• 제목/요약/키워드: STRATEGIC PARTNERSHIP

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인터넷쇼핑몰과 제 3자 물류업체간 전략적 제휴의 파트너쉽 결정요인과 성과에 관한 실증연구 (An Empirical Study on the Determinants of Partnership and Performance in the Strategic Alliance between Internet Shopping Mall and Third Party Logistics)

  • 장명희;이동만
    • 경영정보학연구
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    • 제5권2호
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    • pp.109-129
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    • 2003
  • 본 연구에서는 제휴의 전략적 특성, 투입자원의 특성, 의사소통 활동 등의 요인과 관련된 변수들 중 인터넷쇼핑몰과 제 3자 물류와의 전략적 제휴 파트너쉽(신뢰/몰입) 결정요인을 확인하고, 이러한 파트너쉽(신뢰/몰입)과 전략적 제휴 성과간의 관계를 규명하기 위하여 국내 인터넷쇼핑몰 중 제 3자 물류를 이용하고 있는 기업을 대상으로 실증분석을 실시하였다. 본 연구의 결과를 종합해 보면, 국내 인터넷쇼핑몰업체와 제 3자 물류업체간의 파트너쉽(신뢰/몰입)에 영향을 미치는 변수로는 전략적 중요성, 자원의 보완성, 의사소통의 질, 정보공유정도 등으로 확인되었으며, 이러한 신뢰와 몰입으로 대변되는 파트너쉽은 전략적 제휴 성과에 직접적으로 영향을 미치는 것으로 나타났다.

제품-서비스 통합시스템(Product-Service System)에서의 수익분배모형 (Profit Sharing Model in Product-Service System)

  • 김진민;박진수;박광태;김광재;홍유석
    • 한국경영과학회지
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    • 제36권4호
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    • pp.81-89
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    • 2011
  • In recent business environments, the competition among firms is shifting from the competition based on individual firm only to the competition based on alliance of firms. This is because it is not easy for a firm to perform all functions which consumers want. Thus, it is more effective to combine core competencies of different firms based on a strategic partnership. It is essential to establish a strategic partnership and this strategic partnership is a key success factor in PSS(Product-Service System) which combines products and services. In this paper, we propose a profit sharing model for PSS partnership. We first analyze customer's utility using Cobb-Douglas utility function and then propose the PSS profit sharing ratio considering functionalities and cost structures based on the combination ratio of PSS. This paper helps firms to develop partnership strategies for PSS.

SCM에서 파트너십의 성공결정요인에 관한 연구 (A Study on the Success Factors of Partnership in SCM)

  • 소순후;유일
    • 한국전자거래학회지
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    • 제9권3호
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    • pp.1-16
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    • 2004
  • 본 연구에서는 성공적인 SCM의 핵심개념인 공급사슬 파트너십의 주요 성공요인들을 살펴보고, 이들간의 구조적 인과관계를 파악해 보고자 하였다. 이를 위해 우선 기존 연구에 대한 고찰을 토대로 공급사슬 파트너십의 본질적인 기본요소로서 신뢰와 몰입을 설정하고, 다시 이들 각각에 영향을 미치는 요인으로 전략적합도, 상호의존도, 양립성, 의사소통 등을 사용하여 하나의 개념적 연구모형을 설계하였다. SCM 시스템을 도입활용하고 있는 국내 기업들을 대상으로 실증분석한 결과, 공급사슬 파트너 간에 신뢰도가 높을수록, 관계에 대한 결속력이 강할수록 장기지향적이고 보다 협력적인 공급사슬 파트너십 관계가 형성되고 유지될 수 있음을 시사하는 결과가 도출되었다. 또한 몰입에 영향을 미치는 전략적합도와 상호의존도는 파트너십의 생성단계에서 대두되는 요인에 해당되며, 신뢰에 영향을 미치는 전략적합도와 상호의존도는 파트너십의 운영단계에서 강조되는 요인에 해당되는 것으로 구분할 수 있었다. 따라서 공급사슬관리 추진에 있어서 공급사슬 파트너간 신뢰와 몰입을 바탕으로 한 파트너십을 구축하기 위해서는 본 연구에서 제시된 관계적 특성이 고려되어야 함을 기업들은 정책적 관점에서 이해할 필요가 있다.

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시진핑(習近平) 국가주석의 방한과 한·중 미래 전략적 협력 동반자 관계 (Xi Jinping's Visit to South Korea and Its Implications)

  • 신정승
    • Strategy21
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    • 통권34호
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    • pp.5-25
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    • 2014
  • On July 3~4, 2014, the Chinese President Xi Jinping's state visit to Seoul might be seen as a step on the path toward strategic outcomes for both country. For South Korea, Seoul shrewdly retains some degree of self-reliance by balancing between ROK-China strategic cooperative partnership relationship and ROK-US alliance. For China, Beijing appears to put its interests on the Korean Peninsula increasingly within China's larger geopolitical influence. To what extent can ROK-China relationship maintain futuristic strategic cooperative partnership between them? As we observed joint press communiques of the Chinese President Xi Jinping's state visit on July 3, 2014, four agendas of bilateral relationship between Seoul and Beijing can be identified: intractable rivalry between the two great powers, North Korea nuclear issues, disparities of their displeasure with Japan denying the past wrongdoing and enhancing its military capabilities and Chinese imposing of its core interests on its Korea policy. With these evolving strategic environments, however, China and the ROK appear justifiably be pleased with the state of their relations: their strategic cooperative partnership is the cornerstone of peace and prosperity in the Asia-Pacific or Indo-Pacific region and continues to grow broader and deeper.

환황해권 주요항만 간 컨테이너 물동량 교역 특성 분석을 통한 제휴항만 선정 연구 (A Study on the Selection of Port Alliances through Analyzing the Container Cargo Flows between Ports in the Pan-Yellow Sea)

  • 이동현;안우철
    • 통상정보연구
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    • 제16권2호
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    • pp.157-183
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    • 2014
  • 2000년대에 환황해권 지역이 핵심 경제축으로 부상함에 따라 향후 세계 경제에서 중국의 역할은 더욱 증가하고 한국은 중국과의 교류가 증가하면서 환황해권 지역은 동북아 지역의 핵심 물류시장으로 부상할 것으로 전망된다. 이에 본 연구는 환황해권 주요 항만과 평택 당진항, 인천항, 광양항 간 컨테이너 물동량 분석을 통해 전략적 제휴항만을 도출하고 환황해권 주요 항만 간 연계를 통한 물동량 유치 기반을 마련하는 데 목적이 있다. 본 연구에서는 이들 항만 간의 컨테이너 물동량을 분석하기 위한 기초자료로는 관세청의 수출입통계자료와 해양수산부의 해운항만물류정보시스템의 통계자료를 활용하였다. 서해안 항만들과 가장 많은 컨테이너 교역이 이뤄지는 환황해권 주요 항만을 대상으로 물동량 특성에 따른 2012년 기준 컨테이너 교역 물동량, 성장 가능성, 변동률, 교역추세, 기여도 등 5가지 평가기준에 의해서 분석해 보고 향후 주요 전략적 제휴 대상항만을 선정하였다. 환황해권 전략적 제휴 항만 선정결과 평택 당진항은 롄윈강항, 톈진항, 옌타이항, 칭다오항, 다롄항, 인천항은 스다오항, 웨이하이항, 칭다오항, 톈진항, 다롄항, 광양항은 칭다오항, 옌타이항, 다롄항, 롄윈강항으로 도출하고, 서해안 항만의 전략적 제휴항만을 대상으로 전략적 제휴체제 구축 방안에 대한 시사점을 제시하였다.

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의류 제조업체와 원단공급업체의 파트너십과 의류 제조업체의 성과와의 관계 (Partnership between Korean Apparel Manufacturers and Fabric Suppliers, and Performance of the Korean Apparel Manufacturer)

  • 장세윤;이유리
    • 한국의류학회지
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    • 제30권1호
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    • pp.38-47
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    • 2006
  • As apparel manufacturers and fabric suppliers are positioned in the middle of the apparel supply chain, these supply chain members build up a partnership to establish a win-win mutual relationship and to gam global competition. This study aimed to provide useful suggestions in setting up operational strategies by investigating the current state of a partnership between apparel manufactures and fabric suppliers. Partnership variables were included as: cooperative attitude, information sharing, interdependency, communications, strategic fit trust and commitment. Manufacturers' performance included productive/economic/emotional performance. A questionnaire was distributed to apparel manufactures who are doing business with fabric suppliers. A total of 101 complete questionnaires were used for further analysis. The results were as follows; First, apparel manufacturers do business with $10\~20$ fabric suppliers mainly, duration of business relation with main partners ranged from 1 year to 30 years, with 7 years on average. Among criteria with which apparel manufactures select fabric suppliers, quality and delivery-time were the most important. Second, cooperative attributes, communications, and strategic fit were positively related with trust. The higher commitment led to the high level of interdependency and strategic fit and tend to more trustworthy. Trust and commitment were significantly re lated with manufacturers' performance(i.e., productive/economic/emotional performance). This study is expected to contribute to increase the better performance for domestic apparel manufacturers.

정보기술 기반 비즈니스 프로세스 아웃소싱 파트너십과 성과에 관한 탐색 : CTI(Computer Telephony Integration) 기반 고객서비스센터 아웃소싱 사례를 중심으로 (An Exploratory Empirical Study on the Partnership and Performance of IT-enabled Business Process Outsourcing : A Case of CTI(Computer Telephony Integration) based Customer Service Center Outsourcing)

  • 안준모;오민석
    • Journal of Information Technology Applications and Management
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    • 제12권1호
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    • pp.241-259
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    • 2005
  • This study explores a model of partnership to the success of outsourcing CTI(computer telephony integration) based customer service centers of a telecommunication service company. The motivation of the study is to extend the research on IT outsourcing to IT-enabled BPO of customer service centers as a specific IT outsourcing practice. Previous research on IT outsourcing partnership and success is reviewed for developing an a research model of IT-enabled BPO. This model is proposed based on the previous partnership success models in information systems research. The results of the study confirm major factors related to successful IT-enabled BPO in previous research. Especially, the specificity of a contract and strategic collaboration in partnership are found to be influential on the success of IT-enabled BPO.

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기업경쟁력(企業競爭力) 강화(强化)를 위한 제(第)3자물류(者物流)의 추진전략(推進戰略) (A Strategic Plan for the Effective Utilization of the Third Party Logistics)

  • 이영수
    • 무역상무연구
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    • 제13권
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    • pp.389-409
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    • 2000
  • Recent demands of market forces are causing considerable attention to be forced on logistics functions and revitalizing interest in outsourcing them. The need to efficiently and economically adjust support to meet market demands is growing significantly. Logistics is playing a role it has never played before. In light of this, outsourcing to third parties has become a strategic issue demanding greater attention in corporate boardrooms. From the perspective of TPL users, this paper focuses on how best to make a strategic plan for the effective utilization of TPL. And the results are as follows : First, after deciding their logistics outsourcing, the companies have to set up the aim of TPL through development of logistical strategies. Second, the companies must decide service provider that fits to their business environment and conditions. Third, they have to conclude a contract with logistics service provider. Fourth, after doing the preparatory implementation they carry into effect the original implementation. Fifth, they use the result of original implementation to fix a partnership.

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내부 IT감사의 컨설팅서비스 품질요인이 고객만족도에 미치는 영향에 관한 연구 (An Effect on Customer Satisfaction by the Consulting Service Quality of Internal Information Technology Audit)

  • 성기훈;이정훈;박소연
    • 한국IT서비스학회지
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    • 제9권4호
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    • pp.71-94
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    • 2010
  • Based on IT that is an important competitive resource within the company, the purpose of this paper is to investigate whether the factors of internal IT audit consulting service quality affect the customer satisfaction. In this research. we have identified five different variables that affect the customer satisfaction which are reliability, professionalism, responsiveness, empathy and strategic partnership. Further, the causal relationship between customer satisfaction and audit consulting service Quality has been examined. This research was conducted empirically targeting business units the results could be summarized as follows. First, the study variables, reliability, professionalism, responsiveness, empathy. and strategic partnerships have been proved to be significant effect on customer satisfaction. Next, the strategic partnership of variables was the biggest influence on the customer satisfaction.