• Title/Summary/Keyword: SNS 활용

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Renewable energy trends and relationship structure by SNS big data analysis (SNS 빅데이터 분석을 통한 재생에너지 동향 및 관계구조)

  • Jong-Min Kim
    • Convergence Security Journal
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    • v.22 no.1
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    • pp.55-60
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    • 2022
  • This study is to analyze trends and relational structures in the energy sector related to renewable energy. For this reason, in this study, we focused on big data including SNS data. SNS utilizes the Instagram platform to collect renewable energy hash tags and use them as a word embedding method for big data analysis and social network analysis, and based on the results derived from this research, it will be used for the development of the renewable energy industry. It is expected that it can be utilized.

A Study on the Relationships between SNS Characteristics and Purchase Intention of Small Business Products

  • Bae, Ok-ran;Ko, Chang-bae;Yoon, Jong-soo
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.12
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    • pp.289-297
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    • 2021
  • This study was conducted with the aim of providing help in finding ways to utilize marketing for small business owners closely related to our daily lives by utilizing SNS marketing. To achive these research purpose, the study conducted various statistical analyses using questionnaire of SNS users. The results and implications of this study are as follows. The characteristics of SNS, such as information provision, interactivity and convenience, all showed positive positive effects on the intention of purchase, and the size of the influence was shown in the order of convenience, information provision and interactivity, confirming that the convenience had the greatest impact on the intention of purchase. Based on the impact of SNS characteristics on purchasing intentions, the results of this study confirmed that all three characteristics of SNS, namely interactivity, information provision and convenience, are important variables in predicting consumers' purchasing intentions. Communication with consumers and providing useful information can be seen as essential factors in conducting SNS marketing for small business owners, and if they focus on the benefits that make it easy to access SNS, they will not only be able to increase their purchasing intentions but also to develop strategic ways to lead to the execution of purchases.

A Method to utilize Inner and Outer SNS Method for Analyzing Preferences (선호도 분석을 위한 내·외부 SNS 활용기법)

  • Park, Sung-Hoon;Kim, Jindeog
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.12
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    • pp.2871-2877
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    • 2015
  • Shopping patterns are changing with the emergence of SNS. Recently, it is also interested in providing the information based on the users' needs. Generally, the provided information is obtained from the history of users' simple browsing. Best selling hot item list is also provided in order to reflect the preferences of public users. However, the provided information is irrelevant to an individual preference. In this paper, we propose a method to utilize inner and outer SNS for analyzing public preferences about goods which are interested by individual users. The inner analyzing module collects and analyzes the preferences of community members about two goods designated by individual users. The outer analyzing module supports to analyze public preferences by using the tweeter SNS. The results of implementation show that it is possible to recommend goods based on the individual users' preferences unlike the existing shopping mall.

Impact social networking service characteristics and audience' relationship experiences on the degree of acceptance (소셜네트워크서비스 특성과 수용자 관계성경험이 수용의도에 미치는 영향)

  • Joung, Jin-Tak
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.107-115
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    • 2017
  • This study examined the SNS Factors and user awareness evaluate the relationship affect the degree of acceptance SNS. Additionally, the effect on the SNS uses the social media attributes and user relationship was confirmed what the critical factors applied. Through literature analysis, SNS characteristic factors were selected to interactivity and exchange views and usability, and relationship factors were selected the flow and attachment orientation. And these factors and verified the effect on the SNS also acceptable. It was accomplished by a regression analysis to achieve the purpose of research. results were as follows. First, the interactivity and exchange of ideas and useful characteristics had a significant impact on the SNS acceptance. Second, SNS relationship characteristic of flow and attached propensity has had a significant impact on the SNS acceptance. Third, SNS relationship factors are more influential than the SNS features a great degree of acceptance. These results will provide suggestions for necessary to have any experience as well as SNS should emphasize what characteristics you want the communicator to accommodate the height of SNS also allows the use of SNS users.

A study of the educational effects in SNS-utilized instruction (소셜 네트워크 서비스 활용 수업에서의 교육적 효과 고찰)

  • Kwon, Myung-Soon;Kan, Jin-Sook;Kim, Jin-Whan
    • The Journal of Korean Association of Computer Education
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    • v.17 no.6
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    • pp.135-146
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    • 2014
  • The study has compared the effects in SNS-utilized instruction that each of self centric activities and social interaction added social activities affected self initiative, attitudes and self efficacy to information technology respectively. The research methods utilized the pre experimental design as nonequivalent experimental group. The data was analyzed by paired t-test and content analysis. The results showed that the SNS class utilized self-centric activities were effective in self-initiative and attitudes toward information technology, while social interaction added social activities were effective in not only self-initiative and the attitudes of information technology but also self efficacy of information technology. And content analysis of the effects of the education showed that information sharing, instancy and accessibility were advantageous but information security and privacy issues were problematic. That is, it was confirmed that when self-centric activities and social interaction activities were practised simultaneously in SNS-utilized instruction, the self initiative which learners planed and executed by themselves, the attitudes and self efficacy of information technology which were able to enhance learning ability and to show satisfaction to individual learning were improved.

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An exploratory study of applying SNS to lecture and professor trust (SNS 활용한 강의와 교수신뢰에 대한 탐색적 연구)

  • Han, Dong-Wook;Kang, Min-Chae
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.531-539
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    • 2014
  • This is an exploratory study to verify the impact of applying SNS to lecture on the professor trust and students achievement. The subject of the study is two groups which consist of SNS applied class and the group using legacy online class supporting system and the contents, material, activities of class are same. We verified the differences between two groups with the professor trust divided into 4 constructs such as intimacy, expertise, teaching ability, leadership based on the literature review and students achievement classified into midterm and final. The results shows that intimacy and final evaluation are statistically significant between two groups.

Study of a PBL-instructional model using an SNS-based online platform (SNS기반 온라인플랫폼을 활용한 PBL-수업모형 연구)

  • Choi, Dea-Hun;Cho, Woo-Hong;Byon, Kil-Hee;Yun, Kyoung-Mi
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.01a
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    • pp.125-126
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    • 2021
  • 본 연구는 대학교육에서 학습자 주도수업에 대표적으로 활용되는 PBL-교수학습방법을 SNS기반 온라인 플랫폼에서의 과제수행을 통해 해결하는 PBL-수업모형을 개발하는 것을 목표로 한다. 이를 위해 선행연구 및 이론탐색을 통해 PBL-수업설계에 대한 선행연구를 고찰하고, 적용 가능한 수업모형 및 교육내용을 선정하여 기초내용을 구성한 후 3인의 교육공학 전문가와 5인의 대학교수를 대상으로 FGI 인터뷰 방법을 통하여 연구결과를 도출한다. 과거 PBL-교수학습방법을 적용한 수업설계 들이 모의수행이나 발표 후 토론에 한정되었던 것에 반해 본 연구에서는 SNS기반 온라인 플랫폼에 직접 적용하는 매체제작 및 커뮤니티 활동을 포함하는 수업활동이 도출 되었으며, 실행 가능한 수업모형 개발을 위해 대상자 인터뷰와 분석을 통해 이를 위한 교수학습방법을 설정할 것이다. 본 연구를 통해 제시될 SNS기반 온라인 플랫폼을 활용한 PBL-학습모형은 이후 고등교육기관의 교수학습모형 개발을 위한 기초자료로 활용될 것이다

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Violence Detection System in Streaming Service and SNS Using Artificial Intelligence Technologies (인공지능을 활용한 스트리밍 서비스/SNS 내에서의 폭력 감지 시스템)

  • Kim, Seon-Min;Lee, Seok-Won;Lim, Seung-Su;Choi, Sangil
    • Proceedings of the Korea Information Processing Society Conference
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    • 2020.05a
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    • pp.442-445
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    • 2020
  • 인터넷 및 IT 기술의 발전과 더불어 미디어산업에도 큰 변화가 일어나고 있다. TV 를 대신하여 스트리밍 서비스를 이용하는 사람들이 늘고 있으며 SNS 를 활용하여 서로의 경험을 간접적으로 공유하는 형태의 새로운 문화 컨텐츠가 자리잡아가고 있다. 하지만 이러한 컨텐츠를 소비하는 주요 계층 중에는 초중고 학생들도 포함되어 있다. 인터넷 혹은 SNS 에서 소비되는 컨텐츠들을 관리 감독하는 컨트롤 타워가 부족하거나 전무하기 때문에 폭력, 음주, 흡연 등 사회적으로 악영향을 줄 수 있는 영상 또는 사진이 무분별하게 생산되어 청소년들에 의해 소비되고 있으며 더 나아가 이것이 사회적 문제로까지 대두되고 있다. 이러한 문제를 해결하기 위해 인공지능 기술을 활용한 여러 다양한 감시 시스템 개발을 위한 연구가 한창이다. 본 연구에서는 SNS 및 스트리밍 서비스에서 제공되는 영상 및 사진을 Pose Estimation 및 표정 인식 기술을 활용하여 폭력을 자동적으로 감지할 수 있는 폭력 감지 시스템을 개발하는데 그 목적이 있다.

A Study on the Difference between Young and Old Generation of SNS Behavior (SNS(social network service)활용에 대한 세대별 차이 연구)

  • Hwang, Yoon Yong;Lee, Ki Sang;Choi, Soow-A
    • Journal of Korea Society of Industrial Information Systems
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    • v.20 no.1
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    • pp.63-77
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    • 2015
  • As social network service(SNS) environments have been changed and increased, people perceive SNSs as a part of their daily lives. Therefore mutual communication activities based on the Internet and its influences are expanding continuously. This paper explored the difference between consumers' emotional well-being level and social capital formed through SNSs. Given that the reason of using SNS and its utilization can be different depending on consumers, this paper also examines generation differences. Hence, we examine how the forms of emotional well-being and social capital in SNSs can be different according to each generation. We conducted a survey targeting the consumers who have an experience of using online SNS and looked into the effects of emotional well-being and social capital among generations using eighty three valid samples. In this study, we find that there are differences on the effects of the sizes and the types of social capital formed through SNS, depending on the generations. In particular, the size of social capital from younger generation was larger compared to the older generation and bridging social capital, one of social capital types, was also bigger in the younger generation compared to the older generation. Although general emotional well-being was not differentiated among the generations, we could find a generation difference by showing that older generation's negative well-being, one of emotional well-being types, was more sensitive than younger generation. Based on such results, this paper proposes SNS utilization plan sub-divided by generations, suggesting management direction of online social networks.

A Study on the Effects of SNS Tourism Value and Social Capital on SNS Tourism Satisfaction and Reuse Intention : Focusing on Moderating Effect of Future-Oriented Time Perspective (SNS 관광 가치와 사회적 자본이 만족도와 재이용의도에 미치는 영향 연구: 미래지향적 시간관의 조절효과)

  • Kim, Dae Seok;Ko, Yeong Kong;Seo, Young Wook
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.258-273
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    • 2022
  • This study examines the effect of SNS tourism value (economic, social) and social capital (bonding, bridging) on SNS tourism satisfaction using SNS and the effect of SNS tourism satisfaction on reuse intention. In addition, in the relationship between SNS tourism satisfaction and reuse intention, a future-oriented time perspective variable was applied to investigate the moderating effect. We verified 326 people who had accommodation tourism experience using SNS. SPSS 25.0 and Smart PLS 3.0 were used to analyze reliability and validity. The study results are as follows. First, economic and social values had a positive effect on satisfaction. Second, it was found that bridging social capital had a positive effect on satisfaction, but bonding social capital had no effect. Third, satisfaction was confirmed to have a positive effect on reuse intention. Fourth, in the relationship between satisfaction and reuse intention, the future-oriented time perspective was found to have a significant moderating effect. The overall implications are presented through the research results, and it is expected that these will be used as basic data for the development plan of the tourism industry.