• Title/Summary/Keyword: SNS 신뢰

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A Classification of Medical and Advertising Blogs Using Machine Learning (머신러닝을 이용한 의료 및 광고 블로그 분류)

  • Lee, Gi-Sung;Lee, Jong-Chan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.11
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    • pp.730-737
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    • 2018
  • With the increasing number of health consumers aiming for a happy quality of life, the O2O medical marketing market is activated by choosing reliable health care facilities and receiving high quality medical services based on the medical information distributed on web's blog. Because unstructured text data used on the Internet, mobile, and social networks directly or indirectly reflects authors' interests, preferences, and expectations in addition to their expertise, it is difficult to guarantee credibility of medical information. In this study, we propose a blog reading system that provides users with a higher quality medical information service by classifying medical information blogs (medical blog, ad blog) using bigdata and MLP processing. We collect and analyze many domestic medical information blogs on the Internet based on the proposed big data and machine learning technology, and develop a personalized health information recommendation system for each disease. It is expected that the user will be able to maintain his / her health condition by continuously checking his / her health problems and taking the most appropriate measures.

SNS상의 온라인 구전정보의 특성이 가정용 안면피부미용기기 구매의도에 미치는 영향

  • Kim, Do-Hui;Hwang, Bo-Yun
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.46-46
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    • 2017
  • 최근 경기 침체에 불구하고 피부관리에 아낌없이 투자하는 소비자들이 늘어나면서 가정용 안면피부미용기기 (뷰티디바이스) 열기가 거세다. 시간과 장소에 제약이 없이 가성비가 뛰어난 가정용 안면피부미용기기 시장은 지난해 약 1000억으로 전년 대비 약 25%의 성장을 보이고 있으며 당분간 이 열기는 지속될 것이다. 본 연구는 이런 가정용 안면피부미용기기 시장이 이제 막 주목받고 있는 분야임에도 불구하고 연구된 바가 거의 없다. 라서 본 연구는 기업의 중요한 마케팅수단인 SNS의 구전 정보의 특성이 가정용 안면피부미용기기 (뷰티디바이스) 구매의도에 어떠한 영향을 미치는가를 분석하고 구매의도에 중요한 역할하는 소비자의 태도가 어떤 매개역할을 하지는 분석하여 성장해가고 있는 가정용 안면피부미용기기(뷰티디바이스) 창업기업의 마케팅 전략에 기여할 것으로 판단된다. 연구모형에 있어서 SNS의 구전정보의 특성으로는 구전정보의 방향성, 구전정보의 수량, 구전정보의 내용 품질, 구전정보의 유형 들로 독립변수를 설정하였고, 종속변수인 구매의도사이에 매개변수로서 소비자태도를 선정하였다. 서울지역 여성 소비자들 중에서 가정용 안면 피부 미용기기를 사용해 본 경험이 있는 조건부 불특정 다수를 대상으로 150개의 표본을 추출하였다. 분석 방법은 확인적 요인분석과 크론바하 알파 계수로 변수의 타당성, 신뢰성 분석을 하고 경로분석을 통하여 변수간 가설 검정을 분석중에 있다.

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A Study on the Effect of Educational Service Quality and Communication on Customer Loyalty through Customer Satisfaction and Customer Trust (교육서비스품질과 의사소통이 고객만족 및 고객신뢰를 매개로 고객충성도에 미치는 영향에 관한 연구)

  • KIM, Eun Joung;HA Jeong Ok;PARK, Jong Woo
    • Journal of Korean Society for Quality Management
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    • v.52 no.1
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    • pp.57-75
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    • 2024
  • Purpose: The purpose of this study is to recognize the importance of a cooperative relationship in which parents of early childhood education institutions share responsibility and authority, and to suggest ways to establish efficient management strategies. Methods: The survey was conducted through online responses using Google surveys and SNS. The collected data was collected using SPSS 22.0 and Smart PLS 4.0 statistical programs. Results: Among the 13 hypotheses, only expertise in educational service quality was confirmed to have no effect on customer trust. The verification results of 11 mediation effects confirmed that customer satisfaction does not mediate the relationship between non-verbal communication and customer loyalty, and that customer trust does not mediate the relationship between expertise and verbal communication on customer loyalty. Conclusion: We presented basic data for establishing a marketing strategy that can improve the quality of services of infant and toddler education institutions and increase management performance.

The effects of the Partnership in Supply Chain Management with Appling Social Business on the outcome of the SCM (소셜 비즈니스를 활용한 공급 사슬에서의 파트너십이 SCM 성과에 미치는 영향)

  • Kim, So-Chun;Lim, Wang-Kyu
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.1
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    • pp.95-110
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    • 2014
  • The purpose of this research is to further investigate the influence of partnership between with the mediator effect of the social business on the outcome of SCM. IT technology fusion electronic tags, mobile phone, such as cloud computing is also activated in supply chain management of recently, business is faster, if social business is applied here that are smarter, customers or suppliers, there may be communication directly and to further improve the relationship partnership. 150 questionnaires were sent to companies that have introduced SCM to their systems and are operating it. Among 150 questionnaires, 127 collected data were analyzed excluding incomplete 23 data. Statistical methods used in this study were frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, path analysis, Scheffe test and Sobel test with Amos 18.0. and SPSS 21.0. The analytical results are as follows. First, the more the reliability, information share, continuous transaction, effects on the social business are getting higher, the interdependence has little impact on it. Second, the impact on the outcome of SCM, partnerships between companies, showed a significant influence the reliability, the share of information, the continuous transaction, but the interdependence was analysed as an uninfluential factor. Third, the social business is analyses to have a mediator effect in relationship between the partnership and the outcome of SCM.

A Study on Improvement of Inspection Items for Activation of the Information Security Pre-inspection (정보보호 사전점검 활성화를 위한 점검항목 개선 연구)

  • Choi, Ju Young;Kim, JinHyung;Park, Jung-Sub;Park, Choon Sik
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.25 no.4
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    • pp.933-940
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    • 2015
  • IT environments such as IoT, SNS, BigData, Cloud computing are changing rapidly. These technologies add new technologies to some of existing technologies and increase the complexity of Information System. Accordingly, they require enhancing the security function for new IT services. Information Security Pre-inspection aims to assure stability and reliability for user and supplier of new IT services by proposing development stage which considers security from design phase. Existing 'Information Security Pre-inspection' (22 domains, 74 control items, 129 detail items) consist of 6 stage (Requirements Definition, Design, Training, Implementation, Test, Sustain). Pilot tests were executed for one of IT development companies to verify its effectiveness. Consequently, for some inspection items, some improvement requirements and reconstitution needs appeared. This paper conducts a study on activation of 'Information Security Pre-inspection' which aims to construct prevention system for new information system. As a result, an improved 'Information Security Pre-inspection' is suggested. This has 16 domains, 54 inspection items, 76 detail items which include some improvement requirements and reconstitution needs.

Intelligent Web Crawler for Supporting Big Data Analysis Services (빅데이터 분석 서비스 지원을 위한 지능형 웹 크롤러)

  • Seo, Dongmin;Jung, Hanmin
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.575-584
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    • 2013
  • Data types used for big-data analysis are very widely, such as news, blog, SNS, papers, patents, sensed data, and etc. Particularly, the utilization of web documents offering reliable data in real time is increasing gradually. And web crawlers that collect web documents automatically have grown in importance because big-data is being used in many different fields and web data are growing exponentially every year. However, existing web crawlers can't collect whole web documents in a web site because existing web crawlers collect web documents with only URLs included in web documents collected in some web sites. Also, existing web crawlers can collect web documents collected by other web crawlers already because information about web documents collected in each web crawler isn't efficiently managed between web crawlers. Therefore, this paper proposed a distributed web crawler. To resolve the problems of existing web crawler, the proposed web crawler collects web documents by RSS of each web site and Google search API. And the web crawler provides fast crawling performance by a client-server model based on RMI and NIO that minimize network traffic. Furthermore, the web crawler extracts core content from a web document by a keyword similarity comparison on tags included in a web documents. Finally, to verify the superiority of our web crawler, we compare our web crawler with existing web crawlers in various experiments.

A Proposal of the Social Commerce Strategy for the Public Services' Performance Improvement (공공행정서비스 성과향상을 위한 소셜커머스 적용 전략 제안)

  • Chang, Yun Hee
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.161-176
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    • 2014
  • Social commerce is a new internet business model which are types of joint purchase, social link, promotion, and on-off association etc. The recent public organization has the dual target to increase sound finance, and to improve customer satisfaction and the quality of public service. The purpose of this study is to propose the strategy of public social commerce which makes it's customers become positive purchasers. We analyzed 31 public organizations, and found that the type of social link interlocking with SNS site in the various purpose of public, and the offline association type using the service of location base would be utilized very highly. We also found that the joint purchase type and the promotion type would be used in the area of public and private selective services intending to make a profit. The anticipated performance are as follows: rapidity and reliance, customer made thing and goodwill, convenience for the service environment quality, publicity and diffusion, and sales promotion, productivity increase and new finding of revenue model for the profit increase outcome.

Analysis of Job Characteristics for Ultrasound Examination of Radiological Technologists in Yeongnam Area (영남지역 방사선사의 초음파검사 직무특성 분석)

  • Jeong, Bong-Jae;Lee, Sang-Hun
    • Journal of the Korean Society of Radiology
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    • v.16 no.5
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    • pp.639-647
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    • 2022
  • This study analyzed the job characteristics of radiological technologists in charge of ultrasound examinations in the Yeongnam region. The measuring tool used in the study was a questionnaire, and the subjects were radiological technologists in charge of ultrasound examination at medical institutions located in the Yeongnam region from August 01 to November 30, 2021. In consideration of the COVID-19 situation, statistical analysis was performed using the SPSS/PC Ver 18.0 program using e-mail and SNS in a non-face-to-face manner with 158 questionnaires. As a result of analyzing the job characteristics of the radiological technologists in charge of ultrasound examination, the job satisfaction was 3.24±0.61. In the effect of job characteristic factors on job satisfaction, professional position, self-esteem, and trust relationship formation were found to be higher than the average of 3.0. However, as the dissatisfaction factor, compensation and appropriateness of work were cited. Therefore, in order to improve the job characteristics and satisfaction level of radiological technologists in charge of ultrasound examinations, it is necessary to do their best to improve the appropriate work environment of medical institutions and to continuously secure professionalism of radiological technologists in charge of ultrasound examinations.

Expert Recommendation Scheme by Fields Using User's interesting, Human Relations and Response Quality in Social Networks (소셜 네트워크에서 사용자의 관심 분야, 인적 관계 및 응답 품질을 고려한 분야별 전문가 추천 기법)

  • Song, Heesub;Yoo, Seunghun;Jeong, Jaeyun;Park, Jaeyeol;Ahn, Jihwan;Lim, Jongtae;Bok, Kyoungsoo;Yoo, Jaesoo
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.60-69
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    • 2017
  • Recently, with the rapid development of internet and smart phones, social network services that can create and share various information through relationships among users have been actively used. Especially as the amount of information becomes enormous and unreliable information increases, expert recommendation that can offer necessary information to users have been studied. In this paper, we propose an expert recommendation scheme considering users' interests, human relations, and response quality. The users' interests are evaluated by analyzing their past activities in social network. The human relations are evaluated by extracting the users who have the same interesting fields. The response quality is evaluated by considering the user's response speed and response contents. The proposed scheme determines the user's expert score by combining the users' interests, the human relations, and the response quality. Finally, we recommend proper experts by matching queries and expert groups. It is shown through various performance evaluations that the proposed scheme outperforms the existing schemes.

The Smart Contract based Voting Model for Internet Community Election (인터넷 커뮤니티 선거에 적합한 스마트계약 기반 투표 모델)

  • Yun, Sunghyun
    • Journal of Internet of Things and Convergence
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    • v.5 no.2
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    • pp.67-72
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    • 2019
  • As Internet voting can take place regardless of a voter's location, the participation rate of the voters would be increased and economic costs will be reduced. But the drawback of it is that all participants have to trust the election management server. If the server colludes with the specific candidate, the other candidates cannot prove rigged election. In addition, majority of researches on Internet voting are mainly focused on the voting restricted by the region and the country. Thus, it's not appropriate for the election in Internet community such as YouTube channels. As the Internet community is composed of members from all around the world, the new type of voting model is needed. In this study, we propose the smart contract based Internet voting model applicable on the blockchain network. The proposed smart contract model consists of candidate registration, voter registration, voting and counting stages. In the proposed model, anonymity of the voter is assured in the voter registration and voting stages, and all candidates can confirm the fairness of the election in the counting stage.