• 한국디지털정책학회:학술대회논문집
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• 2006.12a
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• pp.311-322
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• 2006

Job is a basic factor which ties individual employee and organization, and it affects employee satisfaction and organizational effectiveness. It is usually found that the relationship between individual and organizational interests does not coincide each other in short-term. When job is being performed, it is important to have a job which satisfies individual interest and maximizes organizational goals in order to have an organizational effectiveness. The purposes of the study were designed to investigate the variations of the job characteristics and job attitude across technological classification, to examine the relationship of job attitude to the job characteristics employed by both socio-technological and job design approaches to organizational change, to find the job characteristics which characterized technological classification, and to test the moderating effects of demographic characteristics in korea organizations.

• Fashion & Textile Research Journal
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• v.3 no.2
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• pp.148-155
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• 2001

The purpose of this study was to segment the clothing customers of new traditional market according to shopping orientation and to clarify the different clothing behaviors among segmented groups. This study may be useful for new traditional marketer to make proper marketing strategies. The subjects for the final analysis were 400 customers who visited Namdaemoon and Dongdaemoon new traditional markets. The statistics used for analysis were factor analysis, cluster analysis, Cronbach-${\alpha}$, one-way ANOVA, LSD multiple range test and chi-square by the SPSS program. The results of this study were as follows: 1. The customers of new traditional market were segmented to 5 groups (Diffidence Group, Confidence/Information Group, Active Group, Shop/Brand Loyalty Group and Planned Purchasing Group); 2. The five segmented groups were significantly different in clothing evaluation standards, shop evaluation standards, satisfaction and demographic variables such as sex, age, education and monthly spending money.

• Journal of the Korean Home Economics Association
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• v.34 no.4
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• pp.295-308
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• 1996

The purpose of this study was to explore how family types clustered based on the intra system dynamics explained housewive's managerial behavior. The data were collected by means of questionnaire distributed to a stratified sample of 544 housewives in Seoul who lived with husband and children. The questionnaires included FACES Ⅱ and Ⅲ, Communication Scale, Managerial behavior Scale and Life Satisfaction Scale. Frequency, percentile, mean, correlation, factor analysis, cluster analysis, One-way ANOVA with Scheffe test, and multiple regression were used to analyze the data. This study had resulted in three major findings. The first was that families were clustered by four types, named structed-separated family, flexible-connected family, change oriented emashed, and rigid-disengaed family. The second finding was that a difference in managerial behavior was found among four types of family. Housewives whose family were more connected each other and adapted more easily to changing situations showed better managerial behavior. The last one was that the managerial behavior of housewives was better explained by family types than socio-demographic variables. The recommendations for future research and the better ways to lead effective managerial behavior were suggested.

• Journal of Agricultural Extension & Community Development
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• v.18 no.3
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• pp.531-550
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• 2011

This study aims to examine the Visitor's selection attributes and types of preference regarding Rural Theme Village, and gather useful information for establishing differentiated marketing strategies suitable for market segments by the Visitor's selection attributes. In addition, it will contribute to securing competitiveness in providing Visitors with better service by extracting differentiating factors of Rural Theme Villages, and exploring the right direction of Rural Tourism. For the empirical analysis, the attributes were extracted based on the preliminary studies, and a survey was conducted among Visitors and users of Rural Theme Village to examine such factors as importance of selection attributes status, motives of using such Rural Theme Villages, demographic characteristics, and general features of the Rural Theme Villages.

• The Journal of Korean Society for School & Community Health Education
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• v.12 no.1
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• pp.1-20
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• 2011

Purpose: The purpose of this study is to analyze factors affecting suicidal ideation of athletes in middle and high school. Methods: The data in this study came from the survey which conducted to 500 students of physical education high school athletes and elite athletes in general school from the beginning of December 2009 to the end of January 2010 in Seoul and Kyunggi. Finally 436 cases was used. The dependant variable is suicidal ideation in this study. And the independent variables are socio-demographic factors, exercise-related factors, school and family environments, stress and depression factor. The analysis method is logistic regression analysis. Finally 436 cases was used. Results: First, the rate of suicidal ideation of athletes in middle and high school was 28.9%. Second, there were significant differences between stress and sex, grades, athletic career, kind of sport, sport skill level, the average exercise time per day, family circumstances, life satisfaction, future expectations. Third, there were significant differences between depression and sex, academic achievements, the average exercise time per day, family circumstances, life satisfaction, future expectations. Fourth, there were significant differences between suicidal ideation and sport skill level, academic achievements, the average exercise time per day, family circumstances, life satisfaction, future expectations. Fifth, the higher level of stress and degree of depression, the more increased the risk of suicidal ideation. Conclusions: Considering the close relationship between suicidal ideation and suicidal attempt, to reduce the suicidal ideation of athletes in middle and high school it is necessary to adjust exercising time properly and to promote life satisfaction. Also to overcome depression and stress support system should be established and to promote self-efficacy cognition strength program should be introduced in the school. So athletes in middle and high school should have confidence and self-confidence on the future.

• Journal of Distribution Science
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• v.15 no.11
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• pp.83-93
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• 2017

Purpose - The study aims to analyze the VMD(Visual Merchandising) perception factors in recent sporting goods store and clarify the effect of each VMD perception factors on brand image, satisfaction, and customer revisit intention. The VMD perception factors play an important role in attracting and actually inducing sales to the visiting customers. It has investigated the effect of VMD perception on customer satisfaction and revisit intention. It is expected that the company's marketing strategy with VMD will be differentiated and competitive in sports item stores, brand image enhancement, customer retention, and acquisition. Research design, data, and methodology - In order to verify the hypotheses of this study, a total of 380 questionnaires had been distributed. 360 respondents were used in the final analysis excluding 20 respondents' incomplete answers. The SPSS 18.0 program was used and the data analysis was conducted for the demographic characteristics and distribution behavior. Principal Components Analysis was used for the common factor extraction for validity analysis, and factor analysis was conducted to verify such as validity in brand image or brand attitude. As for Multiple regression analysis, was performed to verify and in the research model, and in and , the mediation was defined through the Sobel Test in order to verify the brand image mediating effects on VMD, store satisfaction, and revisit inquiry of sports store. Results - Qualitative research shows that VMD sub-variables such as aesthetic, fitness, and functional convenience influence store satisfaction and revisit intention. As a result of analyzing the mediating effect of the brand image, the more VMD is strengthened, the more brand image is improved and store satisfaction is also increased. Conclusions - VMD enhancement requires a VMD strategy aligned with the company's management policies and objectives, a visual directing and consistent concept that delivers a strong message to customers. The customer actual purchasing behavior is a combination of various factors such as sports item stores' interior design, display, advertisement promotion like POP(Point of Purchase), salespersons and their service quality, so that the VMD image and the brand image must be consistent and a unique strategic plan is required.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.4
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• pp.231-242
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• 2016

The purpose of this study is to analyze the effects empowerment has on a lifelong educator's job satisfaction and organizational commitment. This study was implemented to amass and analyze the data from 160 Daejeon district's lifelong educators using SPSS 20.0. The statistical analysis was conducted with the following measures: frequency analysis for demographic characteristics, descriptive analysis, factor analysis with Varimax rotation for the validity of the measured variables, Cronbach's alpha coefficient for the reliability of the internal consistency between the variables, and Pearson's correlation coefficient to confirm the relevance between the variables. Our hypothesis was then verified through regression analysis. Our research results showed that, first, the level of empowerment differed depending on such factors as gender, age, education level, employee type, work hours, and monthly income. Second, empowerment was shown to have a significant influence on job satisfaction, where higher empowerment levels led to higher job satisfaction. Third, empowerment was a significant factor in increasing organizational commitment, as higher empowerment levels led to higher commitment. Therefore, this study reflected on the concept that empowerment was needed by lifelong educators, thus showing that enhancing job satisfaction and organizational commitment by developing the personal abilities of a lifelong institution educator is favorable to the institution's development and success.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.5
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• pp.570-581
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• 2003

The purpose of this study was to investigate competitive structure between the department store and the discount store based on consumers' purchase intention. Female consumers who purchased clothing both in the department store and the discount store participated in the study by completing questionnaires (N=533) . Data were analyzed using factor analyses, paired t-test, Cronbach's $\alpha$, and chi-square analyses. The result was as following: 1 . Overall, the department store and the discount store are competing complementarily. However, this competitive structure varied with clothing items and consumers' age. 2. As a result of factor analyses, the two retailer's service quality could be evaluated with four dimensions: price and A/S, store atmosphere and VMD, store policy, and salesperson. 3. The department store was expected to provide the highest level of service in ‘price and A/S’, ‘store atmosphere and VMD’, ‘salesperson’ whereas the discount store in ‘store policy’ 4. Respondents were classified in four groups according to how frequently they use department store and discount store as following: shopper of both retailers (68.35％), discount store shopper(20.97%), department store shopper(4.70%), shopper of neither retailer(3.97％). Each group showed differences in service satisfaction and demographic characteristics.

• The Journal of Information Systems
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• v.29 no.4
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• pp.193-208
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• 2020

Purpose Due to COVID19, the over-the-top media service (OTT) market is growing faster than expected at an annual average of 26.4%. In Korea, WAVVE, which integrated SKT's Oksusu and POOQ in September 2019, outperformed Netflix in the number of users immediately after its launch, but the number of users gradually decreased. Research on OTT investigated the spread of new media due to changes in regulations or policy, mostly in broadcasting media. On the other hand, OTT research in information systems began after the success of Netflix. It investigated consumers' satisfaction with information technology using the Information Technology Acceptance Model (TAM). This study investigates changes in consumer perceptions in the OTT market, which has grown after the Netflix's entry into Korea, the emergence of WAVVE and new OTT service providers, and the spread of COVID19. Design/methodology/approach This study selects contents, fees, service quality, and additional services as factors to evaluate consumer perception using AHP. Findings According to the 101 respondents, the content was the most important factor, followed by service quality, fees, and additional services. Contrary to previous findings that price is the determining factor in service adoption, this study reveals that consumers are willing to pay a reasonable amount for rich content and excellent service quality. Future research will use demographic analysis to reveal differences in consumer's perceptions of service selection.

• Journal of Korean society of Dental Hygiene
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• v.7 no.4
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• pp.395-403
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• 2007

The purpose of this study is to investigate the main factors that affect turnover of Dental Hygienists so that it leads to preventing high turnover and long-term service in their position. Data were obtained from 112 dental hygienists who are currently working for dental clinics from September 17th 2007 to October 16th 2007 via questionnaires. For this study, the demographic factors and unique characteristics of Dental Hygienists are considered as well as all the variables of statistic. The results derived from using SPSS 11.0 are as follows: 1. The average of job related factors is 2.55 point, the average of job satisfaction is 2.59 point, the average of salary related factor is 2.24 point and the average of changing their occupation is 2.85 point. 2. The difference between the factors related to age and changing their occupation shows the highest level on job related factors.(pM0.033) in the age between 26 and 30. 3. Dental Hygienists who are in their occupation for 6years to 9 years answer that salary would be the main reason to change their jobs. 4. For married dental hygienists, salary related factor is the main reason to make them change their occupation.(pM0.002)