• 제목/요약/키워드: SUBJECTIVE CERTAINTY

검색결과 10건 처리시간 0.02초

A Moral-Belief Model for Deterring Non-Work-Related Computing in Organizations

  • Tserendulam Munkh-Erdene;Sang Cheol Park
    • Asia pacific journal of information systems
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    • 제29권4호
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    • pp.644-672
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    • 2019
  • Negative consequences incurred from employees' non-work-related computing (NWRC) have been one of the security-related issues in information intensive organizations. While most studies have focused on the factors that motivate employees to engage in NWRC, this study examines the mediating effect of moral beliefs on the relationship between sanctions and NWRC using a moral beliefs-based model. The research model posits that the formal (i.e., punishment severity and detection certainty) and informal sanctions (subjective norms and descriptive norms) enhance employees' moral beliefs against NWRC intention. From a cross-sectional scenario-based survey involving 176 employees working at banks in Mongolia, our results indicate that moral beliefs fully mediate the relationship between detection certainty/subjective norms and NWRC intention and act as a partial mediator in the relationship between descriptive norms and NWRC. The findings from this study present empirical evidence that both informal and formal sanctions could be an effective deterrent for NWRC intention through employees' moral beliefs.

The Effect of Emotional Certainty on Attitudes in Advertising

  • Bok, Sang Yong;Min, Dongwon
    • Asia Marketing Journal
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    • 제14권4호
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    • pp.57-75
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    • 2013
  • It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as information indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one's subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic processing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current study examines the effect of certainty on attitudes and recall. Specifically, the authors investigate the effect of certainty on how much effort individuals use to process advertising information and how certainty affects attitude formation toward the advertised product. The authors also focus on recall to clarify the working mechanism of certainty on attitudes, because recall performance reflects the depth of information processing. Based on previous findings, the authors hypothesize that uncertainty (vs. certainty) leads to more favorable attitudes as well as better recall, and conduct an experiment using a fictitious advertisement with 218 participants. The results confirm the predicted effects of certainty only on attitudes not recall. A possible explanation of this discrepancy between attitudes and recall lies in the measurement method, unaided recall. To rule out this possibility, the authors perform an additional analysis with the participants who recall any correct information of the target advertisement. The results show certainty has a negative effect on both attitudes and recall. A bootstrapping test reveals that recall mediates the effect of certainty on attitudes. This result confirms that certainty decreases elaboration, which in turn leads to less favorable attitudes relative to uncertainty. Additionally, our data shows the association among certainty, recall, and attitudes by showing the indirect effect of certainty on attitudes via recall. This research encourages practitioners in the field to emphasize that they should focus on target audiences' emotional certainty before they provide the persuasive message, by showing that uncertainty promotes effortful processing, which in turn leads to better memory and more favorable attitudes.

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환경 문제 지각의 주관성 : 확실성과 체험가능성 (Subjectivity in perception of environmental issues and its implications for environmental education)

  • 이재영
    • 한국환경교육학회지:환경교육
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    • 제13권2호
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    • pp.14-23
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    • 2000
  • This study was designed to find answers for the two questions that had been raised in the study of Lee and Fortner(2000): 1) How can the appropriateness of classification of environmental issues by perceived certainty and 2) How are perceived certainty, tangibility, significance of environmental issues and willingness to act to solve those problems related to each other\ulcorner A questionnaire consisted of 40 questions was administered to 144 college students. Results of the study revealed that classification through cluster analysis appeared to be more appropriate and credible than classification by mean scores or medians. Four major factors were found to have high positive correlations to each other as hypothesized. These results imply for environmental educations that people's attitude toward and behavior on environmental problems are likely to be more strongly and meaningfully associated with their perceptions of those problems that are subjective and flexible than physical or chemical characteristics of the problems that are frequently considered as objective.

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MIA를 이용한 관광.휴양관련 픽토그램의 인지효과 평가 (The Multiple Index Approach for the Evaluation of Tourism and Recreation Related Pictograms)

  • 김정민;유기준
    • 한국환경생태학회지
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    • 제20권3호
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    • pp.319-330
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    • 2006
  • 본 연구는 픽토그램(공공안내 그림표지)중 관광과 휴양활동에 관련된 픽토그램에 대한공공의 이해정도를 측정하여 픽토그램의 식별가능성과 인지효과를 탐색하기 위한 목적으로 수행되었다. 이를 위해 한국표준기준으로 채택된 300개의 픽토그램 중 25개 픽토그램을 우선 조사대상으로 선정하여 관광 전공 대학생 64명을 표본으로 Multiple Index Approach(MIA)에 의한 실험조사를 실시하였다. 조사결과, 25개 픽토그램에 대한 전반적 이해도는 65.82%로 나타났으나 인지 수준에 있어 픽토그램별로 차이가 많이 나타났다. 정답률이 높은 픽토그램의 경우 주관적 확신성과 주관적 적합성 모두 높게 나타났고, 오답률이 높았던 픽토그램의 경우에는 양자 모두 낮은수치를 보였다. 또한 주관적 확신성과 주관적 적합성에 대한 매트릭스 분석 결과 14개의 픽토그램이 인지효과가 높은 픽토그램군에 속하였으며, 그 외 11개 픽토그램은 향후 학습에 의한 인지도 증진 노력이나 디자인의 개선이 요망되는 픽토그램군으로 분류되었다.

환경교육 교재가 갖추어야 할 137가지 조건 (6 Key Characteristics for Excellent Environmental Education Materials)

  • 이재영
    • 한국환경교육학회지:환경교육
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    • 제14권1호
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    • pp.166-173
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    • 2001
  • This study was designed to find answers for the two questions that had been raised in the study of Lee and Fortner(2000): 1) How can the appropriateness of classification of environmental issues by perceived certainty and tangibility be improved? and 2) How are perceived certainty, tangibility, significance of environmental issues and willingness to act to solve those problems related to each other? A questionnaire consisted of 40 questions was administered to 144 college students. Results of the study revealed that classification through cluster analysis appeared to be more appropriate and credible than classification by mean scores or medians. Four major factors were found to have high positive correlations to each other as hypothesized. These results imply for environmental educators that people's attitude toward and behavior on environmental problems are likely to be more strongly and meaningfully associated with their perceptions of those problems that are subjective and flexible than physical or chemical characteristics of the problems that are frequently considered as objective.

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금융회사 정보보안정책의 위반에 영향을 주는 요인 연구 : 지각된 고객정보 민감도에 따른 조절효과 (A Study on the Factors for Violation of Information Security Policy in Financial Companies : Moderating Effects of Perceived Customer Information Sensitivity)

  • 이정하;이상용
    • Journal of Information Technology Applications and Management
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    • 제22권4호
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    • pp.225-251
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    • 2015
  • This paper analyzed factors for employees to violate information security policy in financial companies based on the theory of reasoned action (TRA), general deterrence theory (GDT), and information security awareness and moderating effects of perceived sensitivity of customer information. Using the 376 samples that were collected through both online and offline surveys, statistical tests were performed. We found that the perceived severity of sanction and information security policy support to information policy violation attitude and subjective norm but the perceived certainty of sanction and general information security awareness support to only subjective norm. Also, the moderating effects of perceived sensitivity of customer information against information policy violation attitude and subjective norm were supported. Academic implications of this study are expected to be the basis for future research on information security policy violations of financial companies; Employees' perceived sanctions and information security policy awareness have an impact on the subjective norm significantly. Practical implications are that it can provide a guide to establish information security management strategies for information security compliance; when implementing information security awareness training for employees to deter violations by emphasizing the sensitivity of customer information, a company should make their employees recognize that the customer information is very sensitive data.

Software Piracy in Vietnam: Analysis of Key Factors

  • Tuan, Vo-Quoc;Yoo, Chul-Woo;Kim, Mi-Suk;Choe, Young-Chan
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 추계학술대회
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    • pp.487-492
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    • 2007
  • This research focuses on the development and empirical validation of a model of software piracy behavior on the basis of deterrence theory, expected utility theory and the theory of reasoned action. The total of sample numbered 86 and PLS (Partial Least Square) was utilized for analysis. The test of this study revealed that punishment severity was the greatest significant factor to influence to software piracy and subjective norms was also significantly related to it. However punishment certainty and software cost do not significantly affect to software piracy.

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퍼지이론을 응용한 효율적 감성 수집과 분석에 관한 연구 (A Study of the Effective Method for Collecting and Analyzing Human Sensibility Applied Fuzzy Set Theory)

  • 백승렬;박범
    • 대한인간공학회지
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    • 제17권1호
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    • pp.47-54
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    • 1998
  • Product design and development is very important process in enterprise activities. Reducing development time and reflecting consumer's needs is required to product design and development for increasing benefit and decreasing cost. Human sensibility ergonomics is one of the important technology of R&D in product development. However, the subjective method of human sensibility ergonomics has several problems to analyze and to Quantify experimental data and objective method of human sensibility ergonomics is still in process on study. In this research, new analyzing method is proposed for the subjective human sensibility ergonomics applied with fuzzy set theory. What is the useful theory for controlling uncertain type of information like human mind? This approach is more effective method for analyzing consumer's needs for product design and development process. At collecting needs, certainty scale is added for adapting hedge of fuzzy function. Using a kind of union operator, synthesize each item to analyze identification of each item with fuzzy hamming distance. Identification of analysis is classified with the relational weight using Relationship Chart Method, and is drawn the relationship diagram for clustering each item. A case study with sample test is conducted and demonstrated with this suggested method for more effective way.

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헤겔 『정신현상학』에서의 '이성과 광기'의 문제 - 헤겔의 라캉과의 대화 가능성에서 본 하나의 해석 - (A Study on "Reason and Madness" in Hegel's 『Phenomenology of Spirit』 - An Interpretation searching for the possibility of the dialogue between Hegel and Lacan -)

  • 이종철
    • 철학연구
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    • 제115권
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    • pp.249-279
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    • 2010
  • 헤겔의 『정신현상학』 '이성' 장에 등장하는 '마음의 법칙'은 이성의 자기 확신이 '광기'의 또 다른 모습이 될 수 있는가를 보여준다. 이성의 의심할 수 없는 확신(Gewissheit)은 데카르트에게는 진리의 징표이고, 칸트에게는 양심(Gewisse)의 도덕률이다. 하지만 이러한 주관적 확신은 의식과 현실의 차이를 무시하고 현실을 의식과 일치시키려는 자만의 광기에 빠질 수 있다. 동키호테식의 이상론자나 낭만주의적 개혁논자들에게서 전형적으로 보이는 이러한 태도는 근대적 이성과 '정신병'이 동전의 양면이 될 수 있음을 나타낸다. 라캉의 '거울단계'의 이론, 상상 계 이론, 욕망의 공식 등은 자아의 완전성과 통일성의 이미지가 오해의 산물임을 보여준다. 이 단계는 주체의 형성 과정에서 필수적이기는 하지만 동시에 타자성의 영역인 언어와 법의 영역, 곧 상징계로 이행해야 한다. 자아는 아버지의 이름에 의해 행해지는 상징적 거세를 거치지 못할 경우 상상 계의 감옥에 갇혀 정신병에 빠질 수 있다. 헤겔의 '마음의 법칙'이 겪는 광기나 착란 등도 비슷한 경험의 과정을 보여준다. 헤겔의 경우 '아버지의 이름'은 불가피하게 욕망을 유예시키는 노동의 기율이나 혹은 절대 타자로서의 죽음이 그 역할을 대신한다. 이것은 자연적 존재의 개별자가 보편화되는 과정에서 겪는 분리와 지양의 경험, 곧 라캉식의 상징적 거세의 경험이라 할 수도 있을 것이다. 다만 헤겔의 경우 분리의 경험이 정신의 자발성에 기초한다면, 라캉의 경우는 절대 타자에 의해 강요되고 구조화되는 차이가 있을 것이다.

The Value of the Good Faith of the Occupier for Acquiring the Right of Ownership by Limitation of Possession

  • Guyvan, Petro
    • International Journal of Computer Science & Network Security
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    • 제22권7호
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    • pp.57-64
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    • 2022
  • This scientific article is devoted to the study of the legal significance of such a category of legal status of the purchaser of another's thing, as its good faith. The essence of this phenomenon has been studied, it has been established that the criterion of good faith attaches significant importance to the claims of the participants of these relations for the acquisition or preservation of private property rights. The paper emphasizes that, in addition to the importance of good conscience at the time of possession of another's thing, which gives legal certainty the possibility of registration of the title and is part of the actual composition for the acquisition of property or the right of ancient possession, bona fides also characterizes the behavior of the occupier. In this case, good conscience only has some legal consequences when it is opposed to subjective law. Under such conditions, it acquires direct legal significance, including as a condition for the acquisition and protection of rights. Good faith possession of another's property is an internal indicator of the subject's awareness of a certain property status. This sense, the article assesses this status from the standpoint of the scientific concept of the visibility of law. According to this theory, prescription is also considered as a consequence of the appearance of law, however, because it arises and lasts against the will of the parties and despite their awareness of this fact. Therefore, bona fide continuous and open possession of property as one's own, during the acquisition period, was most significantly associated with the appearance of property. Therefore, the concept of good faith, in the sense of personal perception of real values, is closely related to the principle of protection of the appearance of law, as it is aimed at understanding it by third parties. The paper notes certain differences in the application of the theory of the appearance of the right in the acquisition of property by a bona fide purchaser from an unauthorized alienator and the acquisitive prescription. It is emphasized that such a mechanism must be used in presuming the attitude to the thing as its own, by the holder of movable property. But there should be exceptions to the rule, in particular, if the owner has grounds for vindication of the thing.