• Journal of Digital Convergence
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• v.19 no.12
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• pp.115-124
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• 2021

The purpose of this study was to investigate the relationship between the characteristics of beauty information in the SNS environment and consumer attitudes and loyalty of high school students. The subjects of this study were high school students residing in Gwangju, and a total of 375 copies were used for the final analysis. The collected data were analyzed using SPSS V.21.0 program. Summarizing the study results, interactivity and usefulness were key factors in the relationship between beauty information characteristics and high school students' attitude and loyalty in the SNS environment, and information provision, playfulness, and vitality were derived as major factors. Based on the above result rule, it is expected that it will be used as a data for presenting the direction for collecting the correct information in the SNS use of teenage consumers and establishing marketing strategies for beauty companies.

• The Journal of Information Systems
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• v.25 no.4
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• pp.163-179
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• 2016

Purpose This study investigates the associations between SNS fatigue and stress of smartphone SNS, with SNS characteristics. The study focuses on two types of SNS characteristics: information and systems characteristics. We examine SNS stress factors that includes the communication and system overload. Design/methodology/approach To test the proposed hypotheses, the study conducted structural equation modeling with Smart PLS 3.0. The study conducted A sample of 286 participants was collected from SNS users. Findings The results indicated that the information relevance in the information characteristics had an effect on the communication overload, but it had not an effect on the system overload. The information accuracy had an effect on the communication and system overload. The app pace of change influenced the communication and system overload, but the app complexity influenced the system overload. Finally, the SNS stress showed significant relationship with SNS fatigue. The academic and managerial implications were discussed based on the this results.

• Annual Conference of KIPS
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• 2013.05a
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• pp.1120-1123
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• 2013

최근 데이터의 범람과 더불어 빅데이터 시대가 도래 하면서 SNS 라는 새로운 플랫폼을 마케팅에 활용하고자 하는 기업들이 늘어나고 있다. 기업들은 이러한 SNS 상의 데이터를 분석하고 이를 공개 API 를 통해 마케팅에서 활용할 수 있다. 하지만 SNS 업체들은 과도한 트래픽 유발 및 보안상의 이유로 공개 API 의 사용을 제한하고 있다. 따라서 제한된 사용 횟수 안에서 효과적으로 공개 API 를 사용할 수 있는 고객맞춤 최적화가 필요하다. 기존의 멀티캐스팅을 이용하면 이러한 고객맞춤 최적화가 가능하지만 SNS 의 특성을 반영한 것이 아니기 때문에 SNS 마케팅에서 활용하는데에는 한계가 있을 수 밖에 없다. 본 논문에서는 이러한 멀티캐스팅을 이용한 고객맞춤 최적화의 한계를 보완하고 SNS 의 특성을 보다 잘 활용할 수 있는 새로운 SNS 마케팅을 위한 고객맞춤 최적화를 제시한다.

• Annual Conference of KIPS
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• 2013.11a
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• pp.90-93
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• 2013

최근 IT Service 에는 SNS 즉, Social Network Service가 주를 이루고 있다. Facebook, Twitter 등 자신의 일상을 친구들과 공유하는 웹 기반 Service가 사람들에게 많이 이용되고 인기를 끌고 있다. SNS system이 일반화되어 가면서, 보다 전문적이고 국소적인 분야에 특성화되어 발전되어 나갈 것으로 보이며, 이러한 SNS 시스템을 최적화 하기 위해 SNS 프로토타입을 직접 개발해 볼 필요가 있다. 본 논문에서는 학교 캠퍼스 정도 규모의 서비스를 위한 웹 기반의 SNS들이 어떠한 구조로 이루어져 있으며, 어떠한 원리로 동작하는지 알아보고, Server, DataBase, PHP 를 이용하여 웹 기반 SNS 시스템을 직접 구현하고 시연해 봄으로써 SNS System에 대한 이해를 해보고, SNS system에 대한 향후 방향을 모색해 보도록 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.307-314
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• 2016

This study empirically validate the impacts of WOM information characteristics on the WOM effect in accordance with SNS media due to the increased the WOM role under SNS. The key results showed that the more vivid, negative, and objective WOM information was, the more positive impacts on the intention to adopt information. In addition, the intention to adopt information had a positive impact on the re-WOM intention. Second, there was no significant difference between Facebook and Blog groups regarding the impacts of the WOM information characteristics on the WOM effect. This can be inferred from the fact that consumers recognize all SNS media as a single online medium regardless of their characteristics in the process of accepting and spreading information. Based on these results, this research drew the following implications. It conceptualized the information characteristics factors that influence the online information acceptance process and the relationship with WOM effects by focusing on SNS and high-tech products that are rapidly emerging. This study is also significant because it attempted to expand the characteristics of WOM information and WOM effects to Facebook and blogs, which are SNS media, and proposed a future research direction.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.336-345
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• 2012

Under the influence of information technology, there has been a significant change in the consumers' attitude and behavior toward the cultural products. Especially, the social network service (SNS) is predicted to effectively facilitate the growing interaction among potential consumers, which may lead to consumption of the cultural products. The goal of this study is thus two-fold: (a) to investigate the characteristic features of the digital environments based on SNS, and (b) to examine how these factors result in the purchase of the cultural contents. The survey data identified the digital environments as Informational interaction, Information connectivity, and Informational trust in the SNS environment. Subsequently, the structural equation methods confirmed that these factors facilitate consumers' participation in the information network and promote consumers' emotional attachment to the cultural contents, which eventually lead to the positive attitude toward the purchase of the cultural contents.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.328-338
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• 2022

This study aims to identify the influential relationship between the characteristics of tourism information of the MZ generation's SNS content, tourist destination reputation, and intentions of traveling behavior with a focus on Jeju Province. To achieve the purpose of this research, this study was conducted on 270 tourists who had recently traveled to Jeju Island after being exposed to characteristic tourism information on SNS within the last year among the MZ generation through a commissioned survey company. A total of 270 results were collected and used for empirical analysis. The results of the research are as follows. First, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the reputation of the tourist destination. Second, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the intentions of traveling behavior. Third, it was found that the tourist destination reputation has a positive (+) effect on the intentions of traveling behavior. This study discussed the future tourist destination reputation formation and future behavioral decision process of the MZ generation tourists who are constantly seeking tourist destinations. In addition, the theoretical implications presented in this study were discussed.

• Management & Information Systems Review
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• v.31 no.3
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• pp.47-73
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• 2012

SNS allowed users to serve not only as the content and message producer but as the consumer, with development into various types of SNS platforms. Instead of a traditional media structure of media-to-many and unspecified users, it also made it possible to achieve one-to-one or one-to-many interactions, regardless of time and space, through SNS platforms. Moreover, according to development of digital communication technology, IT, media contents and communication network have been mutually connected, though they were once separate. The changes in communication environments have caused rapid disorganization and reorganization in popular culture led by specific expert groups. Such trend has a greater influence on marketing strategies of enterprises. In other words, it will lead them to mostly introduce new information technologies, based on consumer market, and to strategically participate in SNS for promotion and marketing for their products and brands. Likewise, SNS has currently appeared as the main media affecting consumers' behaviors. In consideration of the importance of SNS features, which can stimulate responses of other users, analysis of main features affecting SNS user acceptance decision is required, as well as its utilization strategies. Accordingly, this study conducted division of SNS features into openness, quickness, interactiveness and economical efficiency to derive strategies for increasing the usage frequency of SNS and ultimately maximizing the expectation effect, in addition to an empirical analysis of effects of SNS features on usefulness, easiness and pleasure perceived in SNS, and SNS user intention.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.433-440
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• 2017

The present study explored the impact of personality and self-identity on online information acquisition, information transmission and the usage of SNSs. Participants were 180 students, SNS users, from a university in Korea. Among the participants, 171 students completed all surveys. As a results, personality traits such as openness, extraversion, agreeableness, neuroticism were positively related to the SNS usage and information behaviors. Social identity orientation was associated with time spent of SNS and the number of friends whereas collective identity orientation was related to information acquisition. As a result of multiple regression, time spent, openness, agreeableness, collective identity were significant predictors of information acquisition. The number of SNS in use, time spent of SNS, openness, neuroticism were predictors of information transmission. However, as the predictor of information transmission, neuroticism showed inverse relationship with information transmission.

• Journal of Fashion Business
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• v.28 no.5
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• pp.84-94
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• 2024

Consumers are acquiring information about hair salons and hairstyles through SNS. As SNS activities become more active in the hair field, this study aims to analyze how SNS information characteristics of hair salons affect purchase intention and customer satisfaction. For this study, a questionnaire was conducted on 267 adults in their 20s and 30s. Frequency analysis, factor analysis, reliability analysis, and correlation analysis were conducted to understand characteristics of respondents in this study. In addition, multiple regression analysis was conducted to examine the influence between variables. Results of this study were: 1) usefulness of SNS information characteristics did not have a positive effect on purchase intention; 2) reality of SNS information characteristics had a positive effect on purchase intention; 3) interest of SNS information characteristics had a positive effect on purchase intention; 4) usefulness of SNS information characteristics did not have a positive effect on customer satisfaction; 5) reality of SNS information characteristics had a positive effect on customer satisfaction; and 6) interest of SNS information had a positive effect on customer satisfaction. Results of this study could be used as basic data for establishing a company's marketing strategy plan to elicit purchasing behavior and attitude of consumers of hair salons through the development of SNS.