• Journal of Information Technology Applications and Management
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• 제30권3호
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• pp.37-46
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• 2023

This study aims to find satisfactory or unsatisfactory factors that startups either currently being occupied in or already left the business incubator made in a survey with a total of the sixteen firms responded. Among the sixteen, ten were the firms that have occupied in the business incubator and the six firms left the incubator. Mostly, the firms were satisfied with the incubator's roles with showing 4.4 satisfaction. The support for business facilities were the number one factor for the incubator has to do with the firms had positive answers from the firms. However, support for the production or sales showed less satisfaction compared to business facilities, a need that the incubator should improve the roles for the future. The results of this study can contribute to the development of medium and long-term plans for the business incubator.

• 한국산학기술학회논문지
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• 제21권2호
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• pp.353-358
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• 2020

외식시장의 새로운 판매방식으로 나타난 소셜커머스는 도입 이후로부터 꾸준히 성장하고 있다. 소셜커머스 시장에서 판매되는 쿠폰 중 50%이상이 외식상품으로, 외식기업에서는 할인판매 방식인 소셜커머스를 마케팅의 도구로 활용하고 있다. 그러나 이러한 시대적 배경에도 불구하고 소셜커머스와 외식소비자를 연계한 연구는 매우 미흡한 실정이다. 따라서 본 연구는 소셜커머스를 이용하여 외식상품을 구매한 경험이 있는 소비자를 대상으로 소셜커머스 구매특성 요인들을 선행연구를 통하여 선정하고 이러한 구매특성이 고객만족과 충성도에 미치는 영향에 대하여 분석함으로써 외식기업이 소셜커머스를 이용하는데 있어 활용할 수 있는 방안을 제시하고자 하였다. 연구를 위한 설문지는 총 300부가 사용되었고 분석은 구조방정식 모델을 통해 진행되었다. 분석결과, 소셜커머스 구매특성인 가격할인, 다양성제공, 상호작용성, 브랜드 친숙도 중 가격할인과 브랜드 친숙도가 고객만족과 충성도에 유의한 영향을 미치는 것으로 나타났다. 따라서 외식기업은 소셜커머스 활용에 있어서 가격할인 전략과 브랜드 친숙도를 이용한 차별화된 마케팅 전략이 필요하다고 할 수 있다.

• 통상정보연구
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• 제13권4호
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• pp.23-49
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• 2011

본 연구는 고객관계관리의 중요성과 비중이 높아짐에 따라 B2B e-마켓플레이스에서의 e-CRM요인이 고객관계의 질과 성과에 미치는 영향관계를 파악하고 이러한 영향관계에서 전환장벽이 조절효과를 가지는지를 기업 대상 설문조사 자료를 토대로 실증분석 하였다. 분석결과를 살펴보면 첫째, e-CRM 요인 (e-Marketing, e-Service, e-Sales)은 B2B e-마켓플레이스 이용 고객들(공급자/구매자)과의 관계의 질(만족, 신뢰)과 성과(재구매 의도, 장기지향성)에 유의한 정(+)의 영향을 미쳤다. 둘째, 고객관계의 질과 성과 간의 분석에서는 관계의 질이 높을수록 성과도 높아지는 긍정적 관계를 나타냈다. 셋째, 고객관계의 질과 성과간의 관계에서 전환장벽(대안 매력도, 전환비용)의 조절효과 분석에서는 대안매력도와 전환비용은 모두 정(+)의 조절효과를 보였다.

• 한국의류산업학회지
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• 제14권6호
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• pp.928-940
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• 2012

The present study aimed to propose the competitive strategy to fashion brand franchise stores by analyzing articles regarding success stores as published in fashion magazines. A total of 91 articles were selected from three fashion magazines and content analysis was applied to extract major factors. Four types of trading areas and eight product types were compared by the major factors. As results, six major factors composing competitive strategy were analyzed such as personal selling, management of sales forces, promotion, customer relationship management, management of store space, and relationship with headquarter. Comparing competitive factors by the types of trading area, management of sales forces and personal selling were crucial for central district and for outlets/interchange district. On the other hand, personal selling and customer relationship management were important for local district while management of store space and personal selling were critical for tenants of the large discount store/shopping mall area. Comparing by product types, personal selling was the most important factor for all product types except young casualwear whereas the second important one was management of sales forces for adult casualwear, womenbbbs wear, and others. For menbbbs wear, sales promotion was the second important one whereas management of store space was the second crucial one for underwear and childrenbbbs clothing. Based on the present study result, it is proposed that competitive strategy of individual fashion brand franchise store should be differently developed because the characteristics of trading area and product type are different and in turn, customers benefit and competition might be different.

• 지식경영연구
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• 제11권1호
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• pp.83-96
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• 2010

In this study, the effect of firm's patent competency on the their management performance was analysed. The number of patents granted to Korean firms, patent grade score as of the firm's patent competence were considered in the perspectives of patent volume and patent value respectively. Specially the analysis were implemented focusing on the high performance venture ranked 200th in Korea. The patent source data were from the Korean Intellectual Property Office, Korean Credit Evaluation Information Company, and the Patent Evaluation System of KIPO and KIPA. And the year sales and net profit volume as of the firm's management performance data from the KIS. Management performance data are consisted of the mean sales, net profit and ROI during the 4 years from FY2005 to FY2008. Major results are as follows. The regression model were proved significantly that the year sales volume and net profit are effected by the number of patents and patent grade score. But the model including the ROI were shown not significantly. So it can be concluded that patent volume and patent value are the important factors on firm's financial performance as of the year sales volume and net profit. Also the regression model including the control variables, firm's number of employee and business year, the number of patents and patent grade score are the significant factors on firms performance. And regression coefficients of patent value model were higher than these of patent volume model. So it can be recognized that patent value of firms' patent competency are more important factor than the patent volume.

• 한국항해항만학회지
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• 제44권2호
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• pp.119-127
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• 2020

In this study, the current state of management efficiency of ocean carriers in Korea and the factors affecting them were analyzed. The purpose of this research is to enhance global competitiveness of ocean carriers by presenting suggestions that can improve management efficiency based on the analysis results. The measurement of management efficiency was made using the DEA model. The results of testing the adequacy of the input and output variables used are as follows. Appropriate inputs are total assets, cost of goods sold, charter expenses, sales and general management expenses, and interest expenses. Appropriate variables are sales, operating income, and operating cash flow. According to the analysis results of the DEA model by these variables, inefficient carriers (78%) are nearly four times more than efficient carriers(22%). However, container carriers have the most improved management efficiency compared to 2016 and 2017. According to the panel regression analysis, the charter rate has the greatest negative impact on efficiency (CRS), and the debt rate has a significant negative impact. Thus, it appears that reducing the charter size and the debt-to-sale rate facilitate improvement of the management efficiency of ocean carriers. Additionally, the pre-sales tax return rate, value added rate, total asset turnover rate, and the scale variable and interest coverage rate have a positive (+) effect. Thus ocean carriers should restore their global competitiveness by improving management efficiency by securing stable cargoes increasing sales profitability from the cost management perspective, increasing productivity, and enhancing the efficiency of their total assets through efficient fleet management.

• 한국건설관리학회논문집
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• 제19권1호
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• pp.90-102
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• 2018

2000년 정부는 가계부채 증가와 미국 기준금리 인상을 대비하여 2017년부터 부동산규제를 강화하였고, 이로 인해 대형건설사 민간개발사업 수주확대는 위축될 것으로 예상된다. 해외플랜트 사업에서도 계속된 원가상승으로 부실이 이어지고 있어 대형건설사의 신용등급은 현 상태를 유지하기는 어려울 것으로 예상된다. 본 연구는 정부의 부동산정책과 국내외 적인 경제상황으로 앞으로 변화할 수 있는 문제점을 짚어보았다. 정부정책과 대내외적인 경제 환경 요소는 부동산정책, 기준금리, 부동산가격 상승률, 미분양을 연구하였고, 대형건설사 재무제표에서는 매출액, 시공능력, 민간개발사업 매출액, 영업이익, PF우발채무를 종합하여 외부 신용등급의 변화를 나타냈다. 본 연구는 실무 전문가 30명의 설문조사를 통해 위험요소가 대형건설사의 외부 신용등급에 미치는 영향을 분석하였다.

• 복식
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• 제51권7호
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• pp.49-62
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• 2001

The purposes of this study were to find out the catalogue and online-order apparel shoppers' impulsive purchase orientation and impulsive purchase stimuli. Self-administered questionnaires were distributed to women over than 20 years, and collected from middle to the end of November in 2000. Frequencies, percentages, and mean were calculated. One-way ANOVA, chi-square test, factor analysis, and cluster analysis were used, and Duncan's Multiple Range test was followed. 1. Factors of impulsive purchase orientation were relax from negative moods, design property, inducement from neighbors, taste congruence, price property of apparel, positive moods, and loose-control, and were segmented into the low impulsive purchaser, the reasonable purchaser, the fulfilled with positive moods, and the high impulsive purchaser. The factors of impulsive purchase stimuli were apparel property, consumer service, sales promotion on the point of sales, and low price. 2. The low impulsive Purchaser was affected little by impulsive purchase stimuli, spent a little money on apparel, and the married with high education level were the most. The reasonable purchaser was affected by sales promotion on the point of sales or low price, spent a little money on apparel, and students or house-wives were the most The fulfilled with positive moods was affected by low price, and students or career women with high education level were the most, but spent less money on apparel. The high impulsive purchaser was affected by various impulsive purchase stimuli, the young unmarried with high education level were the most, and spent more money on apparel. 3. The younger, the unmarried, students or career women, and shoppers with higher income or apparel expenditure showed a higher impulsive purchase tendency for relax from negative mood, design property, for inducement from neighbor, taste congruence, and positive moods. 4. The older, the married, house wives, and shoppers with higher apparel expenditure were stimulated by apparel property or consumer services.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.555-569
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• 2020

This study examines the impact of corporate tax, a fiscal measure along with trade liberalization and research and development on total factor productivity for a panel of 153 industrial firms listed on the Pakistan Stock Exchange over the period 1997-2017. For empirical analysis, we employ the system generalized method of moment estimator. In the first step, we estimate industrial production function and the results reveal that raw material, industrial labour force and energy play vital role in enhancing industrial production. Whereas, industrial capital exerts negative impact on industrial output. We also measured total factor productivity using the production elasticities. In the second step, we examine the impact of corporate tax, trade liberalization and research and development on total factor productivity. The results indicate that higher level of corporate tax exerts negative impact on total factor productivity. The findings reveal that higher corporate taxation discourages industrial firms to undertake research and development thereby exerting adverse impact on total factor productivity of firms. The impact of trade liberalization proxied by average tariff is positive while customs duty and sales tax negatively impact firm-level total factor productivity. These findings provide useful insights for managers, investors and policy makers in Pakistan.

• 문화기술의 융합
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• 제4권2호
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• pp.69-74
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• 2018

본 연구는 군부대 이전에 따른 지역 상권에 미치는 영향을 분석하기 위해 지역 내 상인들을 대상으로 설문조사 하였으며, 이를 토대로 군부대 이전이 지역 상권에 얼마나 영향을 미치는지에 대한 기초자료 연구이다. 본 연구는 판매량 요인, 유동인구 요인, 고정고객 요인의 영향이 미치는지에 대하여 지역상인 대상으로 설문조사 하였다. 연구결과 육군 35사단 군부대 이전 전과, 이전 후의 상권기여 영향은 유의미한 답변으로 현실성이 있는 것으로 나타났다. 본 연구 결과로 육군 35사단 군부대 이전이 지역 내 상권영향에 결정된다는 의미를 확인한 연구이며, 군부대 이전 관련 지역상권 영향에 관한 연구가 지속되어야 할 것이다.