• Journal of Information Technology Applications and Management
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• v.11 no.2
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• pp.125-148
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• 2004

It is quite sure that e-commerce through internet has significant impacts on consumer behavior and marketing activities as well. In this context, the concept of 'Internet Community' has been emerged and highlighted in consumer marketing. Internet community means social relationships and linkages which can be established through continuous and iterative internet-mediated communications among people with homogeneous interests and concerns. It has been a current trend to exchange product information among consumers by forming internet communities, which would affect sales performance directly or indirectly. It, therefore, is necessary to study the community's behavior and its impact on its marketing performance. This article focuses on the following points : ① the structural concept and factors of forming traditional consumer community and internet community : ② the role of trust and commitment as mediating variables between the internet community formation and marketing performance : ③ the performance and implications of the internet community on marketing.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.162-174
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• 1998

Though the growth rate of the population of aged people in Korea is rapidly rising, research about this age group is relatively scarce compared to those about younger groups. This paper aimed to survey the clothing purchasing behaviors and clothing dissatisfaction of the aged women in Korea. A questionnaire concerning demographic status, clothing purchasing behaviors and clothing dissatisfactions was administered to 430 aged women residing in Seoul. Results showed that the aged women are as much well-planning, logical, and consumer-right-conscious purchasers as they are aesthetically demanding. 9 factors including product quality, design, sales service qualities revealed to be important factors explaining their dissatisfaction. But the strongest clothing dissatisfactions of the aged women were found to be those factors related to high price, lack of exclusive merchandising practices for the aged, and difficulty in the handling of clothing items. Their age and income status had partial influence on their purchasing behaviors and clothing dissatisfaction.

• International Journal of Costume and Fashion
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• v.13 no.1
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• pp.49-59
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• 2013

This research study investigates the cultural significance and meaning of Thai Mudmee, their historical content, and the variety of the Thai Mudmee techniques, including patterns, symbol and colours. The aim has been to develop the traditional pattern and designs of the Thai Mudmee and produce contemporary textile pieces more appropriate for modern lifestyle tastes both in Thailand and Internationally. By reviving the Thai weaving tradition it is also hoped to encourage and maintain the continuous survival of tradition Mudmee, providing new sales opportunities and markets both in Thailand and abroad. Studying various attempts to redevelop traditional crafts in different countries brought to me the idea of how to develop folk crafts, the problems that occur in this area have encouraged me to express how folk crafts could be benefit from the design process. In this thesis I also express my recommendations for other researchers and the Thai government, as well as other people who interested in Mudmee design. The thesis concludes with the possibilities of how to improve the design of the Mudmee fabric and further areas of research.

• Korean Institute of Interior Design Journal
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• no.1
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• pp.56-66
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• 1992

A study on the social necessity of marriage culture center and its interial environmental design. -Focus on the plan for the special department store of necessary articles for marriage. The purposes of this study are to play a role as a guide of marriage for the age-group people who want to marry soon, and to devise a special departmentstore which harmonizes two systems of sales promotion and cultural role, which reflect features of marriage culture. This department store will settle all the procedure of marriage easily, and will improve the commercial state that hampers the essential value of marriage and that arose at department store of necessary articles for marriage and facilities for ceremony during preparation of it. Followings are also included in this study ; to study about how can the special department store offers a cultural space which is coincindent to consumer's needs, to devise a purchaser's concenience obtaining affirmative act and mental satisfaction , and to originate a design following the result.

• Journal of Technology Innovation
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• v.12 no.1
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• pp.287-304
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• 2004

Since there are various types of technologies in the steel manufacturing industry, steel manufacturers need to adopt the most suitable technology Pricing method contingent on the technology type. Steel manufacturing technologies could be categorized as three groups. First, product and process technologies can enhance sales and contribute revenue increase, DCF method could be recommended. Second, maintenance and quality management technologies are mainly embodied in people, human resource profitability method is more suitable. Third, break-through technologies have great uncertainty in terms of commercialization and commercial success, therefore cost saving method is more reasonable. Finally, a sample case is suggested applying above technology pricing model to a steel manufacturer.

• International Commerce and Information Review
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• v.8 no.3
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• pp.259-275
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• 2006

The purpose of this study is to analyze trade environment and examine a commercial practices for a successful launching of Indian market In general, Indian trade environment is composed of a natural environment, religious peculiarity, history and politic and economic prospect. In order to understand Indian commercial practices and secure business achievements, its national character, mode of living, customs related to foods and social relations such as exchange of gifts, religious taboos, tendency of product preference should be recognized. The results of the study indicate mostly that even though an excellent brand image, a good quality and an efficient sales network are a basic factor for making of a successful business, practically it is more important to understand a business customs and national character of indian people. Because business is accomplished through relationship between human beings eventually.

• Journal of Information Technology Applications and Management
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• v.9 no.3
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• pp.47-56
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• 2002

A variety of enterprises have Implemented ERP system on the promises of feasible strategic benefits. The objectives of this study are (1) to classily and analyze the motives and critical success factors o the enterprises'ERP system adoptions, and (2) to measure their impacts on the business performance. The data for this research were collected from 43 cases in Korea that have operated ERP system for more than 6 months after the implementation. This study results reveals that the Information strategic planning and business strategy establishment prior to ERP adoption and the demands of field people activate as critical triggers In the larger firms Among the six critical success factors, training was statistically significant for all of four performance measures control, cost reduction, quality and service, and work efficiency. And other findings are furnished. Also the larger company group In the sales volume has shown the higher performance except work efficiency.

• Journal of Dairy Science and Biotechnology
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• v.23 no.2
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• pp.143-148
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• 2005

Korea dairy market has greatly expanded recently by growing up the consumer's demands of high quality of milk products and their functionality due to expanding of well being lift trends. However, life cycle of dairy products is shorter than ever before and low birth rate is a common trend of Korean people. Moreover due to the national economy crisis, most of dairy companies are faced with the pressure of new milk products development and their sales. This paper deals with the development of Korea dairy industry by chronological order and deals with the future applicable new dairy foods and advanced dairy technology.

• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.105-113
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• 2011

Brand is a useful tool for modem people living under the age of the brand, to explain the information of their products by differentiating themselves from others. It also represents the value of company and plays a major role convincing customers. Even living space brands are no exception. According to the development of marketing management ability, living space brands require the new sales strategy to dominate the market over the business competition, and plan differently for a changing market environment. On such account, companies are commercializing the living space via establishing its brands. Thus the study will cover the living space differentiation strategies for promoting the brand images of respective construction companies and will strive to compare and analyze the differentiation strategy factors that construction firms are pursuing through case analysis framework. Moreover, it's objective focuses on materializing the strategies of living space in accordance to the brand application elements.

• Culinary science and hospitality research
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• v.4
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• pp.57-72
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• 1998

Now a days, people are interested in tourism and leisure activity more and because of the increase of pastime and disposable income as a result of current economic growth. The importance of service industry in getting more serious thereby food industry, especially fastfood, is becoming popular in Korea. Food industry in Korea has been showing high growth rate in both quantity and quality for 10 years and fastfood chains maintains radical growth with 50% being forecasted that they will make huge market in Korea. Therefore, fastfood industry seems to be promising industry which has high potentials. This rapid growth of fastfood industry has been solving a lot of problems such as insanitation, low nutrition, and bad service quality and its positive aspects which make revolutional changes in production and sales are emphasized because it made industrialization with innovative system. So various menu development and service marketing strategy are really need to manage chains for the situation in Korea. Thus, the competitiveness of fastfood clams is dependent on the location of restaurant and the quality of various products. If the marketing strategy for fastfood industry need to established. constant studies should be done to resolve these problems.