• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.16-24
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• 2020

The study empirically explored factors influencing How storytelling factors in social networking services, SNS, affect consumer response on the uses and gratification theory. conducted an analysis of 120 university students attending universities in the Seoul metropolitan area using an experiment. The results of this study are as follows: first, The storytelling factors, relevance and veracity have a positive effect on clarity. second, it has been shown that only veracity has a positive effect on parai-social interaction with media figures with emotional attachment. third, para-social interactions have been shown to influence content attitudes and orality sequentially. This study deals with the effect of SNS storytelling on the consumer's part, providing practical implications for enhancing content attitudes and word-of-mouth, by increasing para-social interactions with consumers while identifying the components that should enhance the way SNS is delivered in terms of storytelling.

• Asian Journal for Public Opinion Research
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• v.8 no.2
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• pp.105-125
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• 2020

The purpose of this paper is to analyze 1) who created and distributed fake news, 2) the distribution channels of fake news, 3) who fake news has targeted, and 4) the effects on voting and the impact of fake news on Korean politics. In South Korea, fake news was mainly created by candidates or election campaigns. The reason is that in the wake of the impeachment of President Park Guen Hye, all the political parties in Korea used fake news as a means of mobilizing supporters for each of their candidates or parties to gain an advantage in situations involving political divisions and confrontations between the pro-impeachment, progressive young generation and anti-impeachment, conservative senior generation. Voters' media usage patterns were polarized through social network services (SNS) media and television. Fake news was mostly received through these two media outlets. According to the spreading structure of fake news in Korea, the younger generation generally uses SNS posts intended for unspecified individuals, and the older generation uses closed SNS like KakaoTalk or Naver's BAND. In the end, it is typically characteristic of the older generation to spread fake news through existing offline human networks. In the 2017 presidential election, fake news has been confirmed to have the effect of mobilizing supporters for each political party. In the presidential election, an increase in voter turnout was confirmed among those in their 20s and those in their 60s or older. Evidently, fake news influenced the election of Moon Jae-In. The influence of fake news is expected to grow further as ideological polarization and consequent political polarization continues to intensify in South Korea.

• Korean Journal of School Psychology
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• v.17 no.3
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• pp.243-261
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• 2020

Fear of missing out (FoMO) refers to the desire to stay continually connected with what others are doing because they are afraid of missing the flow or not being included. Although FoMO has been recently proposed as a widespread phenomenon within social media, there has been few empirical research by which mechanism FoMO leads to social networking service (SNS) addiction. Therefore, this study examined whether FoMO mediated the relationship between adolescents' attachment and SNS addiction proneness. A total of 517 middle and high school students participated in the study and completed self-report questionnaires. Results showed that FoMO partially mediated the relationship between adolescents' parental attachment and SNS addiction proneness, whereas the relationship between adolescents' peer attachment and SNS addiction proneness was fully mediated by FoMO. These results suggest that unstable attachment might contribute to SNS addiction through FoMO, especially in case of peer attachment. Lastly, we discussed theoretical and practical implications of this study and suggestions for future research.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.8
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• pp.3777-3785
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• 2013

This study aimed to find out adolescents' media literacy in terms of reading, writing, and enjoying media or messages. For the purpose, we analyzed the data garnered from 1,036 students enrolled in 5 middle and 5 high schools, respectively. The analyses of the data are summarized as follows: First, mobile phone was most widely used among others, followed by TV, the Internet, mp3 player, computer or video game, radio, a video or DVD in the order. Second, a gender effect was significant in terms of the variety of activities with the Internet, mobile, and SNS: boys were more active in the use of the Internet while girls carried out more activities with a mobile phone and SNS media. Third, high school students showed more critical attitude towards information on the Website than did the middle school students. Fourth, Girls than boys, and high schoolers than middle schoolers, tended to be more active in the production of contents, self-expression, as well as participating in social and political issues online. Fifth, for the enjoyment experiences, time spent for games took up the most of the students' leisure activities, followed by watching TV and the use of the Internet. The findings of the study were discussed in light of media convergence, with implications for developing media literacy education for the youth.

• Journal of Korea Multimedia Society
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• v.24 no.10
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• pp.1425-1434
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• 2021

Lately, the mental issues of Chinese worldwide understudies have become an unavoidable examination issue. As per important explores in different nations, the level of discouragement inclination of Chinese understudies has been on the ascent. This examination utilizes the Bread cook Wretchedness Scale II to test the psychological condition of 249 Chinese understudies concentrating in South Korea. The outcomes show that Chinese understudies in South Korea likewise have a specific level of mental issues. The extent has reached 34.5% of the absolute number of Chinese understudies in South Korea. This exploration investigates the current circumstance dependent on the review results, and directs a top to bottom examination of the attributes of worldwide understudies in Korea. Simultaneously, it is recommended that mental treatment can be utilized to work on their psychological state. Through the pertinent inquiries for grounds mental directing administrations, it obviously presents the issues that Chinese global understudies face in South Korean grounds mental guiding, just as the school's improvement measures. Simultaneously, this examination consolidates the media SNS social stage, investigates existing issues, and proposes how schools can adequately construct a SNS stage at the degree of mental advising, just as the adapting techniques and systems for Chinese understudies dealing with mental issues.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.12
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• pp.223-231
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• 2021

The study aimed to investigate the impact of social networks safety (SNS) on the marketing information quality (MIQ) during the COVID-19 pandemic in Saudi Arabia. The study examines the statistical differences in social networks safety SNS and marketing information quality MIQ according to the demographics such as age, sex, income, and education. For this study purpose, information security and privacy are two components of social networks safety. The research materials are website resources, regular books, journals, and articles. The population includes all Saudi users of social networks. The figures show that active users of the social network reached 25 Million in 2020. The snowball method was used and sample size is 500 respondents and the questionnaire is the tool for the data collection. The Structural Equation Modelling SEM technique is used. Convergent Validity, Discriminate Validity, and Multicollinearity are the main assumptions of structural equation modeling SEM. The findings show the high positive impact of SNS networks safety on MIQ and the statistical differences in such variables refer to education. Finally, the study presents a set of future suggestions to enhance the safety of social networks in Saudi Arabia.

• Journal of Information Technology Applications and Management
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• v.27 no.5
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• pp.69-80
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• 2020

Recently, luxury brands are selling their products to consumers using their own direct online channels. In the online channel, marketing strategy through storytelling is needed because consumers do not have enough product experience. Therefore, luxury brands are actively utilizing social media and delivering stories includes their birth and growth. Unlike mass media, social media communicates with consumers more quickly and frequently and delivers the story of brand naturally. This study classifies luxury brands into four groups based on story recognition of luxury brands and self-esteem, and analyzes and materializes each group of the propensities of luxury brand consumption. It also tries to draw strategic implications for effective SNS advertising by analyzing narrative transportation on SNS advertising, interests in videos, and the interests in story based on these typified groups of luxury consumption. The result of the analysis shows that there is a difference in consumption propensity among consumers who were classified into four groups according to story cognition of luxury brands and self-esteem. There is also a difference in the response to narrative images through SNSs, such as narrative transportation, interests in videos, and interests in brand stories.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.208-223
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• 2020

In the 21st general election held in April 15, 2020, the importance of social media as an election campaigning tool became more prominent when engaged with Corona 19. Therefore, in this study, various studies were conducted to establish SNS strategy as an election campaign tool. This study analyzed the contents of SNS (Facebook, Twitter, YouTube) activities as an election campaign tool to analyze messages on social media messages of candidates Lee Nak-yeon and candidate Hwang Kyo-an of Jongno-gu, Seoul during the 2020 21st National Assembly election. Data collection mainly analyzed posts from each candidate's official account, and the research method used text analysis using the R program. Word cloud, comparative analysis, q-graph analysis, LDA, and STM analysis were used during text analysis. In addition, the analysis result was confirmed to be statistically significant through correlation analysis. As a result of research, candidate Lee Nak-yeon's election includes corona, people, problems, crisis, suffering, and wisdom, which indicates that the crisis caused by corona must be overcome through any means possible. On the other hand, candidate Hwang Kyo-an's election includes Moon Jae-in, the regime, save, the fatherland, the judge, and the economy. And from the perspective of political publicity, candidate Lee Nak-yeon made a lot of acclaims, while candidate Hwang Kyo-an made a lot of attacks, and both themes emphasized the policy rather than the image.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.3
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• pp.25-30
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• 2022

This study is a study on the filter bubble reinforcement phenomenon of SNS recommendation algorithm such as YouTube, which is a characteristic of the Russian-Ukraine war (2022), and the victory or defeat factors of the hybrid war. This war is identified as a hybrid war, and the use of New Media based on the SNS recommendation algorithm is emerging as a factor that determines the outcome of the war beyond political leverage. For this reason, the filter bubble phenomenon goes beyond the dictionary meaning of confirmation bias that limits information exposed to viewers. A YouTube video of Ukrainian President Zelensky encouraging protests in Kyiv garnered 7.02 million views, but Putin's speech only 800,000, which is a evidence that his speech was not exposed to the recommendation algorithm. The war of these SNS recommendation algorithms tends to develop into an algorithm war between the US (YouTube, Twitter, Facebook) and China (TikTok) big tech companies. Influenced by US companies, Ukraine is now able to receive international support, and in Russia, under the influence of Chinese companies, Putin's approval rating is over 80%, resulting in conflicting results. Since this algorithmic empowerment is based on the confirmation bias of public opinion by 'filter bubble', the justification that a new guideline setting for this distortion phenomenon should be presented shortly is drawing attention through this Russia-Ukraine war.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.309-318
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• 2017

This study is for analyzing the tone, the frame and the characteristics of political news in social media. Social news media is not same as old media in sharing news freely by SNS like tweeter, facebook and reporting, editing by anyone using SNS with various opinions. With Content analysis, sampling 419 cases from 'Wikitree' by the keyword, 'presidential election', all the full text analysed each how is social media making public opinion differently and which frame is using in. As the result, the social media has different tone, frame, and characteristic due to the reported figure, type of report, information source, attitude to the government, specifically shows a lack of in-depth report and distinct soft-journalism just same as old media's. Because the tone of social news media is not probable, specific but improbable, vague, using the irrational, strategic and episodic frame mainly.