• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.106-111
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• 2021

Multiple sales promotions for one product can be simultaneously offered. For instance, marketers can offer a premium along with a price discount. In the present research, we primarily focus on offers containing both a bonus pack and a price discount. In particular, this research examines whether consumer evaluations of offers containing both a bonus pack and a price discount (i.e., BP + PD offers) vary according to consumers' saving orientation. Specifically, we predict that for consumers with strong (vs. weak) saving orientation, offers containing the high PD but low extra amount of BP will be more favorably evaluated than offers with a high extra amount of BP but low PD. A series of two experimental results show that consumers' saving orientation moderates their evaluations of BP and PD offers, which supports the prediction. The findings imply that marketers can evoke more positive consumer responses to BP and PD offers, considering individual differences such as saving orientation.

• 가정과삶의질연구
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• 제14권3호
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• pp.211-222
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• 1996

The purpose of this study is to classify the expenditure behaviors of housewives into some types and to identify the characteristics of the types focucing on diverse expenditure behaviors of urban households. In this study it is assumed that the expenditure behaviors are classified by there factors-(1)the orientation of money saving (2)the orientation of time saving and (3)the orientation of others. The present study suggests following three questions. (1). Can the expenditure behaviors of urban housewives be classified according to the orientation of money saving the orientation of others? (2) What distictions exist among the types? (3) Which variables are useful in classifying the expenditure behaviors? For empirical analysis the data of the study was collected from 650 housewives living in Seoul. The statistical methods adopted for data analysis are frequency percentage mean Pearson's correlation coefficient factor analysis cluster analysis one way ANOVA Duncun's multiple ran e test and discriminant analysis. As the major findings 4 types were extracted, According to the level of each dimensions the names for the each type were given as "the type of attaching importance to money saving" "the type of attaching importance to time and appearance" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and appearance" In "the type of attaching importance to money saving" the significant portion of housewives have high school degrees and compared with other types this type includes more husbands having sales and service job 55% of housewives of "The type of attaching importance to time and appearance" have graduate or higher degrees. The significant part of earned incomes range from 3 million won to 5 million won. The rate of housewives employed in the professional job is higher than other types. In "The type of attaching importance to money saving and time" the rate of the employment of housewives in this type is the highest among the types. In "The type of attaching importance to money saving and appearance" the significant portion of housewives have graduate degrees. In the jobs of he spouses the management job is major. The consciousness of belonging to the middle class is higher than other types. In this type the level of education is high but that of income is not. The result of the discriminant analysis says that the earned income and the consciousness of belonging to a calss are the most critical variables to classify the expenditure behaviors into 4 type The accuray of the classification of the discrimination equation composed of these variables is 47,5% The accuracy is improved by 10%.

• 대한가정학회지
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• 제31권3호
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• pp.1-13
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• 1993

This study examined the expenditure on time-saving services and related variables. The time-saving services are food away from home, delivery food, dry cleaning, clothing care, helper and total service. The specific objectives of this study were: (1) to investigate the differences in the expenditure on time saving services according to social economic and demographic variables. (2) to investigate the differences in the expenditure on time-saving services according to role-overload, home goal orientation and work goal orientation. (3) to investigate the independent influence of variables related to the expenditure on time-saving services. For this objectives survey was conducted using interview. The data used in this study included 160 women living in Seoul from employed professional housewives, employed non-professional housewives and non-employed housewives. Statistical analyses were conducted using frequencies, percentiles, mean, oneway ANOVA, DUNCAN-test and multiple regression. The major findings were: (1) Wife's education, wife's age, income, tenure, level of living and employment status were significantly related to the expenditure on time-saving services by using the one-way ANOVA. (2) Income, education, level of living, number of children, and employment status explained the variance of the expenditures on time-saving services about 20%-39% by using a multiple regression method.

• 한국의상디자인학회지
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• 제19권1호
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• pp.107-120
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• 2017

The purpose of this study was to investigate the effects of fashion shopping orientation and mobile shopping characteristics on consumer's perceived value. In addition, mobile purchase experiences of male consumers in their 20s~30s were analyzed. Questionnaires were carried out from November 10, 2015 to November 20, 2015 and 230 useful data were analyzed by descriptive statistics, exploratory factor analysis, reliability analysis, ANOVA, duncan test, multiple regression using Spss 21. The results of this study were as follows: First, fashion shopping orientation of male consumers was composed of five factors, which were 'brand ostentatious orientation', 'pleasure/trend orientation', 'economic orientation', 'impulse orientation' and 'time-saving orientation'. Second, mobile shopping characteristics were divided into three factors including 'ease of use', 'personalization', and 'security'. Third, fashion shopping orientation factors such as 'pleasure/trend orientation', 'economic orientation', and 'time-saving orientation' had a significant influence on the perceived value, while all the factors of mobile shopping characteristics affected the perceived value significantly. Fourth, there were significant differences among the classsified groups based on the level of purchase frequency and the period of using mobile shopping mall in fashion shopping orientation factors. Fourth, there were significant differences among the group classified by the level of purchase frequency in mobile shopping characteristics factors. These results suggested the differenciated strategies for customer management to make male consumers lead to mobile purchase.

• 복식문화연구
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• 제13권4호
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• pp.564-575
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• 2005

The purposes of this study were to investigate the effects of shopping orientation on fashion shopping mall environments and purchase intention in internet fashion shopping mall. Data were obtained from 423 internet fashion shopping mall consumers who have experiences of buying products or visiting to internet fashion shopping mall in Busan, and were analyzed using by factor analysis, Cronbach's alpha, cluster analysis, ANOVA and Duncan test. The results showed shopping orientation perceived by Internet fashion shopping mall consumers were consisted five factors: Brand loyalty orientation, Economical orientation, Fashion orientation, Time saving orientation and Internet shopping orientation. Internet fashion shopping mall environments were composed of Visual information, Loading speed, Space composition, Product assortment, Checkout service, and Help desk. Consumers were classified by the shopping orientation into the Economical shopper, Fashion/brand shopper, and Convenience shopper. Economical shopper and Fashion/brand shopper rise in the estimation of Visual information, Product assortment, and Checkout service of shopping mall environment. Additionally, they were likely to have more intentions to purchase than the other types of shoppers in internet fashion shopping mall.

• The International Journal of Costume Culture
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• 제9권2호
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• pp.113-124
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• 2006

The purposes of this study were to investigate the perceived risks and the purchase behaviors for luxury goods in internet shopping malls according to the shopping orientation. 254 questionnaires were distributed from April 10 to May 9 in 2006. For data analysis, frequency, percentage, factor analysis, cluster analysis, chi-square tests were conducted. The results could be summarized as follows. (1) According to cluster analysis of shopping orientation, respondents were classified into five groups: pursuit of pleasure, pursuit of fashion, price consciousness, planned shopping, brand and store loyalty, time-saving and convenience. (2) There were not significant differences in the perceived risks according to shopping orientation. (3) There were not significant differences in purchase reasons and were significant differences in no-purchase reasons.

• 한국태양에너지학회 논문집
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• 제36권3호
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• pp.1-7
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• 2016

The objective of this study is to present and to analyze preliminary orientation design factors in the design stage of sustainable architecture in the viewpoint of technocentrism. Typically people interpret solar energy system architecture as simply being part of a mechanical system. Yet, even before considering energy-consuming physical systems in buildings, it is very important to consider the outer parameters of sustainable design factors and the design process itself for the effective and suitable energy-saving design methodology. By analyzing the evolving phases and history of technocentrism and solar energy systems in sustainable architecture through examples and case studies, this paper focuses on and proposes preliminary orientation design factors that should be considered when starting the architectural design process in the viewpoint of technocentrism.

• KIEAE Journal
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• 제13권2호
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• pp.21-26
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• 2013

Due to the increasing concerns about the buildings which have affected the global environment, most countries have enacted a regulation for the sustainability of domestic buildings. In 2008, the Korean government started to enact a regulation of apartment and office buildings for energy saving. Many research on the sustainable apartment building focuses on $84m^2$ or larger type in response to market demand; therefore, small size type such as $46m^2$ type needs to be researched. In addition, the research on the orientation and window to wall ratio of the building have been separately studied as a means of energy reduction; therefore, the research on correlation of the orientation and window to wall ratio hasn't been fully explored yet. This paper analyzes the energy demand of the apartment building as the change of orientation and window to wall ratio among $46m^2$ and $84m^2$ type. In conclusion, when reducing the window to wall ratio, energy demand was reduced, except when the orientation of the building was between from +10 to -20 from the south.

• KIEAE Journal
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• 제13권4호
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• pp.69-74
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• 2013

It is difficult to apply a design standard uniformly to university buildings because various education courses are conducted. However, a design guideline for saving energy is necessary in order to prepare for low-energy days. A library in any university is one of the buildings that a lot of people use and most of the energy is spent. Therefore, the investigation on the energy savings of library facilities is very important and urgent. This study finally presents the design guideline of those facilities for low-energy. In this paper, the trend of space layout, utilization schedule and performance of materials are investigated, and the impact on energy savings and effective energy saving strategies are analyzed and illustrated by energy simulation. As a result of energy analysis from the case of 'H' university, it is confirmed that the utilization schedule effects mostly to energy consumption and the layout and orientation of the rooms in the library are the major parameters. Among the investigated saving strategies, green roofs are found as the most effective part for heating energy savings, and outdoor air cooling is known as the most effective method for cooling energy savings.

• 한국주거학회논문집
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• 제7권1호
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• pp.117-126
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• 1996

The purpose of this paper is to develop formal design principles towards flexible house plan. A flexible house plan accomodates spatial requirements corresponding to change of life style and provides a way of saving architectural materials. Design properties as a basis for manipulation of room includes adjacency, orientation and geometrical information which are suited well to flexible design. This paper has developed a formal grammar of shape which can be utilized to transform house plan. Flexible design presented here is based on the idea of various operations of the shape grammar. The shape grammar, as a set of rules, specifies manipulations of shapes for reorganization of spatial relationships of rooms in a house plan. It lists exemplary rules in control knowledge which guides design processes for modifying a plan. An example taken from house plan design is used to ilustrate important aspects of the flexible design which fundamentally provides the basis for architectural material saving.