• 한국프랜차이즈경영연구
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• 제15권1호
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• pp.43-60
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• 2024

Purpose: According to previous studies, customer experience had a significant effect on consumer behaviors. In this perspective, this study investigates the structural relationship among customer experience, resort use satisfaction, and customer behavioral intentions, with focus on the mediating role of resort use satisfaction. Research design, data, and methodology: Data collected from 361 individuals who had experienced the resort service were analyzed using SPSS 29.0 and AMOS 29.0, involving frequency analysis, HTMT, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation model testing. Result: Firstly, cognitive, and relational experiences had significant effect on resort use satisfaction. Secondly, resort use satisfaction had significant effect on customer behavioral intentions. Thirdly, resort use satisfaction had partial mediating effects in the relationship between customer experiences and customer behavioral intentions. Conclusion: This study academically confirmed the empirical link between customer experience and consumer behaviors. From a practical standpoint, it suggests the necessity of marketing activities that enhance customers' perception of their experiences, as well as resort use satisfaction and customer behavioral intentions, through systematic CS education and management of the physical environment.

• 한국조리학회지
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• 제15권4호
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• pp.172-186
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• 2009

본 연구에서는 국내 파인다이닝 레스토랑을 이용한 경험이 있는 소비자를 대상으로 이용 행태에 따른 물리적 환경의 중요도 차이와 고객 만족과의 관계를 파악하여 경기 불황으로 인해 어려움을 겪고 있는 파인다이닝 레스토랑 업계의 영업활성화를 위한 마케팅 전략 수립에 도움을 주고자 한다. 설문조사는 2009년 5월 1일부터 6월 30일까지 61일간 저녁 시간대에 실시하였으며, 서울 세종로 사거리에 위치한 파인다이닝 레스토랑 'Wood & Brick'과 'Benigni'를 방문한 서울지역 20세 이상 남녀 내국인 거주자를 대상으로 하였다. 자료의 처리는 SPSS 14.0 통계패키지를 사용하여 빈도분석, 신뢰도 검증, 요인분석, ANOVA, 다중회귀분석을 사용하였다. 그 결과 이용 행태에 따른 물리적 환경 중요도 차이는 월평균 이용 횟수와 1인당 이용 비용에 따라 차이가 나타났으며, 물리적 환경과 고객 만족과의 영향 관계에서는 청결성, 공간 배치, 매력성, 접근성이 고객 만족에 긍정적인 영향을 미치는 것으로 나타났다.

• 한국IT서비스학회지
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• 제8권4호
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• pp.1-16
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• 2009

Although the Internet has been a important communication tool in modern societies, researchers did not pay attention to its' positive impacts on individual's psychological process. The Internet provides users with a unique environment such as visual isolation, non face-to-face communication, and easiness to escape from social influences. This environment enables people to take free action according to their personality and disclose themselves. The findings indicate that individuals' social use of the Internet may reflect their personality. To fill the research void like this, this study proposes a new research model in which well bing as well as perceived value are positively linked to satisfaction and continuance to use. The statistical results obtained by applying PLS to the valid 150 questionnaires showed that the well bing has stronger positive influence on satisfaction and continuance to use. Therefore, a practical implication is suggested that the web site need to be designed in a way of arousing users' well bing more strongly.

• 한국유기농업학회지
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• 제21권1호
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• pp.49-59
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• 2013

The Purpose of this paper is to analysis on farmer's awareness and satisfaction level of the project for developing large-scale environment-friendly agricultural districts (LSEAD). To analysis farmer's awareness and satisfaction level, a series of farm household surveys were conducted on farmers, take part in the project for developing LSEAD. The sample size of the survey is 80 respectively. As a survey result, awareness and practical use of facilities & equipment shows a little different outcome. Satisfaction level of the project for developing LSEAD is summarized as follows. Influence on disposal of livestock excretions and farmer's consciousness change appears 4.47 and spreading environment-friendly agriculture 4.44, distribution of environment-friendly agricultural product 4.33, and demand of environment-friendly agricultural materials 4.04. In order to sustainable development of LSEAD, a governance system should be established.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2003년도 정기총회 및 추계학술대회
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• pp.145-149
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• 2003

This study is to investigate residents' living satisfaction with high-rise mixed-use apartment complexes built in the structures of the reinforced concrete constructing and the steel framed reinforced concrete construction. The results of this study were obtained as follows: 1. Residents expressed below average satisfaction (below 3.0) with the common-area landscape and environmentally-friendly factors, children's playground and its facilities, community service for residents' by the management offices and the plan of utility. 2.According to the satisfaction of sound environment, residents of SRC group expressed above average satisfaction; it can be concluded that problems of causing noise around the residential area of the SRC and S groups were well solved in this study. However, satisfaction with the freshness of indoor air, humidity, and smell in the living quarters was rated low by the residents of SRC group. 3. High-rise mixed-use apartment complexes should accomodate families's life cycle, design an environmentally-friendly resting place in harmony with city life, and provide various communal programs for residents.

• 대한가정학회지
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• 제42권6호
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• pp.1-12
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• 2004

This study investigates residents' living satisfaction with high-rise, mixed-use apartments built in the structures of reinforced concrete construction(RC) and with steel framed, reinforced concrete construction(SRC). The following study results were obtained: 1) Residents expressed below average satisfaction (below 3.0) with the common-area landscape and environmentally-friendly factors, children's playground and its facilities, community service for residents' by the management offices and utility plan. 2) According to the satisfaction of sound environment, residents of the SRC group expressed above average satisfaction. It can be concluded that noise problems around the residential area of the SRC group was well solved in this study. However, the residents of the SRC group expressed low satisfaction with the freshness of indoor air, humidity, and smell in the living quarters. 3) High-rise, mixed-use apartments should accommodate a familial life cycle, be designed as an environmentally friendly resting place in harmony with city life, and provide various communal programs for residents.

• Human Ecology Research
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• 제57권1호
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• pp.1-13
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• 2019

Internet-based financial services are being increasingly integrated into consumers' daily lives. Internet-only banks have emerged as a powerful tool accelerating financial inclusion. This study investigates the satisfaction and continuous use intention predictors for Internet-only banks. We employed an extended post-acceptance model and used six antecedent factors that included perceived usefulness, perceived ease of use, privacy risk, functional risk, subjective norms, and network externality. All 351 participants used Internet-only banks and were 20-40 years of age. A self-administration online survey was conducted. SPSS 23.0 analyzed the frequency, description, and multiple regression analysis. The results of current study are as follows. The education, perceived usefulness, perceived ease of use, and network externality positively influenced the satisfaction of Internet-only banks. Privacy risk negatively influenced satisfaction with Internet-only banks. Perceived ease of use, subjective norm, network externality, and satisfaction positively influenced the continuous use intention of Internet-only banks. The results of our study provide a better explanation of important factors that could enhance the understanding of satisfaction and continuous use intention for Internet-only banks. Furthermore, this study extends the antecedent variables to the knowledge of financial services and enlarges the understanding of users' post-adoption behaviors.

• Human Ecology Research
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• 제53권3호
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• pp.293-307
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• 2015

Social commerce has a large impact on the emergence of the concept of society and individual lives that is recognized as one of the most important business areas in the Internet environment. A marketing agency, Trend Monitor (http://www.trendmonitor.co.kr), conducted a survey on social commerce usage and satisfaction level; subsequently, we used survey result data from 221 adult males and females for our research sample. Data analyses were conducted by reliability test, confirmatory factor analysis, t -test or one-way analysis of variance, and structural equation model (SEM) with IMB SPSS ver. 21.0 and ver. AMOS ver. 21.0. This study focused on multi-dimensional consumer innovativeness and found three elements of acceptability, competence, and distribution. Empirical verification through SEM presented data that suggests the three consumer innovativeness factors have a direct positive effect on social commerce that causes factors to indirectly affect satisfaction levels. This study indicated that the main consumption patterns in modern society take advantage of social commerce and satisfaction by improving a market economy to promote restoration. First, this study considers consumer innovativeness to have three factors. Secondly, research results help to understand relations between consumer innovativeness, use and satisfaction with social commerce that can help the social commerce industry establish effective market strategies through consumer innovativeness. The conclusion discusses implications for academic research and marketing strategies.

• 대한지역사회영양학회지
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• 제16권1호
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• pp.75-85
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• 2011

The purpose of this study was to investigate basic data on the degree of parents' recognition and satisfaction with the use of environment-friendly agricultural products. The conclusions of this study are as follows. The survey on the use of environment-friendly products in households showed that 68.7% of the respondents used environment-friendly products at home. The frequency of purchasing organic products by household consumers showed that 25.1% of the respondents bought organic products one to two times per week. The most popular items of the environment-friendly agricultural products used were vegetables, comprising 63.9%. The households with more than 3,000,000 won of monthly income tended to consume more domestic livestock products (p < 0.05). In comparison to general agricultural products, environment-friendly agricultural products users showed higher satisfaction level with a better quality in term of safety, quality, nutrition, taste, appearance, diversity and price. The degree of satisfaction with safety was the highest ($3.8{\pm}0.68$), and price showed the lowest ($2.76{\pm}0.79$). The degree of parents' recognition of the governmental support for environment-friendly agricultural products showed that those who were aware of the supporting policy were 44.5%, but 55.5% of them didn't know about the fact that 46.6% of the respondents agreed that environment-friendly agricultural products should be used in more than 50% of the foods used for school food service. The respondents pointed out that vegetables (45%) sprayed with pesticide are the most urgent food item that need to be replaced by environment-friendly farm products.

• 대한통합의학회지
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• 제3권1호
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• pp.41-51
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• 2015

Purpose: The purpose of this study was to investigate the effects of personalized residential environment improvement on occupational performance satisfaction and activities of daily living(ADL) in stroke patients, and desire to use as the basis for presenting an effective method for improving the residential environment of the disabled patients. Method: This study has been carried out with 3 stroke patients undergoing therapy for rehabilitation at the S hospital from August 2014 to January 2015. Residential environment improvement was conducted based on the desired space. Occupational performance, satisfaction and ADL assessed by modified COPM, K-MBI. Intervention has provided grab bar and aids fit to the environment of each person. Result: After residential environment improvement, ADL score was improved, but improved scores for specific items only. In occupational performance and satisfaction, there was a significant difference. Conclusion: The results of this study were to find out that there is a positive effect of personalized residential environment improvement on occupational performance satisfaction and activities of daily living in stroke patients, could be used as a basis for presenting an effective way to residential environment improvement of the disabled patients.