• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.6
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• pp.851-859
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• 2017

Today, with the advent and development of Social Network Service (SNS), various types of information that have been difficult to observe have been pouring out. Recently, Vertical Social Networking Service (SNS), a service that shares specific interests with users' Vertical Social Networking Service) is emerging as a major research area. Especially, various human, social and spatial characteristics can be observed through geolocation data and social data collected through mobile GPS, and it is used in various studies. In this study, we analyze the social data collected through the image - based vertical SNS Instagram, and measure the user 's experience based on the social media based on the user' s spatial context. Therefore, in this study, we investigate what types of spatial patterns exist between experiential elements of sharing experiences and geographical characteristics through social data, and examine a new model of shared experience structure through extracted data.

• Information Systems Review
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• v.17 no.1
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• pp.171-197
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• 2015

SNS provider's biggest interest lies in enhancing user satisfaction through user request analysis and developing services to induce continuous use of those devices. In particular, setting up management directions to develop SNS at maturity is important and it is also important to identify the functions which SNS users are pursuing for and identify what's considered unsatisfiable among the services currently provided in light of user expectations. To this end, this study further presents sociality quality and personal emotional quality reflecting the characteristics of SNS to the existing quality factors and expands to Expected Confirmation Model. This study further took into account of sociality quality and personal emotional quality reflecting the characteristics of SNS and approached to them from the perspective of quality in a comprehensive way, analyzed the degree of impact on recognition factors, and presented the factors that had an impact on the satisfaction with usage and intention to use continuously.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.2
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• pp.229-240
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• 2014

While the digital environment continues to diffuse rapidly, SNS has been playing important roles in business growth. This study analyzes businesses that have used social network services (SNS) in order to more successfully manage companies by utilizing SNS and to suggest the proper steps In order to accomplish this, major domestic and foreign business cases were selected in order to investigate factors of success and failure for each of them. The analysis results show that the companies that utilized SNS successfully understood the characteristics of SNS and constantly tried creative marketing. On the other hand, enterprises that failed to use SNS properly showed low understanding of SNS and abnormal ways of marketing. Therefore, this research suggests the following conclusion. First of all, sufficient knowledge and understanding of the characteristics of SNS are necessary in order to properly utilize SNS. Next, it is imperative to use SNS not only as a tool to communicate with customers, but also to understand the generations that use SNS. Finally, it would be best to implement a more open wireless internet mobile environment for more active use of SNS.

• Asian Journal of Business Environment
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• v.4 no.3
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• pp.19-25
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• 2014

Purpose - This study investigated not only social network service (SNS) characteristics' effects on continuous use intention and reliability, but also the effects of continuous use intention and reliability on purchase intention. Research design, data, and methodology - The subjects comprised 274 SNS users in their twenties. The research was conducted over three weeks from October 16, 2013 to November 6, 2013, using questionnaires. A total of 267 copies were collected; 255 copies were used after excluding unsuitable copies. Results - Marketers who used SNSs should establish a bi-directional community and SNS page information exchange. SNS marketers should exchange useful information quickly through SNS pages, to differentiate themselves from competitors. Enterprises should use SNSs for marketing, considering not only continuous use intention but also reliability, to elevate product purchase intention. Conclusions - The study had limitations. Most subjects were students aged 24 to 28 years; the findings cannot be generalized. Second, personal computers (PCs) and smartphones had similar influence. Third, the preferences and/or characteristics of each SNS type were not reflected in marketing.

• Knowledge Management Research
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• v.19 no.1
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• pp.41-57
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• 2018

While there are lots of studies on examining the effects of social rapport in many research areas, however, there is a little work in examining the effect of the social rapport in social network service (SNS) contexts. Thus, this study attempts to examine the effect of social rapport in SNS settings. To address the research questions, this study has presented its hypotheses and conducted three experimental approaches by collecting 180 data from student subjects who have prior experiences on using SNSs to verify the hypotheses. This study has examined three experiments the effects of characteristics of Facebook(i.e. the number of mutual friends, the number of post likes, and the post personalities) on the social rapport and user responses. This study has conducted two-way ANOVA to verity its proposed research hypotheses. Based on three experiments, this study found that both the effects of the number of post likes and the number of post likes on the social rapport were not significant. Based upon empirical findings, this study has demonstrated how the effects of social rapports in SNSs were different from those of previous studies, and brought more attentions to the relevant literature.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.799-810
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• 2009

전 세계적으로 노령화 문제가 사회적 이슈로 대두되고 있는 가운데, 노인이 느끼는 전반적인 삶의 질 (Quality of Life, QoL) 이 하락하는 문제가 사회 전반에 걸쳐 중요한 문제로 인식되고 있다. 이에 다양한 형태로 발생하고 있는 노인들의 문제를 해결하기 위하여 노인학, 사회 복지학 등의 분야에서 많은 연구가 진행되고 있다. 이 중 노인의 사회적 관계 (Social Network, SN) 를 강화, 확장하여 노인의 삶의 만족도 향상을 추구하고자 하는 연구를 찾아볼 수 있다. 이러한 관점에서 노인의 사회적 관계를 인터넷을 이용해 개선함으로써, 노인의 삶의 질을 향상시키고자 하는 것이 본 연구의 궁극적인 목표이다. 이에 본 연구의 세부적인 목적은 현재 젊은 층을 중심으로 많이 사용되고 있는 SNS 를 노인들이 사용하지 않는 이유에 대한 분석, 노인을 위한 SNS 의 핵심적인 기능적, 서비스적 요소를 파악하는데 있다. 이를 위해 현재 인터넷을 잘 활용하고 있는 60 세 이상의 노인 22 명을 대상으로 개별 인터뷰, 참가자가 사용하는 서비스 분석, FGI 의 3 가지 방식으로 데이터를 수집하였다. 이후 수집한 데이터를 이용하여 정성적 분석 방법으로 Casual Network 를 도출하였으며, 정량적 분석 방법인 Laddering 분석으로 Hierarchical Map 도출하여 비교하였다. 또한 도출된 결과가 노인들만의 특징인지를 파악하기 위하여 대학생, 직장인 각 10 명씩을 대상으로 노인을 대상으로 한 연구 방식과 동일한 방법으로 데이터를 수집, 분석 하였다. 최종적으로 본 연구는 사회감성적 선택 이론 (Socioemotional Selectivity Theory, SST)를 바탕으로 인터넷에서의 Social Network 활동도 오프라인과 유사한 특징을 가지고 있으며, 현재 친하게 지내고 있는 사람들을 중심으로 SN 을 강화시키려 하는 강화형 타입과 새로운 SN을 생성하기 위하여 노력하는 확장형 타입으로 구분할 수 있었다. 추후 이러한 특징들을 반영하여 노인들을 위한 SNS 가 지녀야 할 기능적, 시스템적 요소를 제안하고, 추후 연구 및 SNS 개발과 관련한 계획을 정리하였다.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.2
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• pp.181-192
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.527-530
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• 2011

This Paper studied out prototype and the structure of comic expression on Social Network Game and started with issues based on SNS(Social Network Service) in Culture Communication. Interaction with the platform have the information that aims to develop relationships with SNG. In a world where the paradigm is changing the game People of all ages, transcending national borders in the mediator role of interaction could have been important. Today SNG is a major topic in Game Contents and this issue has influenced the game design and Story Telling. Under this Situation, this study has a significant meaning because it proves that the factors Comic Expression in game is analyzed by SNG.

• Knowledge Management Research
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• v.15 no.3
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• pp.37-66
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• 2014

Since social network service (SNS) has been widely used as a effective way for people to connect and communication with each other, the use of corporate SNS account also has increased. However, compared to a private SNS account, only few people have a continuous relationship with their corporate SNS account because the use of corporate SNS account tends to be one-time and temporary activity whenever the users just need events and information. Given the psychological side effects of using SNS, the relative lack of empirical studies on the impacts of emotional factor in SNS prevents the deeper understanding of the intention to continuous using corporate SNS account. Therefore, this study aims to explore key determinants of the intension to continuous using the corporate SNS account from a habit and emotional perspective. To bridge research gap, we attempt to divide emotional factor into the following 5 factors based on Mehrabian and Russell model (1974): intimacy, enjoyment (positive factor), privacy concern, anxiety (negative factor), arousal (arousal factor) and (dominant factor). The basic model is proposed to explore the effects of habit and emotional factors on the intension to continuous using the corporate SNS account. We then examine how the effects of habit and emotional factors differ depending on social media types (e.g., facebook and twitter). The results indicates that habit is related to emotional factors, and each emotional factor differently influences the intension to continuous using the corporate SNS account. The results also confirm that the effects of the habit and emotional factors on the intension to continuous using the corporate SNS account differ according to social media types. This study provides practical and useful guidance and the strategic marketing insight for managers in maintaining and improving the intension to continuous using the corporate SNS account.

• International Journal of Internet, Broadcasting and Communication
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• v.8 no.3
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• pp.1-11
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• 2016

This study investigates whether different SNS with different characteristics have different impacts on participatory social capital in Korea. At least in Korea, SNS are categorized into five types (community, blog, micro-blog, profile-based service and instant message service), and participatory social capital is specified by three types (off-line political participation, on-line political participation, on-line civic engagement). Using Nielsen KoreanClick's web-based survey data, our regression analysis shows that SNS which are more open and focused on information sharing contribute more to participatory social capital.