• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.2
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• pp.229-240
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• 2014

While the digital environment continues to diffuse rapidly, SNS has been playing important roles in business growth. This study analyzes businesses that have used social network services (SNS) in order to more successfully manage companies by utilizing SNS and to suggest the proper steps In order to accomplish this, major domestic and foreign business cases were selected in order to investigate factors of success and failure for each of them. The analysis results show that the companies that utilized SNS successfully understood the characteristics of SNS and constantly tried creative marketing. On the other hand, enterprises that failed to use SNS properly showed low understanding of SNS and abnormal ways of marketing. Therefore, this research suggests the following conclusion. First of all, sufficient knowledge and understanding of the characteristics of SNS are necessary in order to properly utilize SNS. Next, it is imperative to use SNS not only as a tool to communicate with customers, but also to understand the generations that use SNS. Finally, it would be best to implement a more open wireless internet mobile environment for more active use of SNS.

• Journal of the Korean Society for information Management
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• v.30 no.3
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• pp.133-156
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• 2013

The purposes of this study are (1) to examine the relationships among attitude on SNS use, subjective norm, perceived behavioral control, and SNS use, (2) to analyze effect of SNS use on bonding network and bridging network, (3) to consider moderating effect of the gender on the relationship between SNS use and Social network. We conducted a survey for 20-30's SNS user. The results of analysis using the Structural Equation Model(SEM) represent that attitude on SNS use, subjective norm, and perceived behavioral control are significant determinants of the SNS use. SNS use affects bonding network and bridging network. An interesting result was observed that the gender had moderating effect on the relationship between SNS use and social network. Based on these results, we suggest theoretical and practical implications of this study.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.255-265
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• 2013

This study deals with the policy proposals focusing on the addiction for the rapidly growing social media service (SNS) and its diagnosis. Researcher intends to define the SNS addiction and develops a diagnostic measure, which is a valuable subject. The reason is why the SNS becomes more convenient with prevalence of smart phones and the SNS addiction becomes enough severe to suggest internet addiction policy. Researcher presents the subjects into three parts. Firstly, the SNS addiction variables are derived and validated. Secondly, the path model between the SNS addiction variables is verified and discussed. Thirdly, researcher proposes the diagnostic results and the group comparison. Therefore, the result of this study is that the SNS addiction can be measured by the four elements, which are the failure in stopping the use of the SNS, time tolerance, living disability, withdrawal and anxiety. Researcher verifies the sequential impact of each variable and figures out the SNS addict through the presentation of a realistic measurement for the addiction index and the determination of the level of the addiction. By the above result, the researcher proposes the public relations of the government policy for the sound usage of the SNS and the self management of user. Finally, various proposed in this study will help to prevent juvenile crime, social problems in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.1
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• pp.36-45
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• 2012

This study locates factors that affect the intention to use fashion SNS (social network service) and intention for word-of-mouth on fashion SNS. Independent variables were fashion shopping orientation, attitude toward innovative products, fashion leadership, and demographics. A questionnaire method was used to collect data on college students while factor analyses, multiple regression, $x^2$ analyses, and Pearson correlation coefficients were applied in analyzing data. Factor analyses resulted in four factors for fashion shopping orientation, three on attitude toward innovative products and two on fashion leadership. Multiple regression analyses showed that information compatibility of attitude toward innovative products had a significant impact on two models of intention to use fashion SNS and two models of intention for word-of-mouth on fashion SNS. Opinion leadership and gender were significant factors for two models of intention to use fashion SNS, which means that women are likely to have more intention to use fashion SNS. Meanwhile, fashion innovativeness was found to be a significant factor on two models of intention for word-of-mouth on fashion SNS. Shopping orientation factors were not important for any model. $x^2$ analyses showed that women rather than men wanted more information on online fashion shows, general fashion information, and user participation programs. Fashion major students wanted more information on online fashion shows and user participation programs than non-fashion major students.

• Journal of Information Technology Applications and Management
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• v.18 no.4
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• pp.131-148
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• 2011

Our work empirically investigates the cultural differences of Social Networking Service (SNS) users in China, Korea and U.S. We construct a survey questionnaire from existing literature and test it for reliability, validity, and model fit. Then we collect data and validate the cultural differences of SNS users in three nations. Our results show different rankings from existing literature in cultural dimensions about three nations. In terms of masculinity, we find China > U.S. > Korea, similar to Hofstede. In individualism, we find U.S. > Korea > China, different from Hofstede (U.S. > China > Korea). In power distance, it is shown that Korea > China > U.S., different from Hofstede (China > Korea > U.S.). Uncertainty avoidance is found that U.S. > Korea > China, lowered ranking of Korea from the top among three nations in Hofstede. We find that these outcomes would be useful in updating national culture of the three nations and for future research about cultural impacts on SNS adoption.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.114-116
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• 2012

According to common use of smart mobile devices, various services based on the location become to appear. Futhermore, as the number of social media users using the mobile devices grows rapidly, the needs for Social Media services based on location also increase. With proposing the method to access and analysis the location-based social media database by standard SNS API, this thesis introduces technical methods to generate and the information which users want to get and to service them by mobile in real time.

• Journal of the Korean Institute of Educational Facilities
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• v.23 no.2
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• pp.3-10
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• 2016

The purpose of user participatory design is to project the images and demands of all the users of a school in person through their direct and active participation. Also, user participatory design is supposed to reduce the role of professionals who have led design to date and to expand the role of users and participants; thereby improving design quality in school construction. The study propose design realization methods using design camp courses and SNS based user participatory workshops. And The study propose on-offline based method and tool which are able to reflect diverse situations and purposes. Finally, the study proposed an application scenario for applying the above proposed methods efficiently in user participatory design. For the application scenario, the study proposed an SNS-based user participatory design method as the most appropriate for Korea.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.4
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• pp.213-219
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• 2017

Streaming server is that an image produced in real time or a file form of image produced ahead consists of SNS service, and the relay module of streaming server includes output management module that set an output channel more than 2 and control transmission of video content. This thesis intends to suggest how to stream through plural output channel that contains output channel of external streaming server using relay module and do streaming provided to terminal receiving image, and streaming server, streaming system for this. Thus, by extending output channel sending out image to output channel of external streaming server, the scale of streaming server is not limited and the process allotting external streaming server into output channel sending the image becomes simple, so management of output channel becomes efficient even when sending several images.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.643-644
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• 2014

정보기술의 발달과 인터넷의 확산 등의 사회적인 변화에 따라 고객을 효과적으로 만족시킬 수 있도록 기업은 고객과의 장기적인 관계를 구축하는 고객관계관리(CRM: Customer Relationship Management)을 사용하고 있다. 최근에는 블로그나 SNS등에 기업이 상품이나 서비스를 팔고자 하는 소비자들이 가득 모여 있기 때문에 실시간으로 소비자의 니즈를 파악할 수 있는 방법으로 트위터, 블로그, 카페 등 SNS 상의 빅 데이터를 분석하는 시스템을 이용한다. 본 논문에서는 고객의 보다 효율적인 피드백 수집분석을 위해 기존의 기업/기관에서 운영 및 관리하는 내부 CRM 데이터와 SNS 상의 외부 데이터를 연동하여 분석할 수 있는 이기종 데이터의 통합 분석엔진 시스템을 제안한다. 이를 의료서비스에 적용하여 내부 데이터인 매출, 방문자 수, 진료과 정보, 환자 정보, 고객 불만 유형 등을 분석하고 소셜데이터를 통해 해당 의료기관에 대한 소비자 경험 (진료, 시설 등) 정보를 수집한다.

• Annual Conference of KIPS
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• 2011.04a
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• pp.1579-1581
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• 2011

페이스북(Facebook)과 트위터(Twitter)등으로 각광 받는 소셜 네트워크 서비스(Social Network Service)는 사용자의 온라인과 오프라인에 구축된 인맥 네트워크를 기반으로 한다. SNS내의 소셜커머스, 소셜어플리케이션 등의 다양한 기능이 추가 되면서 새로운 온라인 서비스 시장이 등장하게 되었다. 초기의 새로운 가상 인맥 늘리기 수단으로 사용되었던 SNS서비스는 스마트폰의 등장과 카메라, 마이크 등의 추가 디바이스와 서비스간의 연계가 가능해 지면서 이용자들의 새로운 정보 생성과 실시간 커뮤니케이션이 가능해 졌다. 또한 SNS를 통한 정보의 흐름은 텍스트 기반의 한방향 정보 전달 틀에서 소리와 이미지, 동영상등의 다양한 미디어가 취합되는 공간이 됨으로서 사용자와 다른 사용자간의 상호 작용이 가능한 쌍방향 소통으로 현실의 정보를 보다 정확하고 빠르게 전달할 수 있는 하나의 미디어 형태로 진화하는 중이다. 본 논문에서는 소셜 서비스에서 생성된 정보가 집단 협업(Mass Collaboration)을 이룰 때 갖는 신뢰성을 기대하여 키워드 중심의 정보 형성에 따른 SNS 활용 방법을 제시한다.