• 대한산업공학회지
• /
• 제34권2호
• /
• pp.216-222
• /
• 2008

The determination of spectrum charges for the operators is a main issue to efficiently manage the limited radio spectrum resources. In this paper, we propose a model to compute the optimal charges for radio spectrum usage. The objective is to determine that will maximize the spectrum charges, and decision variables of ratios for actual or estimated revenues are considered. The spectrum charges are maximized under satisfying the least profit for operators based on Log-Linear demand function. The parameters of actual sales and minimum profit of operators are analyzed to make an efficient management for radio spectrum. The results show that the spectrum charges increase as the actual sales increase, but it decrease as the required minimum profit of operator increases. It is also observed that the government should increase the ratio for estimated sales if anticipating the poor market in the future, otherwise they should increase the ratio for actual sales to maximize the spectrum charges.

• 한국의류산업학회지
• /
• 제13권5호
• /
• pp.705-716
• /
• 2011

The purpose of this study was to investigate salesperson's perception of fashion company in the middle management system of department store. This study was conducted by a qualitative research method. An in-depth interview was managed to 14 fashion shop managers and salesperson who have three or more years of work experience at the department store. Interview details were classified three categories: relations with fashion company and others, concern with products supply, concern with products sales. First, the positive factors on relations with fashion company are mutual trust, stability of fashion company, coordination and consideration for shop, communication with fashion company, methodical IT system, methodical education, and social gathering support. The negative factors are unilateral breach of contract from fashion company, communication problem, gap between sales status in shop and product design in fashion company, lack of professional education, difficulty of participating in education, and inadequate employee benefits. Second, the positive factor on products supply is priority of products supply. The negative factors are lack of main items, product procurement lacking rapidity, and problem of securing a supply. Third, the positive factors on products sales are brand pride, display and information support about products, and free gift support. The negative factors are unfair selling commission policy, sales pressure, and excessive responsibility.

• 한국컴퓨터정보학회논문지
• /
• 제23권4호
• /
• pp.155-165
• /
• 2018

In this paper, We conducted to find out what factors may affect the development of franchise businesses by reviewing the success factors of the domestic franchise business. The research was conducted by the CEOs of Gwangju and Jeonnam Franchise Business and a total of 137 items were used in the empirical analysis. Factors influencing success of the franchise business were designed in five areas : ability of the franchise CEO, franchise system, brand management, capacity of the parent store, and product differentiation. We conducted multiple regression analysis and simple regression analysis for the research assumptions, Validation of the relationship between variables revealed that the ability of the franchise CEOs, franchise systems, brand management, and product differentiation did not significantly affect the increase in member sales, so the ability of the shareholders to increase their sales was important. However, the impact on revenue growth at franchise headquarters has all been significant, The increase in sales of franchises has a significant influence on the increase in profits of franchise headquarters, the report said. It was also found that an increase in the sales of franchises has a significant influence on the success of franchises. Finally, it was revealed that increasing profits at franchise headquarters significantly affects the success of the franchise business.

• 농촌계획
• /
• 제30권1호
• /
• pp.81-97
• /
• 2024

This study examines the effects of adopting Information and Communication Technology (ICT) in livestock farm management on farm sales revenue. Using the 2020 Census of Agriculture, Forestry, and Fisheries, a nationally representative data set constructed by Statistics Korea, this study focuses on a sample of 9,020 livestock farms in South Korea. We employ Propensity Score Matching (PSM) methods to address the potential selection bias between 2,076 farms that used ICT for livestock farm management and 6,944 farms that did not. The findings consistently show that the use of ICT significantly increases farm revenue, taking into account the selection bias. The utilization of ICT in livestock farms leads to a higher increase in sales revenue, particularly for farms with greater sales.

• 한국콘텐츠학회논문지
• /
• 제18권5호
• /
• pp.464-471
• /
• 2018

영업사원이 영업수단으로 가장 많이 사용하면서 간단한 방법이 명함일 것이다. 매일 많은 고객과 명함을 주고받고 있지만 종이 명함은 버려지기 싶고 정보 검색도 어렵다. 해결책으로 스마트 폰으로 명함을 촬영하여 데이터베이스로 만든다면 언제든지 영업에 필요한 고객 정보를 쉽게 얻을 수 있을 것이다. 본 연구에서는 전자명함 데이터베이스 구축과 전자명함을 기반으로 영업관리를 지원하는 앱 기반 솔루션을 개발한다. 본 시스템은 클라우드 환경에서 작동되며 고객인맥관리, 고객 분류, 유망고객 발굴 등의 다양한 의사결정 지원 기능을 갖추고 있다.

• 유통과학연구
• /
• 제14권4호
• /
• pp.13-20
• /
• 2016

Purpose - This paper attempts to determine the importance of financial sustainability and the impact of Selling, General and Administrative Expenses (SG&A) on the financial sustainability of the IT industry. Research design, data, and methodology - Primarily the impact of SG&A expenditure on the sales revenue, assets, gross margins and profit is ascertained. After that the impact of SG&A expenditure, sales revenue, assets, gross margins and profit on the financial sustainability i.e., return on assets is worked out. Finally the impacts of financial sustainability i.e., return on assets on total enterprise value and market valuation multiples are found out. Results - The empirical result shows that SG&A expenditure most strongly impacted sales revenue, assets, gross margins and profit positively. Financial sustainability impacted in mixed manner with SG&A expenditure, sales revenue, assets, gross margins and profit. Assets and gross margins have weak positive impact on financial sustainability. Sales revenue has no impact on financial sustainability. Finally financial sustainability had moderate positive impact on total enterprise value and had no impact on market valuation multiples. Conclusions - SG&A expense has moderate positive impact on the financial sustainability and magnitude is very low.

• 디지털산업정보학회논문지
• /
• 제17권4호
• /
• pp.109-120
• /
• 2021

Despite the growing online exposure of retailes, offline retail channels still outperform online channels in the total retail volume of some countries. There is much interest in the physical layout plans of retail stores to expand sales. Product placement that have a large impact on customer purchasing behavior at offline retailers influences customer movement and sales volume. But in many cases, each retailer relies on unsystematic and autonomous product placement. When multiple products are sold with one purchase, the customer's movement for shopping may be evaluated in terms of customer efficiency and additional impulse purchase. In this paper, the social network is applied to sales data of a retail store and the result is used for evaluation of product placement and customer path. The frequent sales product composition was identified using k-core from sales data in the form of shopping baskets. The location was checked for the identified compositions of products, the spatial variance was measured and the customer's path was identified. With these results, the store arrangement of products was evaluated with appropriate improvement directions. The analysis method of this paper can be an alternative analysis approach for better layout of retail stores.

• Agribusiness and Information Management
• /
• 제10권2호
• /
• pp.18-27
• /
• 2018

This study aims to confirm the appropriateness of fruit and vegetable sales at military commissaries, with the purpose of enhancing the physical health and morale of military personnel. In order to achieve this objective, we examined the actual conditions of fruit and vegetable sales at military commissaries and analyzed the soldiers' awareness of fruit and vegetable sales through questionnaire surveys. The conclusions of this study are as follows: Firstly, fresh fruits and vegetables were not sold at military commissaries. Secondly, soldiers acknowledged the need for the consumption of fruits and vegetables and strongly expressed the desire for these fresh food products to be sold at military commissaries. Although the ROK Navy privatized military commissaries for the purposes of increasing management efficiency of national defense and strengthening combat power by transferring PX salesclerk soldiers to join combat personnel, this effort produced a negative effect of price increase. The following are proposals for improving this condition: fruit and vegetable products should be introduced to military commissaries through military welfare funds; fresh food markets should be established by closely cooperating with the local community's agricultural producers; processed fruit and vegetable product (dry, frozen, airtight packaged, etc.) sales should be increased; and the privatization of the navy commissaries should be abolished.

• 경영과정보연구
• /
• 제37권1호
• /
• pp.1-18
• /
• 2018

본 연구는 국내 영업사원 375명을 대상으로 직무만족, 조직몰입, 성취욕구가 영업사원의 영업성과에 미치는 영향을 실증 분석 하였다. 또한 각 요인 간 직접효과를 포함해 조직몰입과 성취욕구의 매개효과를 분석하였다. 분석결과 영업사원의 직무만족은 조직몰입과 영업성과에 유의미한 정(＋)의 영향을 갖는 것으로 나타났으며, 조직몰입은 성취욕구에 유의미한 영향을 갖는 것으로 분석되었다. 하지만 조직몰입은 영업성과에 유의미한 영향을 미치지 않았다. 성취욕구는 영업성과에 유의미한 정(＋)의 영향을 보였으며, 조직몰입 및 영업성과를 매개하는 것으로 분석되었다. 조직몰입은 직무만족과 영업성과에 대해 매개효과를 보이지 않았으며, 직무만족과 성취욕구에 대해 매개효과를 갖는 것으로 분석되었다. 본 연구에서 제시한 시사점은 첫째, 본 연구에서는 기존의 연구결과에서 검증된 내용을 포함해 직무만족, 조직몰입, 성취욕구 및 영업성과에 대한 통합적이고, 세부적인 분석을 수행했다는 것이다. 둘째, 이를 통해 영업사원의 직무만족 및 성취욕구가 영업성과에 중요한 요인임을 밝혔으며, 단순한 조직 몰입 보다는 영업현장에서 영업사원의 직무에 대한 만족 및 성취욕구가 함께 병행되어야 함을 실증연구 결과를 통해 제시하였다. 셋째, 기존의 연구에서 성취욕구는 조직몰입의 선행변수로 작용하여 높은 성취욕구는 조직의 몰입을 높인다는 연구결과가 존재한다. 본 연구는 이와 같은 연구결과에 더해 조직몰입 또한 성취욕구의 선행변수로 작용하여 높은 조직몰입은 성취욕구를 높인다는 것을 실증하였다. 종합해보면, 성취욕구와 조직몰입은 상호 영향력을 갖는 요인으로 영업사원의 성과에 유의미한 영향을 갖는다.

• 한국관광식음료학회지:관광식음료경영연구
• /
• 제8권
• /
• pp.123-144
• /
• 1997

This study, by setting the systems of room sale promotion, analyzing the actual status and the present working state with its center on the 'RHotel' that is a special grade-two hotel and the sales promotion activities of each type, intends to understand the presentstatus of the hotel and present its problems and the method for improvement. The strategy of salespromotion and the ineffectivenessof the system organization were found to be imminent in the sales promotion activities as its problems, and the importanceis being not attached to the actual substance rather than to the actualresults, such as the advertisement and publicity strategies, the irrationality of sales personnel controland its evaluation method, and therefore, the goal-oriented control is not being takenad its problems are emerging. Therefore, as an improvement plan, we ought to put the plan of the hotel merchandising into action for customers to buy what they want, the establishment of the customer-oriented sales promotionservice and the communication channel using the brand-new managerial skills, systemaizesales promotion method sand strategies, develop the organizational and systematic strategies develop the organizatinal and systemactic strategies and goods for the sake of the image-making and room sales promotion of hotels, develop the activation ways of flexible operation, and also need to develop the skills of sales promotion. Accordingly, by doing irrationalsales activities in the system and the promotion with its center on the sales promotion department, and it sis urgently required that we streng then the comodity developments fitting the hotel's traits, such as uniformpolicy of cost, mass-communicationactivities for sales promotion, the improvement of non-effectiveness, and advertisement of hotel items, and the publishing of public relation books. Therefore, the best weapon for hotels before other purchaseis to be discriminatized from other competitive hotel with theunderstanding of the psychology and activities of customers, and the communicatin with customers, and to set up organicprograms of sales promotionstrategies. Also we must promote our sales in accordance with the desire of new customers, gater the market information of customers, all the time, and systematize the facility improvement, managerial policy, business strategiescorresponding with the desire of customers. By doing so, we are able to seek, at the same time, both the satis faction of customers and the sales maximization of the hotels that will perfrom the activities of sales promotion and management.