• Journal of Digital Contents Society
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• v.16 no.2
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• pp.283-290
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• 2015

This study focused on SNS use of Chinese students who are studying in Korea. Communication media like SNS is strongly related with socialization of foreigners. Thus, it is expected to verify relationship between current SNS use tendency of Chinese students and their settlement in Korea based on analysis on the factor influencing SNS use of Chines students. For the study on the factor influencing to SNS use of Chinese students in Korea TAM model was used as a research frame. Based on TAM theory technological attribute, individual attribute and social attribute were taken out as independent variables. Perceived ease of use and perceived usefulness are applied as mediator variables. In research conclusion, some hypotheses are adopted the same as existing theory, but some hypotheses for example service quality and individual attribute are rejected as variables which influence positively to mediator variable perceived easy of use. For the next research more various variables and nationwide sampling will be needed. Based on this research it is expected to be analysed correlation between foreigners settlement in Korea and communication media like SNS.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.199-209
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• 2019

With the rapid development of mobile communication tools, customers are using SNS as a major information tool. SNS can provide information to a small number of customers as well as people around them, with information about a product or service that a small number of customers know through experience. With these characteristics, dessert cafes are being used as a major marketing tool for online websites and mobile phones using SNS. Therefore, in this study, theoretical considerations about e-WOM quality, perceived value, and visit intention were performed. The effect of e-WOM quality of dessert cafe on perceived value was analyzed and the effect of perceived value on visit intention was analyzed. Based on these results, I would like to suggest theoretical implications and practical implications for online marketing of dessert cafes. This study was conducted to survey the customers who have visited dessert cafe through oral communication within the last 6 months. The survey was conducted from September 4, 2018 to September 18, 2018, and was used for the analysis of 317 additional items. The research hypotheses between the e-WOM quality of the dessert cafe and the utilitarian value, hedonic value, and visiting intention were used the structural equation model(SEM). First, neutrality and interactivity have a significant effect on utilitarian value, but consensus and vividness have not significant effect. Second, It was found that the consensus, vividness, and neutrality had a significant effect on the hedonic value but interactivity was not found to have a significant effect. Third, hedonic value has a significant effect on visit intention, but utilitarian value has not significant effect. As a result, online e-WOM quality management is important.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.218-234
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• 2008

중국은 2008년 현재 메신저 이용자 수와 블로그 등의 웹 2.0 이용자 수에 있어서 세계 1위이다. 그리고 중국의 2007년 850억 달러의 인터넷 디지털 시장은 2015년에 2640억 달러로 성장할 전망이다. 이와 같이 인터넷 시장의 규모와 성장 가능성으로 인해 중국 인터넷 비즈니스의 중요성이 높아지고 있다. 이러한 필요성에 따라서 본 연구에서는 중국의 인터넷 동향 중에서 가장 큰 주목을 끌고 있는 웹 2.0 기반의 사회 연결망 서비스 분야에서 다음 세 가지의 연구 질문을 설정하고 그 답을 찾아보았다. 첫째, 중국 사회 연결망 서비스의 주요 특징은 무엇인가? 이러한 질문에 답하기 위해 본 연구에서는 문헌연구를 바탕으로 중국의 대표적인 사회 연결망 서비스 업체로 Tencent QQ와 Sina Poco를 살펴보았고, 중국 사회 연결망 서비스 이용자의 가입 이유, 갱신 이유, 주요 내용, 유상 서비스에 대한 태도 등을 살펴보았으며, 중국 인터넷 사용자의 집단별 특징에 대해 살펴보았다. 둘째, 중국 사회 연결망 서비스의 이용에 영향을 미치는 주요 요인들은 무엇인가? 이러한 질문에 답하기 위해 동기부여이론, TAM 이론. 관련 선행연구 등을 검토하여 중국 사회 연결망 서비스의 이용에 영향을 미치는 요인들로서 사용자 참여, 사회적 영향, 네트워크 효과, 유용성, 시스템 품질 등을 도출하였고 PLS를 이용한 데이터 분석을 통해 검증하였다. 검증결과, 사회 연결망 서비스 이용에 유용성이 가장 큰 영향을 미치고, 다음으로 네트워크 효과, 사용자 참여, 시스템 품질 순으로 유의한 영향을 미치는 것으로 나타났다. 반면, 사회적 영향은 유의하지 않은 것으로 나타났다. 셋째, 중국과 한국은 어떠한 점에서 차이가 있는가? 가장 두드러진 차이는 사회적 영향에 있어서 한국은 유의 적인데 비해 중국이 유의적이지 않다는 점이다. 이는 한국과 중국 사이에 국가 문화적 차이가 존재하기 때문에 발생했다고 생각할 수도 있고, 중국이 인터넷 성장기에 있는데 비해 한국은 인터넷 성숙기에 있는 등의 기술적, 사회적, 경제적 발달 과정상의 차이에 의한 것이라고도 볼 수 있다.

• Journal of the East Asian Society of Dietary Life
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• v.27 no.4
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• pp.473-476
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• 2017

Social network service (SNS) plays an important role in food service industry consumers SNS restaurants, and other consumers review the reputations. It was assumed that bad reputation could have poor food hygiene. Therefore, this study evaluated the relation between reputations SNS and food hygiene. Restaurants were searched using web portals and 12 restaurants (six for good and six for bad reputation) were selected. Microbiological analysis (total aerobic bacteria, coliform, and Escherichia coli) for main and side dish was performed. Detection frequencies for total aerobic bacteria were not different between good and bad restaurants. However, bad restaurants had higher detection frequencies (70.8%) with mean of 3.2 log CFU/g for coliform than good restaurants (62.5%; mean of 2.3 log CFU/g). In addition, bad restaurants had higher detection frequencies (25%) of E. coli with mean of 0.8 log CFU/g than good restaurants (8.3%; mean of 0.5 log CFU/g). This result indicates that consumer reputations SNS are related to food hygiene, and the reputation data can be used for food hygiene inspection by food safety agencies.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.195-196
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• 2019

온라인 커뮤니티는 사용자들의 상호작용을 기반으로 생성된 컨텐츠(member-generated content)를 그 핵심가치로 제시하고 있으며, 이용자들은 소통의 장으로써 온라인 커뮤니티 내에서 정보획득, 교육자료 공유 등 다양한 혜택을 누릴 수 있다. 최근 2년 페이스북과 카카오스토리, 밴드 등과 같은 대표적인 소셜 네트워크 서비스(SNS) 이용자 수가 감소한 반면, 온라인 커뮤니티만 상승세를 보이고 있다. 따라서 본 연구에서는 여자고등학생들을 대상으로 고등학생들의 온라인커뮤니티 이용 실태와 이용하는 의도를 살펴보고자 한다. 연구를 위해 정보품질, 커뮤니티 정보의 신뢰성, 학습 혜택, 사회적 혜택, 자아존중감 혜택, 쾌락적 혜택, 경제적 혜택, 신뢰, 몰입 그리고 지속사용의도와 관련된 설문을 실시하였다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.4
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• pp.73-92
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• 2022

This study intends to design a model that can effectively service policy data necessary for the implementation of new national agenda in order to provide high-quality policy information services that go beyond those of the existing Policy Information Portal (POINT) of National Sejong Library. To this end, it was determined that providing an integrated search environment, in lieu of data search through individual access, was necessary. Subsequently, four possible models for a national agenda service model were presented. First, designing a computerized system for both interface and electronic information source aspects was proposed for the national agenda service system operation. Second, designing the Linked Open Data system and the time-series service system for national policy information, providing the translation service of overseas original data, and securing the researcher's desired data were presented for the national agenda service information source operation. Third, strengthening public relations for policy users, building and promoting the site brand, operating SNS channels, and reinforcing the activation of auxiliary materials and the accessibility of external services were proposed for public relations of national agenda service. Fourth, expanding the information network with Open API, cloud service, and overseas libraries was proposed for collaborating and cooperating with the agenda service.

• Journal of Korean Society for Quality Management
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• v.52 no.1
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• pp.57-75
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• 2024

Purpose: The purpose of this study is to recognize the importance of a cooperative relationship in which parents of early childhood education institutions share responsibility and authority, and to suggest ways to establish efficient management strategies. Methods: The survey was conducted through online responses using Google surveys and SNS. The collected data was collected using SPSS 22.0 and Smart PLS 4.0 statistical programs. Results: Among the 13 hypotheses, only expertise in educational service quality was confirmed to have no effect on customer trust. The verification results of 11 mediation effects confirmed that customer satisfaction does not mediate the relationship between non-verbal communication and customer loyalty, and that customer trust does not mediate the relationship between expertise and verbal communication on customer loyalty. Conclusion: We presented basic data for establishing a marketing strategy that can improve the quality of services of infant and toddler education institutions and increase management performance.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.161-176
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• 2014

Social commerce is a new internet business model which are types of joint purchase, social link, promotion, and on-off association etc. The recent public organization has the dual target to increase sound finance, and to improve customer satisfaction and the quality of public service. The purpose of this study is to propose the strategy of public social commerce which makes it's customers become positive purchasers. We analyzed 31 public organizations, and found that the type of social link interlocking with SNS site in the various purpose of public, and the offline association type using the service of location base would be utilized very highly. We also found that the joint purchase type and the promotion type would be used in the area of public and private selective services intending to make a profit. The anticipated performance are as follows: rapidity and reliance, customer made thing and goodwill, convenience for the service environment quality, publicity and diffusion, and sales promotion, productivity increase and new finding of revenue model for the profit increase outcome.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.60-69
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• 2017

Recently, with the rapid development of internet and smart phones, social network services that can create and share various information through relationships among users have been actively used. Especially as the amount of information becomes enormous and unreliable information increases, expert recommendation that can offer necessary information to users have been studied. In this paper, we propose an expert recommendation scheme considering users' interests, human relations, and response quality. The users' interests are evaluated by analyzing their past activities in social network. The human relations are evaluated by extracting the users who have the same interesting fields. The response quality is evaluated by considering the user's response speed and response contents. The proposed scheme determines the user's expert score by combining the users' interests, the human relations, and the response quality. Finally, we recommend proper experts by matching queries and expert groups. It is shown through various performance evaluations that the proposed scheme outperforms the existing schemes.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.730-737
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• 2018

With the increasing number of health consumers aiming for a happy quality of life, the O2O medical marketing market is activated by choosing reliable health care facilities and receiving high quality medical services based on the medical information distributed on web's blog. Because unstructured text data used on the Internet, mobile, and social networks directly or indirectly reflects authors' interests, preferences, and expectations in addition to their expertise, it is difficult to guarantee credibility of medical information. In this study, we propose a blog reading system that provides users with a higher quality medical information service by classifying medical information blogs (medical blog, ad blog) using bigdata and MLP processing. We collect and analyze many domestic medical information blogs on the Internet based on the proposed big data and machine learning technology, and develop a personalized health information recommendation system for each disease. It is expected that the user will be able to maintain his / her health condition by continuously checking his / her health problems and taking the most appropriate measures.