• Title/Summary/Keyword: Salesmen

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The Effects of Salesmen's Service-Justice & Using the IT Devices on Customer Response (정보기술 활용과 영업사원의 서비스 공정성이 고객반응에 미치는 영향)

  • Jeon, Ta-sik
    • Journal of Distribution Science
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    • v.5 no.1
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    • pp.5-22
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    • 2007
  • This research is focused on the effects of salesmen's service-justice and using the IT devices on customer response. Specially, I want to know for the response when our customer take the service from the salesmen. From analysis of the resulting data, using the IT devices are increased the quality of salesmen's service-justice. Salesmen's distributive-justice affects to positive the relationship quality. But procedural justice and interactional justice cannot affect to positive the relationship quality. Maybe, I think that the reason will be a feature of insurance goods. And relationship quality affect to positive the customer's response. There are limitations on generalization due to the results based on only insurance industry, but this study will be a useful exploratory step before designing a future survey.

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The Effects of Relationship Benefits and Salesperson's Service on Buying Satisfaction and Repurchase Intention (판매원 서비스와 관계효익이 구매만족과 재구매 의도에 미치는 영향)

  • Oh, Hyun-Jeong;Kim, Eun-Heui
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.2 s.150
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    • pp.245-254
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    • 2006
  • The purposes of this study were to identify the perceived difference of salesman's service and relationship benefit according to types of customers, to explain the effects of salesman's service and relationship benefit on buying satisfaction and repurchase intention, and to reveal the influences of satisfaction with purchase on repurchase. The data were collected from 318 female adults in Gwangju using a questionnaire to salesmen's service, relationship benefits, buying satisfaction, repurchase intention, and were analysed with factor analysis, t-test and regressive analysis with SPSS 10.0. The results of this study were as follows: 1. The regular customers perceived a significantly higher salesmen's services and relationship benefits than irregular customers. 2. In regular customers, 'knowledge of products', 'etiquette' and 'confident benefits' had a significant influence on buying satisfaction. 'Confident benefits' had a significant influence on repurchase intention. Tn irregular customers, 'etiquette', 'easiness' and 'confident benefits' had a significant influence on satisfaction with purchase. 'Knowledge of products', 'easiness' and 'confident benefits' had a significant influence on repurchase intention. 3. Satisfaction with purchase had a significant influence on repurchase intention in both regular/irregular customers.

Visual Evaluation about Formal Style of Salesmen (남성 판매사원의 정장스타일에 대한 시각적 평가)

  • Je Ki-Yeon;Lee Kyoung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.5 s.153
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    • pp.762-771
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    • 2006
  • This study provides the basis far salesman to present formal style in suggesting Good-Bad formal style as well as in examining a meaning structure and valuation differences of visual valuation. Stimulus pictures has been chosen consequently 76 pieces through the preliminary inquiry who are working at department store, franchise salesman, car salesman, insurance staff and other salesmen. The tool for visual valuations about suit style is composed of 7 points of Likert type by making 21 questionnaires from the preliminary study. Collecting data is 512 pieces are used to analyse. The duration to collect data was from August 5th to 20th in 2004 and SPSS statistics package program has been used. At first, main factors according to the visual valuation of formal style are Attractiveness, Having abilities, Uncomfortableness. In second, Good formal style shows more attractive and looks having more abilities than Bad formal style and less uncomfortable. In third, in the relations of Good-Bad formal style and demographics, there is meaningful differences according to gender, age, job, salary. In fourth, in the relations of a purchase purpose and visual valuations of formal style, for Good-Bad valuation, the first impression is the most important factor and it is likely to be related to the purchase purpose, on the other hand, the purchase purpose has related to impression the most. It has presented that Good-Bad valuation and purchase purpose have an influence on the factor of Attractiveness.

The Exploration of New Business Areas in the Age of Economic Transformation : a Case of Korean 'Hidden Champions' (Small and Medium Niche Enterprises (경제구조 전환기에서 새로운 비즈니스 영역의 창출 : 강소기업의 성공함정과 신시장 개척)

  • Lee, Jangwoo
    • Korean small business review
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    • v.31 no.1
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    • pp.73-88
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    • 2009
  • This study examines the characteristics of 24 Korean hidden champions such as key success factors, core competences, strategic problems, and desirable future directions. The study categorized them into 8 types with Danny Miller's four trajectories and top manager's decision making style(rationality and passion). Danny Miller argued in his book, Icarus paradox, that outstanding firms will extend their orientations until they reach dangerous extremes and their momentum will result in common trajectories of decline. He suggested four very common success types: Craftsmen, Builders, Pioneers, Salesmen. He also suggested common trajectories of decline:Focusing(from Craftsmen to Tinkers), Venturing(from Builders to Imperialists), Inventing(from Pioneers to Escapists), Decoupling(from Salesmen to Drifts). In Korea, successful startups appear to possess three kinds of drive: Technology-drive, Vision-drive, Market-drive. Successful technology-driven firms tend to grow as craftsmen or pioneers. Successful vision-driven and market-driven ones tend to grow as builders and salesmen respectively. Korean top managers or founders seem to have two kinds of decision making style: Passion-based and Rationality-bases. Passion-based(passionate) entrepreneurs are biased towards action or proactiveness in competing and getting things done. Rationality- based ones tend to emphasis the effort devoted to scanning and analysing information to better understand a company's threats, opportunities and options. Consequently this study suggested 4*2 types of Korean hidden champions: (1) passionate craftsmen, (2) rational craftsmen, (3) passionate builders, (4) rational builders, (5) passionate pioneers, (6) rational pioneers, (7) passionate salesmen, (8) rational salesmen. These 8 type firms showed different success stories and appeared to possess different trajectories of decline. These hidden champions have acquired competitive advantage within domestic or globally niche markets in spite of the weak market power and lack of internal resources. They have maintained their sustainable competitiveness by utilizing three types of growth strategy; (1) penetrating into the global market, (2) exploring new service market, (3) occupying the domestic market. According to the types of growth strategy, these firms showed different financial outcomes and possessed different issues for maintaining their competitiveness. This study found that Korean hidden champions were facing serious challenges from the transforming economic structure these days and possessed the decline potential from their success momentum or self-complacence. It argues that they need to take a new growth engine not to decline in the turbulent environment. It also discusses how firms overcome the economic crisis and find a new business area in promising industries for the future. It summarized the recent policy of Korean government called as "Green Growth" and discussed how small firms utilize such benefits and supports from the government. Other implications for firm strategies and governmental policies were discussed.

A Branch-and-Bound Algorithm for the Optimal Vehicle Routing (최적차량운행을 위한 분지한계기법)

  • Song Seong-Heon;Park Sun-Dal
    • Journal of the military operations research society of Korea
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    • v.9 no.1
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    • pp.75-85
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    • 1983
  • This study is concerned with the problem of routing vehicles stationed at a central depot to supply customers with known demands, in such a way as to minimize the total distance travelled. The problem is referred to as the vehicle routing problem and is a generalization of the multiple traveling salesmen problem that has many practical applications. A branch-and-bound algorithm for the exact solution of the vehicle routing problem is presented. The algorithm finds the optimal number of vehicles as well as the minimum distance routes. A numerical example is given.

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An algorithm for multiple Salesmen problems (다중 경로 탐색 알고리즘)

  • Song, Chi-Hwa;Lee, Won-Don
    • Proceedings of the Korea Information Processing Society Conference
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    • 2003.05a
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    • pp.317-320
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    • 2003
  • 본 논문에서는 각 도시마다 가중치가 있는 City domain을 tour하기 위한 문제를 해결하기 위해 Simulated Annealing Algorithm을 확장한 알고리즘을 제시하였고 Capacitated vehicle routing problem을 변형한 Augmented multiple salesman traveling problem을 정의하고 이를 해결하기 위한 에너지 함수와 알고리즘을 제시하였다.

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The Ways to Improve Competitiveness and Performance for Salesmen of Small and Medium IT Company: Focusing on Organizational Citizenship Behavior and Corporate Performance (중소 IT기업 영업사원의 경쟁력 강화를 위한 성과 창출 제고 방안: 조직시민행동 및 경영성과 제고 방안을 중심으로)

  • Lee, Gyu-Don;Lee, Sang-Jin;Lee, Chul-Gyu
    • The Journal of Society for e-Business Studies
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    • v.21 no.3
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    • pp.101-128
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    • 2016
  • To improve competitiveness & performance for salesmen of small & medium IT company, this study aims not only to inspect how value orientation, leadership & justice make effects for Organizational Citizenship Behavior & Business Corporate Performance & but also to explore the role of adaptive selling practices as parameter. To support the study, the data collected from 314 employees in sales roles at more than 200 IT companies was processed via. regression analysis method. The research model of study lies at identification of 'the Effects of Value Orientation, Leadership, & Justice of/Posed by the Salesmen of a IT Company on Organizational Citizenship Behavior & Corporate Performance' based on the phenomena of unfair sales strategies rampantly being taken for short-term profits & survivals despite of the value of upholding business ethics to realize long-term, sustainable growth of a business of company. The hypotheses of this study are formulated as follows. First, value orientation, leadership, & justice shall have effects on organizational citizenship behavior & Corporate performance. Second, adaptive selling practices shall function as the parameters between the independent & dependent variables. The analysis results on the research, undertaken with verification of parametric effects, confirm the following: 1. Value orientation imposes positive (+) effects on adaptive selling practices which impose positive (+) impacts on organizational citizenship behavior & Corporate performance. 2. Adaptive selling practices function as a full parameter between value orientation & organizational citizenship behavior whilst functioning as a partial parameter between value orientation & Corporate performance. 3. Leadership imposes positive (+) effects on adaptive selling practices which impose positive (+) effects on organizational citizenship behavior & Corporate performance. 4. Adaptive selling practices function as a partial parameter between leadership & organizational citizenship behavior whilst functioning as a full parameter between leadership & Corporate performance. Therefore, this study is concluded that establishing & executing sales strategies in consideration of value orientation & fairness is of extreme importance for IT companies to realize & maintain their sustainable corporate management, & last but not least, it is necessary for IT companies to proactively introduce & provide educational systems for their salesmen thus to help them to uphold & sustain ethics & values of the business.

An Empirical Study on the Suggestions of Credit Card Sale (신용판매(Credit Card) 개선에 관한 실증적 연구 -대구시를 중심으로-)

  • 조웅걸
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.4 no.5
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    • pp.51-63
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    • 1981
  • The credit card system has been introduced as a new sales method in the marketing field in Daegu city since 1978. In order to increase its efficiency of distribution channel. we should like to find the better ways in the credit card system. For this study, we choice randomly 420 persons credit card holders of a department store in Daegu city. Since the credit card holders purchase products and obtain the utility and satisfactions. salesmen should establish the improvement strategis to meet needs and desires of credit card holders. we conclude that the establishment of the management systems should be based on the management concepts of modern marketing for consumer profit. Than the advantages of credit card sale should not only be recognized but also to translated into material gains by its successful utilization. When credit card sale would come to this, I believe that credit card sale will be helpful for business men activity and consumer's life.

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A Case Study of Six Sigma Application on Market Analysis (식스시그마를 응용한 시장분석 사례 연구)

  • Choi, Gyoung-Seok;Yun, Won-Young
    • IE interfaces
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    • v.15 no.4
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    • pp.409-425
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    • 2002
  • This case study provides a market analysis methodology for overseas markets by applying statistical tools and the Six Sigma approach. The study suggests a procedure with seven steps to improve brands position in the market. These steps consist of interviewing consumers and floor salesmen of stores, surveying, analysis of correlation between brand position and customers satisfaction, analysis of relationship with companies and customer satisfaction factors, analysis of the customer satisfaction gap between companies, evaluating the importance of customer satisfaction factors, and suggestion for enhancement of brand position. The Six Sigma approach such as "Define", "Measure" and "Analyze" is used in this procedure, which is part of Six Sigma procedure, D-M-A-I-C (Define, Measure, Analyze, Improve, Control). Minitab and SAS are used for the statistical analysis.

Optimal time control of multiple robot using hopfield neural network (홉필드 신경회로망을 이용한 다중 로보트의 최적 시간 제어)

  • 최영길;이홍기;전홍태
    • 제어로봇시스템학회:학술대회논문집
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    • 1991.10a
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    • pp.147-151
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    • 1991
  • In this paper a time-optimal path planning scheme for the multiple robot manipulators will be proposed by using hopfield neural network. The time-optimal path planning, which can allow multiple robot system to perform the demanded tasks with a minimum execution time and collision avoidance, may be of consequence to improve the productivity. But most of the methods proposed till now suffers from a significant computational burden and thus limits the on-line application. One way to avoid such a difficulty is to rearrange the problem as MTSP(Multiple Travelling Salesmen Problem) and then apply the Hopfield network technique, which can allow the parallel computation, to the minimum time problem. This paper proposes an approach for solving the time-optimal path planning of the multiple robots by using Hopfield neural network. The effectiveness of the proposed method is demonstrated by computer simulation.

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