• Journal of Distribution Science
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• v.15 no.1
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• pp.105-114
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• 2017

Purpose - Recently, domestic pharmaceutical market is growing steadily, but top-tier companies are concentrating on sales growth. In this market, SMEs, which account for more than 80% of the entire market, suffer from the problem of lower margins and increasing inventory costs. According to the government's policy changes related to pharmaceuticals, it is pointed out that the management of existing customers and the control of salespeople are important issues for pharmaceutical companies. This study investigates the effect of the control system on the salesperson in domestic pharmaceutical distribution channel on customer-oriented selling behaviors and sales performance. Research design, data, and methodology - To verify the proposed research model and test hypotheses, the authors selected 244 MR(medical representatives)'s responses which have currently relationship with doctors or pharmacists. This study carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed model. Results - The authors find out the following results: capacity control, activity control, and self control have positive effects on customer-oriented selling behaviors and customer-oriented selling behaviors have a positive effect on sales performance. In addition, we present alternative model to check the direct effect between the control systems and the sales performance, but control system factors except self control have no direct influence. Conclusions - First of all, competency control and activity control increases the customer-oriented selling behavior of the salesperson. This means that the salesperson's sales skill, negotiation skill, customer access skill, presentation ability, monitoring, direction and evaluation are important and it is also important to control activities to check the number of visits to customers, report preparation, and customer service etiquette. Second, the fact that self-control of salesperson affects the customer-oriented selling behavior suggests that self-control is not controlled by external factors but rather establishes short/long-term goals. Therefore, it is important for sales organization to create an environment in which members can induce persistent incentives for self-control. Finally, output control did not affect customer-oriented sales behavior, which is less likely to form confidence or motivation to MRs when output control is perceived as a means of monitoring, supervising, or controlling rather than providing information to salespeople.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2005.11a
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• pp.305-310
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• 2005

Recently, many organizations in various industries have introduced e-businesses for the purpose of adding value to their businesses. However, due to no comparable business models to e-business in the past, there are no reliable yardsticks to predict the performance of an e-business. This paper considers an environmental change analysis as a means to resolve this difficulty. System Dynamics (SD) could be a useful tool to generate effective results by examining the e-business model. SD model is developed to analyze the effects of an e-sales channel which was appended to the existing sales channels in the steel manufacturing industry. The results show an increase in average price and sales volume through the use of an auction process on the e-marketplace. Stocking expenses are reduced as well by the increase of the sales turnover. A possible scenario was adopted to the developed simulation model and investigated strategic issues to draw desirable strategies with market changes.

• 한국벤처창업학회:학술대회논문집
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• 2021.11a
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• pp.113-117
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• 2021

Due to the recent COVID-19 pandemic, SMEs are forced to converge themselves into online business to cope with the rapidly changing business environment. However, due to various difficulties of becoming an online business, most SMEs choose to use services provided by the online sales platform. These platforms offer valuable support such as DSS in return for the high amount of commission fee. We analyze a novel data set from Naver Corporation's 'Smart Store' platform with the quasi-experimental method (propensity score matching technique combined with the difference in differences analysis) to analyze DSS usage and SME's performance empirically. Our results suggest that DSS usage leads to an increase in SME's sales performance in means of sales frequency and sales amount. Additionally, we have found weak support that DSS usage enables SMEs to attract customers better than those not using DSS.

• Knowledge Management Research
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• v.11 no.1
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• pp.83-96
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• 2010

In this study, the effect of firm's patent competency on the their management performance was analysed. The number of patents granted to Korean firms, patent grade score as of the firm's patent competence were considered in the perspectives of patent volume and patent value respectively. Specially the analysis were implemented focusing on the high performance venture ranked 200th in Korea. The patent source data were from the Korean Intellectual Property Office, Korean Credit Evaluation Information Company, and the Patent Evaluation System of KIPO and KIPA. And the year sales and net profit volume as of the firm's management performance data from the KIS. Management performance data are consisted of the mean sales, net profit and ROI during the 4 years from FY2005 to FY2008. Major results are as follows. The regression model were proved significantly that the year sales volume and net profit are effected by the number of patents and patent grade score. But the model including the ROI were shown not significantly. So it can be concluded that patent volume and patent value are the important factors on firm's financial performance as of the year sales volume and net profit. Also the regression model including the control variables, firm's number of employee and business year, the number of patents and patent grade score are the significant factors on firms performance. And regression coefficients of patent value model were higher than these of patent volume model. So it can be recognized that patent value of firms' patent competency are more important factor than the patent volume.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.1
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• pp.215-224
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• 2012

The purpose of this study is to investigate the external collaboration factors that affect the performance of Korean venture businesses. We use 1,567 firm data (from Venture Business Survey by Small & Medium Business Administration) and analyze the effect of the external collaborations with large business, research institutions, other small business, and foreign companies, on their sales increase between 2008 and 2009. Our analysis shows that Korean venture business' collaborations with research institutions or foreign companies increase their sales statistically significantly, while their collaborations with large business decrease their sales significantly. In the mean time, their collaborations with other small businesses show no significant result. Additional analysis on the collaboration categories between venture businesses and large businesses shows that collaborative R&D, employee training and collaborative marketing help venture business to increase their sales significantly, while financial collaborations have a significant negative effect on sales increase. Technology transfers and profit-sharing mechanism have no significant effect. The result shows that venture business' collaborations for the increase in the fundamental capability of innovations and for searching new markets rather than simple transfer of technology or financial collaborations, have significant positive effects on the increase in sales.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.296-305
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• 2008

This paper aims to examine the location factors affecting small service business performance, especially hair-style service business sales which are assumed to be dependent on outskirts' residents. In contrast to the prior research, this study measures sales amount as business success factors rather than business man's satisfaction level or customers' royalty. The empirical results show that hair-style service business can be determined by visibility and access level of its shop. In addition, its sales can be influenced by hairstyling chair, but its sales per a designer can impacted by hairstyling chair. This study also presents additional examinations about several independent factors which can have influence on hair-style business performance and several location traits that can have an significant influence on its sales volume.

• Journal of the Korea Society of Computer and Information
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• v.15 no.7
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• pp.109-116
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• 2010

In this paper, we analyse empirically the relation between the IT competency of the Group enterprises, and the management performance of the subsidiary IT service firms in Korea. The 24 IT service firms and relative Group enterprises are included for analysis. The various hypotheses established are validated by t-test method statistically. The results shows that IT competency level of the Group enterprises was affected by not only their sales volumes, new investment volume of IT service, but system management(SM) and inner captive market's sales volume of subsidiary IT service firms also. Additionally the sales volume of IT service firms was affected positively by their inner-captive market's sales, system management sales volume, and the sales volume of their Group enterprise. The service competency of the subsidiary IT service firms is shown as more high in the lower intensity of outer-captive and system integration(SI) business, as well as in the upper intensity of inner-captive and SI business.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.893-904
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• 2014

This study is designed to analyze the status of R&D investment and managerial performance related to the domestic manufacturing. To accomplish the purpose of the study, We have regression analyzed 6,054 companies based on the data of 'Business Activity Survey' disclosed by Statistics Korea. Result of the study are as follows. First, electronics, IT, and auto industry account for 25.6% of the country's manufacturing companies and take up 75.8% of the total R&D funding for the manufacturing industry. Second, R&D funding exercises positive influence on sales and the number of registered patents, which last exerts positive influence on sales.

• Asia Marketing Journal
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• v.8 no.2
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• pp.63-91
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• 2006

This study conducted in-depth interviews with 5 successful and 6 unsuccessful sales persons and analyzed their activities to further clarify the concepts of learning orientation, performance orientation, working smart, working hard and adaptive selling which have been reported as antecedents of sales persons' performances. We found that successful sales persons had their own distinctive characteristics. First, they regarded their selling activities as a part of their lives, not as a task, and were proud of themselves. Second, they perceived their weaknesses from most of activity areas, voluntarily participated in educational programs, and studied not only their products but also competitive products. Third, successful sales persons conducted customer-oriented activities. They collected data on their customers' personal records, developed customer typology by styles or personalities, and consulted their customers using those data. Fourth, successful sales people carefully prepared their meetings with customers across steps in selling processes and they did their best to develop long term relationship with their customers. These results provide useful implications about objective evaluations on sales persons' customer orientations and adaptive selling abilities, and also clarify the concepts of 'working smart' and 'adaptive selling'.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.388-398
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• 2015

This study is to investigate an impact of emotional index, social network, and trust to customers on sales performance with emotional intelligence theory and social relationship theory. We found that the higher is seller's emotional index, the higher are cognitive and affective trust, and the high trust improves sales performance. We also found that the higher emotional index strengthens social network, but does not have an effect on cognitive and affective trust. With these results we provide the sales competency in clothing shop.