that on customer satisfaction was not significant. Finally, loyalty programs' satisfaction positively affected customer satisfaction and loyalty. The implications of the research and directions for future researchers were discussed.

• Nuclear Engineering and Technology
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• v.25 no.3
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• pp.447-456
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• 1993

A simplified model to assess the performance of engineered barrier for the retardation of radionuclide release in a low- and intermediate-level radioactive waste repository was developed. The model is based on the repository design concept being suggested in Korea, and considers two types of release scenario ; a design-bas release for the design of engineered barrier and a realistic release for the performance assessment. For the numerical illustration, the sample calculations were performed for five radionuclides with different chemical characteristics, and the results were analyzed.

• Nuclear Engineering and Technology
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• v.56 no.3
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• pp.866-872
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• 2024

Design Extension Conditions (DEC)-A assessments of the operating nuclear power plants are generally considered for the purpose of getting additional safety demonstrations of their capability to undergo conditions that are generally more severe than DBAs by features implemented in the design and accident management measures. The pursued methodology is generally based upon Best Estimate approaches aiming at verifying that the safety limits in terms of integrity of the barriers against eventual large or early releases of radioactive material are fulfilled. These aspects are nowadays being experimentally and analytically addressed within the OECD/NEA experimental projects like the ATLAS and PKL series where a set of DEC-A experiments are considered. In this paper, experiments related to SBLOCA at the vessel upper head of the pressurized vessel of ATLAS and PKL are analytically assessed using the CATHARE code. These experiments includes issues related to common cause failure of the safety injection system and operator actions for preventing core excessive overheating. It is shown that, on the one hand, the safety features embedded in the design together with the operator actions are capable to prevent the progression towards a severe accident state and on the other hand, the code prediction capabilities for such scenario are generally good but still to be enhanced.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.937-944
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• 2006

Although people's anxiety about the environmental problem has been getting higher, they are not provided good quality of knowledge about the environment. Based on this situation, Ecoblog can be a new type of online community to educate the public in ecological knowledge. Especially, Ecoblog can be utilized as a method of "preventive education", and it will contribute to reduce great amounts of environmental budget to restore contaminated environment to previous condition. Ecoblog also utilizes the concept of blog which user can create and append their site with chosen themes. A weblog or a blog is a non-commercial webpage regularly updated through the use of a blogging software which allows the user to "publish" kinds of amalgamations of text and graphics to the page as posts. The technology offered in Ecoblog is utilizing the concept of 4D place and game metaphor in order to provide users the sense of participation, interaction and immersion among them and the growing community. Thus, it requires applying the CAAD technology by implementing semantically well-defined building data model as a core database to create a 4D virtual community. This research focuses on defining a 4d spatial framework suitable for developing an online ecological community. Through our study, the state-of-the-art of online community has been studied at the first step. Second, the scenario of using EcoBlog described with content, visualization and navigation are defined based on the critical features derived at the first step. Finally, a 4d spatial framework composed of semantic building data model, content and rule database is constructed to propose factors that are necessary to establish an ecological virtual community. In conclusion, our framework could enhance the comprehension and interaction between users and virtual buildings in the ecological community by integrating the concept of game design, 4D CAD and semantic data model. Such framework can be applied to any online community for an educational purpose.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.7
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• pp.573-584
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• 2016

The train control system is a facility to ensure model-based design and safe train operation, and its safety is the most important factor for system introduction, complexity of the design information and traceability etc. Therefore, the model-based design and safety activities regarding the way-side equipment of a train control system is also highlighted. To solve this problem, In this paper, model-based design was carried out first to develop an effective train control system, which is represented by SysML(System Modeling Language). The test scenarios that can take advantage of the design model were created to improve the train safety control system. Case studies of a model-based design of a train-centric train control system were applied to the test scenarios; the results demonstrated its usability. The improved activity over the test highlighted the safety improvement approach, and it is expected to reduce the cost and time in the conceptual design of a future development model-based train control system.

• Spatial Information Research
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• v.23 no.1
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• pp.19-31
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• 2015

Due to the global warming and unstable abnormal climate changes, water resources differences between regions and water shortage are occurring. Therefore, the water resources management is becoming more important for the stable securement of future water supply and demand. Researches on Smart Water Grid (SWG), which is considered as a new method, that can stably secure and maintain the water resources, are actively being conducted but it is still in infancy. Thus, this study aimed to design SWG simulator based on GIS in order to provide integrated water information in web environment. The user's requirements were analyzed for system development and important functions such as SWG current situation checking, future prediction, filtration plant situation checking functions were designed and data expression techniques using GIS and HTML5 were applied to enhance the understanding of the users. Also, when the emergency situations occurred, the solving process of the situations are reproduced to check the solution process using scenario reproduction functions. Use-case, class, sequence diagram, which are a design for real system development and defines the system usage contents of users, were written, and the story board was written to check the final development contents. This study designed a SWG simulator in order to support the water maintenance reacting to climate changes. The development of system is expected to help securing information to deal with emergency situations such as water shortage and help the decision maker to make decision through reproduction of scenario. The major functions were designed for the convenience of water resource manager and producer but new contents for consumers must be developed to enable duplex information transmission.

• The Journal of Korea Robotics Society
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• v.17 no.4
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• pp.447-454
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• 2022

This paper presents the psychomotorik-based play activities executed by the social robot at home which helps children's social and emotional development. Based on the theory and practice of the psychomotorik therapy, the play activities were implemented in the close collaboration between psychmotorik experts, service designers and robotics engineers. The designed play activities are classified into four categories depending on the main areas of child development. The robotic system that can express verbal and nonverbal behaviors was developed in order to play games with children and but also to make children have continuous interest during the play activities with it. Finally, the psychomotorik-based play service scenario and interactive robot system were validated by the expert group from the domain of child psychotherapy. The evaluation results showed that the play service and the robot system were appropriately developed for children from the experts point of view.

• Smart Media Journal
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• v.5 no.2
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• pp.42-50
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• 2016

In case of a emergency situation or a natural disaster, a warning notification system is an essential tool to notify at-risk people in advance and provide them useful information to survive the event. Although some systems have been proposed such as emergency alert system using android, SMS, or P2P overlay network, these works mainly focus on a reliable message distribution methods. In this paper, we proposed a novel design and implementation of a personalized warning notification system to help inform not only the at-risk people but also their family and friends about the coming disaster as well as escape plan and survival information. The system consists of three main modules: the user selection module, the knowledge based message generator, and message distribution modules. The user selection module collects the list of people involved in the event and sorts them based on their level of involvement (their location, working position and social relationships). The knowledge based message generator provides each person with a personalized message that is concise and contains only the necessary information for the particular person based on their working position and their involvement in the event. The message distribution module will then find a best path for sending the personalized messages based on trustiness of locations since network failures may exist in a disaster event. Additionally, the system also have a comprehensive database and an interactive web interface for both user and system administrator. For evaluation, the system was implemented and demonstrated successfully with a building on fire scenario.

• Journal of KIISE:Computing Practices and Letters
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• v.13 no.1
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• pp.59-73
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• 2007

Although there exist many middlewares such as Havi, Jini, LonWorks, UPnP, and SLP, new middlewares specialized for diverse information appliances are expected to appear continuously as home networks evolve. In this paper, we examine an integrated architecture for supporting interoperability among heterogeneous middlewares under home network, we also propose and implement a scenario-based user-oriented integrated architecture for efficient home automation which is different from existing methods. HOMI(Homenetwork Middleware for Interoperability) architecture proposed in this paper provides interfaces that assist users with designing and modifying desirable scenarios using a script interpreter language HOMIL(HOMI Language). Different from an existing integrated middleware architecture, HOMI improves efficiency and convenience of interoperation between heterogeneous appliances for home automation allowing users to design and organize scenarios through these interfaces. HOMI classifies interoperation services into time contort, synchronization context, and asynchronization context and helps to execute next services considering contexts when a specific event occurs. Applying modified scenarios immediately to home network environment, HOMI provides users with seamless services without installing new applications, updating the server, or rebooting in order to adopt new scenarios. Lastly, distribution agents into several devices, we solved the overhead problem occurred in a centralized architecture for integrated middleware.