Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Impact of Personality and Self-Identity on Online Information Acquisition and Information Transmission and SNS Usage

자아정체성과 성격이 SNS 이용, 온라인 정보취득과 정보전달에 미치는 영향에 관한 연구

  • Kim, Jin-Young (Division of General Studies, Ulsan National Institute of Science and Technology)
  • 김진영 (울산과학기술원 기초과정부)
  • Received : 2017.09.26
  • Accepted : 2017.11.20
  • Published : 2017.11.28
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Abstract

The present study explored the impact of personality and self-identity on online information acquisition, information transmission and the usage of SNSs. Participants were 180 students, SNS users, from a university in Korea. Among the participants, 171 students completed all surveys. As a results, personality traits such as openness, extraversion, agreeableness, neuroticism were positively related to the SNS usage and information behaviors. Social identity orientation was associated with time spent of SNS and the number of friends whereas collective identity orientation was related to information acquisition. As a result of multiple regression, time spent, openness, agreeableness, collective identity were significant predictors of information acquisition. The number of SNS in use, time spent of SNS, openness, neuroticism were predictors of information transmission. However, as the predictor of information transmission, neuroticism showed inverse relationship with information transmission.

본 연구는 SNS 이용자들의 자아정체성과 성격 특성이 SNS 이용행태와 정보행동(정보취득, 정보전달)에 미치는 영향을 알아보았다. 연구대상은 SNS를 이용하는 대학생 180명이며, 최종 완성된 171개의 설문지를 바탕으로 회귀분석과 상관관계 분석이 실시되었다. 먼저, 성격 5요인 중 성실성을 제외하고 개방성, 외향성, 친화성, 신경증 모두 SNS 이용행태와 정보행동에 관련이 있는 것으로 나타났다. 자아정체성 차원 중 사회적 정체성 지향성은 SNS 이용시간, 친구 수, 집단정체성은 정보취득과 유의미한 상관관계가 있었다. 더불어, SNS 정보행동 예측변인을 위한 다중회귀분석 결과, 정보취득의 예측변인은 SNS 이용시간, 개방성, 친화성, 자아정체성(집단 정체성)인 것으로 나타났다. 반면, 정보전달의 예측변인은 SNS 개수, 이용시간, 개방성, 신경성이었다. 정보전달 예측변인인 신경성은 본 연구에서 부적인 예측변인으로 신경성이 낮을수록 정보전달 활동을 많이 하는 것으로 분석되었다. 이는 기존 문헌의 연구결과와 다르게 나타나 추가연구가 필요하다.

Keywords

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