• Information Systems Review
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• v.25 no.2
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• pp.103-123
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• 2023

One of the valid perspectives in the e-commerce platform literature is the seller signaling strategy in the information asymmetry situation. In this study, a research model was constructed based on signaling theory and shopping goal theory to systematically explore the effects of a seller's signaling strategy on consumer decision-making. Specifically, the study examined whether the signaling effects (i.e., reputation, electronic word-of-mouth, price) provided by the seller differed based on consumers' shopping goals. For the empirical analysis, the Gaussian Copula method was employed, utilizing 26,246 data collected from Amazon, a leading e-commerce platform. The analysis revealed that the signals provided by the seller positively impacted sales, and this effect was moderated by consumers' shopping goals. Drawing on shopping goal theory, this study contributes to signaling theory and e-commerce literature by discovering differences in the effectiveness of a seller's signaling strategy based on the keywords input by consumers.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.20 no.44
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• pp.287-295
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• 1997

In existing technology planning, there is lack of considerations such as technology fusion, users' requirements of future, gap analysis between technology development and production, and industrialization process of development technology, that is, technology diffusion and technology transfer strategy. The most noticeable thing is that there is an obvious transition from supplier-centered to consumer-centered in the development of service or product because users' needs are getting a diverse and high level with the paradigm change of industry and society in the 21st century. So it is very important to design effectively a technology planning system under integration of R&D-production-sales system for satisfaction of customers' various choices. In this paper, we present considerations being required strategically in technology planning through analysis of mutual relationship and interface between technology planning, R&D and production system.

• Proceedings of the Korea Association of Information Systems Conference
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• 2003.05a
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• pp.1-20
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• 2003

In this research, we developed a Multi-Agent based Negotiation Support System to be able to increase the competitive power of a company in dynamic environment and correspond to various orders of customers by diffusion of electronic commerce. The system uses the agent technology that is being embossed as new paradigm in dynamic environment and flexible system framework. The multi-agent technology is used to solve these problem through cooperation of agent. The system consists of six sub agents: mediator, manufacturability analysis agent, process planning agent, scheduling agent, selection agent, negotiation-strategy building agent. In this paper, the proposed Multi-Agent based Negotiation Support System takes aim at the automation of transaction process from ordering to manufacturing plan through the automation of negotiation that is the most important in order-taking transaction.

• Journal of Information Technology Applications and Management
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• v.18 no.4
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• pp.55-79
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• 2011

This study attempts to examine the factors affecting the introduction of e-Business systems and also, to assess the effects of various e-Business systems on firm performance. Empirical analysis is carried out with firm data of 2009, which is collected from Firm Activity Survey of Statistics Korea. Firm performance is measured by four indexes; operating income per employee, value added per employee, return on assets, and return on sales. Empirical results indicate that a firm is more likely to introduce any e-Business system as its size and its assets per employee are larger and as its ratio of labor compensations to operating costs is lower. Additionally, a firm with higher skill levels and more fruitful management experiences is more likely to have any e-Business system. In general, it appears that the presence of e-Business, especially enterprise resources planning, has positive effects on the firm performance.

• Journal of Contemporary Eastern Asia
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• v.14 no.1
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• pp.45-55
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• 2015

This paper examines the diffusion of smartphones with a special emphasis on the diffusive interactions between Apple iOS and Google Android in a global context. Since the two mobile platforms were first introduced in the market, the use of smartphones has skyrocketed, suggesting that the dramatic diffusion of smartphones may be explained in part by the growth and competition of these two platforms. To study this, an extended Bass model is applied to a data set of quarterly smartphone sales between 2008 and 2013 for 15 countries. Our findings suggest that the innovation effect was more salient for iOS than for Android in developed countries, whereas the imitation effect was more striking for Android than for iOS in developing countries. Furthermore, our results from the co-diffusion model suggest that the diffusion of Android negatively affected by the diffusion of iOS, but not vice versa.

• The Journal of Fisheries Business Administration
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• v.46 no.2
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• pp.1-11
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• 2015

Due to the environmental changes such as decreasing and aging fishing population and increasing imported marine products, improvement of fishing business competitiveness has become one of important issues. This study aimed to analyze the coastal fishing business units in Busan region and compare their business performances in order to find out success factors. The logistic regression analysis between 4 determination factors of competitiveness and business performances showed that the ship tonnage in the factor conditions, catch of species of fishing types'kg per price in the demand conditions, cooperative sales ratio in the related & supporting industries, and net per cost in the firm strategy, and structure & rivalry had the positive(+) impacts on business performances.

• Journal of Information Technology Applications and Management
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• v.11 no.2
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• pp.125-148
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• 2004

It is quite sure that e-commerce through internet has significant impacts on consumer behavior and marketing activities as well. In this context, the concept of 'Internet Community' has been emerged and highlighted in consumer marketing. Internet community means social relationships and linkages which can be established through continuous and iterative internet-mediated communications among people with homogeneous interests and concerns. It has been a current trend to exchange product information among consumers by forming internet communities, which would affect sales performance directly or indirectly. It, therefore, is necessary to study the community's behavior and its impact on its marketing performance. This article focuses on the following points : ① the structural concept and factors of forming traditional consumer community and internet community : ② the role of trust and commitment as mediating variables between the internet community formation and marketing performance : ③ the performance and implications of the internet community on marketing.

• The Journal of Information Systems
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• v.21 no.3
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• pp.45-70
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• 2012

Based on the usage levels of target costing systems(TCS) and information technology (IT) infrastructure, this study aims to develop a framework useful for classifying four types of knowledge management(KM) strategies in manufacturing firms: process-oriented, product-oriented, mixed and negative. We adopted a multi-methodological approach by mixing both qualitative and quantitative methods. Before developing a framework, through a case study of the H Motor Company in Korea, this paper investigated and showed the functions of TCS in the management of tacit knowledge. The results from the case study indicated that with the use of TCS, a firm can create, transfer, and share diverse kinds of tacit knowledge among employees for the facilitation of process innovation. We also empirically confirmed the four types of KM strategies, and demonstrated the characteristics(i.e., size, total sales, age, and knowledge intensity) of the organizations adopting each strategy.

• Culinary science and hospitality research
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• v.13 no.1 s.32
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• pp.224-234
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• 2007

Consumers' awareness has been changing through the development of information industry and change of life style. To understand the new generation came to be our concern in terms of being able to predict the trend of the future. Companies are trying to go through the market-change by making a marketing strategy that matches their emotion and characteristics. There should be a research on the new generation, specially university students, according to sex. Therefore, this research covers the university students in early twenties to see the differences between sexes. Foodservice industry needs to have consideration on coupon-books. It is reconfirmed that advertisement by word of mouth is still effective in sales promotion.

• Journal of the Korea Furniture Society
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• v.24 no.2
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• pp.208-216
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• 2013

The need of the life be healthy is increasing to the human life prolongation. There are lots of companies using the use of environment-friendly material as the sales strategy today. But a consumer is insufficient of the information about the environment-friendly ingredient. The level of Consciousness for the consumer standard of living and health got higher recently. And the interest about the furniture material comprising the residential space rose. I consider the consumer changing mind the safety of the conservation of the environment and mankind. Also, future of the environment-friendly material can say that is light if develop various the environment-friendly material description and accomplish the Higher Value-added of resource.