• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.3
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• pp.1832-1843
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• 2015

Recently, since the "Capital Market Consolidation Act" has been effective in 2009, the competition among the securities companies in Korean security market has been fierce. Thus, securities business lately are needed by the market environmental requirements rapidly changed for various strategies. The purpose of this study was to identify the effect of corporate attribute, employee attribute, financial product attribute securities on customer satisfaction, trust with the firm, and usage intention. As the subjects I selected the customer of securities in Seoul in 2014 and conducted survey with questionnaires. Among total 400, I chose 378 as the valid sample by convenience sampling. For the data process, I used SPSS 20.0 I verified the perspective hypotheses after testing reliability and validity of fit by the data process. The results are as following. First, it was shown that the sub-factors of corporate attribute, employee attribute, financial product attribute in securities as ethics, innovation, size, kind, professionalism, ethics, profitability and diversity had significant effect on usage intention. Second, the study confirms that reliability and satisfaction influences customer loyalty as moderate variable. The industrial and academic significance of this study is that it may serve as a useful base date to understand customer behavior and draw new strategies in a financial management environment.

• Physical Therapy Korea
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• v.8 no.1
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• pp.59-75
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• 2001

The purposes of this study were to investigate risk factors of low back pain in civil airmen and to use this information as basis for the back rehabilitation. Subjects of this study were randomly selected 276 civil airmen who had been employed at four airports in Seoul. These data were analyzed by $X^2$ test, t-test, ANOVA, and multiple logistic regression using SAS. The results were as follows: 1) The prevalence of low back pain among 276 civil airmen was 64.9%. 2) The most common cause of low back pain was load lifting (stewardess), long sitting (aircrew A), and long sitting plus training (aircrew B). 3) There were no statistically significant associations among age, height, body weight, and low back pain. 4) No statistically significant relationships were found among the average monthly working time, total working time, average monthly rest time, working year and low back pain. 5) There was statistically significant relation ship between abnormal posture and low back pain (p<.01). 6) There was statistically significant relation ship between fatigue and low back pain among stewardess and aircrew B. 7) There was a statistically significant relationship between job satisfaction and job-related stress (p<.05). 8) In stewardess, higher satisfaction score was associated with less likelihood of low back pain (odds ratio = .80). The results of this study indicate that civil airmen developed chronicity of low back pain due to unfit seat, poor habitual posture, fatigue symptom, and stress or other risk factors. Therefore, there is a need to improve the working environment for the prevention of posture-related low back pain.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.6
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• pp.1-8
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• 2019

Recently, consumer distrust has deepened due to blog posts focusing only on public relations due to 'viral marketing'. In addition, marketing projects such as false writing or exaggerated use of the latter phase are one of the most popular programs in 2016 as they are cheaper and more effective than newspaper and TV ads, and the size of advertising costs is set to be a major means of advertising at '3 trillion 394.1 billion won. From this 'viral marketing,' it has become an Internet environment that needs tools to filter information. The fake review filtering application ADDAVICHI presented in this paper extracts, analyzes, and presents blog keywords, total number of searches, reliability and satisfaction when users search for content such as "event" and "taste restaurant." Reliability shows the number of ad posts on a blog, the total number of posts, and satisfaction shows a clean post with confidence divided into positive and negative posts. Finally, the keyword shows a list of the top three words in the review from a positive post. In this way, it helps users interpret information away from advertising.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.207-210
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• 2013

Recently, rapid innovation of Smartphone is changing the paradigm of our daily life. Smartphone users, opinion experts more than 99 percent of the economically active population is using, it has reached the saturation past the early stages of formation. Smartphone is equipped with a general purpose OS possible the implementation of high performance environment similar level as a personal computer. Also, it is a mobile communication terminal scalable which can be removed or installed various applications. Such extensibility, it is possible to use different applications through the Apps store. In addition, it is also possible various services which are location based service. However, these services also benefit many but it also has a disadvantage of invasion of privacy and disclosure of personal information. In this research, we aim to analyze factors influencing on perceived value and risk in location based service of Smartphone. In addition, we aim to analyze the causal relationship with perceived value and risk in satisfaction and recommendation intention. This study suggests practical and theoretical implications based on the results.

• Journal of Service Research and Studies
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• v.5 no.1
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• pp.17-33
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• 2015

This study looked for employment services satisfaction surveys done in the UK, USA and Korea. And through which derived the following suggestions for improving Korea the employment service satisfaction survey. First, in terms of research design improvements to ensure the representativeness of the sample region for each center and branch-specific (job seekers and recruiters) requires the sampling design based on user scale. In addition, the sample design should be applied when considering specific user can be distributed. US is restricted to participants within 60 days for sampling and sample extraction once a month at least. Next in terms of survey improvements, it is necessary to apply a weighting part considering the regional characteristics. For this, the correct analysis of the employment center by the internal and external environment is required. And in the case of non-face-to-face service, complaints about worknet use is likely to be channeled into complaints about job centers provide services. It needs to improve on this. And for the improvements of business processes service by an in-depth study, it can be seen to review the possible introduction of a British mystery shopper.

• Journal of Korean society of Dental Hygiene
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• v.18 no.5
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• pp.853-862
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• 2018

Objectives: This study involved a non-equivalent control group, pre-test/post-test measurement experiment to evaluate the efficacy of distributing plaque disclosing agents to healthy adults living in South Korea and promoting its self-application. Methods: O'Leary index, PHP index, oral health behavior intention, and oral care satisfaction were used as research tools. A notice was posted on the bulletin board from September 12 to October 15, 2016, to recruit adults aged 20-50 years. Data were analyzed using SPSS Version 22.0, and frequency analysis, Pearson's chi-squared, one-way analysis of variance (ANOVA), Kruskal-Wallis, and repeated measures ANOVA were performed. Results: The O'Leary index was significantly reduced in the group (p<0.01), and time (p<0.01) after education and width of the decrease had the highest score in the group that received education on plaque disclosing only. They were followed by the group that received education on plaque disclosing and the rolling method, the group that received education on the rolling method alone, and the control group. The PHP index significantly decreased in the group(p<0.01) and time (p<0.01), and the group time (p=0.039) after education, and width of the decrease had the highest score in the group that received education on plaque disclosing and rolling method. They were followed by the group that received education on plaque disclosing alone, the group that received education on the rolling method alone, and the control group. Conclusions: Based on the aforementioned findings, the direct use of plaque disclosing had a marked effect on self-oral care. These results suggest that the self-application of plaque disclosing could be an effective self-care method for improving the oral environment.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.7
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• pp.873-878
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• 2020

Due to the recent development of 3D printers, interest in 3D printing is growing. 3D printing should reflect individual needs and various requirements by designing products to suit the user's requirements. Research on how to use 3D printed products for the purpose of purchasing products according to user's demand characteristics is insufficient. Therefore, this study conducted a survey and statistical analysis to find out the factors influencing the intention of purchasing custom controller products in 3D printing environments. Research has confirmed that user innovation and convenience safety are important factors for the satisfaction and purchase intent of personal-tailored controller products. Considering user innovation, convenience, and safety when producing controller products using 3D printing, it is expected that value of custom controller manufacturing can be increased. Research is needed on the personalized product development framework that successfully introduces and systematically supports the production methods of personalized products in the early stages.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.193-206
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• 2020

Despite recent changes in life style, the content called bookstore has steadily stood by our side, changing its shape. In this environment, This manuscript is a quantitatively empirical study that individual innovation affects a combined bookstore's service design factors and the user's intention to word of mouth. Researchers believed that individual innovation would affect a combined bookstore's service design factors. It was also assumed that there would be considerable causality between the combined bookstore's service design factors deduced through prior study. Furthermore, the assumption that these parameters would affect internal variables, perceived ease of use, perceived usefulness and satisfaction, word of mouth intentions was presented, and verified using An Integrated Model of Extended Technology Acceptance Model and Post Acceptance Model. Researchers expect that this research will contribute significantly in that it is a developer's approach to the combined bookstore that are seen as major tenants in large retail facilities.

• Journal of Broadcast Engineering
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• v.19 no.3
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• pp.385-395
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• 2014

This study analyzes empirically main factors of willingness-to-pay for mobile IPTV emphasized as a key service in mobile environment. By structure equation analysis, the results shows that service diversity has influence on usefulness and service quality influences both usefulness and ease-to-use. Secondly, usability has positive impact on attitude and satisfaction. Thirdly, attitude and satisfaction influence willingness-to-pay. These result mean that quality assurance(ex, QoS) and improvement of usability are essential for revenue improvement revenue in mobile IPTV. And also this study can give empirical implications for service portfolio, pricing and bundling strategy as a leading study for mobile IPTV.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.174-185
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• 2016

Internal marketing is the marketing activities of organizations that have a service mind to give satisfaction to the employees for the satisfaction of external customers. This Study tried to analyse the impacts of internal marketing on the customer orientation and loyalty, collecting a data to use a standardized questionnaires. This Study was conducted for 731 participants in a single general hospital in Gyeonggi Province with factor analysis, correlation analysis and linear regression analysis. The main findings of this study are as follows. First, it was found that the effect of internal marketing on customer orientation had the impact on leadership, internal communication and educational training having the statistically significant effects. Second, it was found that the effect of internal marketing on loyalty had the impact on leadership, internal communication, working environment, compensation and benefits and educational training having the statistically significant effects. Third, the effect of customer orientation on loyalty have the statistically significant effects and it was shown that if a customer orientation go up, there will be higher loyalty. I'm hope that it should be sought concrete plans for internal marketing activity to improve a customer orientation and loyalty.