• Title/Summary/Keyword: Sales strategy

검색결과 684건 처리시간 0.027초

V2G 전기자동차의 부하관리 자원 활용을 위한 적정 지원금 산정에 관한 연구 (A Study on the Decision of Appropriate Subsidy Levels Regarding Electric Vehicles for V2G as Load Management Resources)

  • 김정훈;황성욱
    • 전기학회논문지
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    • 제65권2호
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    • pp.264-268
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    • 2016
  • Recently, various energy efficiency optimization activities are ongoing globally by integrating conventional grids with ICT (Information and Communication Technology). In this sense, various smart grid projects, which power suppliers and consumers exchange useful informations bilaterally in real time, have been being carried out. The electric vehicle diffusion program is one of the projects and it has been spotlighted because it could resolve green gas problem, fuel economy and tightening environmental regulations. In this paper, the economics of V2G system which consists of electric vehicles and the charging infrastructure is evaluated comparing electric vehicles for V2G with common electric vehicles. Additional benefits of V2G are analyzed in the viewpoint of load leveling, frequency regulation and operation reserve. To find this benefit, electricity sales is modeled mathematically considering depth of discharge, maximum capacity reduction, etc. Benefit and cost analysis methods with the modeling are proposed to decide whether the introduction of V2G systems. Additionally, the methods will contribute to derive the future production and the unit cost of electric vehicle and battery and to get the technical and economic analysis.

코로나 이후(Post Covid-19) 농식품유통의 방향과 과제 - 전북지역 통합마케팅조직을 중심으로 - (Post Covid-19, Directions and Challenges of Agri-food Distribution)

  • 백승우;김수현
    • 한국유기농업학회지
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    • 제29권1호
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    • pp.1-23
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    • 2021
  • The form of agri-food transaction has taken a rapid change from the existing method since Covid-19. In response to changes in the market environment such as Covid-19, the integrated marketing organization in Jeollabuk-do was diagnosed from the point of view of innovation, and the future direction was examined. In order to improve the distribution structure of the production area, an integrated marketing organization was fostered, and both quantitative and qualitative growth were brought about. However, some regions still lack willingness to participate and lack of expertise. In particular, there is no infrastructure and strategy to prepare for the increase in non-face-to-face transactions post Covid-19. Online transactions also require economies of scale, so non-face-to-face transaction capabilities must be reinforced by adding a separate organization and experts in charge of online transaction functions within the integrated marketing organization. In the future, online sales are highly likely to expand not only to transactions between producers and individual consumers (C to C), but also to mass consumer (B to B) transactions. It will be an opportunity. In addition, it is necessary to efficiently use production area distribution facilities such as sorting and packaging. Since the non-contact transaction method will increase after Corona 19, it is necessary to strengthen marketing capabilities such as expansion of utilization rate, order placement, settlement, and customer management, and reorganization of specialized organizations.

양식넙치 산지-도매가격간 비대칭적 가격전이 분석 (Asymmetric Transmission between Producer and Wholesale Prices in Farmed Olive Flounder Market)

  • 이헌동;마창모
    • 수산경영론집
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    • 제51권4호
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    • pp.69-83
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    • 2020
  • The purpose of this paper is to empirically investigate whether asymmetric price transmission exists in the distribution stage of farmed olive flounder market. For the analysis, time series data were used for the producer prices of Jeju and Wando, and the wholesale prices of Incheon, Hanam and Busan. Through the Granger causality test, the causal relationship from the producer price to the wholesale price was derived and the asymmetric price transmission was analyzed using the autoregressive distributed lag model (ARDL). As a result of the analysis, it was found that there is a phenomenon of 'positive asymmetric price transmission' from the producer price to the wholesale price. This result can be one evidence that excess profits are received in the intermediate distribution stage, and can be said to be a result showing the incompleteness and inefficiency of the distribution structure of the farmed olive flounder. In the future, it is required to establish an information-sharing system in all stages of production, distribution, and consumption that can create a competitive environment for distribution participants and resolve information asymmetry. Also, it is necessary to review the distribution center specializing in live fish from the viewpoint of the establishment of new distribution channels and sales diversification strategy under the rapidly changing fisheries environment.

무장데이터링크의 효과적인 운용을 위한 고려사항 고찰 (Research of Considerations for Effective Operation of Weapons Data Link)

  • 우상효;백인혜;권기정;김기범
    • 한국군사과학기술학회지
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    • 제21권6호
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    • pp.886-893
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    • 2018
  • U.S. and the allies attacked chemical weapons sites in Syria in 2018, and verbal battles are carried out about the effectiveness of the air strike. Syria claimed 13 missiles were shot down, and Russia claimed 71 missiles were shot down while the U.S. released pictures of completely destroyed targets, only. It led controversy about the effectiveness of missile defense system. If there is a method to observe mission success rate of the air strike, it can not only improve combat awareness but also can be a good sales strategy in military industry. This paper describes effects and considerations of a Weapon Data Link(WDL) technology which can be used as a smoking gun of effectiveness. The paper describes WDL abilities such as In-Flight Track Update, Loiter, and Bomb Hit Indication etc., and presents examples of expected effectiveness of the WDL. In addition, this paper briefly summarizes operational consideration for better performance.

D2C(Direct-to-Consumer) 기반 루이비통 모바일 앱에 나타난 뉴 럭셔리(New Luxury) 특성 (Characteristics of New Luxury in Louis Vuitton's D2C-Based Mobile Application)

  • 김미경;임은혁
    • 한국의류학회지
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    • 제45권5호
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    • pp.741-757
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    • 2021
  • In addition to direct sales to consumers, the direct-to-consumers (D2C) strategy, which provides specialized experiences and services, communicates closely with a consumer's perspective. This tendency is related to the recent trend wherein the luxury fashion system is being transformed into a new luxury. Therefore, this study analyzes the development of online D2C platforms and investigates the characteristics of new luxury from the functional, symbolic, and experiential dimension perspectives based on mobile apps, which is becoming increasingly important among online D2C platforms. Based on the study results, the premium of new luxury fashion displayed in Louis Vuitton's mobile D2C platform in terms of product utility and functionality is newly defined as a usable luxury experience. Moreover, from the heritage perspective, based on the cultural sympathy of the brand contents, we determine that an attachment can be formed between new luxury fashion consumers and brands. Additionally, the personalization service and experiential content on the D2C platform can directly afford emotional and bonding induced brand immersion in a playful way.

Non-Controlling Interests and Proxy of Real Activities Manipulation in Stakeholder-Oriented Corporate Governance

  • FUJITA, Kento;YAMADA, Akihiro
    • The Journal of Asian Finance, Economics and Business
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    • 제9권10호
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    • pp.105-113
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    • 2022
  • The purpose of this paper is to analyze the relationship between the ratio of non-controlling shareholder interests (minority equity ratio, MER) and the measurement error in real activities manipulation (RM) proxy for Japanese firms. Many Japanese firms have practiced stakeholder-oriented corporate governance systems. Previous studies suggest that the higher the MER, the more Japanese businesses tend to employ management techniques for the group's sales growth while also reallocating resources inside the group to reduce principal-principal conflicts. Such differences in management strategies by firms could lead to measurement error in the RM proxy. The analysis uses 16,450 firm-years listed on the Tokyo Stock Exchange. The results of our analysis show that there is a positive relationship between MER and the RM proxy, and high persistence of RM proxies, suggesting that the RM proxies may contain measurement error. We also find that MER is correlated with variables associated with management strategy and that controlling for these variables can reduce the measurement error of RM proxy in firms with large MER. This study extends previous research on measurement error in RM proxy by relating them to ownership structure and corporate governance. This paper would contribute to researchers examining issues related to RM.

Positioning customer-based convenience store image: a multidimensional scaling approach via perceptual map

  • HO, Truc Vi;PHAN, Trong Nhan;LE-HOANG, Viet Phuong
    • 유통과학연구
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    • 제19권2호
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    • pp.15-24
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    • 2021
  • Purpose: The research is to find out the perception of consumers for the convenience store (c - store) image in an emerging market, with a sample from Ho Chi Minh City. Research design, data, and methodology: Data were collected using a 24 - item structured questionnaire into six factors, namely: store atmospheric, merchandise, supplementary service, customer convenience, sales personnel, promotion. Five hundred consumers shopped at the different c - stores were collected for a multidimensional scaling technique that creates a perceptual map illustrating of c - store image. Results: The results point out that consumers' perception of a different c - store is different. The trend of c- stores are focusing on the dimensions of the function aspect. The customers also put their attention on the psychological dimension, which, in this case, is customer convenience with a sharp point. Almost all stores are bad on store atmospheric in customer- based. Conclusions: The modern retail store chains need to focus on elements to create a store image positioning and improve the perceptions of the consumers towards the store. Besides, customers not only visit the stores, not due to its convenient location, mass media or shopping experience, but also a strong identity for the store's brand image.

How Firms Transfer Financial Risks to Employees: Stock Price Volatility and CEO Power

  • Sohn, Joon-Woo;Lee, Jae-Eun;Kang, Yun-Sik;Lee, Jae-Hyun
    • 아태비즈니스연구
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    • 제13권3호
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    • pp.59-71
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    • 2022
  • Purpose - We investigate how firms transfer financial risks to employees in a form of flexible employment contracts and layoffs. Design/methodology/approach - Based on the literature on the prevalence of shareholder value ideology and the associated 'risk shift', we examined how stock price volatility is associated with a firm's use and hiring of nonstandard employees, and the number of employees lay-offed. We test our hypotheses using a longitudinal, multi-source, dataset of Korean firms from 2003 to 2011. Findings - We found support for the relationship between stock price volatility and flexible employment contracts and layoffs after controlling for actual risks such as increased debt or decreased sales. However, we found that the relationship is moderated by the power of professional CEOs relative to that of shareholders, in that powerful CEOs are more likely to transfer the external risks, i.e. stock price volatility, to employees. Research implications or Originality - This study contributes the emerging stream of literature that explore the effect of stock market pressures and governance structures on human resource management.

모바일 쇼핑채널의 지속가능한 경쟁력에 영향을 미치는 소비자 가치 요인에 관한 연구 (An Empirical Study on Consumer Value Factors in the Sustainable Competitiveness of Mobile Shopping Channels)

  • 허훈;김선영
    • 산업경영시스템학회지
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    • 제45권3호
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    • pp.163-172
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    • 2022
  • The development of ICT technology has created new channels for product sales and promotion, which not only make information accessible to customers as easy as possible, but also provide consumers with much more absolute and comparative information. Modern consumers are exposed so many shopping channels currently, especially mobile-based channels have grown significantly and have become the center of the market. It is true that mobile shopping has led the growth of overall online shopping with the recent development of mobile devices such as smartphones and related software. The importance of strengthening corporate competitiveness and mobile-based management strategies through on line channels continues to increase. At this point, this study attempted to investigate the influencing factors by focusing on the entire distribution channel and mobile shopping channels. As most of previous studies were focused on Internet shopping malls or specific channels, So the research on mobile channels can be judged to be timely and appropriate. Furthermore, it can be said that mobile shopping channels are now presenting empirical implications. In conclusion, it provides practical implications to examine the management strategy of mobile shopping channels from the perspective of consumer value.

Product Characteristics and Customer Purchase Intention in Live-Streaming Commerce

  • An-Peng YU;Jae-Hyeon KIM;Sung Eui CHO
    • 융합경영연구
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    • 제11권4호
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    • pp.1-10
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    • 2023
  • Purpose: This study investigated the relationship between product characteristics and customer purchase intention in live-streaming commerce. Research design, data and methodology: Six independent factors namely, scarcity, customization, discount, experimentalism, novelty, and informativeness were identified to analyze their effects on customer purchase intention in live-streaming commerce. The perceived value was accepted as a mediator between independent and dependent variables. Data were gathered from 643 respondents who experienced purchases in live-streaming commerce in China. Results: The results show that product characteristics strongly affect customer purchase intention, and perceived value plays an important mediating role in live-streaming commerce. Therefore, when developing a sales strategy in live-streaming commerce, product characteristics. Such as customization, discount, experimentalism, novelty, and information must be considered. Conclusions: The majority of live-streaming commerce research has focused on platform interactions and consumers. This study is meaningful in that it dealt with product characteristics and confirmed the mediating roles of perceived value in live-streaming commerce. The findings of this study have significant implications and offer valuable insights and practical guidance for both the academic community and practitioners engaged in the field of live-streaming commerce.