• Journal of Information Science Theory and Practice
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• v.12 no.2
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• pp.1-21
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• 2024

This study aims to develop a comprehensive technological framework anchored in a theoretical model to assess user satisfaction with university library websites (ULWs) in Myanmar. Adopting a quantitative approach, data were obtained via convenience sampling and subsequent inferential analysis. The target population for this study investigated users of various ULWs in Myanmar who were utilizing six university libraries. Of the collected responses, 273 valid surveys were analyzed using SPSS (version 25) and AMOS. Tools such as structural equation modeling and confirmatory factor analysis played pivotal roles in data interpretation and hypothesis validation. The proposed model highlights the significance of information quality, system quality, and librarian services in influencing both perceived usefulness (PU) and perceived ease of use (PEOU), culminating in user satisfaction. Notably, information quality and librarian services primarily impact PU, while system quality is more influential on PEOU. Interestingly, while PU has a direct bearing on user satisfaction, PEOU does not. Moreover, demographic elements such as age, gender, and education level introduce considerable differences in the utilization of ULW services. Drawing from the study's findings, recommendations are made for ULW managers in Myanmar to bolster services, aligning with user preferences. The resulting framework offers tangible benefits to Myanmar's educational sector, including academia, government entities, librarians, and policy framers. This pioneering research delves into the realm of ULWs in Myanmar's higher education sector. Practically, the research underscores the necessity for stakeholders, encompassing Myanmar's library experts and governing bodies, to elevate the standard of ULWs. Theoretically, a salient takeaway is the direct linkage between heightened usefulness and increased user satisfaction.

• Journal of the Korean Society of Costume
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• v.53 no.6
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• pp.75-86
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• 2003

The purpose of the study is to identify consumers' use of information source, store image, and demographic characteristics by their lifestyle types. and to establish a strategy for marketing and customer satisfaction management in order to response actively to the change of consumer behavior and to survive in this boundless competition. Out of the adult females who visited any discount store from October 3 to October 13. 2001. 300 women who would understand the purpose of the survey and respond it. were given with the questionnaire. Finally, 245 questionnaires were returned and analyzed. The data were processed in factor analysis. group analysis. deviation analysis. Duncan. and cross analysis. with SPSS WIN 10.0. The results are as follows: 1. Life style were categorized into 4 groups: social service pursuing group, fashion change pursuing group. convenience pursuing group, cultural life pursuing group. 2. There were some differences in discount store consumers's use of information source about the cosmetics according to lifestyle types. 3. There were some differences in discount store consumers's store image about the cosmetics according to lifestyle types. 4. There were some differences in discount store consumers's demographic characteristics about the cosmetics according to lifestyle types.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.459-468
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• 2011

This study was to analyze the relationship of leisure constraint, boredom and satisfaction among the private security agents. To attain the goal of this study, the employee of private security organization located in Seoul, 2011 year were sampled 400 peoples by purposive sampling method. The result of reliability check up was here below; over Cronbach's ${\alpha}$=.587. To analyze materials, reliability analysis, factor analysis, T test and F test, multiple regression analysis and path analysis were used as statistic analysis techniques. The conclusion are here below. First, leisure constraints, boredom and satisfaction have a difference in demographic and socio-economic characteristics. Second, leisure constraints influence on the leisure boredom. Third, leisure constraints influence on the leisure satisfaction. Fourth, leisure constraints influence directly, indirectly on leisure boredom and satisfaction. Leisure boredom is very important variable connecting leisure constraints and satisfaction.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.873-884
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• 2014

The study was conducted to identify the influencing factor of self-esteem and major satisfaction on college adjustment among nursing students. The subjects consisted of 182 nursing students. Data were collected from November to December 2013 and analyzed using SPSS/WIN 21.0 program. The mean score of self-esteem (2.65), major satisfaction (3.43) and college adjustment (3.14) were above the average. Among demographic factors, grade-level, gender, club activities, and monthly income showed significant difference of the score of college adjustment. College adjustment was statistically significantly higher when self-esteem was higher, major satisfaction was higher. Based on the findings of this study, programs promoting major satisfaction and appropriate counseling and academic guidance for nursing students are needed for college nursing students in order to promote college adjustment.

• Journal of the Korean Home Economics Association
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• v.25 no.1
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• pp.1-10
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• 1987

The purpose of this study was to investigate the relationships between demographic variables and seven aspects of clothing behavior of adult males, and to attempt to develop the measurement of men's clothing behavior. Age was ranked by five gradation (20∼60 ages) and socio-economic status was divided into three categories (high, middle, low) based on the subjects' education, occupation and economic status. Six aspects of clothing comfort, satisfaction, status symbol, conformity, fashion interest and clothing acceptance I were assessed with Koh's, Chung's and Lee's questionnaires. Clothing acceptance by line-drawing of clothing syles representing different levels of formality for occasions designed to measure the awareness of appropriate clothing category of business suits. The questionnaires in this study were administered to a sample of men living in Seoul. The sample was drawn by the random-cluster sampling method. The data from 362 respondants were analysed. To determine the internal validity of clothing behavior mesurement, factor analysis was computed, whereas to determine the reliability, Cronbach's alpha was calculated. The statistical methods adopted were correlation, one-way ANOVA, and multiple regression. The results obtained in this study were as follows: 1) As for clothing behavior instruments, items dealing with status symbol and fashion nterest were proved to be satisfactory as a measurement of adult males. Eight factors emerged on clothing acceptance Ⅱ, most of which were representing unappropriate clothing choice for occasion. 2) Demographic variables were significantly related to the adult males' clothing behavior. (1) Age was positively related to clothing conformity but negatively to fashion interest. (2) Socio-economic status was positively related to clothing satisfaction, status symbol, and fashion interest but negatively to clothing confort. (3) When age was controlled, socio-economic status was negatively related to comfort in 40∼50s age group only, and negatively related to clothing conformity in 20∼30s age group only. (4) Four subscales of clothing acceptance Ⅱ representing unappro-priate clothing practice for selected occasions were negatively related to age and/or socio-economic status.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.203-214
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• 2012

This study investigates the effect of health-promoting behaviors of the elderly women on the life satisfaction level. The 375 questionnaires were collected from the elderly women who are over sixty living in Seoul area. The frequency analysis, factor analysis, reliability analysis, multiple regression analysis, t-test, and ANOVA were carried out for the study using SPSS. 18.0. The results are as follows; First, it has been confirmed that the health-promoting behaviors of the elderly women affect positive life satisfaction level. Second, a comparative analysis between health-promoting behaviors and life satisfaction level in the categories of demographic characteristics showed differences, on health-promoting behaviors educational background, average earnings per month, religion, health status, economic and on life satisfaction level status domains including educational background, average earnings per month, religion, live with children, health status, economic status, spouse.

• Culinary science and hospitality research
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• v.12 no.2 s.29
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• pp.88-105
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• 2006

Entering into the new millennium, the Korean wine market has recorded the highest growth rate among the domestic alcoholic beverage market and been recognized as a rapidly emerging market with further escalation potential. Responding to the current drastic escalation of Korean wine market in terms of its volume, the present study scrutinizes the considerable wine-selection attributes that are related to individual wine consumer‘s characteristics including demographic variables. These attributes are also expected to be precursors of wine consumers‘ satisfaction. ANOVA results suggest that each demographical variable-gender, age, income level, and the frequency of wine consumption-pertains to specific wine-selection attribute(s). Likewise, wine consumers‘ characteristics are also associated with those attributes. As wine consumers are experienced, they rely less on information; rather, their selections tend to be dependent upon quality, value, contexts, and preferences. The subsequent multiple-regression investigating the relationship between wine-selection attributes and satisfaction signifies that quality, contexts, and preference attributes are the substantial antecedents of wine consumers‘ satisfaction. When consumers purchase a wine, "information on purchase" was the most important criterion for the Newcomers and the Outsiders, while the Connoisseurs mainly depended on "marketability", "wine values" and "viticulture environment". "Preference" attributes influenced the Aspirants the most in buying decision. The Newcomers and the Outsiders need more information before deciding to purchase as their wine knowledge was very limited. The Connoisseurs were likely to consider the quality as a more important factor than the price and it is necessary to develop high quality wine at a reasonable price in order to attract this group.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.256-271
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• 2012

The purpose of this research was whether the marital relations of aged people affect the marital satisfaction and the divorce intention. The survey was conducted men and women with their spouse in 60th or more than 60th. Total surveys distributed were 550 and 459 were collected and analyzed finally. The statistic method applied in this research was SPSS 19. The statistic method use in this study was factor analysis, frequency analysis, t-test, one way ANOVA and Hiearchical multi-regression analysis. The results of the research were as follows. First, marital satisfaction has positive relations on affection expression, leisure sharing, sense of closeness and communications. However, economic conflict has negative relations on marital satisfaction. Second, divorce intention has positive relation with economic conflict. On the other hand divorce intention showed negative relations with affection expression, sharing leisure, sense of closeness and communication. Finally, There were differences in the spousal relationships and of the elderly according to the demographic factors and based on the above results several suggestions and limitations were presented.

• Journal of People, Plants, and Environment
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• v.22 no.6
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• pp.677-690
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• 2019

Recently, the importance and effectiveness of neighborhood forests have been increasing in relation to the quality of life of urban residents. However, there are very few domestic studies that analyzed the correlation between visit characteristics and life satisfaction. Therefore, the study aims to understand how people use the forest for recreation and determine how visit characteristics in neighborhood forests affect individual life satisfaction(ILS). A nationwide survey (N=2,624) was conducted on visit frequency, proximity to forest, means of transportation, forest activities, and life satisfaction. To measure ILS, we used the three factors (personal, relative, collective) of COMOSWB (Concise Measure of Subjective Well-being) developed by Seo et al.(2011). The analysis shows that people usually visit the forest located within the distance of 10-30 minutes from their homes 1-2 times a month on foot for hiking/walking (forest bathing). In particular, the older visitors(over 60s) tend to visit the forest more often than the younger ones (20s). Furthermore, more frequent visitors are more likely to live near the forest. As a result of analyzing the correlation between visit characteristics and ILS by controlling demographic variables, it was found that 'visit frequency' had a positive effect on ILS, and 'proximity to the forest' did not have a statistically significant effect on ILS. In other words, residents who live near the forests are more likely to be satisfied with their lives by visiting frequently. The significance of the study is that it statistically determined that visit frequency is a key factor for ILS. Future studies should take into account the various qualitative factors of forest visit such as vegetation, quantity and types of forest, which will contribute to setting the direction for urban forest development and management.

• Journal of Digital Convergence
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• v.12 no.9
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• pp.387-406
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• 2014

The purpose of study is desirable and effective conflict management plan and professionally, to promote sustainable job skills beyond. Therefore, the public agency information security professionals to find the causes of conflict and the level of suffering, the relationship, says the help of a job withdrawal intention and job satisfaction relationship further. The results indicated that there are differences in the factors of job withdrawal intention, conflict levels, job satisfaction, according to socio-demographic characteristics. Awareness of conflict factor increases the higher level of conflict. Job satisfaction, negative impact on the job withdrawal intention. We expect to contribute to the field of information security training key personnel in the future as a result, leaving the job to conflict prevention and mitigation, and minimized by applying the improved policies and institutions.