• Journal of the Korea Society of Computer and Information
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• v.24 no.11
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• pp.271-276
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• 2019

The purpose of this study is to examine how social motivation, functional motivation, playful motivation, and psychological motivation affect SNS user satisfaction in order to find out what factors are important to Korean high school students in using SNS. As a result, playful motives, functional motives, and psychological motives except social motives have an effect on SNS user satisfaction, and this satisfaction has a positive effect on students' value formation. These results suggest that the reason why Korean high school students use SNS is that they need it and enjoy it, that is, they use SNS from a personal point of view, and are not related to social phenomena. However, social motives were found to have a positive effect on functional and playful motives. In other words, various social phenomena, which are social motives, provide an opportunity and theme for the use of SNS, and functional motives have positive effects on playful and psychological motives. In other words, the various functions provided by SNS have a positive effect on the selection and use of SNS.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.138-149
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• 2019

The purpose of this study is to empirically address the influences of motives for using SNS on relational bridging and relational bonding in SNS and motives for continuous use SNS by applying the concepts of bonding and bridging, defined in the social capital theory, and major motives for using SNS are classified into three categories-social, information, and recreation categories - based on the previous studies and the usage and gratification theories. Through this study, it was revealed that motives of all these three categories-social, information, and recreation categories-have significant influences over relational bridging and relational bonding in SNS while relational bridging and relational bonding in SNS have significant influences over consistent motives for using SNS so the hypothesis of this study is accepted. It was also proven that motives of all these three categories - social, information, and recreation categories-for using SNS are important factors for creating new communities or expand relationships with other SNS users sharing similar interests. In addition, it was found that SNS users constantly use SNS to build relationships that could create a strong bond between individuals and receive emotional supports when necessary and to expand its own network by creating new relationships with other SNS users.

• The Research Journal of the Costume Culture
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• v.26 no.4
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• pp.547-562
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• 2018

As social media penetrates more deeply into people's everyday lives, social commerce (a type of commerce that combines SNS features and possibility for commercial transactions) has enjoyed unprecedented growth. Shopping on Facebook is a representative example of social commerce platform that allows consumers to interact with other users, exchange information and purchase products without leaving a Facebook page. Social commerce presents great opportunities for marketers in terms of leveraging social aspects of shopping experience. It also offers a large potential for Korean companies to reach various target markets, as well as establish their presence abroad. Yet, acceptance of social commerce as a legitimate shopping channel has been slow, and consumers are still hesitant to shop via Facebook. This study draws on uses and gratification theory and the concept of perceived risk to examine how different motives for SNS use and the associated types of perceived risks can affect the purchase intention on the platform. Empirical data from 288 young users of Facebook were analyzed. Findings identified two main motives for SNS use: information-related motive and communication-related motive. Information-related motive significantly affected the intention to shop on Facebook, whereas communication-related motive did not have any significant influence. Risks associated with shopping via Facebook included delivery risk, security risk, social risk and economic risk. Overall, consumers perceived a higher level of security and social risk associated with shopping on Facebook. However, only social risk had a significant negative influence on the purchase intention. Awareness and previous experience of buying via social commerce platform positively affected consumers' purchase intention.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.407-412
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• 2023

We attempted to confirm the current status of the use of mobile phones by soldiers, especially SNS, in today's situation where the use of mobile phones is completely allowed, and to reach an agreement for the use of functional SNS in military life. To this end, 189 students at the Korea Army Academy at Yeongcheon were measured for SNS use motivation and life satisfaction, and the relationship between each sub-variable of SNS use motivation and satisfaction was analyzed. As a result, 3 out of 4 motives for using SNS had nothing to do with satisfaction, and rather, among the sub-variables, the pursuit of status showed a negative correlation with satisfaction. Therefore, the use of SNS to search for information or ideas should be encouraged. In addition, these findings prove that the vague belief that allowing SNS will increase the satisfaction of soldiers is not reasonable, suggesting that a careful approach is required to utilize functional SNS in the military.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.942-955
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• 2015

Hashtag has emerged and become one of cultural trend. Given that more and more firms in the fashion industry are using hashtag on images based on SNS to provide information of their products and to communicate with their customers. Especially, hashtags through voluntary participation of users provides the perspective of how customers consume their products. Therefore, this study focused on the using motives of hashtag in image based SNS with customer social participation as mediator towards brand equity. The purpose of this study is (1) to investigate the usage motivation of hashtag of image contents based SNS, (2) to expose how each usage motive affects customer social participation and (3) to find out how customer social participation has an effect on brand equity. In order to achieve the objectives of this study, first we conducted an in-depth interview on 8 image based SNS heavy users to understand the using motives of hashtags. Furthermore, we conducted online surveys amongst people aged between 20s and 30s of image contents based SNS users. As a result of this study, followings were figured out. First, four of usage motivation of hashtag were examined through in-depth interview and previous studies; interest sharing, social interaction, ease of use and enjoyment. Second, usage motivation of hashtag has a significant effect on customer social participation. Third, customer-media participation and customer-customer participation impact positively on brand equity. Lastly, level of customer social participation has the moderating effect on the relationship between motivation of hashtag and customer social participation.

• The Journal of Korean Association of Computer Education
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• v.16 no.2
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• pp.61-68
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• 2013

SNS is a social networking service that helps people to have a two-way communication, manage their personal relationships and share information. The domestic and international SNS markets have attained a steady growth, and their growth is being more accelerated recently. Under these circumstances, immature students are more likely to show negative cyber behavior. This study attempted to analyze the relationship between the use of SNS, motives of SNS use, the use of active SNS functions, SNS-dependency and views in SNS and negative SNS behaviors among elementary and middle school students. For this, negative cycber behaviors are classified into four stages depending on the severity, for each of which distribution of factors is investigated and the combination of factors to determine each stage is obtained through association rule analysis. As a result, it is found that 85% of the students rarely show negative cyber behaviors, stealing personal information and contacting with strangers are the most frequent negative behaviors, and students with a great dependency on SNS are highly probable to show negative behaviors.

• Journal of Korean Library and Information Science Society
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• v.51 no.1
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• pp.21-41
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• 2020

This paper aims to propose ways to promote SNS marketing at school library sites with case study analyses in school libraries. To this end, in-depth interview was conducted with 10 Teacher Librarians who had used SNS in library operation and an in analysis was made of the operation status, motives and objectives, strategies and performances of the school library's SNS marketing. According to the study, most Teacher Librarians were found to be using SNS such as Facebook, Instagram, Kakao Plus Friends and so on in an attempt to improve accessibility and utilization of the library resources first. Not only that, they used SNS for the purpose of communicating with users while increasing the number of visitors and identifying the needs of users. The messages provided through SNS are information on school libraries and their reading programs, and the target market mainly involved their students. Based on the above research results, measures to promote SNS in school libraries were discussed, including the need for marketing consultative bodies, expansion of SNS targets, and enhancement of expertise in SNS.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.147-158
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• 2017

The purpose of this study is to investigate the determinants of the SNS usage time depending on SNS motive of the youth workers. Although previous studies revealed that there are many motivations for SNS usage, it is not known which factors determine usage time of each SNS motive. In this study, we constructed the unbalanced panel data of the Korean Education & Employment Panel data. Among three different SNS motives such as information exchange, social networking, and fun pursuit, gender, physical health, extraversion, and conscientiousness affected the usage of SNS when the motivation was information exchange. When it was personal connection, the size of organization, education, physical health, subjective happiness, job satisfaction, neuroticism, and agreeableness did. When it was fun & interest, foreign company, status of children, subjective happiness, and job satisfaction did. Based on the findings, we discussed theoretical and practical implications.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.379-387
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• 2015

Social media have become ubiquitous owing to the well established smart mobile environment and have expanded offline relationship into online relationship. This study investigates the decisive factors for using the popular social media in Korea, KakaoStory, by analyzing its usage patterns and motives. Beside simple reasons, such as the increased awareness and serviceability due to the popular use of KakaoTalk, our research also showed that KakaoStory was used to improve the relationship within a closed group of people they already recognize offline. In addition, fashion consciousness related to collective inclination of Koreans also affected the popular usage of KakaoStory in Korea.

• Korean Journal of School Psychology
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• v.17 no.3
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• pp.243-261
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• 2020

Fear of missing out (FoMO) refers to the desire to stay continually connected with what others are doing because they are afraid of missing the flow or not being included. Although FoMO has been recently proposed as a widespread phenomenon within social media, there has been few empirical research by which mechanism FoMO leads to social networking service (SNS) addiction. Therefore, this study examined whether FoMO mediated the relationship between adolescents' attachment and SNS addiction proneness. A total of 517 middle and high school students participated in the study and completed self-report questionnaires. Results showed that FoMO partially mediated the relationship between adolescents' parental attachment and SNS addiction proneness, whereas the relationship between adolescents' peer attachment and SNS addiction proneness was fully mediated by FoMO. These results suggest that unstable attachment might contribute to SNS addiction through FoMO, especially in case of peer attachment. Lastly, we discussed theoretical and practical implications of this study and suggestions for future research.