• The Journal of Information Systems
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• v.23 no.1
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• pp.53-71
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• 2014

The center of networking is moving toward mobile from PC based computing environment. The number of smartphone users are increasing rapidly today. One of the most popular smart phone applications is mobile SNS such as Kakao Story, Facebook, Twitter, Mobile Cyworld, etc. Mobile SNS means social network services based on mobile communication technology. This research focused on mobile SNS usage of married women who have not enough time for face-to-face communication with their friends to enhance their friendship. Married women in their 30s and 40s have lots of things to do like housework and caring their children. Mobile SNS would help their communication in aspect such of free of space and time. Through Mobile SNS married women can reinforce their personal relationship and self-esteem. Social Information Processing Theory (SIP) is an interpersonal communication theory developed by Walther(1992). Once established, online personal relationships may demonstrate the same relational dimensions and qualities as face-to-face relationships. The theory explains how people get to know one another online, without nonverbal cues, and how they develop and manage relationships in the computer-mediated environment. The result of empirical analysis indicates that marred women's Mobile SNS activities reinforce their personal relationship and self-esteem.

• Journal of Distribution Science
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• v.14 no.10
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• pp.165-178
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• 2016

Purpose - This study aims to empirically verify the impact of media richness, social presence, and prior life satisfaction on various continual usage or withdrawal behaviors of SNS users via both a positive path of satisfaction and a negative path of relative deprivation. By identifying these causal paths, we observe dynamic interactions of SNS user psychology in a balanced view, and provide some implications about design principles for SNS providers. Research design, data, and methodology - We developed 16 hypothesis based on media richness theory, social presence theory, social comparison theory, the literature about relative deprivation, and the literature about the various reactions of IS users. The rich SNS media, social presence recognition among peer SNS users, and prior life satisfaction could generate positive experience, attitude, and virtuous behavioral intentions among SNS users. At the same time, rich media, low social presence, and low prior life satisfaction could generate relative deprivation and could increase withdrawal behavioral intentions such as refusal to provide information, misrepresentation of information, and removal of uploaded information in SNS. Scenario surveys were conducted to collect data from potential SNS users. Data from 357 surveys were collected and analyzed through a PLS algorithm to test the hypotheses. Results - Media richness, social presence, and prior life satisfaction could significantly increase perceived enjoyment, satisfaction, and behavioral intention of continual usage and knowledge sharing. They also could significantly decrease refusal and misrepresentation intention. Relative deprivation is significantly decreased only by prior life satisfaction. Relative deprivation could not significantly decrease satisfaction, but it could significantly increase misrepresentation and removal intention, which could be regarded as information distortion intention. Conclusions - SNS providers should focus on developing rich media and social presence support because these two variables could impact the positive experiences of SNS users. Moreover, the positive experiences could heavily influence SNS user behavior. Some management is needed to prevent relative deprivation and its consequences of misrepresentation and removal intention. SNS providers should prevent SNS users from excessive image misrepresentation and removal as this information distortion could be the source of relative deprivation.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.4
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• pp.251-265
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• 2013

The emergence of social network services, is changing the foundation of human relationship formation and method of communication of individuals through sharing of free information. Social network service is a service to support or facilitate an on-line extension of off-line network among people by helping them to share personal profile. History of social network services very short. But users of the various layers is increasing rapidly and ripple effect social as a result is very large. The focus of existing research was mainly devoted to motivation of use and acceptance of social network services. Currently the use of SNS was maturing. Thus, in-depth research on the use pattern of SNS users is needed. The purpose of this study is that, for Facebook in social network services, to analyze the changes in the initial stage of use, medium-term, usage patterns at the current time. Results of the study by analyzing the characteristics of the change in the pattern of usage of user of Facebook, it can be used as basic materials for SNS researchers and service provider.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.170-179
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• 2019

This study was narrative research study to find out the effect of adolescents' social media addiction tendencies on interpersonal relationships. This research data was collected from 250 middle high school students in G city, Gyeongnam and collected data was analyzed with t-test, ANOVA, Pearson's correlation, Multiple regression coefficient using SPSS 23.0 program. SNS addiction tendency scores according to general characteristics of adolescents were gender (t= -2.25, p = .011), duration of SNS use (F= 3.15, p= .015), average usage time (F= 15.87, p=. 001), SNS media (F= 3.12, p= .027), and SNS media usage time (F= 6.58, p= .001) were statistically significant. As a result of verifying the correlation of main variables, addiction tendency of SNS had statistically significant static correlation with interpersonal relationships. Influencing factors of interpersonal relations were Addiction tendency of SNS(${\beta}=-.64$, p=.<001) Interpersonal relationship explained 37% of the total variability.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.395-406
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• 2014

This research observes how an adolescent's usage of social network services is related with media use time, and also tries to verify how a parent's participation in acting to limit usage time serves as a mediating effect. For this analysis, data from The Korean Information Society Development Institute [Korea Media Panel Research] was used, being a survey conducted on 1,572 students from primary to secondary and high schools nationwide. The subjects' gender in the final analysis was 818 male students and 754 female students. In addition, primary school students consisted of 672 individuals, 416 were from secondary and 484 from high schools. To verify the appropriateness of the model proposed in this research, analyzed through the structural equation, using social network services(SNS) was not shown to have an effect on media usage time. However, there was an indirect effect from the use of alternative activities. In addition, the parent's limitation of usage showed no effect on media use time. This research attempts to identify the reasons why parents' limiting the usage time, along with alternative activities, do not have any significant effect in reducing media usage time in this era of smart media evolution. Further, this research hopes to suggest meaningful and political implications for the nation and society to understand and resolve media addiction.

• East Asian Journal of Business Economics (EAJBE)
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• v.9 no.2
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• pp.55-73
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• 2021

Purpose -This study aims to determine how the characteristics of the airline's SNS marketing affects brand image, brand attitude according to perceived values, and to analyze the impact of SNS marketing factors. It was intended to provide theoretical and practical implications for airlines to refer to SNS marketing activities. Research design, data, and methodology -A questionnaire was formed based on previous studies, and then an online questionnaire was created to conduct a survey. Explained the purpose and asked to respond. From February 1 to 14, 2020, 333 responses with a valid number of samples were confirmed for the final analysis of the data. The questionnaire was composed of five areas: demographic characteristics, SNS factor, brand image, brand attitude, and perceived value. Result -Airline's SNS marketing, brand image, and brand attitude are affected by the gender, age, and SNS usage time of the user, and the perceived value of the user is shown to be controlled by the airline's SNS marketing's influence on brand image and brand attitude. Conclusion -When SNS is to be effectively used for airline marketing, it is necessary to pay attention to the demographic characteristics and the control effect of perceived value, and use it for airline management. The perceived value has been shown to affect SNS marketing's brand image and brand attitude.

• Journal of Information Technology Services
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• v.12 no.2
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• pp.85-101
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• 2013

The wide spread of smartphones and the growth of the number of internet users are reshaping the SNS (Social Network Service). Merging into other service areas and creating new business models with high profits, SNS is no more a service simply providing personal connections. Now SNS has positioned itself as a service platform. SNG (Social Network Game) is a new outcome utilizing SNS as a game platform and showing a rapid growth rate in a short period of time. The number of SNG users is expected to increase steadily. In this study, we examine whether SNG user motivations lead to flow experience and future intention to use. For that purpose, we conducted a survey with smartphone users. The results indicate that flow experience functions as a mediator and user motivations indirectly affect intention to use through flow experience. This paper concludes with discussions on findings and suggestions for future research.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.257-264
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• 2019

This study was a descriptive research study using structured questionnaires. It was identified as t-test and ANOVA to confirm SNS usage time, interpersonal relationship, body image, and academic achievement to 144 college students. Duncan's multiple test Respectively. Pearson's Correlation Coefficients were used to determine the correlation between interpersonal, body image, and academic achievement according to SNS use time. Of the 144 subjects, 55 (38.2%) were male and 89 (61.8%) were female, and 2.2 hours for female and 1.9 hours for male. (P <.014), but there was no significant correlation between body image and academic achievement, although there was a positive correlation between intimacy and high level among sub-factors. There was a positive correlation between interpersonal and body image (p <.003).

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.1
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• pp.281-290
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• 2017

This study aims to determine how demographic characteristics and SNS use traits of audiences are different depending on preferred performance types such as pop music concert, musical; play, dancing and ballet. SNS use traits are as follows: duration of SNS use, average number of access to SNS account, average time of SNS use, SNS activity type, motivation for SNS use, preferable type of SNS, annual total number of performance watched, and method to gain performance information. Also, the study was conducted to get significant insights in designing marketing strategy using social network services. The results are as follows. First, the result of examining audience's demographic factors depending on preferred performance type showed meaningful differences in sex, age, marital status, form of family, academic level, job and monthly income of the audiences. Second, SNS use traits of the audiences according to preferred performance genres vary in duration of SNS use, average number of access to SNS account, average time of SNS use, SNS activity type, motivation for SNS use, method to gain performance information. These findings showed that demographic characteristics and SNS use traits needed to be classified more specifically based on genres. Additionally, marketing strategy using performance information, traits of contents and customers' patterns through SNS should be specifically developed based on specified target.

• KIISE Transactions on Computing Practices
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• v.21 no.9
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• pp.579-586
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• 2015

As smart-phone usage increases, the number of Social Networking Service (SNS) users has also exponentially increased. SNS allows people to efficiently exchange their personal opinion, and for this reason, it is possible to collect the reaction of each individual to a given event in real-time. Nevertheless, new methods need to be developed to collect and analyze people's opinion in real-time in order to effectively evaluate the impact of a TV advertisement. Hence, we designed and constructed a system that analyzes the effect of an advertisement in real-time by using data related to the advertisement collected from SNS, specifically, Twitter. In detail, Hadoop is used in the system to enable big-data analysis in parallel, and various analyses can be conducted by conducting separate numerical analyses of the degrees of mentioning, preference and reliability. The analysis can be accurate if the reliability is assessed using opinion mining technology. The proposed system is therefore proven to effectively handle and analyze data responses to divers TV advertisement.