• Journal of Information Technology Applications and Management
• /
• v.27 no.6
• /
• pp.53-73
• /
• 2020

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.

• Journal of Digital Convergence
• /
• v.19 no.2
• /
• pp.161-168
• /
• 2021

The corporate environment is undergoing many changes as the transition to a knowledge-based economy accelerates. Many changes are taking place in China, including the strategy of Chinese manufacturer 2025. It has no role in the manufacturing plant and is striving to lead the industry based on advanced technology. Therefore, the purpose of this research is to understand one's own mechanism as a result of technological innovation of Chinese companies. Therefore, in this study, based on the previous study, in the Delphi survey, eight factors were finally derived, and the eight factors were surveyed by practitioners of Chinese companies about their own mechanism. As a result of analysis, the importance of one's mechanism based on the industry as a whole is patent, design registration, lead time, confidentiality, complementary manufacturing, complementary sales and services, design complexity, learning curve effect / economies of scale. In turn, its importance appeared. The results of this study may help corporate practitioners develop their intellectual property strategic plans through their own mechanisms that are tailored to their company.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.22 no.1
• /
• pp.99-106
• /
• 2012

Numerous private corporations and public institutions are collecting personal information through the diverse methods for the purpose of sales, promotion and civil services, and using personal information for the profits of the organizations and services. However, due to immaturity of the technical, managerial measures and internal control for the collected personal information, the misuse, abuse and the leaks of personal information are emerged as major social issues, and the government also is promoting implementation of the act on the privacy protection by recognizing the importance of the personal information protection. This research describes on the measures to detect the anomaly by analyzing personal information treatment patterns managed by the organizations, and on the measures to coup with the leaks, misuse, and abuse of personal information. Particularly, this research is intended to suggest privacy leakage monitoring system design, which can be managed by making the elements related to personal information leaks to numeric core risk indexes to be measured objectively.

• The Journal of Bigdata
• /
• v.5 no.2
• /
• pp.111-120
• /
• 2020

Despite the recent economic contraction caused by the Corona 19 incident, interest in the residential environment is growing as more people live at home due to the increase in telecommuting, thereby increasing demand for remodeling. In addition, the government's real estate policy is also expected to have a visible impact on the sales of the interior and furniture industries as it shifts from regulatory policy to the expansion of housing supply. Accurate demand forecasting is a problem directly related to inventory management, and a good demand forecast can reduce logistics and inventory costs due to overproduction by eliminating the need to have unnecessary inventory. However, it is a difficult problem to predict accurate demand because external factors such as constantly changing economic trends, market trends, and social issues must be taken into account. In this study, LSTM model and 1D-CNN model were compared and analyzed by artificial intelligence-based time series analysis method to produce reliable results for manufacturers producing furniture components.

• Journal of Industrial Convergence
• /
• v.20 no.4
• /
• pp.15-21
• /
• 2022

With the spread of COVID-19 and restrictions on outdoor exercise, the number of users using motion sensing games indoors is increasing. An avatar-type character design customization system on behalf of gamers is one of the important research topics for developers in that it can increase the game's appeal to gamers. In this paper, a motion sensing game with high sales volume and character customization is selected as a game analysis case. Through the analysis of the character customization system of the three selected games, important elements of the customization system were extracted. Finally, the shortcomings of the motion sensing game character customization system were derived, and improvement plans were presented for the selection system, transformation system, and partial system. It is expected that this proposal will serve as a reference for designing a motion sensing game character customization system in the future.

• Journal of Industrial Convergence
• /
• v.20 no.4
• /
• pp.31-37
• /
• 2022

Research on what factors affect the success of the movie market is very important for reducing risks in related industries and developing the movie industry. In this study, in order to find out the degree of correlation of independent variables that affect movie performance, a survey was conducted on film experts using the AHP method and the importance of each measurement factor was evaluated. In addition, we hypothesized that factors derived from big data related to search portals and SNS will affect the success of movies due to the increase in the spread and use of smart phones. And a prediction model that reflects both the expert survey information and big data mentioned above was proposed. In order to check the accuracy of the prediction of the proposed model, it was confirmed that it was improved (10.5%) compared to the existing model as a result of verification with real data.Therefore, it is judged that the proposed model will be helpful in decision-making of film production companies and distributors.

• The Journal of the Korea Contents Association
• /
• v.22 no.6
• /
• pp.692-700
• /
• 2022

This study was conducted to analyze firms' death rate and impact factors on the death of Foreign-invested Companies in Korea which is between 20013 and 2017. Cox Proportional Hazard Model took to conduct on the death impact factors, such as 2 characteristics factors of the firm, and 4 financial characteristics variables, variables, and 4 profitability factors. As a result of the impact factors of Foreign-invested Companies' death the Labour(NE) variables of characteristics firm had negative effects. And the Debt(LB), Operating Profit (OP), and Sales Profit (SP) of the financial characteristics had a negative effect. Other factors did not produce significant results. As a result of an empirically comparative analysis of the mortality rate of foreign-invested companies by the Kaplan-Meier method, it was analyzed that fully owned companies and large enterprises had lower extinction risk and greater sustainable management potential than joint ventures or SMEs.

• Journal of Digital Convergence
• /
• v.19 no.11
• /
• pp.113-119
• /
• 2021

This study compared business performance and earnings quality before and after the COVID-19 pandemic for information and communication companies whose sales increased due to the impact of the COVID-19 pandemic. For this, 4 indicators of ROA, growth potential, liquidity, and stability are used for business performance, and for earnings quality, the standard deviation of the residuals measured by the Dechow and Dichev(2002) model and Francis et al.(2005) model was used. As a result of the analysis, ROA, a representative business performance indicator, increased after xthe period compared to the period before the pandemic, but liquidity was rather deteriorated. As for the quality of earnings, it was confirmed that earnings sustainability is maintained in the post-pandemic period compared to the previous period, similar to ROA. Overall, the profit level and earnings quality of information and communications companies seemed to be improving, while liquidity was deteriorating. This confirms that companies that have overcome the immediate crisis are not ready to pay off their debts right away. Therefore, it suggests that companies need restructuring to reduce their increased debt from the time the COVID-19 subsides.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.2
• /
• pp.367-375
• /
• 2021

This study aimed to identify the knowledge structure of researches on 'untact' and derived implications for directions for the studies using text mining. The study included network analysis and topic modelling of keywords and abstracts from 171 thesis published until October 2020. Centrality analysis showed that 'untact' studies had been focused on service, usage, consumption, technology and online. From the topic modelling, 6 topics such as 'COVID-19 and socio-technological change', 'needs and utilization of education contents', 'technology and service for user convenience', 'product marketing and sales', 'service design of the company', 'influence factors of usage and consumption' were extracted. Keywords that connect each topic were technology, service, usage, consumption, needs and factor. Exploratory analysis of 'untact' researches using text mining provides useful results for development of 'untact' studies.

• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.127-140
• /
• 2022

Recently, accelerators are attracting attention as a new startup incubator. This study empirically analyzed the relative importance and priority of decision-making factors when a startup selects an accelerator using the AHP technique. As a result, startup founders recognized the importance of decision-making factors in the order of funding factors, program factors, and accelerator characteristic factors. there was a difference in the relative importance of detailed factors between startup founders and accelerator workers, depending on the location of the business site and the presence or absence of sales performance. This suggests that accelerators need to strengthen the financial support capabilities and improve customized services to meet the needs of startups. This study can be used as a decision-making criterion when a startup selects an accelerator, and can be used as basic data for additional research on the accelerator program.