• Korean journal of communication and information
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• v.28
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• pp.141-169
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• 2005

This study considered the factor of the adoption of the satellite DMB. This study focus on the TV audience's demographic traits and media usage. The results are follows : 1) the elder-aged group, high-educated group and car driver group have high intention to be subscriber for the satellite DMB service. 2) the white collar group and the middle income group have high intention to be subscriber for the satellite DMB service. 3) the many media use group and the many function use of mobile phone group have high intention to be subscriber for the satellite DMB service. 4) the local TV audience like the entertainment genre in video and audio service and the information genre in data service 5) the local TV audience don't mind of the re-transmission territorial broadcasting by the satellite DMB service.

• Journal of Korea Technology Innovation Society
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• v.9 no.1
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• pp.52-83
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• 2006

This study is to analyze the differences of consumer preferences between the terrestrial DMB and satellite DMB in various segment groups by using survey data. We categorized the consumers by the DMB preference patterns into four groups, i.e., non users group, terrestrial only users group, satellite only users group, dual users group. And then we analyzed the differences among these four segment groups in demographic characteristics, behavior patterns on telecommunication and broadcasting services, life-style, attitudes to DMB services.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.30 no.6A
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• pp.499-509
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• 2005

The capacity of Satellite DMB(Digital Multimedia Broadcasting) system is limited mainly by the interference. So, to achieve the expected performance of Satellite DMB system and to minimize the interference from other Satellite DMB system, ACI(Adjacent Channel Interference) should be considered carefully. Satellite DMB system uses the Gap-filler for effective transmission in terrestrial environment, and the Gap-filler can use direct amplification or frequency conversion to satisfy the specific requirements. Therefore, amplified signal causes several effects on interference between System A(Eureka 147 DAB) and System E(ISDB : Integrated services Digital Broadcasting). In this paper, by using the outcome of system-level simulation considering the results of link-level simulation, we analyze the interferences between System A and System E under practical situation based on the exact parameters of ITU-R BO. 1130-4. We also propose the appropriate level of guard band and Cell Radius to optimize system capacity by adapting the spectrum mask given in the spec. and utilizing the interference analysis between System A and System E.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.30 no.6A
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• pp.488-498
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• 2005

The DAB(Digital Audio Broadcasting) service which is based on the Eureka-147 of Europe is developed to DMB(Digital Multimedia Broadcasting) service that is divided into Terrestrial DMB and Satellite DMB. The Satellite DMB is a new broadcasting service, which will service multi-channel multimedia broadcasting by the portable receiver or the vehicle receiver. In this paper, we consider that link level performance of satellite DMB system A which is based on the COFDM(Coded Orthogonal Division Multiplexing). It uses the OFDM method which is sensitive to nonlinearity, so we analyze the effect of the HPA(High Power Amplifier) nonlinearity. And then we define the appropriate back-off value by performing the link level simulation considering back-off effect. Also we consider the effect of frequency and time offset, and then confirm the overall link level performance by analyzing and verifying a suitable synchronization method for satellite DMB system A.

• Journal of Satellite, Information and Communications
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• v.8 no.2
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• pp.22-28
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• 2013

In this paper, new LBS (location based service) are proposed using conventional DMB (digital multimedia/mobile broadcasting) system. LBS applications are proposed that can be suitable for the subway and ground transportation based on S-DMB (satellite-DMB) and T-DMB (terrestrial-DMB) respectively. In the shaded area such as subway, the broadcasting signal transmitted from the satellite of S-DMB system should be retransmitted by the earth repeater called the gap filler and each gap filler has its own identification value called the gap filler ID which introduces the area in which the gap filler was installed. Therefore, the LBS can be implemented by using the gap filler ID of S-DMB on the subway in which the GPS (global positioning system) can't be received. Unlike the LBS on the subway, the combination of T-DMB and DGPS (differential GPS) will be introduced as a way for ground transportation. Generally, DGPS has been designed to compensate the position value calculated from the GPS signal so that positioning error of about 1 meter can be obtained by using DGPS information. T-DMB system transmitting DGPS signal will be expected to be commercial in Korea and, if using DGPS information transmitted through T-DMB network, LBS with more precise positioning than GPS alone can be implemented in the ground vehicles.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.12 no.1
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• pp.183-188
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• 2008

Satellite DMB(Digital Multimedia Broadcasting) uses the Cap Filler(GF) that provides a service to the wave shade area of the satellite signal that is a non-line of sight area. The GF is the repeater and the Satellite DMB Systems certainly must construct the GF Network toguarantee the movement reception of the terminal. As the coverage of the GF is formed the Cell or Sector, when the multiple GF is established to be contiguous, the problem of the interference will be able to occur. This paper describes the Satellite DMB system and the GF, and it investigate the design fundamentals plan of the GF Network that it will be able to reduce this problem. As a result, in case of the distance that GF and terminal unit is above 4.6Km, service is not provided because of quality degradation according to mutual interference.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.15 no.9
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• pp.880-887
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• 2004

In this paper we analyze the satellite DMB system E using CDM/QPSK transmission system in 2,630～2,655 MHz(25 MHz) bandwidth by computer simulation. Based on this result, we propose the protection ratio analysis and values to guarantee the Performance of the satellite DMB system E from the interference of CATV using the same spectrum. As a result, we confirmed that the protection ratio between DMB and wireless CATV should be guaranteed -16.3 dB in AWGN channel and -11.3 dB in Rician Fading(Channel model A) channel. These research results can be important fundamental material for the commercialization of satellite DMB system.

• Korean journal of communication and information
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• v.36
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• pp.374-398
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• 2006

This paper attempts to identify motivations of the satellite DMB use and to examine the relationship between user motivations and structure of genre consumption. Firstly, this paper identified motivational dimensions for satellite DMB usage. The results of the factor analysis revealed three dimensions: information-seeking, entertainment-oriented and social communication. It accounts for 69.9% of the variances found within this data. Secondly, the results of the regression analyses suggested that both information seeking and entertainment-oriented motivations were closely related to genre preferences of satellite DMB contents. In addition, these two motivations predicted genre repertoires and similarity in genre consumption. In conclusion, motivations of the satellite DMB use were the best predictors for explaining the structure of genre consumption.

• Korean Management Science Review
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• v.25 no.1
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• pp.123-138
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• 2008

Recently, DMB service markets experience a rapid change with terrestrial DMB test-broadcasting for the nation-wide coverage and paid interactive data broadcasting being offered utilizing TPEG and BIFS technologies. This warrants a reexamination of a consumers' adoption intentions for DMB service. This paper uses a survey data set to analyze DMB adoption intentions and the choice between terrestrial DMB and satellite DMB services according to preferred contents and other media usage characteristics. Empirical results show that consumer who prefer TV, music, and movie contents are more likely to adopt DMB service, whereas consumers with high intentions for HSDPA subscription are less likely to adopt DMB service. This implies that continuing development of killer application and the analysis of substitutes or complements of other media are crucial for the increase of DMB adoption intentions. It is found that the more consumers prefer sports, movies and entertainment/game and put higher values in the quality of the contents, the more likely they adopt satellite DMB service. Meanwhile, the more consumers prefer TV, drama and news contents, and are sensitive to the subscription fees, they are more likely to adopt terrestrial DMB service. Therefore, it seem that consumers' DMB adoption between terrestrial and satellite services is crucially related with types and characteristics of contents offered.

• Journal of Satellite, Information and Communications
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• v.1 no.2
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• pp.83-88
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• 2006

Future communication systems are to be designed to support and serve multimedia and multipledata transmission. Nowadays, requirement of mobile subscribers for the various information such as movie, GPS(Global Positioning System) information, news-is increasing significantly. However, due to practical reasons, the capacity and number of capable channels are limited. To solve this problem, a large number of methods and schemes have been proposed and are under research. In this paper, we demonstrate how satellite DMB (Digital Multimedia Broadcasting) system works with hierarchical modulation scheme. By using hierarchical modulation, we can analyze the capacity. Meanwhile, system performance os evaluated and compared to conventional DMB system without using hierarchical modulation.