• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.316-317
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• 2017

본 논문에서는 영화산업에서 사용되고 있는 바이럴 영상의 발전 방향을 알아보고자 한다. 영화에서 사용되는 바이럴 영상은 네티즌의 입소문에 근거하여 영화를 미리 알리고자 하는 목적으로 제작되며 그 유형은 크게 인터뷰, 거짓뉴스 등으로 구분된다. 바이럴 마케팅과 연관되어 결국 적은 투자로 많은 효과를 거두는 것이 필요하다고 보면 영화산업에서 사용되는 바이럴 영상에 대해서도 체계적인 분석과 연구가 필요하다. 본 연구에서는 바이럴 영상의 기존 영화 적용에 대해서 알아보고 최근의 스토리기반 바이럴 영상에 대해 알아본다. 스토리기반 바이럴 영상은 제작에 많은 분석이 필요하다. SNS점유율에 따른 특성도 고려되어야 한다. 기존의 인터뷰나 뉴스보다는 새로우면서도 영화에 대한 직접적인 관심을 이끌어 낼 수 있다는 새로운 방식에 대해서도 발전방향을 알아보아야 한다.

• Information Systems Review
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• v.21 no.3
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• pp.1-26
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• 2019

Now we are facing with a possibility of having crimes, which have been only possible offline, in cyber spaces as well.Especially, a recent growth in the use of SNS, promoted by popularization of smart phones, also has led an abrupt increase in cyber crime. It would be important to have a understanding of cyber crime and its characteristics by type as well as factors associated with each type of cyber crime in order to devise appropriate preventive measures against cyber crime. However, most of the previous studies on cyber crimesolely made through literature review or indirect approaches. Therefore, this study has been designed to conduct the interview with actual suspects(criminals) of cyber crime to address factors of cyber crime and to devise specific preventive measures and countermeasures against cyber crime. Especially, among various types of cyber crime, this study aims at addressing the 'trades' and 'financial transaction' of crimes committed using the information and communication network and the 'cyber libel/insult'of crimes committed using unlicensed contents, which have been soared recently and become significant issues. The findings of this study could be beneficial for the society since it has managed to conduct the interview and reveal relationships among major factors of cyber crime. The findings of this study could be used for devising and developing proper preventive and countermeasures against cyber crime, in turn reducing and preventing its damage.

• Information Systems Review
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• v.19 no.1
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• pp.1-23
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• 2017

Since the development of information communication technologies, social networking sites (SNSs) have been diffused to the world with benefits such as building and maintaining relationships among people. SNSs have become more popular with the development of mobile devices. Despite this advantage, SNSs also present unexpected effects on people, such as cyberbullying and identity theft. Cyberbullying has emerged as one of the most serious issues among people who use SNSs. In fact, almost 20% of teenagers confessed that they have been cyberbullied on SNSs. In consideration of this serious social issue, this study investigates the influences of self-disclosure and self-control on the cyberbullying victimization experience from the perspective of Social Exchange Theory. Self-disclosure is a basic characteristic of SNSs. It is classified into self-disclosure for access to SNS and self-disclosure for relationship building and maintaining on SNSs. The cyberbullying victimization experience is classified into being cyber-excluded and being cyber-attacked. We examine how two types of self-disclosure and self-control affect two types of cyberbullying victimization experience based on the survey data of people who are in their 20s and are greatly familiar with SNSs.

• The Journal of the Korea institute of electronic communication sciences
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• v.12 no.5
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• pp.941-956
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• 2017

This study aimed to compare the differences in sexual function and sexual preference according to demographic characteristics of women, sexual experience, preference penile type, and sexual dysfunction. 72 adult women responded to the survey. 54 respondents were analyzed except respondents who did have incomplete response and no sexual experience. All collected data were analyzed using independent t-test and chi-square test using SPSS 22. In results, Married was significantly higher in intercourse frequency and sexual function than unmarried(p<.05). In economic status, high or middle was significantly higher in the subjective sexual experience and sexual function than the low(p<.05). In subjective sexual experience, high was higher in intercourse frequency than the low, and penile length and type were important(p<.05). preference of glans> penis was significantly higher in subjective sexual experience than preference of glans $${\frac{._-}{.}}$$ penis, and importance of penile girth and size(p<.05). In sexual function, normal function was lower in intercourse frequency than dysfunction, and penile length was not considered significant(p<.05). The results of this study suggest that there may be differences in sexual function and sexual preference according to various causes and can be used as basic data for the development of psychological counseling program for sexual function rehabilitation of women.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.142-151
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• 2020

The reason why today's public actively uses social communication is that the necessary information is collected and classified under the name of social big data through the web space to create the big data era, an ecosystem of information. In order for big data information to be used by the public, it is necessary to visualize it easily. This study categorized the types of visualization according to the information of social big data, and targeted the experienced students including the related majors and the general public who need to directly utilize and study the actual big data visualization as an experience evaluation target. As a result of analyzing the experiences of the experienced people, important implications for the visualization method for managing, analyzing, and utilizing the data were derived. The big data visualization strategy is to be expressed in a way that fits the data environment and user's eye level on SNS. In the future, if big data visualization is applied to product service or social trend, it will be an important data in terms of broadening its role, scope of application, and application.

• The Journal of Bigdata
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• v.7 no.2
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• pp.235-244
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• 2022

The rental history data of public bicycles in Seoul were analyzed to examine how pandemic phenomena such as COVID-19 caused changes in people's micro mobility. Data for 2019 and 2021 were compared and analyzed by dividing them before and after COVID-19. Data were collected from public data portal sites, and data marts were created for in-depth analysis. In order to compare the changes in the two periods, the riding direction type dimension and the rental station type dimension were added, and the derived variables (rotation rate per unit, riding speed) were newly created. There is no significant difference in the average rental time before and after COVID-19, but the average rental distance and average usage speed decreased. Even in the mobility of Ttareungi, you can see the slow rhythm of daily life. On weekdays, the usage rate was the highest during commuting hours even before COVID-19, but it increased rapidly after COVID-19. It can be interpreted that people who are concerned about infection prefer Ttareungi to village buses as a means of micro-mobility. The results of data mart-based visualization and analysis proposed in this study will be able to provide insight into public bicycle operation and policy development. In future studies, it is necessary to combine SNS data such as Twitter and Instagram with public bicycle rental history data. It is expected that the value of related research can be improved by examining the behavior of bike users in various places.

• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.197-218
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• 2019

In addition to economic growth and national income increase, China is also experiencing rapid growth in consumption of cosmetics. About 67% of the total trade volume of Chinese cosmetics is made by e-commerce and especially K-Beauty products, which are Korean cosmetics are very popular. According to previous studies, 80% of consumer goods such as cosmetics are affected by the word of mouth information, searching the product information before purchase. Mostly, consumers acquire information related to cosmetics through comments made by other consumers on SNS such as SINA Weibo and Wechat, and recently they also use information about beauty related video channels. Most of the previous online word-of-mouth researches were mainly focused on media itself such as Facebook, Twitter, and blogs. However, the informational characteristics and the expression forms are also diverse. Typical types are text, picture, and video. This study focused on these types. We analyze the unstructured data of SINA Weibo, the SNS representative platform of China, and Meipai, the video platform, and analyze the impact of K-Beauty brand sales by dividing online word-of-mouth information with quantity and direction information. We analyzed about 330,000 data from Meipai, and 110,000 data from SINA Weibo and analyzed the basic properties of cosmetics. As a result of analysis, the amount of online word-of-mouth information has a positive effect on the sales of cosmetics irrespective of the type of media. However, the online videos showed higher impacts than the pictures and texts. Therefore, it is more effective for companies to carry out advertising and promotional activities in parallel with the existing SNS as well as video related information. It is understood that it is important to generate the frequency of exposure irrespective of media type. The positiveness of the video media was significant but the positiveness of the picture and text media was not significant. Due to the nature of information types, the amount of information in video media is more than that in text-oriented media, and video-related channels are emerging all over the world. In particular, China has made a number of video platforms in recent years and has enjoyed popularity among teenagers and thirties. As a result, existing SNS users are being dispersed to video media. We also analyzed the effect of online type of information on the online cosmetics sales by dividing the product type of cosmetics into basic cosmetics and color cosmetics. As a result, basic cosmetics had a positive effect on the sales according to the number of online videos and it was affected by the negative information of the videos. In the case of basic cosmetics, effects or characteristics do not appear immediately like color cosmetics, so information such as changes after use is often transmitted over a period of time. Therefore, it is important for companies to move more quickly to issues generated from video media. Color cosmetics are largely influenced by negative oral statements and sensitive to picture and text-oriented media. Information such as picture and text has the advantage and disadvantage that the process of making it can be made easier than video. Therefore, complaints and opinions are generally expressed in SNS quickly and immediately. Finally, we analyzed how product diversity affects sales according to online word of mouth information type. As a result of the analysis, it can be confirmed that when a variety of products are introduced in a video channel, they have a positive effect on online cosmetics sales. The significance of this study in the theoretical aspect is that, as in the previous studies, online sales have basically proved that K-Beauty cosmetics are also influenced by word-of-mouth. However this study focused on media types and both media have a positive impact on sales, as in previous studies, but it has been proven that video is more informative and influencing than text, depending on media abundance. In addition, according to the existing research on information direction, it is said that the negative influence has more influence, but in the basic study, the correlation is not significant, but the effect of negation in the case of color cosmetics is large. In the case of temporal fashion products such as color cosmetics, fast oral effect is influenced. In practical terms, it is expected that it will be helpful to use advertising strategies on the sales and advertising strategy of K-Beauty cosmetics in China by distinguishing basic and color cosmetics. In addition, it can be said that it recognized the importance of a video advertising strategy such as YouTube and one-person media. The results of this study can be used as basic data for analyzing the big data in understanding the Chinese cosmetics market and establishing appropriate strategies and marketing utilization of related companies.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.5
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• pp.903-913
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• 2015

The Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries launched a public data portal service in January 2015. The service provides customized information for consumers through an agri-food recommendation system built-in portal service. The recommendation system has fallowing characteristics. First, the system can increase recommendation accuracy by using a wide variety of agri-food related data, including SNS opinion mining, consumer's purchase data, climate data, and wholesale price data. Second, the system uses segmentation method based on consumer's lifestyle and megatrends factors to overcome the cold start problem. Third, the system recommends agri-foods to users reflecting various preference contextual factors by using recommendation algorithm, dirichlet-multinomial distribution. In addition, the system provides diverse information related to recommended agri-foods to increase interest in agri-food of service users.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.281-282
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• 2021

본 논문에서는 항공 수요예측을 위한 빅데이터 기반 플랫폼의 설계 및 실증 결과를 제시한다. 항공 수요예측 통합 플랫폼은 항공산업 관련 데이터를 Open API, RSS Feed, 웹크롤러(Web Crawler) 등을 이용하여 수집 및 분석하여 자체 개발한 항공 수요예측 알고리즘을 기반으로 결과를 시각화하여 보여주도록 구현되어 있다. 또한, 제안하는 플랫폼의 사용자 인터페이스를 통해 변수 설정을 하여 단위별(Global, National 등), 기간별(단기, 중장기 등), 유형별(여객, 화물 등) 예측 통계 자료를 도출할 수 있다. 플랫폼의 성능 검증을 위해 정형화된 데이터를 비롯하여 소셜네트워크서비스(SNS), 검색엔진 등에서 수집한 비정형 데이터까지 활용하여 특정 키워드의 빈도와 특정 노선에 대한 항공 수요간 상관관계를 분석하였다. 개발한 통합 플랫폼의 지능형 항공 수요예측 알고리즘을 통해 전반적인 공항 운영 및 공항 운영 정책 수립에 기여할 것으로 예상한다.

• Proceedings of the Korea Water Resources Association Conference
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• 2021.06a
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• pp.193-193
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• 2021

전 세계적으로 기후변화가 지속되면서 그에 따른 자연재난의 강도와 발생 빈도가 증가하고 있다. 자연재난의 발생 유형 중 집중호우와 태풍으로 인한 수문학적 재난이 대부분을 차지하고 있으며, 홍수피해는 지역적 수문학적 특성에 따라 피해의 규모와 범위가 달라지는 경향을 보인다. 이러한 이질적인 피해를 관리하기 위해서는 많은 홍수피해 정보를 수집하는 것이 필연적이다. 정보화 시대인 요즘 방대한 양의 데이터가 발생하면서 '빅데이터', '머신러닝', '인공지능'과 같은 말들이 다양한 분야에서 주목을 받고 있다. 홍수피해 정보에 대해서도 과거 국가에서 발간하는 정보외에 인터넷에는 뉴스기사나 SNS 등 미디어를 통하여 수많은 정보들이 생성되고 있다. 이러한 방대한 규모의 데이터는 미래 경쟁력의 우위를 좌우하는 중요한 자원이 될 것이며, 홍수대비책으로 활용될 소중한 정보가 될 수 있다. 본 연구는 인터넷기반으로 한 홍수피해 현상 조사를 통해 홍수피해 규모에 따라 발생하는 홍수피해 현상을 파악하고자 하였다. 이를 위해 과거에 발생한 홍수피해 사례를 조사하여 강우량, 홍수피해 현상 등 홍수피해 관련 정보를 조사하였다. 홍수피해 현상은 뉴스기사나 보고서 등 미디어 정보를 활용하여 수집하였으며, 수집된 비정형 형태의 텍스트 데이터를 '텍스트 마이닝(Text Mining)' 기법을 이용하여 데이터를 정형화 및 주요 홍수피해 현상 키워드를 추출하여 데이터를 수치화하여 표현하였다.