• Journal of Digital Contents Society
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• v.16 no.2
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• pp.283-290
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• 2015

This study focused on SNS use of Chinese students who are studying in Korea. Communication media like SNS is strongly related with socialization of foreigners. Thus, it is expected to verify relationship between current SNS use tendency of Chinese students and their settlement in Korea based on analysis on the factor influencing SNS use of Chines students. For the study on the factor influencing to SNS use of Chinese students in Korea TAM model was used as a research frame. Based on TAM theory technological attribute, individual attribute and social attribute were taken out as independent variables. Perceived ease of use and perceived usefulness are applied as mediator variables. In research conclusion, some hypotheses are adopted the same as existing theory, but some hypotheses for example service quality and individual attribute are rejected as variables which influence positively to mediator variable perceived easy of use. For the next research more various variables and nationwide sampling will be needed. Based on this research it is expected to be analysed correlation between foreigners settlement in Korea and communication media like SNS.

• Information Systems Review
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• v.13 no.3
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• pp.1-14
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• 2011

In recent years, SNS (Social Network Service) has spread globally and general corporate' utilization of SNS is gradually increasing. Accordingly, the scope of utilizing SNS is expanding not only as a simple publicity of products and services but also as a communication tool among the company members, the customer service and the product development, etc. This study is examining the related cases classified by the premier activities and the supportive activities of the private companies' viewpoints of utilizing the SNS. Based on this study results, we are proposing the strategic considerations for the private companies' SNS adoption by synthesizing the results of the analytical researches of the SNS cases that support the companies' value chain and the considerations of companies' utilization of the SNS that are proposed by the various private companies' research laboratories.

• Smart Media Journal
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• v.5 no.2
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• pp.8-14
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• 2016

In this paper, we propose a model for coaching and formal operating procedures performed capstone design advisor during the design done to allow effective guidance and management. Coaching model is proposed through coaching and capstone design proposed by coaching on the procedure for the implementation and management, Mokpo National University Department of Computer Engineering student in the program outcomes, performance assessment of the effective operation of the capstone design based social network service the demonstrated effectiveness of the coaching model.

• Journal of the Korea Society of Computer and Information
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• v.24 no.5
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• pp.139-147
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• 2019

This study is conducted to analyze how Social Media characteristics of restaurant franchise affect customer decision making and redelivery intention and find out how to do Social Media marketing which is getting important. Through this study, we will understand the direction of Social Media management. In this study, we had 220 users to respond questionnaires who looked up about restaurant franchise through Social Media. In the previous research, we classified the Social Media characteristics about the restaurant franchise into the fields of liveliness, agreement, reliability, communication, accuracy, and entertainment. In order to verify the hypothesis, we conducted single regression analysis and multiple regression analysis and verified the relationship between variables. First, we found that Social Media characteristics of restaurant franchise has a positive relationship with favorability. Second, Social Media characteristics of restaurant franchise has a positive relationship with satisfaction. Third, favorability has a positive effect on satisfaction. Fourth, favorability has a positive effect on the intention of re-inquiry and redeliver. Fifth, satisfaction has a positive effect on the revisit and intention to redirect. As a result of the study, we found that restaurant franchise will gain trust of customers if they take into account the characteristics of Social Media of restaurant franchise and conduct customized marketing according to the head office of restaurant franchise and perform continuous feedback and management in order to improve customer's favorability and loyalty.

• Journal of the Korean Society for Library and Information Science
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• v.48 no.3
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• pp.335-351
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• 2014

This study proposes a customized SNS operational strategy for special libraries based on a case study on the Ocean Science Library (OSL) of South Korea. The study conducted an in-depth analysis on an organizational structure, manpower, contents, and promotion. The outcome of SNS operational strategy deducted from this study can be categorized into several items, including: (1) a selection of an appropriate SNS channel, which meets the objective of the operation; (2) a formal division of works for SNS operation; (3) a designation of full-time managers and an establishment of a task force team; (4) a specialization of contents according to specific subjects; (5) on/off-line promotions focused on events, which encourage participations; (6) an improvement of contents through regular log analyses; and (7) a promotion of library website access through SNS, and so on. This research also suggested the strategies for the development of SNS operation: strengthening of communication and cooperation among librarians; distribution of academic and research outcomes of the umbrella organization; enhancement of a role as a communication channel between librarians and users, and carry out a role as a 'social curator.'

• Journal of Digital Convergence
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• v.13 no.8
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• pp.161-168
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• 2015

Given social problems of social network service (SNS) addiction, it is critical to understand user's formation mechanism of SNS addiction. Since a number of studies have demonstrated the negative outcomes of excessive SNS use, the researchers examined important antecedents of SNS addiction as SNS habit that is considered as a key driver of SNS addiction. Moreover, the effects of self-expression, network management, and information search on SNS addition formation were investigated. The proposed theoretical model was empirically tested by using longitudinal survey data collected from 206 Facebook users. The analysis results indicate that SNS habit plays an important role in forming SNS addiction. Further, self-expression, network management, and information search influence SNS addiction through SNS habit. The analysis results offer some in-depth perspectives to SNS providers and government that establish policies or digital convergence strategies to induce healthy SNS use.

• The KIPS Transactions:PartD
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• v.19D no.4
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• pp.271-280
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• 2012

Currently, contents generated by SNS services are increasing exponentially, as the number of SNS users increase. The SNS is commonly used to post personal status and individual interests. Also, the SNS is applied in socialization, entertainment, product marketing, news sharing, and single person journalism. As SNS services became available on smart phones, the users of SNS services can generate and spread the social issues and controversies faster than the traditional media. The existing indexing methods for web contents have limitation in terms of real-time indexing for SNS contents, as they usually focus on diversity and accuracy of indexing. To overcome this problem, there are real-time indexing techniques based on RDBMSs. However, these techniques suffer from complex indexing procedures and reduced indexing targets. In this regard, we introduce the TK-Indexing method to improve the previous indexing techniques. Our method indexes the generation time of SNS contents and keywords by way of NoSQL to indexing SNS contents in real-time.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.17-23
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• 2021

Social media users are an important part of our lives as they spend a lot of time and actively use them. However, it is known that there are many users who feel the psychological stress of SNS stress or fall into addiction due to SNS use. SNS stress negatively affects not only the user's mind but also the body. This study investigates the associations between SNS stress and addiction. To test the hypotheses, the study performed structural equation modeling using Amos. We collected 210 data from SNS users. The empirical results showed that SNS overuse had a significant effect on SNS stress. Second, SNS stress had a significant relationship with SNS addiction. Third, it was found that SNS overuse did not directly affect SNS addiction. This study suggests that it is necessary to recognize the importance of the relationship between SNS addiction and SNS stress.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.3
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• pp.205-214
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• 2016

Dramatic transformation in education has taken place and Internet Technologies have played a key role. Especially SNS has been considered as an effective educational tool because of its exceptional features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this paper is to investigate factors affecting the attitude, intention to continuous use of SNS and performance in college education comparing between experienced learner and non-experienced learner. Self-efficacy on media usage, educational expectancy, subjective norm, habit, and enjoyment were identified as affecting factors based on prior researches. The results shows that all factors are significantly related to the learner's attitude on the use of SNS in college education. Experienced learner's attitude on educational use of SNS in college was found to be significantly related to the intention to continuous use and performance. This study can provide a guideline of effective strategy for SNS utilization in college education.

• Educational Technology International
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• v.13 no.1
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• pp.1-25
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• 2012

Despite the relatively short history of Social Network Sites or Services (SNS), it has quickly gained popularity with more than seven hundred million users all over the globe. The SNS emerged as one of the strongest cultural influences for the contemporary society. The SNS would provide both chances and challenges for Education. The main purpose of the article was to explore the way education react and adapt to the emergence of social network and SNS. It tried to provide major theoretical grounds that bridge education and social network. In the due process, the researchers have examined the curriculum and instructional design process of education from the perspective of disruptive and sustainable aspect of SNS technology. Consequently, four major theoretical grounds were identified and reviewed: Gibson's theory of affordance, Vygotsky's social constructivism, Rha's human visual intelligence theory, and the network theory. By investigating these theories, the educational potentials of social network and SNS were emerged. The SNS was viewed as a new medium with abundant potentials of expanding the learning space, empowering the affective aspects of learning, and facilitating the formation of group intelligence. Finally, some future implications and challenges of SNS were suggested.