• Title/Summary/Keyword: Sales manager

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A Study on the Effect of Representative Competency of SMEs on Accounts Receivable Management and Management Performance (대표자역량이 중소기업 매출채권관리와 경영성과에 미치는 영향에 관한 연구)

  • Yoon, Tae-Jun;Lee, Dong-Myung
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.107-115
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    • 2021
  • This study empirically analyzed the effect of SME representative competency on account receivable management and management performance using questionnaire data. The research model was confirmed through EFA, reliability analysis, CFA, and model fit, and the hypothesis was verified with a SEM. As a result, representative's manager competency had a positive(+) effect on account receivable management, and entrepreneurial competency had a negative(-) effect on credit control management. Account receivable management had a positive(+) effect on management performance. In the mediating test, credit sales management had a positive(+) effect but credit control management had a negative(-) effect on the effect between entrepreneurial competence and business performance. The result suggests that representative competency is an important factor and it is necessary to cultivate management competencies such as finance, utilization of management resources, and account receivables knowledge to improve management performance, and to manage account receivable based on insurance and customer credit for stable account receivable management. In the future, research on the impact of external factor such as consulting and government support and the account receivable management is required.

Strategy for Store Management Using SOM Based on RFM (RFM 기반 SOM을 이용한 매장관리 전략 도출)

  • Jeong, Yoon Jeong;Choi, Il Young;Kim, Jae Kyeong;Choi, Ju Choel
    • Journal of Intelligence and Information Systems
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    • v.21 no.2
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    • pp.93-112
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    • 2015
  • Depending on the change in consumer's consumption pattern, existing retail shop has evolved in hypermarket or convenience store offering grocery and daily products mostly. Therefore, it is important to maintain the inventory levels and proper product configuration for effectively utilize the limited space in the retail store and increasing sales. Accordingly, this study proposed proper product configuration and inventory level strategy based on RFM(Recency, Frequency, Monetary) model and SOM(self-organizing map) for manage the retail shop effectively. RFM model is analytic model to analyze customer behaviors based on the past customer's buying activities. And it can differentiates important customers from large data by three variables. R represents recency, which refers to the last purchase of commodities. The latest consuming customer has bigger R. F represents frequency, which refers to the number of transactions in a particular period and M represents monetary, which refers to consumption money amount in a particular period. Thus, RFM method has been known to be a very effective model for customer segmentation. In this study, using a normalized value of the RFM variables, SOM cluster analysis was performed. SOM is regarded as one of the most distinguished artificial neural network models in the unsupervised learning tool space. It is a popular tool for clustering and visualization of high dimensional data in such a way that similar items are grouped spatially close to one another. In particular, it has been successfully applied in various technical fields for finding patterns. In our research, the procedure tries to find sales patterns by analyzing product sales records with Recency, Frequency and Monetary values. And to suggest a business strategy, we conduct the decision tree based on SOM results. To validate the proposed procedure in this study, we adopted the M-mart data collected between 2014.01.01~2014.12.31. Each product get the value of R, F, M, and they are clustered by 9 using SOM. And we also performed three tests using the weekday data, weekend data, whole data in order to analyze the sales pattern change. In order to propose the strategy of each cluster, we examine the criteria of product clustering. The clusters through the SOM can be explained by the characteristics of these clusters of decision trees. As a result, we can suggest the inventory management strategy of each 9 clusters through the suggested procedures of the study. The highest of all three value(R, F, M) cluster's products need to have high level of the inventory as well as to be disposed in a place where it can be increasing customer's path. In contrast, the lowest of all three value(R, F, M) cluster's products need to have low level of inventory as well as to be disposed in a place where visibility is low. The highest R value cluster's products is usually new releases products, and need to be placed on the front of the store. And, manager should decrease inventory levels gradually in the highest F value cluster's products purchased in the past. Because, we assume that cluster has lower R value and the M value than the average value of good. And it can be deduced that product are sold poorly in recent days and total sales also will be lower than the frequency. The procedure presented in this study is expected to contribute to raising the profitability of the retail store. The paper is organized as follows. The second chapter briefly reviews the literature related to this study. The third chapter suggests procedures for research proposals, and the fourth chapter applied suggested procedure using the actual product sales data. Finally, the fifth chapter described the conclusion of the study and further research.

Design of Path Weighting Data Analysis System for Efficient Product Arrangement (효율적인 상품 배치를 위한 경로 가중치 데이터 분석 시스템 설계)

  • Kim, Bong-Hyun
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.167-172
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    • 2016
  • Commercial analysis has been used for a lot of reasons such as improving the distribution structure, operational cost savings. However, existing commercial assay system is mostly flow through the analysis of the population and the environment around the store. Therefore, in this paper, we design a path weighted data analysis system for efficient product arrangement. It is not applying the analysis method of the existing commercial sales center but the data analysis system applying the weight to the form of customers' paths in a store. In conjunction with the existing POS system, it provides effective product placement in department stores, such as supermarkets, convenience stores. To this end, a system that maximizes efficiency of product placement in stores, receiving path data, converting them into statistics data that apply the weight, and printing out them into a visualized monitering system for the manager to see was designed.

A qualitative research on the nail shop's store attributes - Focused on independent stores - (네일샵의 점포속성에 관한 질적연구 - 단독 매장을 중심으로 -)

  • Lim, Yun-Kyoung;Kwak, Tai-Gi
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.3
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    • pp.67-80
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    • 2019
  • The purpose of this study was to clarify store attributes for nail stores (focusing on independent stores) by qualitative research. Even though the nail market is showing a steady increase in terms of sales amounts, and the number of stores, related studies were very rare. Meanwhile, as long as the nail market is growing, many stores are suffering from bad business performance because of new nail stores are relatively easier to open than beauty or hair stores, but the nail stores don't have a discriminated marketing strategy. As nail the market is rapidly increasing, finding factors that led to success for nail stores is very meaningful, both for academics and business. The reason that qualitative research should be done before the quantitative research is due to scant theoretical background concerning this matter. For this qualitative research, 8 experts who are operating nail stores as an owner or a manager or a professor at a university who had over 5 years of related working experience were included. The attributes for nail stores were derived using one-to-one in-depth interviews conducted from March 3 to May 31, 2019. As a result of the qualitative studon the attributes for nail stores, it turned out that there were 5 factors-physical environment, product, speed, profitability, and reliability. Physical environment, product, and profitability were mentioned in most related surveys, but some details showed that and speed and reliability have been newly highlighted. Many unknown issues that were not easy to acquire from common academic research are included. After this study, I hope that many marketers may get basic conditions to apply to real businesses and that they can use it as effective data for the following quantitative research.

Prothrombin Complex Concentrate versus Fresh Frozen Plasma in Adult Patients Undergoing Cardiac Surgery: A Systematic Review and Meta-Analysis

  • Patricia Viana;Jessica Hoffmann Relvas;Marina Persson;Thamiris Dias Delfino Cabral;Jorge Eduardo Persson;Jessica Sales de Oliveira;Paulo Bonow;Camila Veronica Souza Freire;Sara Amaral
    • Journal of Chest Surgery
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    • v.57 no.1
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    • pp.25-35
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    • 2024
  • Background: Prothrombin complex concentrate (PCC) and fresh frozen plasma (FFP) are commonly used to manage bleeding in patients during cardiac surgery. However, the relative efficacy and safety of these 2 strategies remain uncertain. Methods: MEDLINE, Embase, and Cochrane were searched for studies comparing PCC and FFP in patients who underwent cardiac surgery complicated by bleeding. Review Manager (RevMan) ver. 5.4 (Nordic Cochrane Centre, The Cochrane Collaboration) was used for statistical analysis. Binary and continuous outcomes were compared using pooled risk ratios and mean differences, respectively. The meta-analysis protocol was registered in the International Prospective Register of Systematic Reviews under protocol number CRD42022379144. Results: We included 8 studies with 1,500 patients, of whom 613 (40.9%) received PCC. The mean follow-up period ranged from 28 to 90 days. The PCC group had significantly lower chest tube drainage at 24 hours (mean difference [MD], -148.50 mL; 95% CI, -253.02 to -43.99 mL; p=0.005; I2 =42%). Fewer units of red blood cells (RBCs) were transfused within the first 24 hours (MD, -1.02 units; 95% CI, -1.81 to -0.24 units; p=0.01; I2 =56%), and fewer patients required RBC transfusion within the first 24 hours (risk ratio, 0.85; 95% CI, 0.78-0.93; p<0.007; I2 =45%) in the PCC group. There were no statistically significant differences in secondary outcomes. Nonetheless, a subgroup analysis of randomized controlled trials failed to corroborate the results obtained from the main analysis. Conclusion: Our findings suggest that PCC can be effective, without increased adverse events, when compared with FFP in patients undergoing cardiac surgery complicated by bleeding.

A Study on the Development Strategy of the Foods Package Design (식품 패키지디자인 개발 전략에 관한 연구)

  • Choi, Jeong-Gye;Lee, Sang-Youn
    • The Korean Journal of Franchise Management
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    • v.2 no.2
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    • pp.45-69
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    • 2011
  • A basic function of packaging is preservability, delivery, subdivision, aesthetic and serviceability on packaging. Originally, the function and necessity of packaging is on preservability, but today it is expending before. then packaging is focusing on sales promotion. Although it is hard to say production itself, it could does when it is made. also, it is important for product to be goods when packaging and its materials are identification on matching each other. The role of packaging design is a core factor that satisfy consumer a various of needs and wants. In the past, the role of food packaging design is just preservability and delivery on product. but then, nawaday it is asked a various role. Not only present products have to get inherency but also have added value. That is, advanced technologies, information, and richness from materials which are diversity for coming a extention of choice. currently, food packaging design shouldn't have stayed on just packaging which cover beautiful. Packaging design is a symbolic sign. It is importance for manager to do R&D, producing, and distribution, also for consumer who use and buy the product whether manager and consumer think package design is a main mediation. This day, food design pay attention to be asking consumer's a number of sensitivity. It is the reason that the package is importance and exist. This article is to examine preservability, delivery, subdivision, aesthetic, serviceability, and environmental orientation in order to develop and show a method and theories to find package design in food industry the reason that why sales promotion and its profit increase. Consequently, draw on the function of package design effects the benefit on product is distribution. Green Design on the food packages by combining recycled and biodegradable food packages for the development of practices and long life to the look of the food package design practices.

Design and Implementation of web-based production monitoring system for small manufacturers (소규모 제조업체에 적용 가능한 웹 기반 생산모니터링 시스템 설계 및 구현)

  • Seo, Jun-Ho;Park, Koo-Rack;Yoon, Myung-Seob
    • Journal of the Korea Convergence Society
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    • v.8 no.8
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    • pp.89-94
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    • 2017
  • This paper implements a web - based production monitoring system that can be used efficiently by small - scale manufacturers. Small-scale enterprises, especially small-sized enterprises with less than 5 employees, need an efficient production management system because productivity is important. However, in reality, the manager and the worker verbally report work orders and production, and when one of the members is absent, the delay in the work process increases. If the time required for the work process increases, the productivity will be affected and the sales of the enterprise will be affected. In this paper, we have designed and implemented a web - based production monitoring system that can be used efficiently by small - sized manufacturers with less than 5 employees. We implemented a web based browser to operate with only a browser and applied the UI for convenience of the field worker. The proposed system is applied to less than 5 automobile parts manufacturers and the system effectiveness is confirmed. The system can be economically applied to more small enterprises with only a few modifications according to the products of each company.

A Study in the Design Process management (디자인 프로세스 매니지먼트에 관한 연구)

  • 홍정표
    • Archives of design research
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    • v.20
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    • pp.243-250
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    • 1997
  • In these day, design process has not only visual and industrial departments but also there is an important part which is marketing. Elements of design process are not in accordance with the product and the circumstance of a company but a fundamental role of process is conformed. Moreover, design process is applied in accordance with the character of product and company. In this study, it is based on the concept of home appliances and also can be used in practical work so that there is four stages which are suggested to use for design process. These are planning & visual expression, idea development & expression, presentation & decision and check & control. As a way of development for the management in the design process, firstly, it has to be expressed the identity and the originality of a product, goods and a design strategy. Secondly, product directors should participate in the whole activities of a company, the planning of sales and the process of a design. Thirdly, designers should develop a new communication way so that the manager can be understand easily for a presentation. Finally. it should be systematized to improve the efficiency of design process by introducing various technical management.

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The Effects of Retail Manager's Personal Traits and Emotional Variables on Multi-faceted Job Satisfaction (유통 관리자의 개인적 특성(Personal Traits)과 감정 관련 변수가 다중직업만족도메 미치는 영향에 관한 연구)

  • Park, Jung-Kun;Rutherford, Brian N.;Yoo, Weon-Sang;Lee, Young-Hee
    • Journal of Distribution Research
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    • v.16 no.4
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    • pp.95-127
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    • 2011
  • Developing our understanding of retail employee job satisfaction is important, especially given its impact in reducing employee turnover intentions and increasing employee job performance. While developing our understanding of job satisfaction is important, the vast majority of studies examine job satisfaction as a global or single-faceted construct. However, extant research provides evidence that to properly measure job satisfaction, multi-faceted scales are required (e.g. Churchill et al., 1974; Boles et al., 2007; Rutherford et al., 2009). Using the literature on multi-faceted job satisfaction, this study examines retail employees' satisfaction with supervision, job, company policy, promotion, pay, fellow workers, and customers. Specifically, emotional exhaustion, need for emotion, and personal traits (strong, independent, and warm) are examined as antecedents. This study finds that emotional exhaustion is negatively related to all seven facets of job satisfaction.

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Exploratory Study on Consumer Attitude toward the SSM Regulation Law (유통산업발전법 개정에 따른 소비자 반응 탐색연구)

  • Nam, Se-Hyun;Cho, Yoon-Ki;Yoo, Jeong-Seok;Kim, Dong-Tae
    • Journal of Distribution Science
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    • v.11 no.10
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    • pp.47-53
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    • 2013
  • Purpose - Six months have passed since the amendment of the SSM regulation law; however, as yet, there is no confirmed research or report on the effects of this amendment, which are indefinite. Further, there have been no attempts to study the effects of the SSM regulation law from the consumers' viewpoint, which is important because consumers are the main agents that are greatly influenced by the amendment law. Therefore, this study aims to investigate the consumers' attitude toward the SSM regulation law as well as the effects of the SSM regulation law on the changes in purchase behavior. Research design, data, and methodology - This study was initiated from four research problems that are linked to consumer reaction to the SSM regulation law. Research problem 1: What is the consumers' reaction (perception, attitude, and perceived fairness) to the SSM regulation law? Research problem 2: How do the consumers' reactions to the SSM regulation law differ by consumers' characteristics? Research problem 3: Could the SSM regulation law change a consumer's purchase behavior? Research problem 4: Is it necessary to amend the SSM regulation law? This study collected the data through the interview and survey of housewives for the purpose of solving the research problems. The interview was conducted as a pilot study for the field survey. We interviewed three housewives, who were: an employed housewife, a full-time homemaker, and a manager of a housewife club, respectively. We then conducted a field survey of 232 housewives who were housewife club members or elementary school parents in Chunghcheong-do. Results - We verified the reliability and validity of the data, and analyzed it to solve the research problems. The main findings of this study were as follows. First, consumers still have a positive attitude toward large discount chains and SSM, which has been the case since the law was introduced. Second, perceived risk of consumers associated with traditional markets and small neighborhood shops was low. Third, consumers think that amendments of the SSM regulation law are important, and they positively assess the satisfaction, necessity, and propriety of the law. Fourth, although the SSM regulation law caused inconvenience to consumers, this law did not have any influence on the usage frequency and the use-behavior of large discount chains. Finally, consumers reacted very negatively to the toughening up of the SSM regulation law. Conclusions - In short, consumers still have a positive attitude toward the SSM regulation law. However, this act did not have any influence on the use-behavior of large discount chains (General Super Market). Thus, policy making authorities require active communication and promotions to enhance the effect of the SSM regulation law. This study was of the nature of exploratory research, which did not focus on hypothesis testing, but on finding solutions to the research problems. Therefore, this study is no more than a simple data analysis. Future studies should attempt to investigate the actual effects of the SSM regulation law, on the basis of sufficient literature review and real sales data.