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The Impact of Hallyu 4.0 and Social Media on Korean Products Purchase Decision of Generation C in Vietnam

  • Truong, Nguyen Xuan
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.3
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    • pp.81-93
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    • 2018
  • This study developed and tested the impact of hallyu 4.0, social media, and consumer ethnocentrism on the decision to purchase Korean products of Generation C in Vietnam. Both qualitative and quantitative methodologies were utilized in this study. Qualitative research was first carried out with in-depth interview, conducted to derive measurement items for the interested constructs. Quantitative research used cross-sectional field design by pilot study and official study. The model was tested and developed using data collected by questionnaires, from a sample of 575 respondents, by both electronic and paper surveys with non-probability and convenience sampling techniques. SPSS 20 and AMOS 20 software were employed to analyze the data. The results of structural equation modeling showed that hallyu 4.0, social media, and consumer ethnocentrism influenced the intermediates variables: subject norms, trust, attitude and behavioral intention and influenced purchase decision. The hallyu 4.0, social media, and consumer ethnocentrism are independent variables. They impact purchase decision through mediating variables such as trust, subjective norms, attitude and behavioral intention. Social media influences not only to trust but also to subjective norms. Subjective norms influence on purchase decision. This study also discovers an interesting fact that trust and attitude variables have an impact on behavioral intention and purchase decision.

The relationship between dementia-related knowledge and attitude in people in their 20s and 60s

  • Kim, Jungae
    • International Journal of Advanced Culture Technology
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    • v.10 no.2
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    • pp.34-42
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    • 2022
  • This study is a cross-sectional survey study aimed at collecting basic data for the development of a program to cultivate a positive attitude toward dementia among people caring for dementia patients. For this study, data were collected from March 1 to March 7, 2022 as a structured questionnaire, and 232 study participants were in their 20s to 60s. The collected data were derived from chi-square test, t-test, and simple regression analysis using the spss 18.0 program. As a result of the analysis, women had higher treatment knowledge for dementia than men, men had higher attitudes toward dementia than women (p<0.01), and people living with dementia patients had higher attitudes than those who gave birth (p<0.01). Attitudes toward dementia were more positive in the family than those with dementia patients (p<0.01). Dementia-related knowledge consists of disease knowledge, treatment knowledge, and nursing knowledge, of which only positive dementia attitude affects dementia treatment knowledge (t=5.29, p<0.01). Based on these results, it is suggested that the provision of accurate knowledge about dementia treatment should be planned first as a nursing program for dementia patients.

Purchasing and Using Behaviors on Cosmetics According to Women′s Consumption Propensity

  • Park, Hyo-Won;Kim, Yong-Sook
    • Proceedings of the Korea Society of Costume Conference
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    • 2003.10a
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    • pp.82-82
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    • 2003
  • The purposes of this study were to examine the purchasing and using behaviors of cosmetics according to women's consumption propensity. A self administered Questionnaire was used and the subjects were 600 women of 20s and 30s in Jeonbuk Province. The data collecting periods were July, 2003. Means, percentages, and frequency were calculated. And factor analysis, cluster analysis, one-way ANOVA, and Chi-square test were done by use of SPSS PC (Ver. 10.0).

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Establishing the Comfort Zone of Thermal Environment in Winter (겨울철 실내온열환경의 쾌적범위설정에 관한 실험연구)

  • 윤정숙
    • Journal of the Korean Home Economics Association
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    • v.30 no.2
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    • pp.81-86
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    • 1992
  • The purpose of this study was to investigate the psychophysical correponding to temperature and to establish the comfort zone of thermal environment for Korean in winter. An experimental investigation was carried out in climate chamber maintaining the air temperature at 20, 22, 24, 26℃ and subjects were 128 college-age Korean(64 males and 64 females) in good health. Data were analyzed by SPSS PC+ packages. 'Neutral' on the thermal sensation ratings was most frequently indicated at 24℃ by subjects was 23.1℃ (male 24.0℃, female 22.7℃), therefore the comfort zone of thermal environment in winter was considered as 23∼24℃.

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Change in Periodontal Status by Professional Toothbrushing, and Patients' Satisfaction (전문가잇솔질에 의한 치주상태 변화와 환자만족도)

  • Kim, Chang-Hee;Kim, Jin;Kim, Chang-Woog
    • Journal of dental hygiene science
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    • v.8 no.4
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    • pp.261-266
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    • 2008
  • The purpose of this study was to examine the effects of the toothpick method, one of professional toothbrushing methods, on the prevention of periodontal diseases and the satisfaction level of patients with that. The subjects in this study were 33 patients who included 16 men and 17 women. After the toothpick method was applied to the selected patients from January 9 to February 28, 2008, the collected data were analyzed with SPSS (Statistical Package for the Social Science) 12.0 program. The findings of the study were as follows: First, the patients investigated showed a 0.71 reduction in PI than in the past. The index of bleeding upon probing stood at 5.12, which dropped from 8.09 in the beginning. Second, the patients gave a mean of 4.20 to the professional toothbrushing out of possible five points, which showed that they expressed satisfaction with that. Third, as for the relationship between general characteristics and satisfaction level, the women were more satisfied with that ($4.25{\pm}0.33$). By age group, those who were in their 60s and up found that more satisfactory ($4.31{\pm}0.30$). Fourth, as to changes in oral symptoms by gender, the largest number of the men and women considered their gums to become healthier after the professional toothbrushing was applied. The above-mentioned findings suggested that dental institutions should be equipped with well-educated oral health care personnels who are responsible for the periodontal health of patients, and the development of oral health promotion programs is urgently required as well.

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Knowledge, Attitude, Performance on the Hand Washing by Dental Hygiene Students (치위생과 학생의 손 씻기에 대한 지식, 태도, 수행도)

  • Lee, Bo-Ram;Han, Ok-Sung
    • Journal of dental hygiene science
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    • v.15 no.2
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    • pp.166-171
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    • 2015
  • This study was conducted to assess knowledge, attitude, and performance of dental hygiene students on the hand washing. We surveyed 288 students attending the department of dental hygiene at K Universities and H Universities in Gwangju during the period from September 5 to November 20, 2014. The obtained data were analysed using SPSS version 20.0. According to the general characteristics, the hand washing knowledge of the third year students was highest with 4.72. At the question on the change of awareness after the education of hand washing, the hand washing performance showed that 4.17 for 'yes' was higher than 4.03 for 'no'. There was negatively correlated between knowledge and attitude (r=-0.020, p>0.05). The performance was positively correlated with attitude (r=0.161, p<0.05). There is a need to develop a continuous education program for finding out the right way to hand washing, which is able to enhance knowledge, attitude, and performance on hand washing.

Factors influencing oral health education of adolescents of multi-cultural families (다문화가정 청소년의 구강보건교육경험 영향요인)

  • Lim, Sun-A
    • Journal of Korean society of Dental Hygiene
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    • v.20 no.3
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    • pp.325-333
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    • 2020
  • Objectives: The purpose of this study was to determine the factors influencing oral health education of adolescents from multi-cultural families. Methods: The subjects were 711 multi-cultural adolescents from the 15th(2019) Korean youth risk behavior web-based survey. Multi-cultural adolescents were defind as the children of marriage migrant women. The collected data was analyzed using the chi-squared test and logistic regression; SPSS versin 18.0 was used. Results: Middle-school adolescents received more oral health education than their high-school counterparts. The adolescents with once-daily and twice-daily teeth brushing behaviors were 0.475 (p<0.05) and 0.784 times less those with thrice-daily behavior, respectively. Adolescents who received oral health education also experienced dental care 1.644 times more than their counterparts(p<0.05). Conclusions: The promotion of oral health among multicultural families and further education through the establishment of school oral health education programs are required.

The Effects of Selection Attributes on Customers' Satisfaction and Behavioral Intention for Hotel Weddings - Focusing on Young People's Life Style - (호텔 예식 선택 속성의 만족도와 행동의도에 관한 연구 - 라이프스타일을 중심으로 -)

  • Ryoo, Kyung-Min;Park, Jung-Ha
    • Culinary science and hospitality research
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    • v.16 no.2
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    • pp.199-214
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    • 2010
  • This study aims to investigate the effects of selection attributes on customers' satisfaction and behavioral intention for hotel weddings depending on their life style. The developed hypotheses were tested using a sample of customers who have ever had hotel weddings in the age of 20~30 living in Seoul and Daejeon. The total number of 300 self-administrated questionnaire copies were distributed and 248 valid samples were used for the analysis. In order to examine the proposed model, statistical tests were conducted using SPSS (14.0). The results showed that the customers' attributes selecting a hotel wedding were significantly different depending on their life style. It was also found that customers' satisfaction has a significantly positive effect on their behavioral intention for hotel weddings.

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Analysis of dental utilization and expenditure of patients with chronic diseases

  • Kim, Yun-Jeong
    • Journal of Korean society of Dental Hygiene
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    • v.20 no.2
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    • pp.129-137
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    • 2020
  • Objectives: Using the annual data from the 2016 Korean Health Panel, this study aims to identify the factors that affect the dental utilization and expenditure of patients with chronic diseases, and to provide basic data to explain the inequality gap in dental utilization. Methods: The dental utilization and expenditure of 3,557 patients with chronic diseases were analyzedfor frequency using the SPSS Windows version 23.0 (SPSS Inc. IL, USA). Analysis of the factors that affect dental utilization and expenditure were performed using a multiple regression analysis. The level of statistical significance was 0.05. Results: The frequency of dental utilization in patients with chronic diseases was high for subjects who were younger than 65 years and those whose education level was below high school. The frequency of dental utilization was relatively lower for subjects who did not have disabilities and those with healthier subjective health status. The dental expenditure of patients with chronic diseases was higher in subjects who were younger than 65 years and those with greater household income. Conclusions: The above findings suggest that a plan is needed to control dental utilization by efficiently managing chronic diseases, and that a policy-based plan is needed to devise ways to supplement the uninsured medical expenses of dental care.

The Influence of Organizational Health on the Creative Personality of Teachers in Early Childhood Education: Examining the Mediating Effects of Play Teaching Efficacy (근무기관의 조직건강성이 유아교사의 창의적 인성에 미치는 영향: 놀이교수효능감의 매개효과 검증)

  • Im, Hannah;Choi, Insuk;Kim, He-ra;Chae, Jin-Young
    • Korean Journal of Childcare and Education
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    • v.15 no.4
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    • pp.1-20
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    • 2019
  • Objective: This study was conducted to examine the mediating effects of play teaching efficacy in the relationship between the organizational health of teacher workplaces and the creative personality of the teachers. Methods: The Pearson product-moment correlation analysis and one-way ANOVA were conducted for data analysis using SPSS 25.0. For mediating analysis, Baron & Kenny's (1986) multiple regression analysis using SPSS 25.0 and the Sobel test were also implemented. Results: There were significant differences in the organizational health of the workplaces according to age, years of working experience, type of workplace, and daily working hours. For play teaching efficacy, there were significant differences according to age, education level, years of working experience, type of workplace, and daily working hours of the teacher. On the other hand, significant differences were found in terms of age and education level in relation to the teacher having a creative personality. Play teaching efficacy was found to have a full mediation effect on the relationship between the organizational health of the workplace and the creative personality of the teacher. Conclusion/Implications: The organizational health of the workplace and play teaching efficacy should be improved in order to enhance the creative personality of teachers in early childhood education.