• Title/Summary/Keyword: Sales Growth

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Analysis of Growth-Decline Type and Factors Influencing Growth Commercial Area Using Sales Data in Alley Commercial Area - Before and After COVID-19 - (골목상권 매출액 데이터를 활용한 성장-쇠퇴 유형화와 성장상권 영향요인 분석 - 코로나19 전후를 대상으로 -)

  • Jiwan Park;Leebom Jeon;Seungil Lee
    • Journal of the Korean Regional Science Association
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    • v.39 no.1
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    • pp.53-66
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    • 2023
  • Due to COVID-19, the external activities of urban residents have greatly shrunk, causing a lot of damage to the commercial district, such as a decrease in population and sales. The downturn in commercial districts means the collapse of the infrastructure of the national economy, and can have serious side effects on the local economy and individual lives. Therefore, it is necessary to look at the alley commercial area, which is closely related to the national local economy, and pay attention to the damage and stagnation of the alley commercial area where small business owners are concentrated. The purpose of this study is to classify alley commercial districts into growth commercial districts and decline commercial districts by using commercial sales time series data and DTW time series group analysis for the pre- and post-COVID-19 period. The main findings of the study are as follows. First, using the time series data on commercial sales before and after COVID-19, the alley commercial districts were divided into growth commercial districts and decline commercial districts, and it was confirmed that the distribution of growth commercial districts and decline commercial districts was regionally different. Therefore, it is necessary to actively manage commercial districts in areas where many declining commercial districts are distributed, and it is required to prepare policies for each region in consideration of the spatial distribution of declining commercial districts. Second, during the COVID-19 period, face-to-face essential industries, density of guest facilities, and population density negatively affected the sustainability of commercial districts, which is the opposite of previous studies. This is the result of empirically confirming the specificity of the COVID-19 period and the negative effects of the integrated economy, and can be used as basic data for effective commercial district management and policy preparation in the event of a national disaster in the future. Third, the characteristics of the background of the commercial district had a significant effect on the sustainability of the commercial district, and the negative effect of the attracting facilities inducing population concentration in the background area was found. This suggests that it is necessary to consider the characteristics of the background as well as the inside of the commercial district when establishing policies to revitalize the commercial district and support small business owners in a national disaster situation.

Study on Service characteristics of food industry (속성음식산업(Fast Food)의 서비스 특성에 관한 연구)

  • 곽성호
    • Culinary science and hospitality research
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    • v.4
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    • pp.57-72
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    • 1998
  • Now a days, people are interested in tourism and leisure activity more and because of the increase of pastime and disposable income as a result of current economic growth. The importance of service industry in getting more serious thereby food industry, especially fastfood, is becoming popular in Korea. Food industry in Korea has been showing high growth rate in both quantity and quality for 10 years and fastfood chains maintains radical growth with 50% being forecasted that they will make huge market in Korea. Therefore, fastfood industry seems to be promising industry which has high potentials. This rapid growth of fastfood industry has been solving a lot of problems such as insanitation, low nutrition, and bad service quality and its positive aspects which make revolutional changes in production and sales are emphasized because it made industrialization with innovative system. So various menu development and service marketing strategy are really need to manage chains for the situation in Korea. Thus, the competitiveness of fastfood clams is dependent on the location of restaurant and the quality of various products. If the marketing strategy for fastfood industry need to established. constant studies should be done to resolve these problems.

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A Study of merchandise recognition for VMD expansion in the fashion business (패션비지니스에서 VMD전개(展開)를 위한 상품인식(商品認識)에 관한 연구(硏究))

  • Shim, Nark-Hoon
    • Journal of Fashion Business
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    • v.8 no.1
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    • pp.49-60
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    • 2004
  • Merchandise should show a visual message that gives consumers' life an additional meaning besides practicality. This should be based on the concept of the merchandise. But in reality, concept is not often properly shown at the store and this is the result more of an inadequate recognition of the merchandise than the store environment. Therefore, this study promotes the recognition of the emotional and cultural point of merchandise, and applies keywords extracted from the practise of marketing to sales strategies for the growth of the fashion business and the VMD expansion.

Niche Market Strategies of Local Players in the European Steel Industry (유럽 철강산업 Local Player의 틈새시장 공격전략)

  • 정경희
    • Korean Management Science Review
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    • v.20 no.2
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    • pp.45-59
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    • 2003
  • This study considers the local players in the European steel industry, whose the amounts of crude production are more or less 5 million tons per annum. They do not belong to the Pan-EU mega-group of steel mills with more than 15 million tons of crude production yearly. However, these mid-sized steel mills in European countries have been originated from the strong foundation of steel, scientifically and technically, as well as the centennial history. They concentrate on the niche market adjacent to the local area, which takes advantage of the geographical location. The companies considered here are VoestAlpine in Austria, Salzgitter in Germany, Rautaruukki in finland, and SSAB in Sweden. Their corporate strategies are compared on the basis of product mix and sales structure. And, the deep analysis for each company is performed, such as business strategies with the sales volumes, market strategies. competitiveness improvement planning. and R&D policies with the technology management. These analysis results can be benchmarked as the cases of best practices for domestic steel mills, especially mid & small sized companies, that develop business and market strategies for the sustainable growth and profitability.

Pricing Path-Dependent Equity-Indexed Annuities

  • Lee, Hang-Suck
    • Proceedings of the Korean Statistical Society Conference
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    • 2002.11a
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    • pp.191-196
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    • 2002
  • Sales of equity-indexed annuities (EIAs) have rapidly increased, but the growth rates in sales have recently shown signs of slowing down because the current volatile equity market increases the costs of guarantees in EIAs. New EIAs need to be designed that are similar to existing EIAs but have a cheaper guarantee and a higher participation rate. This paper proposes three types of EIAs with higher participation rates: up-and-in barrier EIA, aulual reset EIA with up-and-in barriers, and partial-time lookbackEIA. It also presents a probability distribution and the method of Esscher transforms, with which explicit pricing formulas for these EIAs are derived.

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An analysis of the relationship between technological import and indigenous R&D and their economic effects in the Korean industries (연구개발과 기술도입의 경제효과 및 상호관계 분석)

  • 장진규;홍순기
    • Journal of Technology Innovation
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    • v.2 no.1
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    • pp.242-255
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    • 1994
  • Indigenous technological development and import of foreign technologies are two major sources of industrial innovation in Korea. This paper mainly deals with the analysis of the relationship between the two sources, employing the Tobit method. The estimation of the effects of those two sources on the firms' sales growth is also performed, including other exogenous variables such as fixed capital formation and the amount of exports, etc. in the model. Technological import is shown to be complimentary rather than substitute for or competitive with R&D in the Korean industries during 1990. This is understandable because R&D may be conducted to absorb and adapt the advanced imported technologies as well as to further more innovative technological development. Fixed capital formation is positively correlated with technology import, but negatively correlated with R&D. Technology importation seems to have contributed much more than R&D to the sales increase in the Korean industries.

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Analysis on the Exchange Value of Traffic Rights between Korea and China Strategic Route: Focusing On Incheon International Airport (한중 전략노선 운수권 교환가치 분석: 인천국제공항을 중심으로)

  • Choi, Yu-Jin;Park, Jung-Hee
    • Korea Trade Review
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    • v.44 no.1
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    • pp.159-175
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    • 2019
  • In China, the government has aggressively led the construction and expansion of airports across China. Upon this opportunity, "Korea-China" network is expected to expand. Therefore this study tried to deduce implications for Incheon International Airport by expansion of "Korea-China" traffic rights. As a result of analyzing the exchange values of traffic rights on the "Incheon~Beijing/Chengdu" routes, it was found that there is a concern that Chinese airlines could make inroads into Korean airline's market. In both routes, Korean airline's market share and passenger demand increased while the sales decreased after expanding traffic rights. On the other hand, Chinese airlines showed an increase in sales and a larger passenger growth than Korean airlines. Therefore it is necessary for the government to expand the traffic rights through detailed route value analysis.

Semiconductor Technology Trends and Implications of AMD (AMD의 반도체 기술 동향 및 시사점)

  • Chun, H.S.;Kim, H.T.;Roh, T.M.
    • Electronics and Telecommunications Trends
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    • v.37 no.2
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    • pp.62-72
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    • 2022
  • AMD is an American fabless semiconductor company that designs CPUs, GPUs, FPGAs, and APUs. AMD is competing with Intel with its Ryzen CPUs and Nvidia with its Radeon GPUs. Since 2008, production has been consigned to TSMC, concentrating on semiconductor design. AMD is releasing various new products through continuous R&D which is the basis for its growth. AMD stock have recorded the highest rise among global semiconductor companies as sales and operating profit soared due to the strong sales of new products.

The commercial status of Myeongdong fashion and its development strategy for sustainable growth from the perspective of fashion business owners (패션 사업주의 관점에서 본 명동 패션 상권 현황 및 지속성장 발전방안)

  • Yu, Ji-Hyun;Im, Sung-Kyung
    • The Research Journal of the Costume Culture
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    • v.22 no.1
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    • pp.86-98
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    • 2014
  • This study analyzed fashion businesses based on the 6P's, products, prices, place, promotion, people, and patron for business owners in the Myeongdong commercial fashion district. Furthermore, this study proposed plans that would activate the Myeongdong fashion district and continuously develop it as a global fashion city. A survey was conducted from August to September, 2012 for 249 fashion business owners in Myeongdong. Eventually, only 208 questionnaires were used for the analysis. The research results were as follows. First, domestic brands have the largest share in the market and sales of fashion accessories were higher than the sales of clothes. Second, the prices for those fashion items ranged from low to mid-price. Third, the opening of new shops keeps increasing, and the size of the shops falls between ten and twenty pyeong generally. 'Self-production' was the highest form of production compared to any other form, and regarding importation sites, importation from overseas was the highest. Fourth, regarding promotion types, the sales in shops was the most commonly used promotion method compared to television and magazine advertising, and personal selling. Fifth, the proportion of male proprietors was larger than that of female proprietors. Most employees had less than five years of sales experience. Sixth, the main customers were females in their 20s and the proportions of Korean and foreign customers was similar.

A Study on the Store Brand Packaging (스토어 브랜드의 패키지 전략에 대한 연구)

  • 김미자
    • Archives of design research
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    • v.16 no.3
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    • pp.421-430
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    • 2003
  • During the past years private brand sales in supermarkets grew more rapidly then manufacturer brands. Store brand products account for more than one-fifth of total volume sales in the United States and are outpacing national brand growth. The most compelling reason for this increased presence in the market is their price differential with national brands. A general tendency of store brand sales in Korea also is on the increase over the years. On the other hand there is something yet to learn in the field of private label. The research has resulted in consumers changing their perception of store brand products from one of low quality to one of premium quality. Reduced price is not the only answer for store brand to be survive. The new marketing approach should include better packaging improved quality and specific advertising and promotional programs designed to increase customer awareness and sales of store brand products.

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