• 제목/요약/키워드: Sales people

검색결과 339건 처리시간 0.022초

창업투자보조금 사업의 지원 성과 분석 (Performance Analysis of Start-Up Investment Subsidies)

  • 김주미
    • 정보화연구
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    • 제10권1호
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    • pp.137-145
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    • 2013
  • 정부는 최근까지 창업 촉진 및 신규 일자리 창출 도모를 목적으로 비 수도권 제조 창업기업에 대해 창업투자 보조금을 지원해 왔다. 정부의 이러한 보조금 지급 결과, 4년간 총 1조 5천 4백 60억원 정도의 매출 증대 효과와 비정규직 포함 총 3,825명의 고용 효과가 있는 것으로 분석되었다. 본 논문에서는 창업투자 보조금에 대한 전반적 성과와 더불어 개선되어야 할 정책적 방향성에 대한 제언을 한다.

일본농촌여성의 농산물가공활동과 발전가능성 - 효고현(兵庫懸)의 농촌여성가공회를 중심으로 - (The Activities of Agricultural Products Processing and Future Strategies by Rural Women Groups in Japan)

  • 노채영
    • 한국가정과학회지
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    • 제2권1호
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    • pp.68-79
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    • 1999
  • Investigations were made on the status of women groups on processing activities of agricultural products for the Hyogo prefecture in Japan. The data were analyzed with the Hideyosi for Windows(Version 1.19) and the Econometric View for Quantative Micro Softwere(Version 2.0). The results indicats that many rural women groups have their own experience on the activities of processing agricultural products and many other women groups have gained such experience from the management and establishment of the restaurants and direct sales stores. This kind of systems has influenced the activation of each rural district. Further development of the processing of agricultural products by rural women groups in the future demands better cooperation among diverse groups involved in these establishment centers and consumers. In addition, it is necessary to attract young people and train and upgrade them for successive consumers. (Korean J of Human Ecology 2(1) : 68∼79, 1999)

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On China's Intellectual Property Rights Protection Online

  • Wang, Guo-An;Lim, Yong-Taek
    • 통상정보연구
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    • 제6권1호
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    • pp.237-247
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    • 2004
  • Online people conduct all kinds of business activities, such as promoting the sales of products and services, reading newspapers, watching TV and movies, and sending business messages by e-mail, by e-voice and by e-fax. Computers with access to the Internet are defined by the United Nations as the fourth media characterized by instantaneousness, openness, limitlessness, boundlessness and globalization. With the development and popularization of the Internet and the advance of the information technology in China, Intellectual Property Rights (IPRs) violations online have frequently occurred in e-business activities. IPRs protection online has posed a great challenge not only for business managers and officials, but also for judges and lawyers because the rapid development of the Internet has created a legal vacuum governed by no laws in IPRs violation and protection online in China.. The paper at first classifies IPRs into several categories, then reveals China's serious problems and challenges of IPRs violations online and stresses the necessity of China's IPRs protection online. Finally it puts forward some suggestions concerning IPRs protection online.

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컨벤션 산업의 광고 및 홍보 활용방안에 관한 연구 (A Study on the Practical Application for P.R activities and Advertisements of Convention Industry)

  • 신재기
    • 정보학연구
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    • 제9권4호
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    • pp.1-12
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    • 2006
  • A convention is a large meeting to pursue some particular purposes by means of social interactions between participants. Therefore, the key to decide whether a convention is successful or not is that how many active people participate in a meeting. Revenues of this sort of convention depend on a registration fee of participants, so that it is possible to influence badly on a budget operation according to the fact that the number of real participants is smaller than the number of prospective participants. In conclusion, in order to have a large attendance convention organizers and managers should announce benefits by positive attitudes when participants attend a meeting. Representative methods of promotion for providing prospective participants with convention information are advertisements, P.R activities, and personal sales.

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의류업의 마일리지 제도가 브랜드 충성도에 미치는 영향 (The influence of mileage program on brand loyalty of the apparel firm)

  • 오경화;심혜연;홍병숙
    • 한국의류학회지
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    • 제27권3_4호
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    • pp.384-394
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    • 2003
  • The purpose of this research is to provide the apparel companies with a successful business strategy by analyzing the concept, function and current status of mileage programs; and examining how customer's attitude, recognition, experience, compensation method of the mileage program in apparel companies affect its brand loyalty. In this research simple random sampling was performed. The sample pool was based on 494 people which included college students and employed men and women in their twenties and thirties living in Seoul and in the metropolitan area. The data analysis was completed on the basis of SPSS package, using frequency, percentage, mean, standard deviation, factor analysis, variation, Scheffe test, regression, t-test, and X/sup2/. The following results were found in this research: It is effective to maintain brand loyalty through continuous relationship with consumers as fierce competition increases in apparel companies. A mileage program is a win/win strategy that allows clothing companies to increase its sales and brand loyalty while consumers feel greater satisfaction.

고객관계관리에서 신경망을 이용한 제품-고객군의 형성에 관한 연구 (A Study on Product-Customer Group Formation Using Neural Networks for CRM)

  • 황인수
    • Asia pacific journal of information systems
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    • 제11권4호
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    • pp.27-41
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    • 2001
  • CRM is at the core of any customer-focused business strategy and includes the people, processes, and technology questions associated with marketing, sales, and service. In today's hyper-competitive world, organizations looking to implement successful CRM strategies need to focus on a common view of the customer using integrated information systems and contact center implementations that allow the customer to communicate via any desired communication channel. A CRM solution contains a number of sophisticated tools that enable to extract detailed information about customers. This information can be used to gain a better understanding of customers. From this we can determine trends, and so refine business toward customers' needs and target new products to particular customer groups. This paper presents an approach for forming the product-customer groups using neural networks for customer relationship management. The Carpenter-Grossberg's neural network, which has been used for manufacturing cell formation in group technology, is modified and applied for product-customer group formation. As a result of numerical experiments, it is also useful for more complex problems in which customers have different preferences for each product.

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집단급식사업에서의 유통 ERP 사용과 집계 분석 (Analysis of Using and Gathering of Distribution ERP in Massfeeding)

  • 임상선;박대우
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2011년도 제44차 하계학술발표논문집 19권2호
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    • pp.143-147
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    • 2011
  • 집단급식사업을 할 때 재료의 신선한 공급을 위한 신속성, 음식의 매출액과 재료비, 인건비, 경비 등의 관련비용 집계에 대한 정확성과 기업회계 결산에 대한 어려움이 있다. 집단급식사업은 통신과 컴퓨터를 이용하여 유통 ERP를 구축하고, 사업장을 여러 군데로 확장하여 정확한 정보의 집계와 전달에 관한 연구가 필요하다. 본 논문에서는 집단급식사업의 유통 ERP를 연구하고, 구축 운영하여 급식 매출과 원가의 요소를 집계한다. 또한 집단급식사업장 단위의 매출액에 대한 재료비, 인건비, 경비 등 요소를 집계하고, 급식 자재의 유통을 위한 구매 발주와 낙찰된 식자재의 계약과 결과 값으로 예측 Simulation하여 본다. 집단급식 사업장 단위에서 마감되면 시도 단위와 전국 단위의 자산 및 손익 계산을 하는 ERP를 연구한다. 본 논문 연구를 통하여 집단급식사업의 ERP 발전과 물류 유통 산업 발전에 기여하게 될 것이다.

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PAV의 개발현황과 경제적 효율성 비교 (Development Status and Economic Efficiency of PAV)

  • 송재두
    • 한국항공운항학회지
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    • 제29권1호
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    • pp.61-73
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    • 2021
  • PAV is considered to improve quality of life and standards of living, improvement of which was caused by automobile hundred years ago. Comparative economic efficiency of PAVs is measured to compare each PAV. Specification and sales price of the PAVs are open to the public. BlackFly, Transition and Aeromobil 3.0 have competitive power in flying range, purchasing cost, and operational cost. Lift & cruise configuration and vectored thrust configuration PAVs are designed by many companies nowadays, and BlackFly which can be considered to be lift & cruise configuration is one of the most efficient PAVs. High battery price does not help multi-copter shaped PAVs to have economic efficiency. Aerodynamic wing, eVTOL, and low sale price are needed for PAVs to ride a wave of public interest as a new personal mobility. Under the conditions, the PAV can fly at downtown and can be purchased by people at large. Popularization of PAV could follow in the 100 years old footsteps of automobile.

Overcoming the Cause Marketing Paradox: The Effect of Nostalgia on Charitable Giving and Happiness

  • Lee, Shinhyoung;Yi, Youjae
    • Asia Marketing Journal
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    • 제19권3호
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    • pp.1-17
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    • 2017
  • The current research examines whether and when cause marketing, whereby firms link product sales to the support of a charity or cause, can increase charitable giving and happiness. Previous research suggests that cause marketing might reduce charitable giving and happiness among consumers. However, the present research finds the opposite result by introducing nostalgia as a moderator; cause marketing can enhance consumers' charity giving when their nostalgia is triggered. Moreover, results show that charitable giving increased by cause marketing improves feelings of happiness, suggesting that people view charitable behavior as a means of enhancing happiness. Interestingly, charitable giving and happiness are promoted by the situational priming of nostalgic events, but not by chronic individual differences such as nostalgia proneness.

국제무역상 계약의 위법성에 관한 UNIDROIT원칙과 한국민법 비교연구 - 한국민법의 개선방안을 제시하며 - (Comparative Study on UNIDROIT Principles and Korean Civil Law about Illegality of Contract in International Trade)

  • 류창원
    • 무역학회지
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    • 제45권1호
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    • pp.221-239
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    • 2020
  • Among various export contracts, the contents of contracts are very important. Various companies make use of this method. [Which method are you talking about?] However, the Korean law system has an insufficient understanding of the international legal system. This paper looks into the conditions related to contracts in relation to the legal system. This paper analyzes not only the Korean civil law system about illegality of contracts but also makes a comparison with other international systems, such as the UNIDROIT Principles. Especially, the Korean civil law system about the illegality of contracts is comparable with the UNIDROIT Principles system about illegality of contracts. The purpose of this paper is to examine the revitalization of Illegality of Contract. This paper also deals with improvement of International Commercial Activation. Thus, this paper will offer directions to International Trade Practitioners. There is disagreement regarding methods of action related to international trade practice. Especially, this study is good for commercial parties, especially overseas sales people.