• Title/Summary/Keyword: Sales management

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The Exploratory study of Capacity Building for Creative Incubation Center: Focus on the University Business Incubator (창조적 보육센터 역량강화 방안에 관한 탐색적 연구: 대학 보육센터를 중심으로)

  • Choi, Jong-in;Byun, YoungJo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.2
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    • pp.135-144
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    • 2016
  • Korean government has invested about 400 million dollars to the business incubator using the facilities and human resources of universities and research institutes and successfully operated to contribute the economic development(1.6 billion dollars sales, 5,500 companies) and job creation(16,000 employee) in the end of 2013. Although incubators have grown rapidly, there is limited performance, like a hardware centered support, limited exploitation of resource in the university, less collaboration with the community, less star companies. This research provide a alternative capacity building direction based on the creativity and resource dependence theory. Specifically this paper suggest a building creative incubating center, traversing the valley of death, accelerator for the CPM(Capability, Product, Market) linkage, organic implementation of university resources.

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A case study of the education and training for job creation based on the local fashion industry - In Seogu Gwangju central city - (지역산업맞춤형 일자리창출사업을 위한 패션 취·창업 교육훈련 사례연구 - 광주광역시 서구를 중심으로 -)

  • Kim, Jie-Yurn;Yim, Lynn
    • The Research Journal of the Costume Culture
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    • v.28 no.4
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    • pp.527-543
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    • 2020
  • The aim of this study is develop a state-funded education and training curriculum to contribute to the development of the fashion industry infrastructure. This will be achieved based on the service sector by the competitive clothing sales personnel and fashion startups. The study was conducted using a qualitative research method. The participants were 20 representatives of fashion-related companies and employees from one traditional market and two fashion outlets in Seogu, Gwangju. Data was collected from September 2015 to January 2017 by demand surveys and in-depth interviews. These were conducted on the same day at each clothing store office. In addition, existing literature was also reviewed. The collected data were first summarized into 64 meaning units from which three themes were derived by arranging, classifying, and analyzing the data. The findings of the study are as follows. First, the education and training curriculum for fashion job creation is aimed at job-oriented field-types with the objective of cultivating professional skills for online to offline fashion professionals. Second, the curriculum for fashion advisors was developed to consisted of 8 courses of 150 hours, including job knowledge, a foreign language, fashion-specific knowledge, fashion marketing & VMD, store management know-how, clothing repair, field trip, and internship. Third, the curriculum for fashion entrepreneurs consisted of 8 courses of 106 hours, including entrepreneurship, fashion practice, startup, field trip, finance & taxation accounting, marketing, social enterprise course, and internship.

A Study on the Measures to Improve the Assessment Method for Loss Compensation of Landscape Plants (조경수의 손실보상 감정평가 개선에 관한 연구)

  • Park, Yool-Jin;Lim, Yoen-Hong
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.20 no.3
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    • pp.19-31
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    • 2017
  • Plants are the basis for sustainable green growth, and the value of existence and importance of trees including landscape Plants can't be emphasized enough. Therefore, they are precious living things thriving in all sorts of public services, and continuous civil complaints for justifiable compensation of landscape Plants are filed. First, the standard formula of planting intervals according to production target specifications is calculated using root-collar caliper and diameter at breast height, and apply (1) standard medium sized trees which have not yet reached commercialization [deciduous tree production goal (R(B) less than 6cm]= (target standard)= [target standard $R(cm){\times}15{\times}0.7$]. (2) In case of commercialization(R6~R10)= [target standard $R(cm){\times}15{\pm}5%$], (3) In case of more than R12= [target standard $R(cm){\times}15{\times}130%$] shall be applied. In case of using diameter at breast height (4) In case of commercialization(B6~B10)= [target standard $B(cm){\times}20{\times}15{\pm}5%$], (5) In case of more than B12= [target standard $B(cm){\times}20{\times}130%$] shall be applied. Second, appraisal methods based on tree classification of compensation for loss are classified according to planted locations. (1) landscape trees within a house=[price of arrival at the site+planting cost], (2) landscape trees in places such as arboretum=[management technology of tress + relocation expenses considering scarcity of the trees (3) landscape trees in a place of loads= [landscape tree production cost + work out added price. In case of producted landscape threes (4) landscape trees ready to be commercialized as sales loss.

GVC status of the electronics industry & GVC promote case studies of the domestic electronics industry (전자산업의 GVC 현황과 국내 전자업체의 GVC 추진사례 분석)

  • Choi, Soo-Ho;Choi, Jeong-Il
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.205-216
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    • 2016
  • Electronics industry provides more revenue and jobs, and plays an important role in a variety of fields. During recent changes to the industrial strategy by IT convergence technology development and global economic integration, Global Value Chain(GVC) of the ICT industry has been expanded. The global value chain is a structure consisting of the global dimension in all the processes of business activity for value-added production, R&D, manufacturing, sales, A/S etc. The purpose of this study is to analyze the GVC in the electronics industry and GVC promote practice of Samsung Electronics and LG Electronics. GVC of the electronics industry was developed from 1980, and established manufacturing plant in the United States and Canada. GVC has moved to low-cost countries such as China, Taiwan and India to cut costs, In recent years, because of the rising labor and production costs in China, manufacturing plants move to the Vietnam that has relatively cheap production base. To develop consistently, Korean electronics companies should carry out a new strategy such as item and brand marketing to exporting country.

Design of Path Weighting Data Analysis System for Efficient Product Arrangement (효율적인 상품 배치를 위한 경로 가중치 데이터 분석 시스템 설계)

  • Kim, Bong-Hyun
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.167-172
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    • 2016
  • Commercial analysis has been used for a lot of reasons such as improving the distribution structure, operational cost savings. However, existing commercial assay system is mostly flow through the analysis of the population and the environment around the store. Therefore, in this paper, we design a path weighted data analysis system for efficient product arrangement. It is not applying the analysis method of the existing commercial sales center but the data analysis system applying the weight to the form of customers' paths in a store. In conjunction with the existing POS system, it provides effective product placement in department stores, such as supermarkets, convenience stores. To this end, a system that maximizes efficiency of product placement in stores, receiving path data, converting them into statistics data that apply the weight, and printing out them into a visualized monitering system for the manager to see was designed.

A Study on the Importance of Physical Environment and Customer Satisfaction by Fine Dining Restaurant Use Behavidor (파인다이닝 레스토랑 이용 행태에 따른 물리적 환경 중요도와 고객 만족에 관한 연구)

  • Jeon, Hyeon-Mo;Kim, Kwang-Soo
    • Culinary science and hospitality research
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    • v.15 no.4
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    • pp.172-186
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    • 2009
  • This study investigates the relationship between the difference of the importance of physical environment by use behavior and customer satisfaction based on the customers who have visited domestic fine dining restaurants and tries to develop a marketing strategy to promote sales in fine dining restaurant business suffering from the global economic hard times. A survey was conducted to examine the customers who were older than 20 years old and have visited a fine dining restaurant, 'Wood & Brick' and 'Benigni', located at Sejongro Junction in Seoul for 61 days from May 1 to June 30, 2009. SPSS 14.0 statistical package was used to process data. Frequency analysis, reliability test, ANOVA, and multiple regression were executed. The result shows that the difference of the importance of physical environment by use behavior depends on the number of visits per month and the cost per capita. On the relationship between physical environment and customer satisfaction, cleanness, space arrangement, charm, and accessibility have positive effects on customer satisfaction.

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A Case Study for Pricing Strategy Planning of a Family Restaurant Using Price-Sensitivity Measurement (패밀리 레스토랑의 가격 전략 수립을 위한 가격민감성 분석 사례 연구)

  • Choi Mi-Kyung;Lee Bong-Shik
    • Korean Journal of Community Nutrition
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    • v.11 no.2
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    • pp.253-260
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    • 2006
  • The purpose of this study was to suggest menu pricing strategy based on understanding about customer perceived value of products and services. The technique known as PSM (Price Sensitivity Measurement) was used for analysis of price sensitivity for 3 menu items of a family restaurant in Seoul. A questionnaire was developed through literature review and modified after pilot test. Questionnaires for the main survey were distributed to 250 customers on their visit to the restaurant, and a total of 138 questionnaires were used for analysis (55.2%). The statistical analysis of price sensitivity was conducted using PSM, and descriptive analyses were conducted using SPSS Win (12.0). The main results of this study were as follows: the price sensitivity of beef tenderloin steak was higher than two other menus and the stress range of teriyaki chicken was almost 0, that is, the price sensitivity of teriyaki chicken was very low. Present menu prices of 3 menu items were within the range of acceptable prices, but had some distances from the optimal pricing point. From the result of this study, it was concluded that price adjustment or price promotion strategy would be effective for increase in sales of beef tenderloin steak, and marketing strategies to enhance consumers' perceptions of value should be conducted for all menu items by situations. Overall, PSM technique could be a helpful tool for researchers and managers of foodservice organizations to understand how consumers' perceptions of value are affected by the interaction of price and quality.

The Design and Implementation of a Vendor Managed Inventory System for Smaller Online Shopping Malls (중소 인터넷 쇼핑몰을 위한 판매자 재고관리 시스템 설계 및 구현)

  • Choi, O-Hoon;Lim, Jung-Eun;Na, Hong-Seok;Baik, Doo-Kwon
    • Journal of Digital Contents Society
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    • v.9 no.2
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    • pp.295-303
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    • 2008
  • With universality of e-commerce through internet, smaller online shopping malls are increased. A Smaller online shopping mall by nature lacks an extra space to load many inventory quantities. Therefore, it is difficult to response immediately with client request with traditional inventory management method. VMI has a character that supplier can control volume of inventory according to sales of seller. This paper proposes SOHO-VMI that is applied VMI into smaller online shopping mall. Proposed SOHO-VMI supports M $\times$ N structure can interact with multiple suppliers and sellers. And it uses XML/EDI for interaction with EDI documents use to legacy system. Also, This paper proposes logistics statistic prediction algorithm can adjust production and distribution volumes to supplier considering seller's product distribution information and seasonal factor.

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Relationships among Value, Trust and Intention to Use in Online Shopping Malls : Moderating Effects of Levels of the Propensity to e-Impulsive Buying (온라인 쇼핑몰에서 가치, 신뢰, 이용의도의 관계에 대한 연구 : 충동구매 성향 수준의 조절 효과)

  • Lim, Se-Hun;Lee, Sung-Ho
    • Journal of Information Technology Applications and Management
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    • v.19 no.2
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    • pp.79-96
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    • 2012
  • Thanks to the growth of information technology (IT), e-commerce transactions are rapidly developing. Consumers searched and purchased for products and services through e-commerce transactions and felt excitement and satisfaction through shopping behaviors in online shopping malls. The enlargement of company's marketing efforts and consumer tastes of the uncontrolled consumption for goods and services increased the impulsive purchase in online shopping malls. In diffusing consumers' e-impulse buying, consumers increased in expenditures according to unnecessary purchasing behavior in online shopping malls. However, enterprises increased sales and benefits due to consumers' impulse buying in online shopping malls. Accordingly, in research areas of enterprises and consumers levels, the studies of e-impulse buying will provide significant values for marketers of companies. In this study, we analyzed the relationships among intention to use, trust, and value in online shopping malls. And we also analyzed the moderating effect of e-impulse buying with utilitarian and hedonic value to establish trust in online shopping malls. The result of this study showed that hedonic and utilitarian value should have a positive impact trust and trust should have a positive impact intention to use in the online shopping malls. The e-impulsive buying showed a moderating effect on the relationship between hedonic value and trust in online shopping malls. The e-impulsive buying didn't show, however, a moderating effect on the between utilitarian value and trust in online shopping malls. The results of this study will provide valuable implications for implementing e-commerce strategies.

Pricing Policy of Music Service in Digital Music Market-focused on the Regulations for the Digital Music Service (디지털 음악시장에서 음원사용료 징수 개정안의 고찰-2013년 징수개정안을 중심으로)

  • Jung, Ji-Young
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.341-348
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    • 2015
  • As a result of growth of digital music market in Korea, Creator's rights and interests have been at the heart of the debate in terms of legal system. In the music industry, digital music revenue has now overtaken records sales and compared to download service it is now clear that music streaming and subscription is mainstream model in the rise of the worldwide market of digital music. This trend is also indentical to the domestic and withholding regulations for music service and creator's rights and interests have become an ever growing issue. Ministry of Culture, Sports ad Tourism decided the revision of withholding regulations for the digital music service in 2013. The amendment is to change its policy of charging music service from the flat rate pricing to a usage-based system. This paper brought forward some disputable points such as fair division of profit, reasonable pricing for consumers etc. about the revision. Therefore, improvement of system and change in the perception of such copyrights are still required for both the encouragement of creator's activities and the high consumer satisfaction.