• Title/Summary/Keyword: SWOT(Strength, Weakness, Opportunity, Threat)

Search Result 33, Processing Time 0.029 seconds

Assessment of Development and Operation for Maritime Leisure In Mokpo Port using SWOT&AHP (SWOT&AHP을 이용한 목포항 요트산업 개발과 운영 주체 평가)

  • Jang Woon-Jae;Park Sung-Hyun;Keum Jong-Soo
    • Journal of Navigation and Port Research
    • /
    • v.29 no.8 s.104
    • /
    • pp.715-721
    • /
    • 2005
  • This paper proposes an evaluation model to assessment of development and operation for maritime leisure in Mokpo Port.. The proposed model is combination of SWOT(Strength, Weakness, Opportunity, Threat} and AHP(Analytic Hierarchy Process) to evaluate development and operation for maritime leisure. The evaluation hierarchical structure is structured by ISM(interpretive structural modeling} and composed of five level. At the third level, It combine SWOT into the assessment system Strength and Weakness are internal factors. Opportunities and threats are external factors. There are economic and maritime leisure development in the model. There are three development and operation investment as Third-Sector, company, local organization. According to the results, the participants perceive prefer to strength and opportunity and found that the priority for the development and operation for maritime leisure of Third-Sector.

Assessment of Development and Opertation for Maritime Leisure in Mokpo Port using SWOT&AHP (목포항 요트산업 개발과 운영 주체 선정)

  • Jang, Woon-Jae;Keum, Jong-Soo
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • v.29 no.1
    • /
    • pp.451-456
    • /
    • 2005
  • This paper proposes an evaluation model to assessment of development and operation for maritime leisure in Mokpo Port.. The proposed model is combination of SWOT(Strength, Weakness, Opportunity, Threat) and AHP(Analytic Hierarchy Process) to evaluate development and operation for maritime leisure. The evaluation hierarchical structure is structured by ISM(Interpretive structural modeling) and composed of five level. At the third level, It combine SWOT into the assessment system. Strength and Weakness are internal factors. Opportunities and threats are external factors. There are economic and maritime leisure development in the model. There are three development and operation investment as Third-Sector, company, local organization. According to the results, the participants perceive prefer to strength and opportunity and found that the priority for the development and operation for maritime leisure of Third-Sector.

  • PDF

Emergency Management Policy Issues during and after COVID-19: Focusing on South Korea

  • Ki Woong Cho;Dongkyun Park
    • Journal of Contemporary Eastern Asia
    • /
    • v.22 no.1
    • /
    • pp.49-81
    • /
    • 2023
  • South Korea is currently facing many changes and challenges. To make matters worse, society has struggled to function as it did before COVID-19. This study describes the past and current COVID-19 situation to offer lessons on management during and after COVID-19. We provide implications from COVID-19 and the foundation for future disasters by employing the strengths, weaknesses, opportunities, and threats (SWOT) analysis and indigenous administrative conceptual framework on culture, institution, and instrument to add a circumstance perspective. This study used secondary data from prior research and literature. Resolutions for these policy issues are presented using the strength-opportunity (SO), strength-threat (ST), weakness-opportunity (WO), and weakness-threat (WT) strategies. We suggest utilizing instruments that consider diverse societies and preventing the disease with climate change by collaborating with social institutions. We hope these implications and resolutions will provide insights for the future and other countries.

The Study of SWOT(Strength-Weakness-Opportunity-Threat) Analysis for Micro-robot Technology Development and Trend of S. Korea (SWOT분석을 통한 한국 마이크로 로봇의 발전방안)

  • Lee, Sang-Yun;Yoon, Hong-Joo
    • The Journal of the Korea institute of electronic communication sciences
    • /
    • v.7 no.4
    • /
    • pp.881-895
    • /
    • 2012
  • Micro-robots are utilized as useful tools in diagnosis and treatment of various human diseases. At present, lots of countries are developing and making many micro-robots. Government of S. Korea are trying to push ahead with the plan as technology policy, for the same reason. So this study examined about micro-robot technology development and trend of S. Korea, by using the method of SWOT(Strength-Weakness-Opportunity-Threat) analysis. As a result, the future policy for micro-robot of S. Korea is to further spur the development of new micro-robot technology and more improvement of the technology level of micro-robots registered by patent as 'micro-robot of bacterium base for lesion treatment' and 'micro-robot moved by compressive fluid'. Finally, It was already confirmed as high level, technology of 'micro-robot of bacterium base for lesion treatment' and 'micro-robot moved by compressive fluid' invented at S. Korea.

A Strategic Development of Ulsan Port Using SWOT/AHP Method (SWOT/AHP를 이용한 울산항의 전략적 발전방향에 관한 연구)

  • BAEK, In-Hum
    • Journal of Fisheries and Marine Sciences Education
    • /
    • v.21 no.2
    • /
    • pp.325-334
    • /
    • 2009
  • The aims of this study is to suggest the strategic development plan of Ulsan Port using SWOT/AHP method. In order to do this, 16 detailed factors for SWOT Matrix were identified both from previous studies and from brainstorming professionals of the port and these made into a 3 level hierarchy structure. AHP method identified the relative weight of SWOT level as threat(0.311), opportunity(0.259), strength(0.218) and weakness(0.212), also the composite relative weight of detailed factors as recession of global economy(0.125), strengthening of economic function in port(0.085), insufficiency of port facilities(0.080) and a government regulation of port management(0.075). As a result, the study suggests S/T strategy, W/T strategy, S/O strategy, W/O strategy as a strategic development plan of the Ulsan Port.

A Case Study on the Marketing Strategy for a Take-Out Specialty Store through Analysis of Customer Informations (소비자 정보 분석을 통한 Take-out 전문점의 마케팅 전략 사례연구)

  • Lee, So-Jung;Shin, Seo-Young;Yang, Il-Sun;Lee, Myung-Kang
    • Journal of the Korean Society of Food Culture
    • /
    • v.21 no.2
    • /
    • pp.131-141
    • /
    • 2006
  • The purpose of this research is to develop the management strategy for a take-out specialty sore on the basis of SWOT analysis which requires analysis of internal and external environmental informations. The survey was performed in order to gather the internal and external customer informations for a take-out specialty store. The questionnaires developed were distributed to customers (N=188) and employees (N=23) at 5 take-out specialty store branches from April 25, 2002 to April 29, 2002. The statistical data analysis was completed by SPSS WIN 10.0 for descriptive analysis, factor nalaysis, and Pearson's correlation. IPA(Importance-Performance Analysis) was applied in order to identify the critical management issues which would be explained with the organization's weakness or strength. SWOT analysis was performed through identifying the organizational strength and weakness as internal environment factors and external environmental opportunity and threat as uncontrollable external factors.

Utilizing SWOT Model to Define a Strategy for the Korean Construction Companies in Preparation of the Changes in the Global Construction Market

  • Kim, HwaRang;Jang, HyounSeung
    • International conference on construction engineering and project management
    • /
    • 2015.10a
    • /
    • pp.486-490
    • /
    • 2015
  • SWOT model was used to develop strategies for the Korean construction firms in entering the global construction market. Literature review, official statistics survey and other research methods were utilized in order to extract internal and external environmental factors of both the firm and local area. By extracting strength, weakness, opportunity and threat factors, a total of 12 strategies were produced: SO (Strengths-Opportunities), ST (Strengths-Threats), WT (Weaknesses-Threats), and WO (Weaknesses-Opportunities). The result of the study can be utilized as a basic data in developing a strategy for the Korean construction firms to penetrate into the global construction market.

  • PDF

Design and Implementation of Web-based SWOT Analysis Supporting Tool (사례DB 기반의 SWOT 분석 지원도구 설계 및 구현)

  • Hwang, JeeNa;Kim, Ji-Hui;Lim, Jung Sun;Seo, Ju Hwan;Kim, You-Eil;Lee, Yun-Hee
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2016.05a
    • /
    • pp.279-280
    • /
    • 2016
  • 기업 내부 및 외부 환경 요인 분석을 통한 올바른 비즈니스 전략 수립은 기업의 최상의 결과 창출로 이어질 수 있다. 때문에 SWOT(Strength, Weakness, Opportunity, Threat) 분석을 통해 기업 내부의 강점요인과 약점요인을 인지하고, 기업 외부의 기회요인과 위협요인을 정확하게 분석하는 과정은 매우 중요하다. 그러나 많은 기업들이 그들의 상대적인 강점요인과 약점요인, 기회요인과 위협요인에 대해 정확하게 판단하지 못하는 경우가 많다. 본 연구는 기업이 환경분석 과정에서 보편적으로 활용하는 분석모델 중 하나인 SWOT 분석을 지원하는 도구를 설계 및 구현한 것으로, 각 분야의 전문가들이 작성한 SWOT 분석 결과를 바탕으로 SWOT 분석 사례 DB를 만들어 사용자가 데이터베이스에 저장되어있는 각각의 환경요소를 조회하여 기업에 적합한 환경요소들을 선택, 수정, 추가하게 함으로써 SWOT 분석 시에 기업들이 고려해야하는 내부 및 외부 환경 요인에 대한 정보를 제공하고자 한다. 이를 통해 기업들이 자신의 내부 역량에 대해 보다 정확하게 인지하고, 외부 환경 변화에 대한 고찰을 도울 수 있을 것으로 사료된다.

  • PDF

The SWOT-AHP Framework for the Enterprise Cloud Computing Strategy (기업의 클라우드 컴퓨팅 전략수립을 위한 SWOT-AHP 프레임워크 개발)

  • Tang, Nguyen Hanh;Shao, Jing;Lee, Young-Chan
    • The Journal of Information Systems
    • /
    • v.22 no.2
    • /
    • pp.85-104
    • /
    • 2013
  • 최근 클라우드 컴퓨팅이 학계나 실무계에서 많은 주목을 받고 있으며, 공공기관에서도 클라우드 컴퓨팅을 도입하고 있는 추세에 있다. 클라우드 컴퓨팅은 장 단점을 모두 가지고 있지만 지속적으로 발전하고 있으며, 기업들은 클라우드 기반의 정보시스템을 도입하기 위한 다양한 솔루션들을 활용하고 있다. 따라서 기업에서 클라우드 컴퓨팅 도입을 위해 고려해야 할 요소들은 무엇이며, 어떻게 계획을 수립할 것인지는 시급한 과제라고 할 수 있다. 본 논문의 목적은 기업이 클라우드 컴퓨팅 채택 전략을 수립하기 위한 프레임 워크를 제시하는 것이다. 구체적으로, SWOT-AHP는 클라우드 컴퓨팅을 실행하는 과정에서 강점-약점-기회-위협 요인을 파악하고, 전략 계획을 보다 효율적으로 수립 하는데 사용된다. 경영전략 이론에서 널리 알려져 있는 SWOT과 다기준의사결정기법 중 실무에서 가장 활발하게 사용되고 있는 AHP는 복잡하지 않고 적용이 쉽기 때문에 본 연구에서 제안하는 방법을 이용한다면 실무에서도 큰 어려움 없이 SWOT-AHP 프레임워크를 클라우드 컴퓨팅 전략수립에 적용할 수 있을 것으로 기대한다.

Preliminary Analysis on Strategic Planning to Enter Chinese health Care Market: Focusing on SWOT-AHP Analysis (중국 의료시장 진출 전략 기획을 위한 기초 분석 연구: SWOT과 AHP 분석기법을 중심으로)

  • Lee, Ye-Seol;Kim, Tae-Hyun
    • The Korean Journal of Health Service Management
    • /
    • v.12 no.4
    • /
    • pp.127-138
    • /
    • 2018
  • Objectives: The purpose of this study was to identify the intrinsic strengths and weaknesses, as well as opportunities for success and threats of Korean health care industry when planning strategies to enter Chinese health care market. Methods: To suggest directions for planning the strategies, a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis was used in combination with an AHP(Analytic Hierarchy Process) in this study. A total of twenty SWOT factors and the relative weight of SWOT groups were examined through a survey on the respondents who have work experiences in the area of entering Chinese market. Results: "Geographical proximity between Korea and China" was recognized as a key strength. "Absence of success case in medical service industry" was selected as a critical weakness. "Increase in demand for advanced medical services in China" was identified as an important opportunity. "Difficulty in establishing Korea-China partnership" was considered as a major threat. The respondents prioritized weaknesses, followed by threats, opportunities, and strengths when conducting strategic planning to enter Chinese health care market. Conclusions: Improving local hospital management plan as well as specializing in certain health care services may be necessary.