• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.1
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• pp.119-126
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• 2018

The purpose of this study is to understand the important factor of internet travel product purchase according to the characteristics of SNS tourism information. The characteristics of SNS tourism information perceived by travel product consumers are investigated as four major dimensions; reliability, interest, interaction, and usefulness. 17 items of online travel product purchase are adopted and produced four factors namely; safety, price & cost, customer service and convenience. We confirm that consumer have high importance on reliability consider convenience as most important factor of online travel product purchase. Interest of SNS tourism information have significant relation with price & cost, and Usefulness and Interaction of SNS tourism information have significant relation with customer service of online travel product purchase.

• Information Systems Review
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• v.17 no.3
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• pp.183-202
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• 2015

In recent years, various Social Network Service (SNS) is emerging as a new means of communication were enjoying a lot of popularity among consumers. Accordingly, an online word-of-mouth marketing through the SNS is prevalent. At this moment, the majority of companies selects the SNS used as resources of online word-of-mouth marketing on the assumption that the more a SNS is popular (followers or visitors based), the more it has an influence. In addition, the existing studies about the popularity or influence on the SNS were not distinguish them separately. The former researchers used popularity mixed with Influence. Therefore, this study, we have conducted a survey with people in their twentieswho use SNS most to do an empirical analysis of the relationship between popularity and Influence on the SNS. According to the results of this study, it has a weak correlation between popularity and Influence. So, it is necessary to distinguish between popularity and influence.

• Journal of the Korea Convergence Society
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• v.12 no.5
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• pp.147-155
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• 2021

This study covers the effectiveness of SNS utilization education for the elderly. Participants in the study conducted in-depth interviews with trainees currently participating in education and mentors of the same age who are working as assistive instructors. The study deals with whether SNS utilization education, which is considered difficult, can be a more valid class when an elderly person of the same age becomes a mentor and teaches a class. The results of the study said that it was a fun and rewarding education after using SNS for the elderly, free from fear of difficult devices due to the friendly consideration and empathy of the same age. If a mentor of the same age is used for education on SNS for the elderly, SNS education, which has been considered difficult and burdensome for the elderly, is expected to be activated with more flexible education.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.01a
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• pp.125-126
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• 2011

소셜 네트워크 서비스(SNS: Social Network Service)는 사용자들 간의 정보공유 및 관계형성을 위한 Web 2.0 기반 기술로써, 관계를 통해 형성된 사용자들 간의 상호작용을 지원하는 서비스이다. SNS 기술은 개인들 간의 관계 뿐 아니라 공공부문의 서비스의 제공자인 정부부처 및 공공서비스 제공기관들과 사회구성원들 간의 관계형성을 위한 기술로써 각광받고 있다. 최근에는 모바일 기술의 발전에 힘입어 트위터, 페이스북과 같은 SNS 이용자가 빠르게 증가하고 있으며 그 활용범위 또한 개인 사용자들 간의 정보공유에서 기업과 고객, 공공과 국민의 관계까지 확장하고 있다. 본 논문에서는 SNS가 공공부문의 서비스 제공을 위한 수단으로 활용한 사례를 통해 요구되는 기술을 제안한다.

• The Korean Journal of Franchise Management
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• v.2 no.2
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• pp.24-44
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• 2011

Many companies are increasingly using social network service(SNS) as an online marketing tool, and its marketing activation has been in the limelight as a differentiation strategy most recently. The purpose of this study is to analyze online marketing cases utilizing SNS and to apply it in Franchise Enterprise in order to activate its marketing activities. This study is more concerned with the cases of facebook, twitter, and blog among social network services and suggests some ways of utilizing them in Franchise Enterprise as follows: Based on the examples of facebook, firstly, we set up the role as a homepage in individul, Franchise Enterprise, and other organizations. Secondly, we also set up the role as an organizing tool in communities, and thirdly, setting up the role as a location map tool. Regarding some applications in marketing tool of Franchise Enterprise, we suggest the role as a public relation tool of the company and brand, and also propose the role of brand planning and development. Finally, we suggest a way of overcoming the limitation in offline operations.

• The Journal of Korean society of community based occupational therapy
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• v.6 no.1
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• pp.1-11
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• 2016

Purpose : By confirming the relationship of the Social Network Service(SNS) strength and social participation, it tries to present the basic data of the social participation of the university students. Method : Students that department of Occupational Therapy in K University was done to target 136 people. SNS strength was measured to be stored in the mobile phone SNS friends and KakaoTalk average call times. measurement tool of social participation was used Maastricht Social Participation Profile(MSPP) as modifed by Godelief et al.(2009). MSPP is composed of formal social participation(undertaking) and informal social participation(contact with friends and acquaintances and contact with family) item. Results : The study shows a significant correlation between the number of SNS friends and Undertaking item and between KakaoTalk average call times and Contact with friends and acquaintances item(${\alpha}=0.05$). Conclusion : College student SNS strength and social participation showed a correlation. Therefore, The higher the SNS strength and social participation is determined to have a positive impact on the daily life of college students.

• Culinary science and hospitality research
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• v.20 no.6
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• pp.159-174
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• 2014

The purpose of this study is to examine the relationships among vividness, consensus, reliability, homogeneity, ties and acceptance of WOM (Word Of Mouth), consumer attitude, SNS WOM transmission, offline WOM transmission, and visit intention perceived by married women consumers who learned SNS WOM regarding restaurants. This study performed a survey targeting married women, focusing on broadcasting stations, department stores, major supermarkets, government offices, and cultural centers in Busan. The surveying period was from March 1, 2014 to March 31, 2014. 304 questionnaires were used for the final analysis. As a result of the analysis, it could be concluded that vivid and reliable SNS words raise the level of acceptance of WOM, reliability makes consumer attitude positive, and homogeneity raises the level of acceptance of WOM, consumer attitude, SNS WOM transmission, and offline WOM transmission intention. In addition, it could be confirmed that acceptance of WOM have significant effects on consumer attitude and offline WOM transmission, and consumer attitude have positive effects on SNS WOM transmission, offline WOM transmission, and visit intention. Lastly, it could be learned that SNS WOM transmission and offline WOM transmission have significant effects on visit intention.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.407-416
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• 2021

Recently, as retro restaurants began to appear nationwide, including Seoul, consumers are aware of the importance and use them according to the important factors of Servicescape and the use of SNS. The purpose of this study was to investigate the effect of Retro Restaurant's Servicescape and Customer Satisfaction, and the effect of SNS Trust in their relationship. Convenience sampling was used for customers with experience of using Retro Restaurant, which was recently created mainly in Seoul. The survey period lasted about one month from July 1, 2020, and the final 289 copies were used for analysis. The SPSS 21.0 statistical package program was used to verify the hypothesis. As a result of analysis, among the Servicescape factors of Hypothesis 1, attractiveness (β=.442, p<.001) and human service (β=.516, p<.001) had a significant effect on customer satisfaction. In the moderating effect of Servicescape and SNS Trust of Retro Restaurant in Hypothesis 2, attractiveness⁎SNS trust had a significant positive (+) influence. Accessibility⁎SNS trust had a significant negative (-) influence. Lastly, in the fierce food service industry environment, it aims to achieve a competitive advantage in the food service market through a differentiated servicescape such as Retro Restaurant. Through the SNS marketing strategy, the loyalty and re-visiting of customers visiting the restaurant is checked, and it is intended to be provided as useful data for establishing a customer-oriented marketing strategy.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.07a
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• pp.259-260
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• 2013

최근 SNS가 급속히 성장하고 있다. 본 논문에서는 불특정 다수가 아닌 한 명을 대상으로 하는 안드로이드 기반 SNS 어플리케이션을 제안한다. 제안한 폐쇄형 SNS는 상대방 번호를 입력해 단 한명만 지정할 수 있는 어플리케이션이다. D-day기능을 이용한 기념일 관리와 사진 공유 관리가 가능하며 Wish List를 통해 상대방의 관심사도 알 수 있는 등 다양한 커뮤니케이션이 가능하다.

• The Journal of Society for e-Business Studies
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• v.25 no.3
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• pp.131-145
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• 2020

The numbers of SNS (Social Network Service) users and usage amounts are increasing every year. The influence of SNS is increasing also. SNS has a wide range of influences from daily decision-making to corporate management activities. Therefore, proper analysis of SNS can be a very meaningful work, and many studies are making a lot of effort to look into various activities and relationships in SNS. In this study, we analyze the SNS following relationships using Twitter, one of the representative SNS services. In other words, unlike the existing SNS analysis, our intention is to analyze the interests of the accounts by extracting and visualizing the accounts that two accounts follow in common. For this, a common following account was extracted using Microsoft Excel macros, and the relationship between the extracted accounts was defined using an adjacency matrix. In addition, to facilitate the analysis of the following relationships, a direction graph was used for visualization, and R programming was used for such visualization.